• Title/Summary/Keyword: Strategic Activities

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An Empirical Study on Future New Technology in Defense Unmanned Robot (국방 무인로봇 분야 미래 신기술에 관한 실증연구)

  • Kim, DoeHun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.19 no.4
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    • pp.611-616
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    • 2018
  • With the recent increase in awareness of the diversification of patterns of warfare and security, technological evolution is occurring in the field of autonomous defense robots. As defense science and technology develops with the development of the concept of military utilization focusing on human lives and economic operation, the importance of autonomous robots in the effect-oriented future battlefield is increasing. The major developed countries have developed core technologies, investment strategies, priorities, data securing strategies and infrastructure development related to the field of autonomous defense robots, and research activities such as technology planning and policy strategy for autonomous defense robots in Korea have already begun. In addition, the field of autonomous defense robots encompasses technologies that represent the fourth industrial revolution, such as artificial intelligence, big data, and virtual reality, and so the expectations for this future area of technology are very high. It is difficult to predict the path of technological development due to the increase in the demand for new rather than existing technology. Moreover, the selection and concentration of strategic R&D is required due to resource constraints. It is thought that a preemptive response is needed. This study attempts to derive 6 new technologies that will shape the future of autonomous defense robots and to obtain meaningful results through an empirical study.

An Alternative Approach to Determinants of Hotel Patronage Intention Based on the Theory of Reasoned Action (이성적 행동이론을 이용한 호텔이용의향의 결정요인에 대한 대안적 접근)

  • Yoon, Sung-Joon
    • Journal of Global Scholars of Marketing Science
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    • v.17 no.1
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    • pp.1-21
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    • 2007
  • This study seeks to understand the effects of information search activities and brand image on the hotel patronage intention based on the theory of reasoned action. First, it investigates the influence of attitude formed about hotel on the patronage intention. Second, it seeks to develope an alternative to TRA by looking into the effects of hotel image variable on hotel-specific attitude and patronage intention and attempts to substantiate the role of brand image as a substitute to subjective norm to increase the TRA's explanatory power. The main finding of this study are as follow; First, out of the three components of cognitive evaluation of hotel (human service, physical service and information service), human and physicial services were found to have significant influence on patronage intention. Brand image was found to exert notable influence on attitude toward hotel as well as patronage intention. Remarkably, the finding that brand image positively enhanced the TRA model sheds new strategic insight as to the usefulness of brand image as an alternative to overcome the TRA's limitation stemming from subjective norm. Third, it was learned that study subjects gave more weight to external information sources such as TV, radio, newspaper, magazine, and internet than to internal sources such as individual knowledge, experience or self image.

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An Analysis on the North-Africa Entry Strategies of Korea Logistics Companies (한국 물류기업의 북아프리카 진출 전략에 대한 연구)

  • Choi, Chang-Yeoul;Choi, Hyuk-Jun
    • International Commerce and Information Review
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    • v.14 no.1
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    • pp.47-65
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    • 2012
  • Africa has got largely attention from around the world and industrial advanced countries mainly have focused their interest on the continent for the purposes of natural resources development or economic cooperation. Such is in part for their exploiting new logistics. Central America, Oceania and Africa are together now emerging as a new mecca for resources development and global logistics. Considering that Western countries are heavily investing in and preoccupying both social overhead infrastructure and logistics in Africa, it is expected that it will be new opportunities for domestic logistics companies. This research is focused on studying strategies for logistics companies to open Africa, especially Northern African market. For this, the method of questionnaire is applied for related companies. And it also considers proper time for the opening the market, how to enter, geographical market range and interests of countries there. From the result, it is important the timing for entering the market, which means competitive edge gets better with fast making inroads into the market. And strategic alliance is revealed more effective. In addition, geographical market range is another important factor in low infrastructure of logistics in Africa. It is shown that relations between governments have directly effect on business activities. It should be kept in mind that African countries have their big influences on the market.

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Consulting Method and Its Applied Case to Improve Management Capability of Agricultural Firms Based on the Multi-contingency Organization Theory (다중조직이론 기반의 농업경영체 경영관리능력 향상을 위한 컨설팅 기법과 사례)

  • Jang, Ikhoon;Moon, Junghoon;Choe, Young Chan
    • Journal of Agricultural Extension & Community Development
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    • v.21 no.4
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    • pp.1149-1189
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    • 2014
  • Nowadays, many farmers use online management diagnosis tool developed by Rural development agency(RDA) for the purpose of self-diagnosis of their farm management. Database(DB) was created using the diagnosis results and has been used for agri-firm management consulting. However, the amount of diagnosis data in the DB has been decreasing year by year. This means that the diagnosis tool of RDA did not reach farmers' expectation. Therefore it is necessary to develop a practical consulting tool which is applicable for various types of agri-firm management. This study introduces a management diagnosis tool and consulting method based on multi-contingency organization theory and value chain model for the purpose of improving existing tools and methods. The consulting method based on multi-contingency organization theory shows the core strategy of agri-firms by two different ways such as "efficiency-oriented" direction and "effectiveness-orientated" direction. Also, this method emphasizes that the performance of firm can be achieved when subelements of firm activities follow the same direction with the orientation of core strategy. The important thing is the right firm management activity fitted to its strategic direction. Through this action, limited firm resources can be optimized. In order to make itself understand, this study shows a practical example applied by this method from actual agri-firms.

The Leadership of CEO and the Building up of Strategic Information Systems: THEFACESHOP Korea Case (CEO의 리더십과 전략적 정보화 시스템의 구축: 더페이스샵 코리아 사례를 중심으로)

  • Lee, Mi-Young;Park, Yang-Kyu;Kim, Woo-Bong;Ahn, Ji-Hyun
    • Information Systems Review
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    • v.11 no.2
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    • pp.183-207
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    • 2009
  • In general, the introduction of information technology to domestic small and middle size firms is depending on the governmental supporting policy. However, even under this situation there is also a case that the building up of information technology is initiated by the management of small and middle size firms. An accumulated know-how for information technology and powerful leadership in such firms are considered as success factors. This study attempts to analyze a case for 'THEFACESHOP', in which MIS is successfully built. To achieve corporate goals, the CEO of THEFACESHOP based on the extensive knowledge of information technology drove to build up information system. Also, the board of directors supported him, and employees committed to their organization. Through the strong leadership of the CEO, the information system of THEFACESHOP became sufficient and efficient. And it led the organization and the information system to be competitive. In particular, the systematic approach of THEF ACESHOP reinforcing its competitiveness can be summarized as follows: First, it tried to construct basic information systems as like ERP etc. to increase work-efficiency. Second, it completed CRM related systems for analysis to maximize its customer orientation and marketing effect. Third, the last step can be stated as the building up of operation related CRM systems to improve the responsiveness of target marketing activities and the profitability of its agencies. Such endeavors of THEFACESHOP contributed to increase productivity and performance of the organization. As a result, THEFACESHOP has had its own 'Natural Story' and price competitiveness. For that reason THEFACESHOP became the best of brand-shop cosmetic firms. This success based on the strong leadership and the systematic investment on the information system.

A Study on the factors of longevity, ADL and IADL of the eldery people over 100 years in Gyeongnam province (경남지역 백세인의 장수요인과 일상생활수행능력(ADL) 및 도구적 생활수행능력(IADL)에 대한 연구)

  • Cho, Hyun;Lee, Ji-Hwan;Yoo, Jin-Yeong;Kwon, Young-Chae;Ji, Jae-Hoon;Sim, Eun-Kyung;Lee, Kyeong-Eun
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.1
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    • pp.185-193
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    • 2012
  • This study conducted surveys of 88 eldery people over 100 years in Gyeongnam on April to June, 2011 during 90 days. It was intended to find the factors of longevity, Activity Daily of Living (ADL), and Instrumental Activity Daily of Living (IADL). Major results of this study were as follows: The factors of longevity are getting enough sleep over than seven hours(95.5%), taking in less salty food (69.8%), optimism without even thinking about suicide (86.9%), nonsmoking habit (92%), and moderation in drink (86.4%). The most difficult part of Activity Daily of Living (ADL) is taking a bath, and that of Instrumental Activity Daily of Living (IADL) is taking a bus or subway alone. All items of ADL and IADL, female was higher than the male, but not statistically significant(p<0.05). Therefore, further study is expected to develop the supplementary policy to support the elderly people with declining to carry out physical activities. It is also expected to develop the public welfare programs and policies for the aged, allowing them to take responsibility and to participate as a member of the society.

Determinants of International Standardization: An Empirical Analysis in the ICT field (ICT 국제표준화 결정요인에 관한 실증분석 연구)

  • Kim, Bum-Hoan;Park, Jongbong
    • The Journal of Korean Institute of Communications and Information Sciences
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    • v.37C no.11
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    • pp.1064-1076
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    • 2012
  • This study is an attempt to identify factors determining the success of international standardization and understand the relationship between the factors, such as government-driven standardization activities. Six factors were identified through factor analysis; namely, 'Direct government support', 'Indirect government support', 'Utilization of standardization bodies', 'Standardization strategy', 'Attainment of a dominant market power', and 'Adoption as an international standard.' The results showed that firstly, support from the government, whether direct or indirect, had no direct effect on the outcome of international standardization efforts, but produced an indirect influence on it through mediating factors such as the attainment of a dominant market power. Secondly, the attainment of a dominant market power proved to be the most important success factor of international standardization, suggesting that the government must direct its efforts to help boost the market power of target standards through measures like promoting a timely market entry and the development of high-quality standards, in a manner to induce market satisfaction, increasing lock-in effects and building a quasi-vertical integration system. Thirdly, direct support from the government holds the key to the success of international standardization with de jure standardization bodies, while the strategic use of standardization bodies appears the most important for the positive outcome of standardization concerning de facto standardization bodies.

Effects in Response to Nature of Selection on Performance Type and Quality of Service Affects to Post Behavior -Focusing on Jeon-ju, Sori Arts Center's Event Program- (공연예술 선택 특성과 서비스 품질이 사후 행동에 미치는 영향 -전주, 한국소리문화의전당 이벤트 체험을 중심으로-)

  • Kim, Beom Seok;Jeon, In-Oh
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.106-120
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    • 2015
  • Along with economic growth which affects to the overall increase in income level within society, more permissible leisure time, and change in values of the life style directly affected to the more demand of performance arts. The theaters where the performance contents are actually accomplished have been built with various objectives and now there are 232 of performing art theaters are in operation at various locations over the country. The purpose of this research is to identify behavioral factors regarding how the preferable choice were made from the various type of the performance arts, study for the correlation on post behavior customer based on the survey conducted at Sori Art Center. As a result of this research, there were strong correlation were identified between how the preferable choice were made among the various type of performance and Customer's intend of returning visit /perceivd value. In addition to the aforementioned result, the survey result shows that the excellence of the facility, hospitality level of the staffs, and additional customer services were the meaningful positive factors and user convenience/subsidiary facilities were negative factors to the overall service quality control activities. The research reveals meaningful correlations between quality of the customer service factors and how the preferable choice were made by customer that lead to strategic plan which will increase competitiveness of the Sori Art Center. Extensive research for the Sori Art Center which represents cultural power of the local community would be exemplary case not only for the art centers in metropolitan area but also other local areas within the country.

Priority Analysis for Infrastructure Recovery from Volcanic Disaster (사회기반시설의 화산재해 복구 우선순위 산정)

  • Park, Hyung Keun;Kang, Kyo Seok
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.34 no.3
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    • pp.989-998
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    • 2014
  • Recently volcanic eruptions and activities occurring in many parts of world have become a common global concern to many countries. The severity of these Volcanic disasters, such as of Mt. Eyjafjallajokull in Iceland and Mt. Merapi in Indonesia, have caused damages and causalities reaching astronomical levels. The infrastructure is categorized into 18sections that appropriately reflecting the survey data collected from various government agents, current inhabitant and engineers to accumulate a database on the priorities and preferences of restoring and reconstructing many kinds of infrastructure and facilities. The survey data was collect by using the "Likert 5 Scale Method" which emphasized the importance and priority of reconstruction and restoration for the specific facilities and infrastructures. The data was corrugated, organized and used in plotting and planning a strategic recovery agenda. The survey results were analyzed and verified to ensure the validity and reliability of the data by using chi-square test. This paper presents that recovery period and recovery cost to the total damage of infrastructure and facilities were used to make a recovery network with implemented construction management method. The research is expected that a more efficient and prompt recovery protocol and recovery plan can be executed and can be use as a reference and database.

The Effect of Augmented Reality Traits on Presence, Flow, and Relational Continuance Behavior with Smart-Phones (스마트폰 기반 증강현실 특성이 프레즌스, 플로우 및 관계지속행동에 미치는 영향)

  • Chun, Tae-Yoo;Park, No-Hyun
    • Journal of Distribution Science
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    • v.13 no.5
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    • pp.45-52
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    • 2015
  • Purpose - Augmented reality (AR) content used in mobile media today can accommodate a wide variety of contextual information. This indicates that making people experience a sense of presence and flow is a very significant factor in augmented reality content. Flow represents a rich immersion potential as representing the progress of emotion and the means to facilitate the operation of the smart phone. Therefore, users will have friendly relational continuance behavior with products and brands that supply this experience. Based on that, the purpose of this study is to investigate the relationships among smart phone AR application traits, presence, flow experience, and relational continuance behavior. First, AR application traits are defined as three categories sensory immersion, navigation, and manipulation, based on preceding studies. This study then examines the influence of AR application traits on the presence and flow experience and looks into the relation among presence, flow experience, and relational continuance behavior. This analysis suggests more detailed and concentrated strategic implications. Research design, data, and methodology - A research model is designed to examine the relation among AR application traits, presence, flow experience, and relational continued behavior. For data collection, questionnaire surveys were composed of multi-items for each component and the direct interview method was used for the interviews. To collect the data, after running the smart phone AR applications, the consumer behaviors of the respondents were generally determined. The questionnaire surveys were conducted for one month, October 2014. A total of 300 questionnaires were distributed with 278 questionnaires used for analysis, excluding the unanswered and insincere questionnaires. The data were analyzed using SPSS ver. 20.0 and LISREL ver. 8.51. Results - The following results are found: First, AR application traits have a significantly positive effect on presence with sensory immersion, navigation, and manipulation all having a significantly positive effect. Second, sensory immersion and manipulation among the AR application traits have a significantly positive effect on flow. However, navigation did not have a significantly positive effect on flow. Third, presence has a significantly positive effect on flow and has a significantly positive effect on relational continuance behavior. Moreover, flow also has a significantly positive effect on relational continuance behavior. This behavior tends to be formed since brands want to encourage relational continuance behavior and positive emotions with the brands being used. Relational continuance behavior accompanies repeat purchasing, positive word-of-mouth and recommendation activities, and forms of trust with the brand. Conclusions - The research results showed that smart phone AR traits had significantly positive effect on presence, flow, and relational continuance behavior. Based on this, smart phone AR application providers should establish an aggressive marketing strategy to accommodate more realistic problems in order to positively influence user behavior. Additionally, the marketers should make efforts to provide fun or convenience in the AR application operation process of the user.