An Empirical Research on Relations between Business Strategy and Marketing Strategy: Based on Miles and Snow's Strategic Typology and Porter's Generic Strategy (사업부 전략과 마케팅 전략 간의 관계에 관한 실증연구: Miles and Snow의 전략유형과 Porter의 본원전략을 기준으로)
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- Journal of Global Scholars of Marketing Science
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- v.14
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- pp.81-100
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- 2004