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A Case Study on Strategic Alignment for e-Transformation of Pulmuone  

Yoon, Cheol-Ho (Dept. of Business Administration, Mokpo National University)
Kim, Sang-Hoon (Dept. of MIS, Kwangwoon University)
Publication Information
Information Systems Review / v.7, no.2, 2005 , pp. 183-194 More about this Journal
Abstract
This study validated the strategic alignment approach for e-Transformation of the traditional firm through the case analysis of e-Transformation practices performed in Pulmuone Inc., which had been managed and operated in a traditional mode. The e-Transformation approach identified in this study was focused upon the strategic alignment among 4 domains of business strategy, organizational infrastructure and processes, IT strategy, and IT infrastructure and processes, and was performed in the following process: 1) developing IT strategy to perform business strategy, 2) building IT infrastructure and processes to support IT strategy, and then 3) transforming organizational infrastructure and processes based on IT infrastructure and processes. The theoretical implication of this study is to empirically verify the Strategic Alignment Model hypothesized by Henderson and Venkatraman(1994) through the case analysis on e-Transformation of Korean traditional firm, and the practical contribution is to provide a feasible and effective guideline in carrying out e-Transformation of the typical traditional organization.
Keywords
e-Transformation; e-Business; Business Strategy; IT Strategy; Strategic Alignment; Strategic Alignment Model;
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