• 통상정보연구
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• 제13권3호
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• pp.229-248
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• 2011

본 연구는 선행 연구와 실증연구를 병행하여 글로벌 제휴활동이 제휴혁신에 미치는 영향을 실증하였다. 연구 개념 사이에 영향을 검증하기 위하여 가설 6개를 설정하였고, 글로벌 제휴나 협력을 공시한 업체 중 기준에 적합한 업체 114곳에서 설문자료를 수집하여 빈도분석, 신뢰도분석, 요인분석, 회귀분석, 확인 요인분석, 구조방정식 모형분석, 회귀분석을 각각 하였다. 연구결과를 요약하면 다음과 갈다. 첫째, 기업역량과 파트너 역량은 제휴창조활동에 영향을 미치는 것으로 나타났다. 제휴창조활동은 제휴활동에 고유한 체계와 문화를 확립하는 것으로서 기업역량과 파트너 역량을 결합하고 습득하기 위한 것이다. 따라서 제휴창조활동은 참여 업체 사이에 의사결정체계, 기업문화 등이 상이하여 발생하는 갈등을 방지하고, 제휴로써 기존 활동을 변모시키기 위하여 상호 학습하고 파트너에게 접근하기 위한 경로를 개척하는 것으로 볼 수 있다. 둘째, 기업역량과 파트너 역량은 제휴학습에 영향을 미치는 것으로 나타났다. 제휴학습은 지식이나 역량을 통합하고 개발하여 조직과 가치사슬에 확산시키는 것으로서 기어역량과 파트너 역량을 교환하고 모방하여 제휴지식을 확장하는 것이 작용하였다고 볼 수 있다. 셋째, 제휴창조활동과 제휴학습 중 제휴학습이 제휴혁신에 영향을 미치는 것으로 나타났다. 제휴학습은 다양한 조직수준에서 발생하는 상호작용과 제휴지식을 확장하고 습득하여 가치사슬과 조직에 확산되는 과정이기 때문에 제휴혁신에 영향을 미친다고 볼 수 있다. 결국 제휴혁신은 기업역량과 파트너 역량을 바탕으로 제휴활동에 고유한 지식을 창출하거나 기술을 개발하는 제휴학습이 중요한 것으로 나타났다.

• 한국식품조리과학회지
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• 제25권5호
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• pp.531-544
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• 2009

Strategic alliance is increasingly becoming a popular strategy in the family restaurant industry. In general, strategic alliance can be defined as several brands collaborating in technology development, marketing, or production while keeping their independence as separate business entities. This study identified segments on the basis of sales promotion resulting from strategic alliances between family restaurants and card companies. This study further investigated how brand image, brand value, price fairness, customer loyalty and demographics are different among the segments. From the statistical analysis, three segments were found; 'short-period benefits oriented' segment, 'intangible and discount benefits oriented' segment and 'free benefits oriented' segment. Among the three segments, the 'free benefits oriented' and 'intangible and discount benefits oriented' segments had greater perceived brand image, brand value and customer loyalty than the 'short-period benefits oriented' segment.

• 대한산업공학회지
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• 제37권4호
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• pp.304-310
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• 2011

The express courier business in Korea has been recognized as one of promising business sectors with the annual growth rate of over 10 percent since 2001. As such many domestic and foreign companies have been established and are fiercely competing to extend their own market share. The severe competition has forced them to focus on achieving cost competitiveness and high level of customer service. Small and medium-sized enterprises( SMEs) with relatively poor network infrastructure in particular are facing tougher challenges to cost reduction and efficiency improvement in their logistics networks. Strategic alliances among SMEs may be an effective way to cope with these challenges. Therefore this study proposes an integer programming model for compromised network design and its solution procedure based on maxmin and maxsum criteria for strategic alliances. The applicability and efficiency of the proposed model are demonstrated through an illustrative numerical example.

• 한국항해학회지
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• 제21권3호
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• pp.1-18
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• 1997

From the beginning of 1990s , also in the shipping industry, especially liner shipping industry competition has been more intensive and difference of the service quality among shipping companies has been learned . On the other hand, a shipping company has some limitations to do its international mission for itself just by broadening service area. For this reason, the necessity for the global strategi alliance among the shipping companies, which is orginally aimed at sharing of facilities and organixation, has been developed. Through strategic alliance, liner shipping companies do not need to input the additional capitals to increase the material assets such as vessel capacity and spread the risk by the enlargement of the market. Also, they can secure the competitive edge through efficient utilizaton of assets. The purpose of strategic alliance of Hanjin Shipping Ltd., can be summarized as follows ; broadening of service area, cost reduction through vessel sharing, realization of rationalized shipping service by terminal and equipment or facilities sharing. Liner strategic alliances are agreement among liner companies to pol their equipment , andterminals for joint operations and services in which each alliance partner continues to serve its market using jointly operated or used inland feeders,inland terminals, port terminals, and mainline fleets of ship as well as joint pools of containers and equipment. Strategic alliances are generally more formal agreements than consortia and impose longer term and far reaching obligation on their members. It also acts as one in developing and advancing the strategic aims of the alliance members. The most important objective for liner strategic alliances is cost reduction and improvement in capital asset utilization. Main aims of strategic alliance drawn in this paper, can be enumerated follows : 1. improvements in service frequency and quality : 2. improvements in vessel and equipment utilization and thereby reductions in fixed and variable cost ; 3. improvements in market shares and high value cargo booking ; 4. reductions in intermodal storage and port terminal throughput costs ; 5. improvements in negotiating powers with ports and feeder transport providers ; 6. reduction in financial and other fixed costs such as insurance; 7. coordination and integration of MIS and EDI systems and service for greater efficiency and market penetration ; and, 8. improvements in logistic chain management and economic of scale by equipment depot, terminal, and vessel sharing.

• 수완나부미
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• 제11권1호
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• pp.101-132
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• 2019

Why do some local rebel groups choose to form asymmetric alliances with large transnational terrorist organizations? This paper examines asymmetric terrorist alliance patterns by studying the international ties of domestic insurgencies in Southeast Asia. It uses data from Indonesia, Malaysia, the Philippines, and Thailand to construct a theory defining the determinants of the choice of alliance strategies by terrorist groups. The findings conclude that rebels with limited aims prefer to act alone out of fear of entrapment. They are cautious of becoming associated with the struggle of transnational radical groups and provoking organized response from international and regional counterterrorism authorities. Local groups are more likely to seek alliance with an established movement when they have ambitious final objectives, challenging the core interests of the target state. In this case, the benefits of training and logistic support provided by an experienced organization outweigh the costs of becoming a target for coordinated counterterrorist campaign.

• 한국항공운항학회지
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• 제21권3호
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• pp.55-64
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• 2013

As the price competition between airlines became increasingly intensified, due to increased participation of low-cost carriers in the air transport industry and the continued deregulation of international air transport, each airline has introduced various management techniques for securing international competitiveness and operational efficiency in order to cope with the uncertainty in air transport industry. The world leading LCCs, such as Ryan air, easyJet and Southwest, have changed their traditional business models by increasing operation to primary airports, diversifying operating routes, making strategic alliances with FSCs or other LCCs, increasing the operations on the mid or long distance routes, expanding ancillary revenues, etc. As Korea's air transport industry is confronting with intense competition, our LCCs are requested to adjust to this new challenging situation. As the world leading LCCs did, Korean LCCs are recommended to adopt new business models such as restructuring of the air transport industry through M&A, operating more flexibly in terms of frequency or route, launching of services to primary airports, making strategic alliances with foreign FSCs, developing of 4th or 6th traffic demands, etc.

• 한국전자거래학회지
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• 제7권1호
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• pp.1-17
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• 2002

Business environment for e-commerce companies have been rapidly changed for the last several yens and they have found out that strategic alliance as one of the important and practical means to cope with the dynamic environment. Despite the increasing number of e-commerce company's strategic alliances during last several years, there have been few studies made on strategic alliance which reflect the e-commerce company's uniqueness： dynamism, time to market, If-based business, etc. In order to reflect this uniqueness, we attempt to derive guidelines of alliance process for e-commerce companies in three aspects： 1) resource system analysis, 2) value chain analysis, and 3) If-based strategic alliance implementation and management. Finally, we propose the integrated process of strategic alliance for e-commerce companies including those proposed guidelines.

• 한국전자거래학회:학술대회논문집
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• 한국전자거래학회 2003년도 종합학술대회 논문집
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• pp.66-71
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• 2003

As the Internet business is expanding rapidly, companies began to realize that relationship profitable partners is a key to long-term profitability, efforts to foster better Partner Relationship management became an important focus of companies. Companies pursuing this strategy quickly in building partner relationship management. So, this paper offers the strategic effective management plans of partner from partner relationship management.

• 기술혁신연구
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• 제20권1호
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• pp.17-43
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• 2012

전략적 제휴는 기업의 생존 및 지속적인 경쟁우위를 획득하기 위해서 매우 중요한 수단으로 인식되고 있다. 특히, 기술의 변화 속도가 매우 빠른 첨단 기술 산업에서는 다양한 파트너들과 전략적 제휴를 통해 외부 지식을 공유하고 이를 습득함으로써 기업 성과를 향상시킬 수 있을 것이다. 또한 March(1991)가 주장한 2개 유형의 활동, 즉 탐색(exploration)과 활용(exploitation) 간의 딜레마를 해결하기 위해 둘 중 하나의 활동을 외부화하는 방법으로 전략적 제휴가 수행되기도 한다. 하지만 최근 기술경영 분야에서는 탐색과 활용을 동시에 수행할 수 있는 양손잡이 조직(ambidextrous organization)이 커다란 이슈가 되고 있으며, 기업 성과에도 긍정적인 영향을 미치는 것으로 나타났다. 이는 기업의 내부뿐만 아니라 외부 활동 중의 하나인 전략적 제휴에서도 탐색과 활용 간의 균형이 중요하게 다루어질 것이다. 그러므로 본 연구에서는 탐색과 활용을 동시에 수행하는 양손잡이 제휴(ambidextrous alliance)와 기업 성과의 관계에 대해 살펴보고자 한다. 기존의 많은 연구들이 양손잡이 제휴에 대해 건수 중심으로 분석하였으나, 본 연구는 전체적인 제휴 구성(alliance portfolio)과 개별적인 제휴 파트너(alliance partner) 측면으로 접근하여 탐색과 활용 간의 균형 관계를 분석했다는 점에서 그 의의를 가질 것이다. 본 연구는 높은 불확실성과 치열한 경쟁으로 인해 외부 지식의 획득이 매우 중요한 미국의 바이오/제약 산업을 연구 대상으로 선택하였고, 1990년부터 2005년까지 자료를 수집하여 패널 데이터 분석을 수행하였다. 본 연구의 결과는 실증적으로 양손잡이 제휴의 중요성을 제시하며, 실무적으로도 기업의 전략적인 의사결정에서 탐색과 활용 간의 균형을 강조한다.

• Asia pacific journal of information systems
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• 제26권2호
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• pp.299-321
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• 2016

Previous studies on strategic alliance formation have largely overlooked the effects that organizations' routine development can have on the relationship between organizations' network position and their alliance ambidexterity strategy. This study extends ambidexterity research by adding internal and network perspectives and examining their cumulative effects on alliance ambidexterity. We first acknowledge the interplay between organizations' internal knowledge exploration/exploitation strategies and organizations' alliance ambidexterity and determine that organizations with a high level of internal knowledge breadth are more likely to make focused alliance decisions. Second, our analysis of 145 US-based information technology organizations with an active alliance behavior reveals that having well-formed routines as a result of previous collaborations strengthens the tendency of brokerage organizations to follow alliances that focus on either exploration or exploitation. Although most alliance studies have commonly argued in favor of an ambidextrous approach, this study provides critical evidence that both internal knowledge exploration/exploitation strategies and development of routines constrain organizations' alliance formation decisions, guiding them towards a more focused approach.