• 제목/요약/키워드: Strategy Alliance

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The Role of Internal and Network Constraints on Alliance Ambidexterity Decisions in Technology Intensive Industries

  • Vlas, Radu;Vlas, Cristina
    • Asia pacific journal of information systems
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    • 제26권2호
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    • pp.299-321
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    • 2016
  • Previous studies on strategic alliance formation have largely overlooked the effects that organizations' routine development can have on the relationship between organizations' network position and their alliance ambidexterity strategy. This study extends ambidexterity research by adding internal and network perspectives and examining their cumulative effects on alliance ambidexterity. We first acknowledge the interplay between organizations' internal knowledge exploration/exploitation strategies and organizations' alliance ambidexterity and determine that organizations with a high level of internal knowledge breadth are more likely to make focused alliance decisions. Second, our analysis of 145 US-based information technology organizations with an active alliance behavior reveals that having well-formed routines as a result of previous collaborations strengthens the tendency of brokerage organizations to follow alliances that focus on either exploration or exploitation. Although most alliance studies have commonly argued in favor of an ambidextrous approach, this study provides critical evidence that both internal knowledge exploration/exploitation strategies and development of routines constrain organizations' alliance formation decisions, guiding them towards a more focused approach.

우리나라 항만의 환적기능 강화를 위한 포트얼라이언스 전략 (Port Alliance Strategy to Promote the Transshipment Function of Korea Ports)

  • 이성우;최용석
    • 한국항해항만학회지
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    • 제31권6호
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    • pp.545-553
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    • 2007
  • 글로벌 생산네트워크의 변화로 인해 우리나라 주요 항만은 새로운 전략의 수립이 요구되고 있다. 무역 패턴의 변화로 인해 중국, 일본, 한국을 포함한 아시아의 경제적 성장이 급속히 이루어지고 있는 상황에서 동북아에 집중되는 항만 물동량을 흡수하기 위해 우리나라 중심 항만들의 환적기능 강화가 필요한 시점이다. 특히 동북아 포트얼라이언스를 활용한 환적기능 강화는 변화하는 무역환경에서 우리 중심항만들이 경쟁력 확보를 위한 기회가 될 수 있을 것이다. 따라서, 본 연구의 목적은 부산항과 광양항 같은 우리나라 주요 항만들의 환적기능을 촉진하기 위한 포트얼라이언스 전략을 제안하고자 하는 것이다. 두 주요 항만의 물류비즈니스 모델 수립을 위해 동북아 포트얼라이언스의 방향과 중국과 일본의 후보 항만들을 제시하였다.

양손잡이 제휴(Ambidextrous Alliance)가 기업 성과에 미치는 영향 (The Effects of Ambidextrous Alliance on Firm Performance)

  • 정도범;곽주영
    • 기술혁신연구
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    • 제20권1호
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    • pp.17-43
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    • 2012
  • 전략적 제휴는 기업의 생존 및 지속적인 경쟁우위를 획득하기 위해서 매우 중요한 수단으로 인식되고 있다. 특히, 기술의 변화 속도가 매우 빠른 첨단 기술 산업에서는 다양한 파트너들과 전략적 제휴를 통해 외부 지식을 공유하고 이를 습득함으로써 기업 성과를 향상시킬 수 있을 것이다. 또한 March(1991)가 주장한 2개 유형의 활동, 즉 탐색(exploration)과 활용(exploitation) 간의 딜레마를 해결하기 위해 둘 중 하나의 활동을 외부화하는 방법으로 전략적 제휴가 수행되기도 한다. 하지만 최근 기술경영 분야에서는 탐색과 활용을 동시에 수행할 수 있는 양손잡이 조직(ambidextrous organization)이 커다란 이슈가 되고 있으며, 기업 성과에도 긍정적인 영향을 미치는 것으로 나타났다. 이는 기업의 내부뿐만 아니라 외부 활동 중의 하나인 전략적 제휴에서도 탐색과 활용 간의 균형이 중요하게 다루어질 것이다. 그러므로 본 연구에서는 탐색과 활용을 동시에 수행하는 양손잡이 제휴(ambidextrous alliance)와 기업 성과의 관계에 대해 살펴보고자 한다. 기존의 많은 연구들이 양손잡이 제휴에 대해 건수 중심으로 분석하였으나, 본 연구는 전체적인 제휴 구성(alliance portfolio)과 개별적인 제휴 파트너(alliance partner) 측면으로 접근하여 탐색과 활용 간의 균형 관계를 분석했다는 점에서 그 의의를 가질 것이다. 본 연구는 높은 불확실성과 치열한 경쟁으로 인해 외부 지식의 획득이 매우 중요한 미국의 바이오/제약 산업을 연구 대상으로 선택하였고, 1990년부터 2005년까지 자료를 수집하여 패널 데이터 분석을 수행하였다. 본 연구의 결과는 실증적으로 양손잡이 제휴의 중요성을 제시하며, 실무적으로도 기업의 전략적인 의사결정에서 탐색과 활용 간의 균형을 강조한다.

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국제물류시장의 차별화된 Alliance Network에 관한 연구 : 우리나라 중소형 국제물류기업을 중심으로 (A Study on Distinguished Alliance Network of Global Logistics Market : The Focus on Our Country's Small and Medium Sized International Logistics Firms)

  • 홍호선;박규선
    • 대한산업공학회지
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    • 제37권4호
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    • pp.311-322
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    • 2011
  • The core of this research studies the strategic alliance of airlines, container shipping liners, and port operators that have shown successful results through the recent differentiated strategic Alliance Network, although a difference of scale exists between these firms and the small and mid-sized International Logistics firms, but because of the worldwide traditional Alliance Network of International Logistics firms, HTFN's(High Tech Forwarder Network) half hearted attitude and the small scale alliance of the small and mid-sized International Logistics firms organized in 1998 cannot breakthrough the present strenuous situation. And these results, creating an attempt to save our country's International Logistics Industry which have fallen into depression, suggests an awakening of a new strategy based on specialized nationals innovative IT-which does not exist in the world market-by categorizing our country's small and mid-sized International Logistics firms which are active worldwide.

The Structure of Alliance Network in Regional Tourism Business : A Conceptual Analysis from the Perspective of the Duality of Technology

  • Cho, Nam-Jae;Joun, Hyo-Jae;Yoo, Weon-Sang
    • Journal of Information Technology Applications and Management
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    • 제16권3호
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    • pp.87-100
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    • 2009
  • The purpose of this study is to investigate the evolution of regional tourism resources from the perspective of business ecosystem network. A regional tourism structure changes due to various factors such as natural resources, facilities, festivals and events, public resources, and etc. An exploratory analysis was conducted to examine the interaction between resource characteristics and alliance complexity in the regional tourism industry. In the process, the duality of technology provides an insight into the interaction among several players within an alliance network which include regional attractions and tourism industry. As a result. we identified four types of tourism alliance network: functional, organizational, resource-oriented, and artificially-allied. The managerial implications are also discussed.

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기업정보화 요인과 전략적 제휴 유형선택에 관한 연구 (A Study on the Selection for Strategic Alliance Mode and Corporation Information System)

  • 김치호;엄광열
    • 통상정보연구
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    • 제6권1호
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    • pp.3-23
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    • 2004
  • Since the mid-1980's, strategic alliances are dominantly hailed as an effective growth and survival strategy in the era of international market and multinational corporation. There are a number of reasons for this phenomenon. there is an increasing globalization of markets in an ever-widening band of industries, together with the development of global technologies that makes production cycles shorten and the ever-increasing demand for investment resources and information to cope with the changing environment. The purpose of this study is to investigate the determinants of corporation information system in strategic alliance mode, and to analyze the main factors which are affecting the choice of strategic alliance mode by Korean firms. This study can also contribute theoretical and practical suggestive points in relation to strategic alliance operations. However, it also has limits as an exploratory study due to lacks of prior studies and proper methodologies and so on. Accordingly, the phenomenon of international strategic alliances call for further studies on casual relationships between main factors and variables in this field.

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해양력 변화와 한반도 해양분쟁 발생의 상관관계 연구 - 해양국력과 동맹전이이론의 타당성 검증을 중심으로 - (A Study of Relationship between Changing of Sea Power and Maritime Conflicts of the Korean Peninsula)

  • 김용식
    • Strategy21
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    • 통권36호
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    • pp.180-214
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    • 2015
  • The Republic of Korea navy challenged from the unexpected surprise attacks by the North Korea navy, albeit, the developments of up-to-date naval forces' technology, and the ceaseless efforts for war preparedness. My study divided into two categories. Qualitative methods used for literature review of international relations theory related to the war onset and for investigating events occurred on the Peninsula and its surrounding seas from 1968 to 2007. Quantitative method used such as the analyses of national power index of the two Koreas, the United States, and China, the uses of equation model to calculate power index of alliance, COPDAB(Conflict and Peace Data Bank) index analysis. Like Choi's study on East Asia maritime conflict, as a conclusion, considering both AT theory and maritime national power as a tool for predicting maritime conflict in the Peninsula proved significant. Based on the study, ROK navy need to prepare for the maritime conflict because the results showed North Korea would initiate maritime disputes sooner or later using fatal asymmetric forces and methods. As a policy suggestion, we are required to maintain a concrete ROK-US alliance ties and to construct naval forces due to the deterring functions of maritime national power.

A Study on Port Alliance between Incheon Port and Major Ports in Northern China

  • Chung, Tae-Won
    • 한국항해항만학회지
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    • 제32권4호
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    • pp.287-294
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    • 2008
  • Recently, amount of cargoes from main ports in Northeast Asia have rapidly increased and as well surplus port development in same region corresponded with the boom in external trade that resulted from successful export-oriented economics strategy by China, Japan and South Korea. To cope with this business circumstances, a certain form of port alliance is desperately needed to provide a suitable service to customer and establish their countervailing power against the shipping alliance. Nevertheless, Incheon seaport has not made a definite port alliance system with main ports in Northern China yet. Thus, the purpose of this study is to identify the key success factors to form a port alliance through examining previous studies. We have benchmarked previous studies which are related to main ports in global region and the questionnaire on customers of ports. By studying this, we are able to suggest a few strategies for forming successful port alliance to enhance Incheon port's capabilities in the long term plan. As a policy proposal, this study suggests Incheon port and main ports in Northern China should construct a logistics infrastructure through mutual investment and provide an incentive system when the ocean carrier makes port call to both ports.

STRATEGIC ALLIANCE IMPLEMENTATION STATUS AND IMPACT ON PROJECT PERFORMANCE

  • Bon-Gang Hwang;Young-Ki Huh
    • 국제학술발표논문집
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    • The 3th International Conference on Construction Engineering and Project Management
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    • pp.212-217
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    • 2009
  • Strategic alliance is a proactive management process that integrates and optimizes value-added services of each party to best achieve business objectives of all parties within the relationship. Under the current competitive global environment, strategic alliance can produce a "Win-Win" situation and thus change paradigm that has resided in the construction industry. While many studies revealed the significance of alliance relationship in the industry, its impact on project performance has rarely been analyzed. Using the data obtained from 661 construction projects in the Construction Industry Institute database (359 projects from 38 owners and 302 projects from 29 contractors), this study first diagnoses the implementation status of strategic alliance at both project and company levels. Then, its impact on project performance is quantified and discussed. The descriptive analysis performed in this study revealed that an average of 79% of owner companies and 69% of contractor companies have ever implemented strategic alliance into at least one of their projects. However, both owner and contractor companies did not always use the strategy for all or their projects. Only 33% and 30% of projects reported by owners and contractors have been completed under alliance relationship, respectively. Analyzing the alliance impact on project performance, this study also establishes that strategic alliance positively affects project performance of both owners and contractors while owners should consider and control the level of its use for their projects. Recognizing and understanding the benefits from strategic alliance will be a starting point to produce mutual success among project participants, ultimately allowing the construction industry to go forward to a sustainable industry that transfers success from one project to the other.

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항공사 제휴의 법적 규제 (Legal Constraint of Airline Alliance)

  • 서명선
    • 항공우주정책ㆍ법학회지
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    • 제21권2호
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    • pp.181-205
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    • 2006
  • 1980년대 도입된 항공사 상용고객우대제도는 항공운송산업에서 가장 성공적인 마케팅 도구였으며, 법적인 규제에도 불구하고 오늘날 항공사들 간 전략적 제휴의 주요수단이 되었다. 또한 세계항공운송시장의 극심한 경쟁으로 항공사들의 제휴 형태가 양자 간 제휴에서 그룹 간 범세계적 제휴로 변모해나가고 있다. 이에 본 연구는 범세계적 제휴 그룹들의 추세와 특성을 살펴보면서 항공사 상용고객우대제도의 제휴 유형을 분석하였다. 그리고 이를 통해 급변하는 경영환경에 처한 국내 양항공사들에게 상용고객우대제도 제휴의 이점과 함께 경영시사점을 제시하고자 한다.

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