• 한국의류학회지
• /
• 제18권4호
• /
• pp.536-548
• /
• 1994

The puprpose of this study were to investigate the conceptual framework of situational variables on clothing types, to find out the relationship between situational variables and personality characteristics, and to determine the effects of situational variables on clothing purchase types. A Questionnaire was developed based on the previous studies. Data was collected from 530 women living Pusan and analyzed by the factor analysis, person correlation, and discriminant analysis. The results of this study were as following; Communication situations and purchasing situations were found out to be different on clothing purchase types. In planning purchase, consumers were affected by printed and tele-communication information search and were affected by interpersonal information search in unplanning purchase. In impulseing purchase, consumers were affected by store information search. It was found out that consumers with high rational clothing involvements were affected by only the purchasing situations when they would buy clothing, but consumers with high emotional clothing involvements were affected by the communication situations as well as the purchase situations. Consumers with high self monitoring traits were not affected by the communication situations and mostly the purchasing situations. Results showed that the purchasing situation was the most significant variables in clothing purchase behavior, communication situating or purchasing situations were differently influenced on clothing purchase types.

• 패션비즈니스
• /
• 제15권5호
• /
• pp.129-143
• /
• 2011

The purpose of this study is to classify fashion brand app types through current fashion brand app releases. To this end, this study used Internet Web, articles, newspapers, and existing studies on brand applications as well as the data that were analyzed after downloading the relevant brand app. Firstly, this study aimed to analyze rapidly growing smartphone market and brand app market situations and look into brand app's own characteristics from the corporate marketing perspective. In addition, the study divided the types into a basic information type and an additional information type by analyzing functions of 30 fashion brand apps. As the result, the basic information type contains product info, store info, fashion info, and coordination info. The additional information type contains entertainment, hobbies, life info, mutual experiences, and sharing services. According to the divided fashion brand app types, the goals of companies also can be divided as three. Firstly, the aim is to expand sales, secondly to improve brand awareness, and lastly to build customer relationship. Consequently, companies will have to select brand app types suitable for their goals and provide to consumers.

• 제어로봇시스템학회:학술대회논문집
• /
• 제어로봇시스템학회 2001년도 ICCAS
• /
• pp.160.1-160
• /
• 2001

In this study, control technique of two types of automatic snowplow was experimentally investigated. One is a remote-controlled snowplow used for removing snow around houses, and the other is an autonomous snowplow for use in wide, open spaces such as a parking lot of a large-scale retail store. A commercially available snowplow was modified to enable remote control by the use of a personal handy-phone system. The autonomous controller utilizes a vision sensor that consists of a CCD video camera and a computer for image processing. In addition, design of a practical landmark was examined.

• 한국정보처리학회:학술대회논문집
• /
• 한국정보처리학회 2013년도 추계학술발표대회
• /
• pp.1158-1159
• /
• 2013

It gives to users a difficulty for searching between this huge numbers of programs. Searching the best applications for our needs is a big challenge today. In this paper, we propose a study on collaborative filtering based app recommendation system. The proposed method is composed of three steps. In the first step, we extract the data set from the target website. In the second step, we parse the extracted raw data according to the types, and store in a database. In the third, we perform recommendations based on the stored data in database.

• 한국유통학회지:유통연구
• /
• 제17권4호
• /
• pp.81-101
• /
• 2012

본 연구는 프랜차이즈 가맹본부와 가맹점간의 관계에 주안점을 두고, 가맹본부와 가맹점사업자의 특성이 신뢰와 몰입과 같은 양자간의 관계에 어떠한 영향을 미치는지 살펴보고 이러한 신뢰와 몰입이 재계약의도가 포함된 가맹점의 만족에 어떠한 영향을 미치는지 살펴보고자 하였다. 특히 현재와 같이 시장의 불확실성이 높은 상황에서 시장 불확실성 요인이 가맹본부 및 가맹점 사업자의 특성과 신뢰 및 몰입과의 관계에 어떠한 영향을 미칠 것인지에 대해서도 살펴보고자 하였다. 연구결과 가맹본부의 특성 가운데 가맹본부의 표준화관리는 가맹본부에 대한 가맹점의 신뢰와 몰입을 저해시키는 것으로 나타났고, 가맹본부의 지원은 가맹점의 신뢰와 몰입을 높이는 것으로 나타났다. 그러나 가맹본부의 가맹점에 대한 통제와 인센티브 정책은 가맹본부에 대한 가맹점의 신뢰 및 몰입에 영향을 미치지 못하는 것으로 나타났다. 가맹점사업자의 특성 가운데는 가맹점의 건전한 재무상태와 기업가 정신이 가맹본부에 대한 신뢰와 몰입을 높여주는 것으로 나타났다. 그러나 가맹점사업자의 우수한 사업능력은 오히려 가맹본부에 대한 몰입을 감소시키는 것으로 나타났다. 그리고 가맹본부에 대한 신뢰와 몰입은 가맹본부에 대한 만족을 높여주어 재계약의도를 높이는 것으로 나타났다. 추가적으로 시장 불확실성에 따라 가맹점사업자의 특성이 본부에 대한 신뢰와 몰입에 미치는 효과가 차이가 있을 것으로 생각하였으나, 불확실성의 인식정도에 따라 가맹점 사업자의 특성이 미치는 효과는 유의한 차이가 없는 것으로 나타났다. 이러한 연구결과는 가맹본부가 지속적으로 성장 발전하기 위해서 가맹점에게 시설투자나 마케팅 비용부담을 전가하여 가맹점으로부터 수익을 강제적으로 얻으려 하기 보다는 가맹점의 영업활동이 잘 될 수 있도록 가맹본부가 가맹점을 적극적으로 지원을 해줌으로써 가맹점의 수익이 가맹본부의 수익으로 연결될 수 있게 하는 것이 양자의 발전을 위해 더욱 바람직한 방향임을 보여주는 결과라 할 수 있을 것이다.

• Asian Journal of Business Environment
• /
• 제7권4호
• /
• pp.35-41
• /
• 2017

Purpose - This paper aims to examine several time series models to predict sales of department stores and discount store markets in South Korea, while other previous trial has performed sales of convenience stores and supermarkets. In addition, optimal predicted values on the underlying model can be got and be applied to distribution industry. Research design, data, and methodology - Two retailing types, under investigation, are homogeneous and comparable in size based on 86 realizations sampled from January 2010 to February in 2017. To accomplish the purpose of this research, both ARIMA model and exponential smoothing methods are, simultaneously, utilized. Furthermore, model-fit measures may be exploited as important tools of the optimal model-building. Results - By applying Holt-Winters' additive seasonality method to sales of two large-scale retailing types, persisting increasing trend and fluctuation around the constant level with seasonal pattern, respectively, will be predicted from May in 2017 to February in 2018. Conclusions - Considering 2017-2018 forecasts for sales of two large-scale retailing types, it is important to predict future sales magnitude and to produce the useful information for reforming financial conditions and related policies, so that the impacts of any marketing or management scheme can be compared against the do-nothing scenario.

• 가족자원경영과 정책
• /
• 제14권4호
• /
• pp.239-262
• /
• 2010

This study looks at the patterns of married women's lifestyles and verifies whether there are differences in their preferences, the will to continue shopping, and the importance of healthy foods. The paper analyzes the relative influence of each lifestyle pattern on the level of satisfaction with healthy foods. The results of the analysis of this study are as follows. To find patterns in the lifestyles of married women ages 20s to 50s, the factors were analyzed and five lifestyle patterns were extracted: health managing type, fashion pursuing type, self-expressing type, family-oriented type, and eco-friendly type. If we examine the purchasing of healthy foods for each lifestyle, women with a self-expressing lifestyle gain more information from news articles, books, and salespeople than from other information sources. Women of the health managing, family-oriented, and eco-friendly types had high purchasing frequencies and amounts. A cluster analysis was carried out to categorize the different groups being investigated into lifestyle types. They were categorized into the four clusters: active multiple-oriented type; fashion, self-expressing compromising type; passive well-being oriented type; and family and health managing type. It has been verified that there are differences among the clusters in terms of the level of importance of products, contributions to health, as well as distribution and management of healthy foods. To be more specific, the level of importance of the products as well as their distribution and management manifested as being higher among the active multiple-oriented type and the family-oriented and health managing types. The level of importance of contributions to health scored high among all groups, except the passive well-being oriented type. The active multiple-oriented type and the family-oriented and health managing types showed a high level of preference and will to continue purchasing healthy foods, while the fashion and self-expressing compromising types and passive well-being oriented type showed a low level of preference and will. In order to find patterns in the level of satisfaction with healthy foods, three factors were analyzed: credibility of labels, contributions to health, and satisfaction with the store. The factors that had the greatest influence on the total level of satisfaction was the credibility of labels for the family-oriented lifestyle; a product's contribution to health for the health managing lifestyle; and the store for the fashion pursuing lifestyle.

• 한국노년학
• /
• 제37권3호
• /
• pp.669-686
• /
• 2017

본 연구는 지역사회에 거주하고 있는 우리나라 노인이 어떠한 근린환경 구조 속에서 생활하고 있는지를 규명하고, 노인이 실제 거주하는 근린환경 유형들이 노인의 삶의 만족과 직접적인 관련이 있는지 검증하고자 한다. 이를 위해 지역사회에 거주하고 있는 65세 이상 노인을 대상으로 보건복지부와 한국보건사회연구원에서 2014년에 수행한 "노인실태조사" 자료에서 대리응답을 제외한 본인이 직접 응답한 10,281명의 자료를 분석에 사용하였다. 근린환경 유형을 판단하기 위해 식료품 가게, 의료기관, 행정기관, 복지시설, 대중교통(정류장, 지하철역) 등의 지역사회기관이나 장소까지 도보로 걸리는 시간(분 단위)을 지표로 활용하였으며, 근린환경 유형을 파악하기 위해 잠재프로파일분석을 실시하였다. 분석 결과, 노인이 생활하는 근린환경 유형은 여가 복지 도보제한형(20.3%), 여가 복지 원거리형(15.5%), 균형근접형(7.8%), 상점 교통형(35.0%), 교통근접형(10.1%), 격리형(11.3%) 등 여섯 가지 유형으로 도출되었으며, 앞의 네 개 유형은 도시형에 가까우며 교통근접형과 격리형은 농어촌형에 가까운 특성을 보이고 있다. 근린환경 유형이 노인의 삶의 만족에 미치는 영향을 분석한 결과, 균형근접형에 비해 상점 교통형과 격리형에 거주하고 있는 노인들의 삶의 만족이 통계적으로 유의하게 낮은 것으로 나타났다. 그 밖에 남성보다 여성이, 연령과 교육수준, 그리고 가구소득이 높을수록, 유배우자 집단의 삶의 만족도가 높았으며, 건강상태(주관적 건강, 만성질환개수, 기능상태)가 좋을수록, 그리고 비동거 자녀, 형제자매, 그리고 친구나 이웃과의 연락빈도가 높을수록 삶의 만족수준이 높은 것으로 나타났다. 본 연구는 노인을 둘러싼 근린환경의 구조가 노인의 삶의 질과 직접적인 관련이 있다는 것으로 실증적으로 검증한 연구로서 물리적 근린환경의 구조적인 측면도 고령친화적 지역사회를 구현하는데 고려되어야 함을 보여주고 있다.

• 한국실내디자인학회논문집
• /
• 제15호
• /
• pp.62-68
• /
• 1998

Children develop in direct relation and response to their physical environment, The purposes of this study were to investigate the current interior design conditions of classrooms in kindergarten and to provide interior planning guidelines for children's behavioral and developmental improvement and better educational environment. Data were collected through interview and questionnaire survey. The sample included 239 teachers who were employed in 23 kindergartens located in Pusan. The data were analyzed by using SPSS-PC. The major findings were as follows; (1) Wood and wallpapers which provide various colors and patterns are recommendable as a classroom finish rather than paint which looks monotonous. (2) Teachers preferred 7 or 8 activity centers in classroom and furniture or partition is the best when dividing space. (3) Classroom should be large enough to locate various types of furniture that designed based on child-size and objects to store. (4) Activity centers should be lit by different types of task lighting such as floor lamp and backer to provide sufficient level of light.

• 대한공간정보학회지
• /
• 제17권1호
• /
• pp.141-147
• /
• 2009

상점의 정보, 서비스업 등을 영위하기 위한 공간입지에 대한 정보(인구생태학적 변수, 사회생태학적 변수)의 탐색적 자료 분석을 위해 공간 특성분석이 필요하다. 따라서 본 연구에서는 지리적 공간상에서 공간객체간의 상호의존성과 상호작용과 통계적 상관분석을 이용하여 서비스업종간의 상관분석법을 제시하고자 하며, 또한 근린상권의 업종 간 상관관계분석의 도출을 통하여 공간특성에 대한 분석을 하기 위함이다.