• Title/Summary/Keyword: Strategic Trade

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Social Media Performance: From the Perspective of Strategic Direction of Social Media Firm and User's Dependency on Social Media (소셜미디어 기업의 전략적 방향성에 따른 이용자들의 전환 의도 연구)

  • Inwon Kang;Ahra Oh
    • Korea Trade Review
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    • v.47 no.6
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    • pp.21-37
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    • 2022
  • This study sought to look at why Facebook and Twitter, which have dominated the social media market, are moving away from other services. To this end, we sought to identify the causes of churn in terms of firm-level strategic direction and resource allocation, which have not been actively presented to the studies. For this purpose, this study divides the social media firm's strategies into horizontal expansion strategy and vertical integration strategy based on the existing reports and researches, and how each of the representative firms' strategies affects users' switching behavior. As a result, there was a significant difference in the strategic direction of the social media firm, when a horizontal expansion strategy is taken, user's switching intention is higher than when a vertical integration strategy is taken. In addition, the switching intention according to the level of dependence showed that the lower the dependence on social media, the higher the intention to switch to other media. The findings are expected to provide highly realistic and concrete strategic alternatives for a variety of economic actors, such as individuals and companies who want to do business using social media.

An Empirical Study on Trade Claim Management from a Relational Perspective

  • Yu, Cheon
    • Journal of Korea Trade
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    • v.23 no.6
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    • pp.14-32
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    • 2019
  • Purpose - This study is designed to provide new insights on trade claim management by typifying trade claims from a relational perspective, which defines trade as an organic combination that exchanges relationships based on a mutual goal instead of conflicts between obligations and rights of the contracting parties. Design/methodology - This is a phenomenological study that aims to typify trade claims based on a relational perspective and extract implications for trade claim management. The research procedures of this study are as follows. First, international commercial dispute cases applying the CISG are collected. Second, the cases collected are quantified through content analysis. The variables for quantification are developed based on a relationship perspective. Third, cluster analysis is conducted on coded data to typify cases. And finally, this study compares the characteristics of each type using analysis of variance and suggests implications for the strategic management of trade claims from a relational perspective. Findings - Results show that trade claims are divided into four clusters, depending on whether flexibility is accepted or not and which party violates mutuality. There is also a difference between the claimant and the cause of the claim, according to the cluster. Based on the results, this study suggests that the buyer and the seller should employ different strategies depending on the type of trade claim and presents proposals for strategic claim management. Originality/value - Firstly, this study extends the theoretical discussion on trade claims by applying relational contract theory. Prior studies on trade claims have been primarily based on traditional contract theory. The second is to analyze trade claims quantitatively. Prior case studies on trade claims have mainly relied on qualitative research. Finally, the study contributes to international commercial practice by typifying trade claims and presenting options for strategic management.

A Study on the Export and Import Public Notification System for Efficiency of Trade Item Management (수출입품목관리 효율화를 위한 수출입공고제도에 관한 연구)

  • Lee, Je-Hong
    • International Commerce and Information Review
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    • v.10 no.2
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    • pp.265-282
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    • 2008
  • This article is a study on the A Study on the Export and Import Public Notification System for Efficiency of Trade Item Management. The purpose of this article shall be studies to the trade control regulation in korea foreign law. this article are two most important elements in strategic item and rule of origin. that is, economic profit and nation industries protect have been obtain trade control system. The trade public notification system achieve efficiency of trade item control and nation industry development and domestic customer protect and trade order for trade system and control scheme. Therefor, The Result of the article is review to protection of domestic.

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A Study on Management of Overseas Direct Purchase Site Using UTAUT Model (통합기술수용모형을 활용한 해외직접구매 사이트 관리방안에 대한 연구)

  • Kang, Inwon;Son, Jeyoung
    • Korea Trade Review
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    • v.44 no.1
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    • pp.143-158
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    • 2019
  • As the overseas direct purchase market grows rapidly, firms are setting up various strategic directions to attract consumers. However, many previous researches on this issue have focused on consumption behavior based on consumers' motivation and demographic factors, so there is a certain limit to suggest practical implications for firms. Therefore, this study proposed modeling to understand how firm's strategic direction influences consumers' acceptance behavior in order to overcome these limitations. For this purpose, this study conducted a survey on 357 domestic consumers and conducted empirical analysis through structural equation model analysis. As a result, the effort expectancy of overseas direct purchase site has a strong influence on consumer intention as much as performance expectancy. We also found that product variety had the strongest impact on performance expectancy and that web site reputation directly affected consumers' behavioral intention as well as purchasing behavior.

A Comparative Study on the Compliance Program of Strategic Trade and Similar Systems in Korea (한국의 전략물자 자율준수체제와 유사제도에 관한 비교연구)

  • Kim, Hyun-Jee;Shin, Ah-Reum;Chae, Soo-hong
    • Korea Trade Review
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    • v.41 no.4
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    • pp.269-291
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    • 2016
  • This study suggests an improvement for stable and effective management of the Compliance Program of strategic trade(CP) by comparing and analyzing the program and other similar systems in Korea, the authorized economic operator(AEO) system and the Fair Trade Compliance Program. To improve the CP, training requirements should be materialized, evaluation of companies' ability to judge strategic materials should be intensified, and incentives should be offered to the companies that actively adopt the program. Moreover, the current designation system should be changed to the designation-after-registration system to strengthen and spread out the CP, and the follow-up management should be reinforced for successful management of the program.

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South Korea's Strategic Directions in the Context of the US-China Trade War: An Application of the ABCD Model

  • Dilong HUANG;Hwy-Chang MOON;Guy Major NGAYO FOTSO
    • The Journal of Economics, Marketing and Management
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    • v.12 no.2
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    • pp.73-81
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    • 2024
  • Purpose: South Korea is a close ally of the US and an important partner of China. Caught between the two most powerful countries, South Korea's strategic directions are critical. This article emphasizes that the deeper core of the US-China trade war is to improve the business environment to attract foreign direct investment (FDI) to boost the economy, rather than engaging in the trade war. Research design, data, and methodology: Considering the complexity of this issue, this article applies a systematic analytical tool, the ABCD (Agility, Benchmarking, Convergence, and Dedication) model, to provide strategic guidance for inducing investments into South Korea in the context of the ongoing US-China trade war. Results: Specifically, South Korea needs to provide a more attractive business environment along the four points: expedite commercial activities through deregulation (Agility); adopt global standards of the flexible labor markets and technological developments (Benchmarking); integrate various industries and connect them to global value chains (Convergence); and create more economy-friendly policies rather than politics-oriented ones such as protectionism (Dedication). Conclusion: This study stands out not just by utilizing the ABCD model but, also by providing more systematic analysis and practical implications, particularly within the context of the escalating US-China competition. Unlike many existing studies that analyze the broader impacts of this geopolitical rivalry, this research delves into specific strategic guidelines for South Korea to attract FDI. The findings also provide implications for multinational corporations (MNCs) in choosing the locations for their overseas operations, particularly in South Korea.

Ecological Analysis of Strategic Groups: An Interactive Perspective between Organizational Ecology and Strategic Management

  • Moon, Changho
    • Journal of Industrial Convergence
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    • v.2 no.1
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    • pp.73-89
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    • 2004
  • This study uses theoretical perspectives and models from organizational ecology to examine the dynamics and viability of strategic groups. Integrating the ecological perspective and the contingency theoretical view of strategic management, this study developed propositions demonstrating the impact of environmental density and variation on the effectiveness of strategic groups. Justifications for linking ecological perspectives to strategic management theory are discussed and the importance of the integrative approach to strategic management is highlighted.

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A Study on Risk Management for Export Control on Strategic Trade in Supply Chain Management

  • Roh, Tae-Hyun;Park, Jin-Hee
    • Journal of Navigation and Port Research
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    • v.37 no.6
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    • pp.709-718
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    • 2013
  • In this study, AHP analysis was conducted through a survey that was organized by 9 job categories. The results show that sustainable operation risks have the highest priority level among all criteria with management interest having the highest priority level within sustainable operation risks related attributes. The most important risk attributes among stakeholder risks appeared to be asset security and cargo and conveyance security, with education and training being the most important among regulatory risks. Effective management and response to the risks from export controls on strategic trade require an understanding of supply chain security and compliance programs, effective training programs, investments for development of security systems that meet international standards. In addition, the government needs to focus on developing professionals and providing support for companies with compliance programs, working closely with businesses.

Strategic Group Classification and Performance of the Chinese Cosmetic Industry - A Cognitive Approach - (중국 화장품 산업의 전략집단 분류와 성과에 관한 연구 - 인지적 접근법을 중심으로 -)

  • Liang, Cui-jing;Bang, Ho-Yeol
    • Korea Trade Review
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    • v.44 no.4
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    • pp.189-203
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    • 2019
  • In recent years, most companies are making strategic strides to respond to changes in the competitive landscape. This trend is proceeding independently from industry to industry, and the Chinese cosmetics industry, which is at its peak, is no exception. In the meantime, the question of whether the concept of strategy group and related theories are suitable for advanced markets and whether they are applicable to emerging markets such as China is an interesting subject of inquiry. The purpose of this study is to classify strategic groups based on the cognitive approach of CEO's in the Chinese cosmetics industry. Some of the existing studies on strategic groups have raised limitations on the theoretical validity of the classification and criteria of strategic groups. However, since the concept of the strategic group becomes a middle level analysis unit between the enterprise and the industry, applying this concept to the Chinese cosmetic industry will help identify the strategic group existing in the industry and grasp the composition of the entire industry.

Machine Learning and Deep Learning Models to Predict Income and Employment with Busan's Strategic Industry and Export (머신러닝과 딥러닝 기법을 이용한 부산 전략산업과 수출에 의한 고용과 소득 예측)

  • Chae-Deug Yi
    • Korea Trade Review
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    • v.46 no.1
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    • pp.169-187
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    • 2021
  • This paper analyzes the feasibility of using machine learning and deep learning methods to forecast the income and employment using the strategic industries as well as investment, export, and exchange rates. The decision tree, artificial neural network, support vector machine, and deep learning models were used to forecast the income and employment in Busan. The following were the main findings of the comparison of their predictive abilities. First, the decision tree models predict the income and employment well. The forecasting values for the income and employment appeared somewhat differently according to the depth of decision trees and several conditions of strategic industries as well as investment, export, and exchange rates. Second, since the artificial neural network models show that the coefficients are somewhat low and RMSE are somewhat high, these models are not good forecasting the income and employment. Third, the support vector machine models show the high predictive power with the high coefficients of determination and low RMSE. Fourth, the deep neural network models show the higher predictive power with appropriate epochs and batch sizes. Thus, since the machine learning and deep learning models can predict the employment well, we need to adopt the machine learning and deep learning models to forecast the income and employment.