• Journal of Information Technology Applications and Management
• /
• v.27 no.5
• /
• pp.69-80
• /
• 2020

Recently, luxury brands are selling their products to consumers using their own direct online channels. In the online channel, marketing strategy through storytelling is needed because consumers do not have enough product experience. Therefore, luxury brands are actively utilizing social media and delivering stories includes their birth and growth. Unlike mass media, social media communicates with consumers more quickly and frequently and delivers the story of brand naturally. This study classifies luxury brands into four groups based on story recognition of luxury brands and self-esteem, and analyzes and materializes each group of the propensities of luxury brand consumption. It also tries to draw strategic implications for effective SNS advertising by analyzing narrative transportation on SNS advertising, interests in videos, and the interests in story based on these typified groups of luxury consumption. The result of the analysis shows that there is a difference in consumption propensity among consumers who were classified into four groups according to story cognition of luxury brands and self-esteem. There is also a difference in the response to narrative images through SNSs, such as narrative transportation, interests in videos, and interests in brand stories.

• International Journal of Computer Science & Network Security
• /
• v.22 no.11
• /
• pp.149-156
• /
• 2022

The study aimed to identify the effectiveness of the training program based on the social story strategy for developing self-determination skills among students with autism spectrum disorder. The population of the study consisted of all students with autism spectrum disorder in the Desired Hope Association for People with Disabilities in Makkah Al-Mukarramah and the sample of the study consisted of (6) students. The study used the quasi-experimental approach with one group. To achieve the objectives of the study, the ARCS scale for self-determination skills was used, Hassan Al-Masry (2018). The results of the study revealed, through comparing the students' performances in their pre and post-tests regarding to the ARKS scale and through their answers on the scale, the effectiveness of the training program based on the social story for developing the skills of self-determination among students with autism spectrum disorder. The results also showed that there were statistically significant differences after applying the program when significance level was (0.001). The result came in favor of the post-test.

• The Journal of the Korea Contents Association
• /
• v.8 no.8
• /
• pp.206-212
• /
• 2008

In spite of the element that tourism contents are importance for tourism activation attract attention that I took the culture sightseeing contents development strategy that utilized Ginseng. A basic course of contents development is the element which is well-being to be able to let you increase health and high value-added article development. A development strategy must be accompanied with a story in representative well-being and must develop the contents that can be full of character of multipurpose not a story for an article and in consideration of a last article form and develop feasible contents. Lastly, direct profit and participation must be guaranteed by local inhabitants.

• The Journal of the Korea Contents Association
• /
• v.13 no.7
• /
• pp.120-130
• /
• 2013

This study attempts to deal with the form of new storytelling by contemplating the study on food-related storytelling which has been studied in earnest since 2008 and analyzing the story. In case of the study on storytelling so far, the studies on the emphasis of necessity of discovering materials and the suggest of the way of development of the menu and tourism commercialization through the story and the attitudes of customers by storytelling have been conducted. Also, this study is explained by being divided into version 1.0, 2.0, 3.0 depending on the composition of the story, and attempts to suggest new version 4.0 strategy of food storytelling which we should aim for in the future as well. This will provide the new paradigm of the field of food storytelling.

• International Journal of Advanced Culture Technology
• /
• v.8 no.3
• /
• pp.38-44
• /
• 2020

Storytelling plays a very important role in emotional marketing recently. Storytelling marketing emphasizes a unique story and mythical meaning of the product, rather than its practical function. This is a faithful reflection of what the Dream Society has proposed. In this article, we are researching the consumption value system, and analyze various cases focusing on a coffee advertisement. In particular, by delivering a story, we will concentrate on advertising that appeals to utopian values and discusses the actual impact that it brings. If we communicate utopian values to consumers through various stories, business effects will be maximized, which will strengthen the brand image. The originality of this paper is to discuss the theory of consumption value system positively with the concept of storytelling. Therefore, we will draw conclusions as to which orientation is most ideal for storytelling in advertising. Understanding these business models will help you build an effective marketing strategy for the Dream Society.

• Steel and Composite Structures
• /
• v.39 no.5
• /
• pp.645-664
• /
• 2021

There is a growing need of seismic retrofit of existing non-seismically designed structures in Korea after the 2016 Gyeongju and 2017 Pohang earthquakes, especially school buildings which experienced extensive damage during those two earthquakes. To this end, a steel multi-slit damper (MSD) was developed in this research which can be installed inside of partition walls of school buildings. Full-scale two-story RC frames were tested with and without the proposed dampers. The frames had structural details similar to school buildings constructed in the 1980s in Korea. The details of the experiments were described in detail, and the test results were validated using the analysis model. The developed seismic retrofit strategy was applied to a case study school building structure, and its seismic performance was evaluated before and after retrofit using the MSD. The results show that the developed retrofit strategy can improve the seismic performance of the structure to satisfy a given target performance level.

• Journal of Korean Society of Rural Planning
• /
• v.22 no.4
• /
• pp.195-201
• /
• 2016

The purpose of this study is to introduce the storytelling project for conservation and improvement of rural tourism. So, in this study, the current Jeju Batdam and storytelling planning are examined and the storytelling project presented in planning is also examined. And this study propose the storytelling implementation through the case study related in jeju. Its findings are as follws: 1) Storytelling exhibits principles of narrative structure(exposition, complication, climax and falling action) in various fact, and has shown tendency to structuralize a story. 2) It can be said that storytelling is deeply related with people's associations of their inner mind. 3) In order to convey a story in a more convincing way, storytelling a naming strategy based on a rhetorical technique, which has been shown to positively influence creating unique Jeju Batdam area.

• Journal of Information Technology Applications and Management
• /
• v.21 no.2
• /
• pp.1-14
• /
• 2014

For years, businesses have realized that story can persuade customers, familiarize people with the brand or the product, inspire team members and also mean big economic value. Storytelling, however, is regarded as such area depending only on the story director or writer's creativity and thus minimum efforts have been given to information technology development for supporting business storytelling process. This study aims to review existing information technologies for both traditional and relatively new storytelling genres, and regards their implications when applied to business storytelling. As the result of the qualitative study, three kinds of business storytelling supporting system architectures-brainstorming, writing manin story, participatory storytelling-are suggested and discussions on further works are briefly mentioned.

• Journal of Contemporary Eastern Asia
• /
• v.21 no.2
• /
• pp.1-12
• /
• 2022

A good story persuades people to act. The mobilizing power of a story, however, does not necessarily rely on informational fidelity. During political unrests, word-of-mouth can intermix facts with unverified claims and emotional outrage, often transforming reality into convincing rumor stories. This rapid communication article discusses how rumor publics (dis)approve and participate in 2019 Hong Kong Protests. This survey study finds that police injustice and brutality were the predominant themes of the collected rumor stories, although some stories contained mixed views or anti-protest claims. Rumors of police injustice and brutality were associated with less negative attitudes toward the protests, especially when respondents believed the story. The relationship between rumor stories and protest participation was less obvious, except for rumors about an individual protester's whereabout. This study discusses the ways in which rumor is embedded in contentious political processes.

• Journal of Korea Game Society
• /
• v.17 no.5
• /
• pp.143-150
• /
• 2017

As digital technology evolved, digital paradigm emerged and storytelling began to evolve. Especially, since digital storytelling is the core of the digital game, it is a tendency to develop content in consideration of the strategy of transmedia storytelling at the planning stage even for IP expansion. By fusing media in a variety of ways and expanding the story, players can experience meaningful storytelling in a new media environment and game loyalty allows game developers to expand and innovate their businesses. In this study, we analyzed the case of , a proven powerful IP that has been expanding its story to various media for more than 20 years in order to investigate the transmedia storytelling strategy based on game media. I would like to take a look at the strategy of using the transmedia storytelling.