• Title/Summary/Keyword: Strategy Alliance

Search Result 124, Processing Time 0.025 seconds

The Analysis of the IT-Outsourcing Moderated by Partnership Types (파트너십 관계유형에 따른 아웃소싱의 성과분석)

  • Yeon, Keyong-Hwa
    • Journal of Korean Society for Quality Management
    • /
    • v.36 no.1
    • /
    • pp.49-61
    • /
    • 2008
  • The classical IT-Outsourcing studies have focused on the factors which a company decides for the IT-Outsourcing strategy. But the main concerns of recent researches are more about the Critical Success Factors determining the Success of the IT-Outsourcing service. Especially, the factors, which enhance the level of Success during and after the implementation of IT-Outsourcing services, are the main field of the recent researches. The study about the Partnership between Outsourcer and Outsourcee are also one of the most frequently researched themes. The result of these studies shows us that the "Reliability" and "Communication" are the main factors for the successful partnership. In this paper we try to find out how the IT-Outsourcing factors (independent variable) have influenced on the Success of IT-Outsourcing strategy (dependent variable) with 4 kinds of parameters. These moderate variables are the 4-types of Partnership by FORT, that is, "Support", "Reliance", "Alignment" and "Alliance".

The Activation Strategy of Electronic Payment Industry Using Scenario Planning : Focusing Simple Payment (시나리오 플래닝을 통한 국내 전자결제 산업의 활성화 전략 : 간편결제를 중심으로)

  • Han, Chejin;Cho, Keuntae
    • Korean Management Science Review
    • /
    • v.33 no.1
    • /
    • pp.59-75
    • /
    • 2016
  • The domestic simple payment service was not activated yet compared to foreign countries and there are many things to complement in the legal, institutional, and technical aspects. The future image of the domestic electronic payment propulsion was considered by the scenario planning focusing on the simple payment. Total 6 future scenarios were drawn through the scenario planning, and 3 major strategy directions for attaining the preferred future scenario were drawn. This study drew a meaningful scenario through various analyses and industry specialist questionnaire about the future of the simple payment service which will be a crucial change of the domestic electronic payment under the uncertain future situation, and suggested an implication for the government and every interested party who provides the industrial service to prepare for the future.

An Empirical Study on The Influence Factor of Virtual Enterprise Implementation in Automobile Part Industry (가상기업의 성공적 구현을 위한 영향요인에 관한 연구 -자동차부품산업을 중심으로-)

  • 문태수
    • Journal of Information Technology Applications and Management
    • /
    • v.10 no.3
    • /
    • pp.121-142
    • /
    • 2003
  • Most of companies related to the area of B2B electronic commerce are making their efforts to innovate their existing business process into new designed process based on the concept of virtual enterprise. Virtual enterprise can take on many forms and definitions. Nevertheless, the rationale for this business model is clear cooperate to compete, the virtual organization advocates collaboration, partnerships, alliance and similar ideas. This studyintends to suggest an empirical clue to test several hypotheses related to the influence of environmental. organizational, and technological factor to the successful implementation of virtual enterprise in automobile industry. This research surveyed 91 corporations in Korean automobile part industry. Among those samples 86 data of corporate general managers turned out to be statistically valid. This study performed the factor analysis, Cronbach-alpha test. Pearson correlation analysis for testing the validity and the reliability of this research. The results of factor analysis and reliability test indicate that thirty issues to be surveyed are to be grouped into nine factors. The result of multiple regression shows that the influencing factors of eight independent variables on a dependent variable are cooperation between partners, information intensity, IT compatibility, IS maturity. The partners in the strategic alliance will have to trust each other in carrying out their designated roles and responsibilities. and supplying the correct information critical for creating value in virtual business environment.

  • PDF

A Study on Market Segmentation of Sales Promotion in the Family Restaurant - Focused on Sales Promotion of Strategic Alliances Benefits - (패밀리 레스토랑에서의 판매촉진에 의거한 세분시장에 관한 연구 - 전략적 제휴 혜택의 판매촉진을 중심으로 -)

  • Ha, Dong-Hyun;Kim, Si-Hyun
    • Korean journal of food and cookery science
    • /
    • v.25 no.5
    • /
    • pp.531-544
    • /
    • 2009
  • Strategic alliance is increasingly becoming a popular strategy in the family restaurant industry. In general, strategic alliance can be defined as several brands collaborating in technology development, marketing, or production while keeping their independence as separate business entities. This study identified segments on the basis of sales promotion resulting from strategic alliances between family restaurants and card companies. This study further investigated how brand image, brand value, price fairness, customer loyalty and demographics are different among the segments. From the statistical analysis, three segments were found; 'short-period benefits oriented' segment, 'intangible and discount benefits oriented' segment and 'free benefits oriented' segment. Among the three segments, the 'free benefits oriented' and 'intangible and discount benefits oriented' segments had greater perceived brand image, brand value and customer loyalty than the 'short-period benefits oriented' segment.

North Korea's Nuclear Strategy: Its Type Characteristics and Prospects (북한 핵전략의 유형적 특징과 전망)

  • Kim, Kang-nyeong
    • Korea and Global Affairs
    • /
    • v.1 no.2
    • /
    • pp.171-208
    • /
    • 2017
  • This paper is to analyze the type characteristics and prospects of the North Korean nuclear strategy. To this end, the paper is composed of 5 chapters titled introduction; the concept and type of nuclear strategy; the nuclear capabilities of North Korea and the declarative nuclear strategy; the operational characteristics and prospects of the North Korean nuclear strategy; and conclusion. Recently, the deployment of nuclear weapons and the enhancement of nuclear capabilities in North Korea have raised serious problems in our security and military preparedness. Nuclear strategy means military strategy related to the organization, deployment and operation of nuclear weapons. The study of North Korea's nuclear strategy begins with a very realistic assumption that the nuclear arsenal of North Korea has been substantiated. It is a measure based on North Korea's nuclear arsenal that our defense authorities present the concepts of preemptive attack, missile defense, and mass retaliation as countermeasures against the North Korean nuclear issue and are in the process of introducing and deploying them. The declared nuclear declaration strategy of the DPRK is summarized as: (1)Nuclear deterrence and retaliation strategy under the (North Korea's) Nuclear Weapons Act, (2)Nuclear preemptive aggression, (3)The principle of 'no first use' of nuclear weapons in the 7th Congress. And the intentions and operational characteristics of the North Korean nuclear strategy are as follows: (1)Avoiding blame through imitation of existing nuclear state practices, (2)Favoring of nuclear strategy through declarative nuclear strategy, (3)Non-settlement of nuclear strategy due to gap between nuclear capability and nuclear posture. North Korea has declared itself a nuclear-weapon state through the revised Constitution(2012.7), the Line of 'Construction of the Nuclear Armed Forces and the Economy'(2013.3), and the Nuclear Weapons Act(2013.4). However, the status of "nuclear nations" can only be granted by the NPT, which is already a closed system. Realistically, a robust ROK-US alliance and close US-ROK cooperation are crucial to curbing and overcoming the North Korean nuclear threat we face. On this basis, it is essential not only to deter North Korea's nuclear attacks, but also to establish and implement our own short-term, middle-term and long-term political and military countermeasures for North Korea's denuclearization and disarmament.

Imitation as a Viable Strategy: The Case of Ediya in Korean Coffee Franchise Industry (모방전략의 유용성에 관한 연구: 이디야 사례)

  • Choi, Jin-Ah
    • Journal of Distribution Science
    • /
    • v.15 no.6
    • /
    • pp.47-56
    • /
    • 2017
  • Purpose - The purpose of this study is to examine the viability of imitation strategy. Imitation strategy is one of the strategic options that a late mover can choose, and by selecting the strategy, the company imitates key elements of the business model of first movers, and modifies them to suit its conditions. The author attempted to explain how the elements of first mover's business models were creatively adapted to suit the conditions of late movers so that they can secure market position face-to-face market leaders. Research design, data, and methodology - For the purpose of the study, Korean coffee franchise industry was selected to compare the strategies of first and late movers and to discuss imitation strategy in detail. The author conducted in-depth case study of first mover and business model innovator Starbucks and Ediya Coffee, one of their imitators. The paper examines how Ediya has imitated and modified the business model of Starbucks to secure its unique competitive position in domestic market by using value chain and generic strategy analysis. Results - Starbucks and Ediya were compared in terms of their interior design, the price level of beverages, the variety of side dishes, and shop locations. Starbucks have invested interior design heavily to shops, offered diverse beverages and side dishes with relatively high price, the shops are located in central areas, whereas Ediya has concentrated on achieving cost leadership in all value activities as maintaining the quality of key products. Ediya succeeded in achieving best-provider strategy, in which it enjoys both cost leadership and differentiation advantages, largely by the strategic alliance with the biggest coffee manufacturer, Dongsuh Foods in Korea. Conclusions - Though Ediya is the imitator of Starbucks, it has modified Starbucks business models and succeeded in providing the 'third place' experience for budget-minded customers. Ediya has also succeeded in benefiting its franchisees by lowering costs and simplifying the various tasks of coffee shop management. Due to these factors, Ediya could become one of the largest number shops as the coffee franchise in Korea.

Influences and International Political Implications of the Shale gas Revolution (셰일가스 혁명의 파급영향과 국제정치적 함의 - 에너지 안보를 중심으로 -)

  • Suh, Dong-Joo
    • Strategy21
    • /
    • s.34
    • /
    • pp.26-57
    • /
    • 2014
  • Revolution of Shale gas literally brings about great changes in many spheres. In the past most academic research had been focused on the influence and innovative change in term of economic perspective. But nowadays we should more concern about the security approach and perspective as its status of the future's core energy resources. Revolution of Shale gas has an great influence on the reshaping of global and regional alliance order. There are many international political implications as follows. Contribution of energy hegemony with leading U.S.; Acting as strategic leverage on the reshaping international order; Deepening competition among major states on the construction of energy security and so on. We'd better make a good solution and systematic policies which are preparing for the Shale gas's revolution period including on the understanding about the change on the global energy structure and making a national policy agenda of energy security issues and so on. The thesis like 'to get the energy resources is to get the hegemonic power in the world' will persist. The same holds good of Shale gas case. To meet the revolution of shale gas era, we have important tasks as like making an opportunity to develope not only regional but also international prosperity.

Xi Jinping's Visit to South Korea and Its Implications (시진핑(習近平) 국가주석의 방한과 한·중 미래 전략적 협력 동반자 관계)

  • Shin, Jung-Seung
    • Strategy21
    • /
    • s.34
    • /
    • pp.5-25
    • /
    • 2014
  • On July 3~4, 2014, the Chinese President Xi Jinping's state visit to Seoul might be seen as a step on the path toward strategic outcomes for both country. For South Korea, Seoul shrewdly retains some degree of self-reliance by balancing between ROK-China strategic cooperative partnership relationship and ROK-US alliance. For China, Beijing appears to put its interests on the Korean Peninsula increasingly within China's larger geopolitical influence. To what extent can ROK-China relationship maintain futuristic strategic cooperative partnership between them? As we observed joint press communiques of the Chinese President Xi Jinping's state visit on July 3, 2014, four agendas of bilateral relationship between Seoul and Beijing can be identified: intractable rivalry between the two great powers, North Korea nuclear issues, disparities of their displeasure with Japan denying the past wrongdoing and enhancing its military capabilities and Chinese imposing of its core interests on its Korea policy. With these evolving strategic environments, however, China and the ROK appear justifiably be pleased with the state of their relations: their strategic cooperative partnership is the cornerstone of peace and prosperity in the Asia-Pacific or Indo-Pacific region and continues to grow broader and deeper.

A study on improvement of policy of artificial intelligence for national defense considering the US third offset strategy (미국의 제3차 상쇄전략을 고려한 국방 인공지능 정책 발전방안)

  • Se Hoon Lee;Seunghoon Lee
    • Industry Promotion Research
    • /
    • v.8 no.1
    • /
    • pp.35-45
    • /
    • 2023
  • This paper addressed the analysis of the trend and direction of the US defense strategy based on their third offset strategy and presented the practical policy implication of ensuring the security of South Korea appropriately in the future national defense environment. The countermeasures for the development ability of advanced weapon systems and secure core technologies for Korea were presented in consideration of the US third offset strategy for the future national defense environment. First, to carry out the innovation of national defense in Korea based on artificial intelligence(AI), the long-term basis strategy for the operation of the unmanned robot and autonomous weapon system should be suggested. Second, the platform for AI has to be developed to obtain the development of algorithms and computing abilities for securing the collection/storage/management of national defense data. Lastly, advanced components and core technologies are identified, which the Korean government can join to develop with the US on a basis of the Korea-US alliance, and the technical cooperation with the US should be stronger.

Maritime Security of the Republic of Korea: year 1998 and year 2018 (한국의 해양안보: 1998년과 2018년)

  • Jung, Ho-Sub
    • Strategy21
    • /
    • s.43
    • /
    • pp.57-88
    • /
    • 2018
  • Security situations are fundamentally and rapidly changing on the Korean Peninsula. Above all, as North Korea(NK) is heightening its nuclear and missile capabilities, Republic of Korea(ROK) is facing an existential threat. At the same time, as China's economic, diplomatic and military power is quickly rising, the balance of power is shifting and strategic competition between the Unite States(US) and China is accelerating in the Asia-Pacific region. Under the pressure of development of these situations, ROK seems to face allegedly the most serious crisis in its national security since the end of the Korean War. In the current grim geopolitical situation, maritime security may become the most difficult security challenge for ROK in the years to come. The purpose of this paper is to compare major changes in maritime security affairs of the ROK during last twenty years from 1998 until now(2018). 1998 was when this journal 『Strategy 21』 was published for the first time by the Korea Institute for Maritime Strategy. Then, this paper tries to identify challenges and risks with which this country has to deal for its survival and prosperity, and to propose some recommendations for the government, the Navy, and the Coast Guard as they are responsible for the maritime security of the country. The recommendations of this paper are as follows: strengthen ROK-US alliance and expand security cooperation with regional powers in support of the maintenance of the current security order in the region; building-up of maritime security capacity in preparation for crisis on the maritime domain with the navy targeting to acquire 'a non-nuclear, balance-of-terror capability, to improve interoperability with the Coast Guard based on 'a national fleet,' and to actively pursue innovation in naval science and technology. Finally, this paper proposes that naval capability the country needs in another twenty years depends on how effectively and rigorously the navy put its utmost efforts towards building 'a strongest navy' today.