• 산경연구논집
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• 제8권1호
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• pp.15-22
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• 2017

Purpose - Retail companies are turning from one type of retailer to multiple business categories through various reasons, such as taking advantage of existed types of retailers' channel distribution, information and know-how, and entering into new types of retailers. However, there is few research conducted about multiple type of retailers. Research design, data, and methodology - In this research, the references, data and new stores on E-mart will be collected. The dissertation, annual report, statistical data, land-book of E-mart will be also collected to confirm whether E-mart has made any acquisition towards another company. Results - There is a tendency to new stores expansion, store enlargement and prolonging the opening preparation of new stores, based on the core of new stores expansion of E-mart as a general supermarket type of retailers. Based on general supermarket type of retailers, E-mart begins to diversify its retail company's type of retailers. Conclusions - As a general supermarket which is the most important type of retailers, E-mart is expanding into SSM type of retailers to seek new power of growth while slowdown growth is shown in general supermarket type of retailers. The expansion into SSM type of retailers would be a wise option as a retail company, E-mart is able to keep growing in the future.

• 한국군사과학기술학회지
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• 제16권1호
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• pp.74-80
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• 2013

In this paper, we have proposed a vapor cycle refrigeration system as a cooling system to provide cooling air to the aircraft external reconnaissance stores. In the proposed vapor cycle system, receiver which prevents refrigerant from subcooling was eliminated and thermal expansion valve was replaced with electronic expansion valve. The vapor cycle refrigeration system is aimed to provide cooling air to the reconnaissance stores which is added to the aircraft in the form of external store. The wide temperature range of ambient air from the flight conditions can decrease the cooling performance and can make the refrigeration system unstable in low ambient temperature. Performance characteristics of the vapor cycle refrigeration system has been experimented under air conditions which is derived from the flight envelope. From the experiments, the vapor cycle refrigeration system has been proved to provide enough cooling air to the reconnaissance equipment and to be stable under all the flight conditions.

• 한국의류학회지
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• 제42권6호
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• pp.909-923
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• 2018

Online retailers' offline channel expansion is rapidly growing as an important consumer incentive strategy, despite the enormous initial costs of establishing a store. This study focuses on the offline channel operation of online shopping malls, and examines the effects and influencing factors of the channel expansion strategy from a consumer perspective. In-depth interviews were conducted with ten customers in their 20s and 30s who had visited online retailers' stores or purchased products. Major issues were extracted based on the framework of a channel effect mechanism proposed by Cao and Li (2015). Subsequently, it was found that existing online retailers could enhance brand image and perception by expanding their channels to offline stores. It was also emphasized that the consumer trust on the quality of the product in offline stores is a key variable, and it has a significant influence on consumer's continuous purchase and revisit intention. This study showed that borderless channel integration was the most important task when expanding channels of online retailers. So it will be necessary to strive for an omni-channel strategy so that channel integration can be strategically executed and consumers can interact regardless of channels.

• 유통과학연구
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• 제12권7호
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• pp.77-88
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• 2014

Purpose - Based on the existing retail policy literature, this study aims to compare Korea with foreign countries, to propose better ideas for the Korean retail market. Research design, data, and methodology - It is necessary to analyze the existing retail regulations after categorizing them into several groups, depending on why governments have regulated retailers and the background for the retail policy. Results - Given that Korean retail regulations have focused on protecting conventional markets, comparing the retail policy objectives of South Korea and foreign countries is difficult. Conclusions - It is necessary examine how to protect independent stores, irrespective of store locations across the country. Rather than limiting the distance between traditional markets and the projected locations suggested by large retailers, various factors such as store size limit, opening and closing times, below-cost selling, land use planning, and competition tests are needed to protect small stores. Further, centralized authority for store operations should be delegated to local governments, to tackle the aggressive expansion of retail giants. To protect independent stores, political background is among the most important factors.

• 유통과학연구
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• 제16권10호
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• pp.5-21
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• 2018

Purpose - This case study reviews the development history of Lotte Shopping, which has played a key role in modernizing Korea's retail industry. Research design, data, and methodology - Lotte Shopping's expansion to various channel types has been reviewed from the perspective of the resource-based view of strategy. The opening of Lotte Department Store in 1979 signaled the beginning of the modernized distribution system in Korea. Lotte Shopping expanded its business domains to various types of retail channels, such as discount stores, online shopping malls, TV home shopping, convenience stores, supermarkets, home appliances specialty stores and health & beauty stores. Results - Lotte Shopping has been able to maintain high level of customer satisfaction with leading merchandising skills. It has developed mutually beneficial relationship with the partner firms. It has also been a leading firm in implementing corporate social responsibility activities and environment-friendly management. Lotte Shopping has applied advanced information and communication technology to provide customized goods/services. Conclusions - This study summarizes the business environment and new challenges Lotte Shopping faces currently. Lotte Shopping is trying to reinforce the omni-channel strategy, which can create synergy among various distribution channels based on its core competences.

• 한국의류학회지
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• 제35권5호
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• pp.587-600
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• 2011

This study presents the strategic directions for Korean multi-brand fashion stores by running in-depth industry research and market analysis. Over 20 professionals were selected from Korean multi-brand fashion stores for this study and in-depth interviews were conducted to evaluate related subjects. The results of the study were as follows. First, Korean multi-brand fashion stores could be classified into three criteria: operating ownership, merchandise mix, and store identity. Second, operating ownership criterion was chosen for further investigations of strategies and directions of the multi-brand fashion stores. The operating ownership criterion consists of three types; department store types, specialty store types, and boutique types. Each type deploys different buying practice, organizational strategies, and distribution channels. Lastly, the suggested strategic directions for each type are summarized as follows. The 'department store type' should utilize its strong direct buying capabilities and acquisition of merchandising can be more effectively managed. The store should utilize its strong buying power as a tool to develop new private brands (PBs). For 'specialty store type', two key factors have been derived: market share expansion and positioning themselves to become a new distribution channel. To respond to these factors, the store needs to be perceived as a brand then diversify its business. Strengthening its brand will allow it to expand into a new distribution channel and also enable a strategic partnership with its competitor brands. The factors influencing 'boutique type' is personalization and uniqueness. With an emphasis on the uniqueness of products and merchandising it will be able to implement the role as a personal shopper and stylist to provide a very personalized service to its customers.

• 한국실내디자인학회논문집
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• 제18권4호
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• pp.3-10
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• 2009

Domestic distribution market is in a time of transition for the present. With consumers' diverse demands, the growth of department stores, shopping malls, specialized shops and so on has been taken place radically and the competition among them also has become severe. In order to promptly and positively cope with the radically changing trend of market and the generation of competing business entities, they are necessary to establish a discriminated indoor space plan. With such desires as the expansion of leisure activities based on the increase of personal income and the up-gradation, diversification and individualization of living standard based on economic growth, the dining-out space, one of people's life environments, need a variety of changes. In the past, the specialized restaurants of composite shopping malls and department stores were a mere mediating space of food sale between producers and consumers, but today they become a discriminated and creative indoor space which representing customers' lifestyle. The purpose of this study was to examine the characteristic of public space of specialized restaurants at composite shopping malls and department stores and then present a discriminated spatial marketing strategy in order to find out the direction of its proceeding in the future. Therefore, the purpose of this study was to work out basic data for the development of dining-out contents at the time of appearing diverse composite dining-out spaces in the future and of establishing a renovation plan of specialized restaurants at composite shopping malls and department stores in order to provide customers a space which could satisfy their desires. In this vein, the characteristic and composition of necessary space was analyzed based on the examination of cases. The investigator hopes that study findings are used as basic data for the study on the interrelationship between the sale space and dining-out space of composite commercial facilities and for the establishment of marketing strategy to attract customers.

• 유통과학연구
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• 제4권2호
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• pp.107-122
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• 2006

현대의 기업은 고객들의 다양한 소비 행태를 빠르게 찾아내어 급변하는 시장에서의 생존을 위한 기업간 경쟁의 핵심 가치를 찾아내기 위하여 노력하고 있다. 이는 백화점 업계의 경우도 마찬가지로 극도로 심해지고 있으며 서로간의 관계는 점점 더 호전적인 양상을 보이고 있다. 백화점의 경우 원가절감과 이윤확대의 주력은 단기적 생존수단이 될 수 있으나 이는 고객에게 제공하는 서비스의 품질 수준을 저하시킬 수 있는 위험도 내포하고 있다. 따라서 백화점 업계로써는 접점에서 이루어지는 서비스의 확실한 전략수립이야 말로 경쟁 우위 확보의 핵심 전략이라고 할 수 있을 것이다. 이에 본 연구에서는 청주지역의 백화점을 대상으로 서비스 품질을 이용한 실증분석을 통해 다변화되고 있는 소비자 욕구에 부응하는 서비스 품질 요인을 추출하고 서비스 마케팅 전략에의 적용가능성을 살펴보는데 그 목적을 두고 있다.

• 한국지역사회생활과학회지
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• 제25권4호
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• pp.581-600
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• 2014

This study examines the relationship between food purchase accessibility for 86 homemakers and that for 42 grocery stores. The Study area included Bibong-myeon and Maesong-myeon, Hwaseong-si, Gyeonggi-do, to represent a rural area. The analysis classified three regions (residence, outside of residence, and other areas) and seven types of grocery stores (LDS, CS, NCS, CC, NCC, TM, and other). The expansion of the area range increased the availability of food items and the accessibility of large-scale grocery stores as well as those for food procurement. The respondents had difficulty preparing family meals and buying food items because of a lack of food item variety and the small scale of grocery stores. In particular, fresh meat, fruits, and fish were difficult to purchase, causing some nutritional imbalance. These results suggest a need to develop meal composition samples and programs that can actively encourage the intake of meat and fish products with a diet based in self-produced vegetables for better dietary behaviors.

• 대한설비공학회:학술대회논문집
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• 대한설비공학회 2008년도 하계학술발표대회 논문집
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• pp.951-956
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• 2008

Development of a silencer to Reduce Noise of Cross Talking in Apartment & Stores and air conditioning to fan Composite silencer application a specific of resonant type and expansion type, design possibility at reduction frequency. This silencer test result develop reduce 20dB of specification frequency. Pressure loss 2mmAq. This silencer is special of brief structure and possibility disjoint and joint, simple installation and maintenance.