• Cartoon and Animation Studies
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• s.28
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• pp.155-180
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• 2012

This article is to propose a conceptual framework for the One Source Multi Use (OSMU) strategic model of culture content. In this study, OSMU is defined as a series of marketing activities to increase the value created by culture content. The framework of brand equity strategy is applied to develop the strategic model of OSMU, as both share the same goal - maximization of long term value created by brand or culture content. This article suggests the brand identity-based OSMU strategic model, in which the brand identity of culture content guides, integrates, and coordinates every decision-making of OSMU activities. For the maximization of brand equity value of culture content, the copyright holder of original content should decide the content's brand identity, which should provide the criteria of all decision makings regarding window strategy, adaptation of content to other genre, and merchandising. This brand identity-based OSMU strategic model can not only contribute to the sales of OSMU content, but also the creation of high equity culture content in the long run. Also, the model allows monitoring and evaluation of content's brand equity, which can be used for the strategic adjustment for the sake of long term value of the content. This study is differentiated from previous study on OSMU and expected to invigorate the further discussion on OSMU in several points. First, it broadens the scope of OSMU discussion as it views OSMU as a series of process including feedback. Second, this study points out the need for integration and coordination of various OSMU activities. Third, the strategic focus is laid on the value maximization of the original content, not 'multi used' content. Fourth, the suggested model emphasize the strategic role of copyright holder who takes the charge of the content brand management. Fifth, the model requires discussion on the components of marketing communication in addition to the content itself, which means the model includes the prospects, not only the content consumers, as the major future source for value creation.

• Journal of Research and Publication Ethics
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• v.3 no.2
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• pp.19-22
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• 2022

Purpose: The two (SCOPUS and SSCI) are the most reputed indexing databases in the world for social science area, and hence the most preferred by majority of researchers in filling the academia niche that may exist on any research topic This study aims to determine five key strategic tactics that the JIDB (Journal of Industrial Distribution & Business) can use to be indexed by SCOPUS and SSCI, following five main measures as discussed in main texts. Research design, data and methodology: The literature analysis which was selected by this study is appropriate to find out useful texts dataset and this analysis provides adequate evidence for previous literature collection. Results: From the current literature analysis, this study suggests five strategic tactics for JIDB to be a journal indexed in SCOPUS and SSCI. The five tactics are follows: (1) Understanding the Selection Process, (2) Content and Relevance, (3) Finding a Niche Technical Standards, (4) Clarity in Formatting and Structure, and (5) Citations and Publication Considerations. Conclusions: This study concludes that the five discussed tactics are all imperative in aiding the research and if JIDB follows all the select strategies, it will be bound to succeed for indexing in the two databases.

• International Journal of Computer Science & Network Security
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• v.22 no.2
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• pp.311-317
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• 2022

The research is devoted to the substantiation of the system approach to the involvement of digital marketing tools as a guarantee of international business development. It is proved that digital marketing, as a type of marketing based on the use of digital technologies allows to make a profit, to promote the brand, as well as goods and services in the market. The digital marketing toolkit system is a set of elements with existing relationships that ensure the effectiveness of the entire digital marketing, which in total is greater than its individual components. The implementation of a systems approach involves the implementation of the philosophy of digital marketing in general, its functions in the form of systems analysis, formation of strategic development goals and entry and promotion in the international market, preparation and implementation of tactical and strategic development plans.The use of such digital marketing tools as: content marketing, social media marketing, Email-marketing, targeted advertising, contextual advertising, media advertising, Search Engine Optimization, affiliate programs and the company's website is analyzed in detail.

• Korean Institute of Interior Design Journal
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• no.27
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• pp.86-95
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• 2001

Many theorists argued that firms should obtain and their unique resources for sustained competitive advantage under the competitive business environment. Knowledge has been recognized as one of key strategic resource, which is scare, valuable and reasonably durable in both KM literature and practice. however, firms usually face difficulties in identifying which knowledge is a core strategic resource, so that they are wasting time and managerial energies by managing all of knowledge in an organization. This article is composed as follows, the definition of knowledge-management as the norm of the work process, the status arrangement of the knowledge-management system and the old information system of architecture and interior design, the knowledge-management system set-up method and model, and the knowledge creativity and the application culture make-up method. In particular, the present study explains the method that is applied to the use of the knowledge-management system and the application it.

• Journal of Korea Society of Industrial Information Systems
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• v.16 no.5
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• pp.137-149
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• 2011

Today, a web site is used as a strategic method to fulfill a company's objectives. In particular, a web site provides a service for customers to find satisfaction in visiting family restaurants, and it recently has helped to attract the interest of a variety of customers. Currently, companies that manage family restaurants operate their Web sites as strategic tools and use them to perform public relations and marketing of their restaurants. This effort influences management and helps to improve the business and profitability of family restaurants. The research model of this study is an expansion of the Technology Acceptance Model (TAM) and examines whether ease of use and usefulness of family restaurant web sites influence the relationship of intention to use, actual use, and recommendation to use by gender. The results of this research would suggest that web sites are useful in establishing a marketing strategy for companies that operate family restaurants.

• Journal of Information Technology Services
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• v.20 no.3
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• pp.103-118
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• 2021

With the advancement of technology, the market size of online bookstores is constantly increasing in Korea. Despite the importance of the quality of services provided by online bookstores as many customers use online bookstores, many existing studies have approached only from a linear perspective that satisfying service quality factors will lead to customer satisfaction. In addition, the service quality of online bookstores has only been addressed in general and universal service situations, such as SERVQUAL and e-SERVQUAL and WebQual, or online situations. This study was conducted to consider the specificity of online bookstores and to establish specific strategies for improving service quality. In this study, we present six higher dimensions of service quality for online bookstores and 25 lower dimensions to measure it, and we confirm strategic direction for service quality elements through IPA analysis. As a result of the analysis, a total of 12 factors were included in the first quadrant, which required maintenance of service quality due to the high importance and satisfaction perceived by customers. Next, the importance of customers is high, but their satisfaction is low, so the second quadrant that should be improved first had a total of two factors. Third, the third quadrant was an area where customers perceived low importance and satisfaction, and a total of nine factors were involved. Finally, the fourth quadrant was an area where the customer was satisfied but perceived low importance, with a total of two factors. The results of this study can be used as basic data for strategic use of online service quality factors.

• The Korean Journal of Food & Health Convergence
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• v.10 no.1
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• pp.1-6
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• 2024

Purpose: The research aims to address the intricacies of AI and Big Data application within the food industry. This study explores the strategic implementation of AI and Big Data in the food industry. The study seeks to understand how these technologies can be employed to bolster consumer engagement and contribute to market expansion, while considering ethical implications. Research Method: This research employs a comprehensive approach, analyzing current trends, case studies, and existing academic literature. It focuses on the application of AI and Big Data in areas such as supply chain management, consumer behavior analysis, and personalized marketing strategies. Results: The study finds that AI and Big Data significantly enhance market analytics, consumer personalization, and market trend prediction. It highlights the potential of these technologies in creating more efficient supply chains, improving consumer satisfaction through personalization, and providing valuable market insights. Conclusion and Implications: The paper offers actionable insights and recommendations for the effective implementation of AI and Big Data strategies in the food industry. It emphasizes the need for ethical considerations, particularly in data privacy and the transparency of AI algorithms. The study also explores future trends, suggesting that AI and Big Data will continue to revolutionize the industry, emphasizing sustainability, efficiency, and consumer-centric practices.

• Journal of Intelligence and Information Systems
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• v.16 no.4
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• pp.85-97
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• 2010

Internet communities are a typical space for knowledge creation and use on the Internet as people discuss their common interests within the internet communities. When we define 'Knowledge Communities' as internet communities that are related to knowledge creation and use, they are categorized into 4 different types such as 'Search Engine,' 'Open Communities,' 'Specialty Communities,' and 'Activity Communities.' Each type of knowledge community does not remain the same, for example. Rather, it changes with time and is also affected by the external business environment. Therefore, it is critical to develop processes for practical use of such changeable knowledge communities. Yet there is little research regarding a strategic framework for knowledge communities as a source of knowledge creation and use. The purposes of this study are (1) to find factors that can affect knowledge creation and use for each type of knowledge community and (2) to develop a strategic framework for practical use of the knowledge communities. Based on previous research, we found 7 factors that have considerable impacts on knowledge creation and use. They were 'Fitness,' 'Reliability,' 'Systemicity,' 'Richness,' 'Similarity,' 'Feedback,' and 'Understanding.' We created 30 different questions from each type of knowledge community. The questions included common sense, IT, business and hobbies, and were uniformly selected from various knowledge communities. Instead of using survey, we used these questions to ask users of the 4 representative web sites such as Google from Search Engine, NAVER Knowledge iN from Open Communities, SLRClub from Specialty Communities, and Wikipedia from Activity Communities. These 4 representative web sites were selected based on popularity (i.e., the 4 most popular sites in Korea). They were also among the 4 most frequently mentioned sitesin previous research. The answers of the 30 knowledge questions were collected and evaluated by the 11 IT experts who have been working for IT companies more than 3 years. When evaluating, the 11 experts used the above 7 knowledge factors as criteria. Using a stepwise linear regression for the evaluation of the 7 knowledge factors, we found that each factors affects differently knowledge creation and use for each type of knowledge community. The results of the stepwise linear regression analysis showed the relationship between 'Understanding' and other knowledge factors. The relationship was different regarding the type of knowledge community. The results indicated that 'Understanding' was significantly related to 'Reliability' at 'Search Engine type', to 'Fitness' at 'Open Community type', to 'Reliability' and 'Similarity' at 'Specialty Community type', and to 'Richness' and 'Similarity' at 'Activity Community type'. A strategic framework was created from the results of this study and such framework can be useful for knowledge communities that are not stable with time. For the success of knowledge community, the results of this study suggest that it is essential to ensure there are factors that can influence knowledge communities. It is also vital to reinforce each factor has its unique influence on related knowledge community. Thus, these changeable knowledge communities should be transformed into an adequate type with proper business strategies and objectives. They also should be progressed into a type that covers varioustypes of knowledge communities. For example, DCInside started from a small specialty community focusing on digital camera hardware and camerawork and then was transformed to an open community focusing on social issues through well-known photo galleries. NAVER started from a typical search engine and now covers an open community and a special community through additional web services such as NAVER knowledge iN, NAVER Cafe, and NAVER Blog. NAVER is currently competing withan activity community such as Wikipedia through the NAVER encyclopedia that provides similar services with NAVER encyclopedia's users as Wikipedia does. Finally, the results of this study provide meaningfully practical guidance for practitioners in that which type of knowledge community is most appropriate to the fluctuated business environment as knowledge community itself evolves with time.

• Strategy21
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• s.44
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• pp.177-212
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• 2018

The purpose of this article is to examine the 'Discussion of maritime defense' which began to be discussed from the late Goryeo dynasty to the early Joseon dynasty and the process of establishing a maritime defense system. Also it can identify changes in the aspects of the naval ship operation and their strategic tactics during the reign of King Sejong. Japanese raiders began a full-scale invasion from 1350 at the late Goryeo Dynasty, So the government realized the need to raise the 'Sea power' and to organize the maritime defense system for defending enemy invasion. for example, the reinforcement of naval forces, construction of warships, develoment of weapon systems and so on. which have achieved remarkable growth while continuing, have also been used to carry out a three-time 'Conquest of Daemado' in 1389, 1396, 1419. Until then, however, it is difficult to interpret that the naval forces had a systematic and organizational combat operation system. According to fighting patterns on combat reports before the early days of King Sejong's reign, Our naval forces had no advantage over the Japanese raiders in terms of their capabilities and tactics. Then, the period of King Sejong marked a watershed in maritime defense history. Based on accumulated experience of naval battles and force Projections, The paradigm shift of the naval strategic tactics for maritime defense has occurred. First, the capability of the naval vessels has improved. for example, ship speed, durability, and weather resistance. Through these efforts, navy forces were able to pursue and attack, destroy enemy's ships by taking advantage of the 'Ship speed superiority'. This has led to tactical shifts from defensive to offensive. Second, purpose to support offensive tactics, the government put a strategic plan into practice that is the forward depolyment of naval bases from the inland to the coast, considering the 'sea environment' and 'threat'. By doing so, Joseon dynasty was able to secure 'the command of the sea'. This may be a little different from the perception of the so-called 'peace period' that King Sejong's era. We need to remember that Joseon dynasty was working hard for its defense. When studying history of maritime defense, these strategic and tactical elements must be fully considered. Only then we can have a coherent understanding of the many naval battles in the past, including the Imjin War(1592-1598).

• The Transactions of the Korean Institute of Electrical Engineers A
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• v.48 no.8
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• pp.941-950
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• 1999

This paper presents a DSM monitoring methodology that is able to evaluate the impact of DSM programs especially focused on the strategic conservation i.e. the enhancement of end-use energy efficiency. For an effective assessment of DSM programs, it is foremost necessary to examine the market characteristics on the specific end-use appliance according to the customer's adoption of DSM programs. The proposed monitoring methodology contains a diffusion process of high efficient end-uses considering major factors of DSM impact such as, price, reference capacity, forecasted capacity and lifetime of end-use appliances. Case studies show the projection of power reductions and energy savings resulted from DSM monitoring in order to diagnose the current status properly and provide a baseline of DSM policy and analysis.