• Title/Summary/Keyword: Strategic Culture

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A Study on the Effect of Customer Orientation and Technology Orientation on Innovation Capacity (고객지향성과 기술지향성이 혁신역량에 미치는 영향에 관한 연구)

  • Park, Tae-Young;Song, Chan-Sub;Shin, Ho-Kyun
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.171-181
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    • 2019
  • In order to confirm whether innovation can be realized through the direction that companies pursue, this study empirically analyzed the relationship between strategic directionality and innovation capacity. Specifically, strategic directionality is divided into customer orientation and technology orientation, and innovation capacity is classified into strategic planning capacity, R&D capacity, and technology commercialization capacity based on previous studies. And the effect of customer and technology orientation on each innovation capacity was analyzed. Data collection was carried out by 368 questionnaires from the workers of manufacturing industry in Gyeongbuk area and the proposed hypotheses were tested by using structural equation. As a result, it was confirmed that technology orientation had significant effects on all three innovation capacities. However, the effect of customer orientation on strategic planning capacity and technical commercialization capacity was accepted, but the relationship with R&D capacity was rejected. These results can provide implications for how to draw innovation from the organizational strategic direction and culture perspectives by explaining the impact of organizational orientation on innovation capacity.

Strategical Approaches for Establishing Learning Organization: S-Steel Case (철강산업의 학습조직 구축을 위한 전략적 접근 : S-철강(제조업) 사례연구)

  • Park, Gi-Ho
    • 한국디지털정책학회:학술대회논문집
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    • 2007.06a
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    • pp.377-384
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    • 2007
  • This paper is about how to establish the strategic teaming organization in digital age. Through the case study of action teaming, this research can give some implications to small-sized organizations who want to establish teaming culture and positive activities in their own companies. The case site was S-steel, which belongs to the steel industry. To improve and drive teaming activities, I made use of skills: action learning, fishbone analysis, creative thinking, brainstorming, creative discussion skill, and organization diagnostic method.

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Exploratory Study on Consumer's Hedonic Value for Retail Advertising and Marketing Plans: Based on In-depth Interview on Consumer's Shopping Experience

  • Seo, Sangho
    • International Journal of Advanced Culture Technology
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    • v.8 no.1
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    • pp.13-18
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    • 2020
  • Going shopping would be a very reasoned and well-planned activity, however, at the same time, it would not. People may go shopping just for fun and as their leisure. The motivations for going shopping and their experiences cannot be fully explained with the economic utility or the information-processing model. Thus, this study explored the hedonic aspect of the experiences of shopping as an alternative explanation to consumers' motivations of shopping and discussed retail advertising and marketing plans. An in-depth interview was conducted to obtain a better understanding about hedonic value, and it was found that hedonic value affects a consumer's shopping experience and that understanding consumers' motivations for shopping and establishing competitive advertising and marketing plans is important in drawing more consumers. Strategic implications for establishing further retail advertising and marketing plans obtained from the findings were also suggested.

A Global Sourcing Model for Apparel Companies (의류 기업의 글로벌 소싱 모형)

  • Park, Bye-Jung
    • The Research Journal of the Costume Culture
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    • v.16 no.4
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    • pp.595-608
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    • 2008
  • Although Korean apparel companies have transformed dramatically from contractors to sourcing companies thanks to the rapid growth of local market, relatively little work has been done identifying the determinants and the patterns of global sourcing activities of Korean companies. The purpose of this study was to outline a conceptual model that may be used to organize and guide global sourcing activities of Korean apparel manufacturers and retailers. The conceptual model identified four important factors, cost factor, strategic non-cost factor, firm's internal factor, and global factor, which affect global sourcing strategies and help predict how companies conduct various sourcing activities. The model also identified two sourcing patterns, outsourcing and intra-firm sourcing. In developing the model, literature review on how manufacturers and retailers in diverse areas including global apparel sourcing was conducted. Managerial implications and directions far future study were offered as well.

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Export Promotion Plans of Digital Culture Contents based on the OSMU Strategy - Focused on Game, Animation & Character Industry - (문화콘텐츠의 원소스 멀티유즈를 통한 수출활성화방안 - 게임.애니메이션.캐릭터산업을 중심으로 -)

  • Won, Min-Kwan;Lee, Ho-Gun
    • International Commerce and Information Review
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    • v.6 no.3
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    • pp.297-318
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    • 2004
  • This paper examines export promotion plans of digital content industries, particularly of game, animation & character industry based on the OSMU(One-source Multi-Use) strategy. As the digital content industry is one of the newest industries as a source of strategic export, we must promote the export of digital contents that hold so much international competitiveness and through that promotion, we have to strengthen the international competitive power. The game, animation & character contents are very easy to adapt each other for creating new contents by omnidirectional OSMU. Therefore, it is intended to present some primary factor for export promotion of game, animation & character contents through the OSMU strategy.

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A Study on the Service Export Strategy of China and the Counter Plan of Korea (중국의 서비스수출전략과 한국의 대응방안)

  • Kim, Mie-Jung
    • International Commerce and Information Review
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    • v.8 no.3
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    • pp.323-341
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    • 2006
  • The world industry structure is characterized as service economics concerned with key words of global, information and culture. Developed countries have expanded a value-added of service economics along with rapid growth of service economics. In this change of economic environment in the world, China have converted their strategy of an economic management into coping with the industrial structure of service in the 11th 5-year plan. The purpose of the paper, therefore, is to find out the new commerce strategy of China, and searching for the counter plan of Korea. Chapter 2 begins with the change of economic strategy in China and their cultural factors using service industry. Chapter3 deals with, from the basis of chapter 2, China's service export strategy to abroad and our counter plan that is able to export and expand Korean service and culture industry into China.

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A Study on the Operate of Business Models to the PFC (PFC의 비즈니스 모델 운영에 관한 연구)

  • Youn, Myoung-Kil;Chung, Dong-Keun
    • Journal of Distribution Science
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    • v.2 no.1
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    • pp.125-170
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    • 2004
  • In the field of funeral, there are many studies on the Hardware System to encourage a culture of cremation, but few on the Software Program to solve the problem of the high-expense or to improve funeral services. We think the only way to solve on Korean Funeral is the pacification of the destruction and improvement of the Korean-funeral-culture. At this point, we establish a virtual company called PFC(Public Funeral Company) on the basis of the business model. and we will solve the Software Problem and propose the method of a strategic plans for it.

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Strategic Identification of Unsafe Actions That Characterize Accidents on Ships

  • Rivai, Haryanti;Furusho, Masao
    • Journal of Navigation and Port Research
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    • v.37 no.5
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    • pp.499-509
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    • 2013
  • Seafarers are one of the main engines driving economic growth in the maritime sector. The International Maritime (IMO) Organization estimated that there were approximately 1.5 million seafarers around the world engaged in international trade in 2012. Data have shown that human casualties in maritime accidents around Japan have shown an increasing trend over the last ten years. One cause is human error, which is inseparable from the human element that influences mariner's decisions and actions. The Personal Identification (PIN) Safe method is one way to systematically identify substandard and unsafe actions by considering the error taxonomies associated with various scenarios for a maritime system. The results are based on analysis of the role of the human element in commonly reported unsafe actions when interacting with equipment and other systems. Furthermore, patterns of influencing shaping factors were observed on the basis of data processing; the aim of this study was to promote safety culture and provide an opportunity to improve safety at sea.

A Study on the Implementation Strategy and Performance of Enterprise Resource Planning System in Korean Manufacturing Firms (ERP시스템의 도입과 성과에 관한 연구 - 우리나라 제조업체를 중심으로 -)

  • Kim, Tae-Ung;Nam, Yong-Sik
    • Asia pacific journal of information systems
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    • v.10 no.1
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    • pp.61-79
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    • 2000
  • ERP system is a very popular tool for pushing management innovation and implementing an integrated information system. The purpose of this research is to investigate the relationship among the structure of production systems, types of implementation strategy, relative importance of competitive goals, information technology and culture level, and the efficiency from using the system. The data for this study were collected from 45 Korean manufacturing firms that have implemented ERP system. Research results confirm that the success factors include the top managements' strategic views and culture level related to new information technology. But the linkage between the structure of production systems and types of implementation strategy is proved to be very weak. Also control effect of types of implementation strategy on the efficiency of the organization is not strongly recognized. A summarized report of other findings is provided as well.

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BUILDING AMD INTEGRATION OF POLAND WITH THE EUROPEAN UNION

  • Barbuzynski Stasiek;Kim Soo-Yong;Lee Young-Dai
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.315-320
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    • 2001
  • Strategic aim of Poland is an accession to The European Union. This accession means consolidation of democratic transformations and acceleration of economical development. Possibly full and quick execution of preparing works at building domain is one of conditions of Polish membership in the European Union. Poland has to adopt rules and standards, which are required at EU. It will permit to make polish companies more attactive at international market. We should know, that economical, legal whether political reforms, this is not all what consists on membership at the Union European. We must change internally, become open to the world, to represent dynamism, enterprise, knowledge and culture. We must become more tolerant and be able to communicate with people with different culture whether political orientation, we have to accept this dissimilarity and will find way of dialogue and cooperation.

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