• Proceedings of the Korean Institute of Interior Design Conference
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• 2005.05a
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• pp.122-125
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• 2005

The results analyzing the interior space of optician's store for application of VMD are as follows. The optician's stores tend to utilize their space not just for one function, but for multiple purposes. It is becoming bigger in size and is showing that it is spending more space for marketing purposes. In the future, optical store needs to provide convenience for the customers and as a Semi-Medical space, in order to receive trust, it needs to have Test-area, Work-area, improvement in environment, and of course, a comfortable space where the customers can sit back and relax. Taking a look at the features of design, the colors and the use of materials in domestic areas has been somewhat restricted. But international areas has been using diverse colors and materials for bright and comfortable atmosphere. Now, the optician's stores has to produce various atmosphere through different and brilliant colors and materials from other stores to be more efficient and to be highly competitive.

• Journal of Korea Society of Digital Industry and Information Management
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• v.4 no.3
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• pp.115-126
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• 2008

This thesis is the research for methods to forecast of dynamic changes at retail stores in the ubiquitous era, and, through adopting RFID based technology, to minimize cost of operation of stores and bringing up better customer service. The core methods had been researched and studied are to build future-oriented stores by providing store system with better customer's convenience based on referring to case studies of future-oriented stores and efficient inventory management method enabling more profitable store, and adopting Smart Carts, Smart Shelf and e-POP and environment sensors as a method in order to provide more improved customer service.

• Journal of the Korea Fashion and Costume Design Association
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• v.21 no.3
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• pp.67-80
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• 2019

The purpose of this study was to clarify store attributes for nail stores (focusing on independent stores) by qualitative research. Even though the nail market is showing a steady increase in terms of sales amounts, and the number of stores, related studies were very rare. Meanwhile, as long as the nail market is growing, many stores are suffering from bad business performance because of new nail stores are relatively easier to open than beauty or hair stores, but the nail stores don't have a discriminated marketing strategy. As nail the market is rapidly increasing, finding factors that led to success for nail stores is very meaningful, both for academics and business. The reason that qualitative research should be done before the quantitative research is due to scant theoretical background concerning this matter. For this qualitative research, 8 experts who are operating nail stores as an owner or a manager or a professor at a university who had over 5 years of related working experience were included. The attributes for nail stores were derived using one-to-one in-depth interviews conducted from March 3 to May 31, 2019. As a result of the qualitative studon the attributes for nail stores, it turned out that there were 5 factors-physical environment, product, speed, profitability, and reliability. Physical environment, product, and profitability were mentioned in most related surveys, but some details showed that and speed and reliability have been newly highlighted. Many unknown issues that were not easy to acquire from common academic research are included. After this study, I hope that many marketers may get basic conditions to apply to real businesses and that they can use it as effective data for the following quantitative research.

• Journal of the Economic Geographical Society of Korea
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• v.14 no.3
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• pp.394-406
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• 2011

The retailing industry in Korea has developed with new store formats: supermarket, convenient store, discount Store, and super-super market. Also, there are confrontation and conflict between them, becoming a national issue. This study reviews the existing literatures in Korean geography of retailing and consumption and attempts to set forth the future research themes and topics. The review shows that the existing literatures disproportionately focus on location, diffusion, and market area of the new store formats. The future research themes and topics includes the marketplace combined with recreation, donation, environment-friendliness, or social welfare; marketplace as a part of global production and distribution system; expansion of marketplace into homes which are longstanding private space; spatial structure of retailing at various geographical scale.

• Archives of design research
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• v.12 no.4
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• pp.263-272
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• 1999

Creative environment for sales that a company's image can be effectively delivered to consumers increases consumption desirability and puts confidence in products. Thus, it can be resulted in increasing company's profit. However, nowadays commercial spaces do not show their differences from others due to an excessive competition. Therefore, groping a differentiated composition for commercial spaces should be importantly considered because consumers wants to meet their own individuality in the fashion speciality store. The purpose of this paper is in present the way of differentiating images for commercial spaces. In order to investigate, the role of a wall in commercial spaces should be reconsidered. The concept of a wall in fashion store in the past was understood as one of the structures in the building and a place that displays commodities for sales. However, this paper introduces a new concept of a wall as an important visual function in the fashion store. In other words, the new concept emphasized functions and compositions of a wall in the perspective of symbolic and visual sides, instead of a physical side. Moreover, this paper presents the relationship between the internal side of a wall which has a high frequency of visually and the external side of a wall which has a signaling effect to the consumers. Finally, this paper shows effective way of expressing company's image in the fashion store by adopting the new concept of a wall composition.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.11 no.7
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• pp.2610-2615
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• 2010

This paper proposes an object-oriented software development guidance and an evaluation index for the productivity related to Spring 2.5 and Seam 2.0 framework. Lightweight container architecture, such as the EJB, but not heavy, to provide all of the architecture is possible. Currently in production until the lightweight container architecture, known most commonly used architecture framework is Spring and Seam. However, there is no comparison research about the performance of Spring 2.5 and Seam 2.0 framework with same identical platform. In this study, the Java Pet Store blueprint application development platform environment based on the same ordering system JPetStore Spring 2.5 and Seam 2.0 is in the design and implementation. In addition, comparison and standardization of software development productivity assessment is to provide guidance.

• Fashion & Textile Research Journal
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• v.18 no.4
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• pp.438-449
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• 2016

Domestic and foreign tourism authorities show that the most favorite tourist activity is shopping. Tourism income in Korea set a record in 2014 due to a large influx of Chinese tourists. Dongdaemun fashion market was selected as the most preferred destination for Chinese tourists shopping in Korea. This study examines the effect of store attributes on customer equity at Dongdaemun shopping malls. This study adopted a survey; subsequently, 637 questionnaires were used in the final analysis. Collected data were analyzed using SPSS 21.0 and AMOS 18.0 statistics program. The main findings of this study are as follows. Among the three store attributes of Dongdaemun shopping malls, service and environment attributes appeared to influence the three drivers of consumer equity. In addition, value equity was identified to provide a positive impact on Customer Lifetime Value (CLV), brand equity, and relationship equity were identified as having a positive impact on revisit intention. Second, the relationships between the variables were significantly different in two types of the Dongdaemun fashion shopping mall (Doota vs Lotte Fitin). In addition, this study offers a valuable implication for brand marketers to maintain and develop customer equity in Dongdaemun fashion markets.

• Asian Journal of Business Environment
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• v.5 no.3
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• pp.5-15
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• 2015

Purpose - This paper aims to identify and rank factors that influence impulse buying behavior among shoppers in Dubai. Research design, data, and methodology - Questionnaires were collected from 168 Dubai shoppers using non-probability quota sampling. Factor Analysis was completed to identify factors triggering impulse buying traits. Results - Six antecedent factors were identified: hedonism, in-store influences, product related influences, socialization, promotional activities, and convenience. Surprisingly, product related influences were the most significant in stimulating impulse buying behavior. Conclusions - This research suggests that a multitude of factors affect shopper propensity for impulse buying, with non-economic factors like product and in-store related influences having a significant impact. Hence, retail managers should concentrate on these in merchandising and promotional efforts. Against the backdrop of Dubai, one of the biggest retail destinations, this study contributes to present knowledge on impulse buying behavior. In terms of shopper inclinations and likeliness to purchase products, it highlights how shoppers respond to special in-store displays and discount offerings. For marketers, the findings regarding relative significance of various factors may help in strategies to attract consumers.

• Journal of the Korean Society of Food Culture
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• v.21 no.2
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• pp.131-141
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• 2006

The purpose of this research is to develop the management strategy for a take-out specialty sore on the basis of SWOT analysis which requires analysis of internal and external environmental informations. The survey was performed in order to gather the internal and external customer informations for a take-out specialty store. The questionnaires developed were distributed to customers (N=188) and employees (N=23) at 5 take-out specialty store branches from April 25, 2002 to April 29, 2002. The statistical data analysis was completed by SPSS WIN 10.0 for descriptive analysis, factor nalaysis, and Pearson's correlation. IPA(Importance-Performance Analysis) was applied in order to identify the critical management issues which would be explained with the organization's weakness or strength. SWOT analysis was performed through identifying the organizational strength and weakness as internal environment factors and external environmental opportunity and threat as uncontrollable external factors.

• Proceedings of the SAREK Conference
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• 2004.11a
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• pp.138-138
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• 2004