• 한국의류학회지
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• 제31권8호
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• pp.1202-1210
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• 2007

The purpose of this study was to identify factors of shopping orientation and factors of preferred stores for female shoppers aged from 45 to 64. Also women's markets for these ages were segmented based on their shopping orientation, and consumer groups were compared in terms of demographics and preferred store characteristics. Data from 238 women aged between 45-64 were collected by survey method and used for statistical analyses. Factor analysis, cluster analysis, $X^2$ test, F test, Duncan test were done. The results were as follows. First, five shopping orientation factors, such as high involvement, fashion orientation, brand orientation, other people orientation, and economic orientation were found. Second, five factors of preferred store characteristics were identified. They were store environment, product characteristics, trend and brand, accessibility, and sales personnel factors. Four consumer groups of brand pursuing, fashion pursuing, other-dependent, and high-involvement were classified. Those consumer groups showed significant differences in terms of demographics and preferred store characteristics. In conclusion, Korean women aged 45-64 were shown to have some differences in their shopping orientation compared with young women and to differ in preferred store factors among their groups.

• 한국의류학회지
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• 제47권2호
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• pp.277-294
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• 2023

As more consumers have turned to online shopping since the COVID-19 pandemic, communication through offline channels has also entered a new phase. Young consumers recognize offline channels as a play space for enjoying various experience elements. Applying Pine and Gilmore's (1998) experiential economy theory, this study initially explores the structure of experience factors in the context of experiential fashion stores (RQ1). Next, we investigate the effect of experience factors on consumer loyalty by mediating store attachment (RQ2). In addition, the moderating effect of fashion innovativeness was verified (RQ3). This survey targeted members of the MZ generation who have visited experiential fashion stores. A total of 225 survey responses were analyzed using AMOS 22.0 and SPSS 26.0. First, as a result of factor analysis, the experience factors of experiential fashion stores were classified into education, escapism, and aesthetic entertainment. Secondly, as a result of structural equation modeling (SEM), all three experience factors positively affected store attachment, and increased attachment positively enhanced consumer loyalty. Finally, as a result of multigroup SEM analysis, consumers with low fashion innovativeness considered educational experience as an important factor in inducing store attachment, while consumers with high fashion innovativeness value escapism and aesthetic entertainment experiences.

• 한국콘텐츠학회:학술대회논문집
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• 한국콘텐츠학회 2003년도 추계종합학술대회 논문집
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• pp.285-289
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• 2003

본 논문에서는 Bio-XML 문서를 효율적으로 객체 데이터베이스에 저장하고, XML 질의에서 주로 사용되는 경로식을 효과적으로 처리할 수 있는 DTD의존적인 객체 데이터베이스 스키마 설계기법을 제안한다. XML DTD와 객체데이터베이스의 스키마는 구조적으로 비슷하고, 객체 데이터베이스의 고유특성인 객체 참조와 집합값 속성은 XML 데이터를 저장하는데 유리하다. 본 논문에서는 객체 데이터베이스의 고유 특성을 충분히 반영하여 두 가지의 스키마 설계기법인 기본적 방법과 인라인 방법을 제안한다. 뿐만 아니라, 각각 설계 기법에 대하여 시스템성능 평가를 수행하였으며, 설계 기법에 따른 공간효율과 시간 효율을 비교 및 분석하였다.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2003년도 춘계학술대회 논문집
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• pp.386-389
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• 2003

Recent issues in Optical Disk Drive (ODD) are focused on small size. Blu-ray Disk (BD), using blue laser (405nm wavelength) and high NA (0.85) objective lens. can store 25Gbyte on a conventional 12cm optical disk. Small Form Factor Optical (SFFO) drive uses 3cm disk which can store 1.5Gbyte on a disk. This kind of Small Form Factot Optical (SFFO) drive correspond to PCMCIA type memory (Compact Flash or Micro Drive). Preferably, Optical Disk has relatively low cost of the storage media per Byte rather than PCMCIA type memory. To make Small Form Factor Optical (SFFO) drive. optical pickup and its component must be miniaturized. Miniaturization of the component needs new concept of Optical Pickup. This paper is focused on two main subjects. One is Objective Lens design which can be manufactured on a wafer, and the other is optical path design of the pickup which has 2mm thickness.

• 한국실내디자인학회:학술대회논문집
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• 한국실내디자인학회 2004년도 추계학술발표대회 논문집
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• pp.153-156
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• 2004

As architects and interior designers work farther and farther afield, so the connection of buildings to the particular place they are constructed becomes increasingly. Also, during the past twenty years they have made a habit of asking probing and often uncomfortable questions about how architectural conventions force patterns of behavior. In place of bricks and mortar, they have mixed store, office, clinic, and residence. In this project, the buildings consist of pharmacy, store, dental clinic, oriental clinic and residence. This building was designed by architect to have panoramic views. The view of surrounding road from every wall becomes a constant point of reference, a back drop against which the whole house revolves. Now, all the words can be suitable for describing the oriental clinics. But the oriental clinics of these days may construct the unintentional common image, may be because of the clients sense about the finishing materials or colors in vogue. The Importance of identity in the design of oriental clinic becomes higher increasingly, and with the same reason, the conviction of interior designer.

• 대한산업공학회지
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• 제28권4호
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• pp.435-442
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• 2002

It is difficult to access and share design data among heterogeneous CAD systems. Usually, different CAD systems exchange the design data using a neutral format such as IGES or STEP. A prototype CAD system which uses a geometric kernel and a commercial database management system has been implemented. The prototype system used the Open Cascade geometric kernel and the commercial object-oriented database ObjectStore. STEP provides the database schema. The database can be accessed from commercial CAD systems such as SolidWorks or Unigraphics. The data access module from a commercial CAD system is developed with the CAD system's native API, ObjectStore API functions, and ActiveX.

• 한국융합학회논문지
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• 제9권8호
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• pp.143-148
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• 2018

본 연구는 오큘러스(Oculus)의 오큘러스 스토어(Oculus Store)와 에프엑스기어(FXGEAR)의 눈 VR 스토어(NOON VR Store)를 중심으로 VR 서비스 플랫폼에 관하여 분석하고 고찰하여 어떤 차이가 있는지를 연구하였다. 1차로 문헌연구를 통해 VR 시장의 현황 및 전망 등을 고찰하였고 VR 서비스 플랫폼에 관한 사례조사를 하였다. 또한, 플랫폼의 사용성 평가의 지표가 되는 안드레이 학주와 히라노 아쓰시의 플랫폼 전략에 대해 이론적 고찰을 선행하였다. 2차로 VR 서비스 플랫폼인 오큘러스의 오큘러스 스토어와 에프엑스기어의 눈 VR 스토어를 중심으로 VR 서비스 플랫폼의 사용성을 조사하기 위해 대학교육 이상의 피실험자들을 대상으로 심층 인터뷰를 진행하였다. 본 연구의 결과는 추후 VR 서비스 플랫폼을 구성하는데 디자인 가이드라인으로 활용 할 수 있으며 사용자 경험 연구에 활용될 수 있을 것으로 기대한다.

• 유통과학연구
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• 제15권11호
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• pp.83-93
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• 2017

Purpose - The study aims to analyze the VMD(Visual Merchandising) perception factors in recent sporting goods store and clarify the effect of each VMD perception factors on brand image, satisfaction, and customer revisit intention. The VMD perception factors play an important role in attracting and actually inducing sales to the visiting customers. It has investigated the effect of VMD perception on customer satisfaction and revisit intention. It is expected that the company's marketing strategy with VMD will be differentiated and competitive in sports item stores, brand image enhancement, customer retention, and acquisition. Research design, data, and methodology - In order to verify the hypotheses of this study, a total of 380 questionnaires had been distributed. 360 respondents were used in the final analysis excluding 20 respondents' incomplete answers. The SPSS 18.0 program was used and the data analysis was conducted for the demographic characteristics and distribution behavior. Principal Components Analysis was used for the common factor extraction for validity analysis, and factor analysis was conducted to verify such as validity in brand image or brand attitude. As for Multiple regression analysis, was performed to verify and in the research model, and in and , the mediation was defined through the Sobel Test in order to verify the brand image mediating effects on VMD, store satisfaction, and revisit inquiry of sports store. Results - Qualitative research shows that VMD sub-variables such as aesthetic, fitness, and functional convenience influence store satisfaction and revisit intention. As a result of analyzing the mediating effect of the brand image, the more VMD is strengthened, the more brand image is improved and store satisfaction is also increased. Conclusions - VMD enhancement requires a VMD strategy aligned with the company's management policies and objectives, a visual directing and consistent concept that delivers a strong message to customers. The customer actual purchasing behavior is a combination of various factors such as sports item stores' interior design, display, advertisement promotion like POP(Point of Purchase), salespersons and their service quality, so that the VMD image and the brand image must be consistent and a unique strategic plan is required.

• International Journal of Human Ecology
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• 제10권1호
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• pp.75-86
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• 2009

The direct impacts of individual materialism on price perceptions and price perceptions on patronage behavior have been limited in previous research. This study examined the impact of materialism on consumer perceptions of clothing price and the influence that price perceptions have on store patronage by consumers. Using factor analysis and stepwise regression analysis, results indicated that materialistic values revealed four factors (pursuit of happiness, acquisition centrality, success, and practical-consuming). Materialistic four values influence consumer attitudes toward the positive and negative roles of price. In turn, patronage is predicted by positive and negative price-perception. Implications and future research directions are also discussed.

• 유통과학연구
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• 제15권10호
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• pp.5-14
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• 2017

Purpose - This research aims to find the moderation roles of power states in the effects of four message types (competence self-referencing, competence self-defining, warmth self-referencing, warmth self-defining) on brand attitude. Research design, data, and methodology - A restaurant brand was used as an experimental object, and 4(message types: warmth self-defining message, warmth self-referencing message, competence self-defining message, competence self-referencing message) × 2(power: high power and low power) between-subjects design was employed. Through on-line survey in Nepal, we collected a total of 240 individuals composed of eight experimental groups with 30 members in Nepal. Results - Consumers under low power state formed more positive brand attitude at the warmth self-defining message than any other types of message, while under high power condition, there are neither the attitude differences between competence self-referencing message and competence self-defining message, nor those between competence self-referencing message and warm self-defining message. The significant attitude differences showed between competence self-referencing message and warmth self-referencing message. Conclusions - This study contributes to the advertising theory development. Restaurant store marketers should deliver warmth self-defining message rather than the other three types of message to consumers under low power state, and they should not deliver warmth self-referencing message to consumers under high power state.