• Title/Summary/Keyword: Strategic Approaches

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Development Strategy and Application of New Pyeongtaek Port City Based on Strategic Decision-making Methods (전략적 의사결정기법을 활용한 평택항 배후도시 개발전략과 응용)

  • Lee, Man-Hyung;Kim, Dong-Chan;Hong, Sung-Ho;Park, Ju-Hye
    • Korean System Dynamics Review
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    • v.9 no.2
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    • pp.77-103
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    • 2008
  • In order to respond dynamic changes in the global distribution system, the City of Pyeongtaek hope to expand port facilities and its hinterlands. In specific, it plans to designate these areas as free economic zones(FEZ), synthesizing the whole procedures from the development proposals to the operation and management. This paper examines the proposed urban development strategies focused on Pyeongtaek port which still reveals critical weakness as a gateway port backed up by the Seoul Metropolitan Areas. In order to enhance the global competitiveness of Pyeongtaek port, theoretically it depends on Geo Coyle's ACTIFELD methods. In addition to the traditional quantitative data, Coyle's ACTIFELD methods emphasize qualitative approaches, all of which would facilitate structural and systemic analyses of complex social phenomena. Applying ACTIFELD methods, this paper proposes that the City of Pyeongtaek should focus on three alternatives. That is, Pyeongtaek's policy priority should be given to ts he port city based on the key concepts of Supply Chain Management(SCM), Co-opetition supporting city, and waterfront-initiated urban development.

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Comparisn of ERP Platforms and its Utilization to Internet (ERP 플랫폼 비교와 인터넷 활용방안)

  • 서재학;홍계표;남인길
    • Journal of Korea Society of Industrial Information Systems
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    • v.4 no.4
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    • pp.15-24
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    • 1999
  • As the market economy changes rapidly, a great number of enterprises are now preparing to introduce and construct ERP systeme to keep up their competitive power. However, for the ERP information in practical use the efficiency is very low because the range of its utilization is limited only within the enterprise that it is used In this paper, the comparisons between the existing ERP system configurations already in practice based on the client-server environments and the ERP components and platforms for applying to the internet are presented And we also show the strategic approaches for utilizing internet to strengthen the business power and to create newly added values of the increased reliability on customers by taking advantage of information on the marketing, the customers, the productive capacity. and the financial structure of enterprises in the internet environments.

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Customer Preference Analysis On Masan Container Terminal Using SP Method (SP기법을 이용한 마산항 컨테이너 터미널의 고객선호도 분석)

  • Lee Jae-Won;Yoo Seung-Yeul
    • Journal of Navigation and Port Research
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    • v.30 no.1 s.107
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    • pp.91-96
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    • 2006
  • Recently, the development construction of New Masan Container Terminal (1-1 Phase) with private investment would be set for opening in the 2011 year in Masan Port, Korea However, as new container terminals of the Pusan New Port and 'the New Ulsan Container Terminal neighboring Masan Port will be also planned to open around the time, the strategy establishment for Masan Port is required for a keen competition among these ports. To provide it with strategic points, we applied SP model used for customers' behavior method to analyze customer's preference changes with the shifts of the ports' conditions for customers.

The Need for QA/QC in the Measurements of Airborne Pollutants - Conduction of and Directions towards an Interlaboratory Comparison Test in 1998 by the Measurement and Analysis Division of KOSAE (대기오염측정에 대한 정도관리의 필요성 - 1998년도 한국대기환경학회 측정분석분과회의 실험실간 비교분석사업 시행과 전개방향)

  • 김기현;이강웅;김조천;서영화;이종해;허귀석
    • Journal of Korean Society for Atmospheric Environment
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    • v.15 no.1
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    • pp.63-69
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    • 1999
  • To offer a general guideline for the quantitative analysis of airborne pollutants, we designed and conducted a comprehensive QA/QC test using two different strategic approaches, namely (1) field-based comparative measurement and (2) laboratory-based comparative analysis. The former task was performed to make meaningful comparison of combined errors occurring from both sampling and analytical techniques in the measurements of such components as: (1) criteria pollutants, (2) volatile organic compounds (VOCs), and (3) particulate matters with the associated metals and ions. The latter task was also conducted to compare various types of bias arising mainly from the laboratory analytical procedures of (1) gaseous standards of VOCs and (2) of aqueous standards of metals and ions. The concentration data derived from each of these two different types of major tasks were evaluated per chemical species categorized as above. While the very details of these studies are to be reported on an individual basis according to the above classification of the project, this paper is presented to provide an overview of the whole project - its aim and direction.

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Korean country-specific-advantage factors on Chinese consumer's buying intention of Korean rice: focus on the Shanghai area

  • Yang, Suk-Joon
    • Korean Journal of Agricultural Science
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    • v.46 no.4
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    • pp.915-930
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    • 2019
  • The purpose of this study was to investigate how subcategories of the country-specific-advantage (CSA), which has been discussed in previous studies, affect the buying intention of Korean rice. After reviewing existing studies and examining research models based on them, a research model was verified by questionnaires and statistical analysis. The results of the surveys and statistical analyses reveal that the CSA factors presented in previous studies can also be applied in the context of Korean rice products. The results show that environmental resource, cultural resource and visual element factors influenced the buying intention through perceived quality. In addition, cultural resource perception factors have a direct effect on buying intention. This is consistent with previous studies showing that emotional communication approaches are ineffective for products that are perceived to have functional characteristics. Based on the results of this study, it was confirmed that CSA factors are suitable for the product and export target area. Strategic implications are suggested in that it is necessary to build marketing strategies to improve the perceived quality by the four factors. The theoretical implications are as follows. The sub-factors that constitute COI may have a negative effect and a positive effect; thus, it is necessary to utilize CSA when considering the product and country characteristics. The CSA factors revealed in previous studies are also significant in other regions and products. Finally, the theoretical implication is that consumers use CSA as a clue to evaluate quality.

ROK's defense reform strategy for coping with the emerging North Korea's nuclear weapons. (북한의 임박한 핵무기 배치대비 국방전략 대개혁)

  • Kim, Jong-Min
    • Strategy21
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    • s.41
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    • pp.208-231
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    • 2017
  • The balance of power in conventional forces between the two Koreas works in favor of the South Korea in the Korea peninsula. But, the balancing mechanism between the two Koreas in asymmetric forces like nuclear and missile forces works absolutely in favor of the North Korea. That's why it should be timely for the ROK military to review existing strategy and revise a new counter strategy against the threat posed by the North Korea's nuclear and missile forces. The ROK military is now developing 4D, KAMD, KILL Chain strategies as means to cope with the North Korea's nuclear and missile threats. Considering efforts and resources invested now, the strategies are expected to be in place in next five or more years. However, approaches to those strategies seem to be rather fragmentary and conceptual than comprehensive and pragmatic. The types of strategies against the North Korea's military threats need to be a deterrence in peace time and a fighting and winning in war time in the Korean theater. But, the most important element in the deterrence strategy is the credibility. This study concludes with an new strategic concept titled "ADAD(Assured Defense, Assured Destruction)" as an alternative to existing strategies to deal with the North Korea's nuclear and missile threats.

Trends of Big Data and Artificial Intelligence in the Fashion Industry (빅데이터와 인공지능을 중심으로 한 패션산업의 동향)

  • Kim, Chi Eun;Lee, Jin Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.42 no.1
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    • pp.148-158
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    • 2018
  • This study analyzes recent trends in fashion retailing instigated by the fourth industrial revolution and approaches the trends in terms of the convergence of big data and artificial intelligence. The findings are as below. First, companies like 'Edited' and 'Stylumia' offer solutions that support the strategic decisions of fashion brands and fashion retailers by analyzing big data using artificial intelligence. Second, the convergence of big data and artificial intelligence scales personalized service on the web as examples of 'Coded Couture', 'StitchFix', and 'Thread'. Third, the insights gained from artificial intelligence and big data help create new fashion retailing platforms such as 'Botshop' and 'Lyst'. Last, artificial intelligence and big data assist with design. 'Ivyrevel' designs digital fashion, assisted by a macroscopic perspective on fashion trends, market and consumers through the analysis of big data. The Fourth Industrial Revolution brings changes across all industries that will likely accelerate. The fashion industry is also undergoing many changes with advancements in scientific technology. The convergence of big data and artificial intelligence will play a key role in the future of fast-moving industry like fashion, where fickle tastes of consumers are the main drivers.

Effect of Satisfaction with Service Quality of County Level Local Sport Event on Local Image and Re-Visit Intention (군단위 농촌지역의 스포츠이벤트에서 서비스품질 만족이 지역 이미지와 재방문의사에 미치는 영향)

  • Kim, Hyun-Sang;Park, Duk-Byeong;Kim, Sung-Rok
    • Journal of Agricultural Extension & Community Development
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    • v.24 no.2
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    • pp.117-125
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    • 2017
  • The service quality and image are a central factor in understanding tourists destination choice. Existing literature suggests that sport event and destination image could interact to influence tourism behaviours. The purpose of this study w as to identify the factors influencing local image and re-visit intention in the 68th Chungcheongnam-do Provincial Sport Event held in Yesan city. The results of the study are as follows; First, as a result of factor analysis on the satisfaction with the sports event composed of 17 items, three factors were categorized, which were 'event management', 'event facility' and 'supporting facilities'. Second, satisfaction with local event had a positive effect on local image. Especially, satisfaction with event management had greater effect on local image than event facilities and supporting facilities. Third, as satisfaction with local event had positive effect on re-visitation intention, satisfaction with sports event had positive effect on the success of the sport event itself and re-visitation intention for the region. Fourth, as local image had a positive effect on re-visitation intention, strategic approaches to linking factors of tourism are required to attract visitors in addition to sports events.

Materiality Analysis in Sustainability(Environment) Report : Based on Four Case Studies (지속가능(환경)보고서에 있어서 중요성 분석의 의미와 과제: 사례연구를 중심으로)

  • Yook, Keun-Hyo
    • Journal of Environmental Policy
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    • v.11 no.1
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    • pp.49-74
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    • 2012
  • In this paper, we have investigated how various companies have tackled the concept of materiality, and reviewed the effect of materiality determination on business strategy and decision making in sustainability reporting. To achieve this, we gather and utilize various guidelines and company's practice cases. Results from the analyses of four case studies provide that most companies conducted a detailed systematic materiality analysis as strategic planning process but held differing approaches. Therefore, successful methodology to determine materiality will need to address common issues and challenges, and set up a new concept in the context of sustainability reporting.

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The Influence of Visual Merchandising Congruity Perception on Brand Attitude and Purchase Intention: Focusing on Mediation Effect of Perceived Risk (비주얼 머천다이징 적합성 지각이 브랜드 태도와 구매의도에 미치는 영향: 지각된 위험의 매개효과를 중심으로)

  • Park, Hyun Hee
    • Fashion & Textile Research Journal
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    • v.16 no.2
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    • pp.235-244
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    • 2014
  • This study investigates the effect of visual merchandising congruity perception on brand attitude and purchase intention. In addition, this study examines the mediating role of perceived risk in the process. Four retail fashion brands with classic image were selected in the previous research to avoid the influence of different brand images. Questionnaires were distributed to 200 customers leaving the four fashion retail stores which were chosen by the previous research. A total of 167 completed questionnaires were analyzed using SPSS 18.0 and AMOS 7.0 statistical packages. The results were summarized as follows. First, visual merchandising congruity perception positively affected brand attitude. This result supports the match-up hypothesis. Second, brand attitude positively influenced purchase intention. Third, visual merchandising congruity perception did not directly affect purchase intention. Visual merchandising congruity perception indirectly influenced purchase intention by mediating brand attitude; however, it did not directly influence purchase intention. Therefore, the strategic approaches to enhance favorable brand attitude through visual merchandising congruity perception should be tried. Fourth, visual merchandising congruity perception negatively affected perceived risk. Fifth, perceived risk negatively affected brand attitude. Sixth, visual merchandising congruity perception affected brand attitude by mediating perceived risk. Therefore, it is needed to devise the visual merchandising strategy that lowers the perceived risk in order to make a positive brand attitude.