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http://dx.doi.org/10.5394/KINPR.2006.30.1.091

Customer Preference Analysis On Masan Container Terminal Using SP Method  

Lee Jae-Won (Senior Researcher, Hanjin Logistics Institute)
Yoo Seung-Yeul (Senior Researcher, Hanjin Logistics Institute)
Publication Information
Journal of Navigation and Port Research / v.30, no.1, 2006 , pp. 91-96 More about this Journal
Abstract
Recently, the development construction of New Masan Container Terminal (1-1 Phase) with private investment would be set for opening in the 2011 year in Masan Port, Korea However, as new container terminals of the Pusan New Port and 'the New Ulsan Container Terminal neighboring Masan Port will be also planned to open around the time, the strategy establishment for Masan Port is required for a keen competition among these ports. To provide it with strategic points, we applied SP model used for customers' behavior method to analyze customer's preference changes with the shifts of the ports' conditions for customers.
Keywords
Masan new container termina; Stated preference approaches; Demand elasticity;
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