• Title/Summary/Keyword: Store Attributes

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A Study on the Effect of Local Food Product Attributes on Satisfaction and Purchase Intention

  • Gi-Pyoung, KIM;Chang-kwon, YOO
    • The Korean Journal of Food & Health Convergence
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    • v.9 no.2
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    • pp.7-18
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    • 2023
  • Through these research results, I would like to present some implications for promoting and revitalizing local food sales in Daejeon and establishing a local food system. First, in terms of local food direct stores, when establishing a local food store, location conditions should be considered. If the location cannot be changed, the quality of agricultural products should be improved to improve consumer satisfaction and purchase intention so that consumers can directly feel the value of the product. Second, efforts at the local government level are needed to improve the stability of local food. There are still many consumers who are not properly aware of local food. It is necessary to improve consumers' interest in the value of local food by providing education including social and environmental information on the production and distribution process of local food. Third, policy efforts on local food are needed. It is necessary to introduce and reorganize the local food certification system to emphasize the stability of local food to consumers and form trust. Finally, for the continuous development of local food, research on the satisfaction and purchase intention of local food consumers must be continuously conducted.

A Study on the Effect of the Importance of Selection Attributes for Chicken Specialty Store on Customer Satisfaction and Loyalty : Focusing on Undergraduate and Graduate Students in Daejeon City (치킨 전문점의 선택속성 중요도가 고객만족 및 고객충성도에 미치는 영향에 관한 연구 (대전지역 대학생.대학원생을 중심으로))

  • Kwon, Nam-Wook;Oh, Suk-Tae
    • Culinary science and hospitality research
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    • v.17 no.4
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    • pp.169-184
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    • 2011
  • This study tried to know the effect of selection attributes for chicken specialty stores on customer satisfaction and loyalty. IPA analysis on relation between the attributes and the satisfaction showed that most quality-related product attributes such as 'the taste and quality of chicken', 'proper portion', and 'fresh ingredients' had high levels of perceived importance and satisfaction. It indicates that the stores need to keep the current good quality. On the other hand, customers showed lower levels of satisfaction in 'reasonable prices', 'quick delivery'(certainty factors), and 'kindness of employees', so that those attributes need improving. The hypothesis testing showed that supplementary product factors such as 'side dishes offered with chicken', 'use of neat and convenient wrapping package', and 'coupon offers' among the customer selection attributes had a significant impact on customer satisfaction and loyalty. Therefore, the owners of chicken specialty stores need to choose a reasonable price to make customers satisfied and shorten delivery time directly related to quality. Also, they need to differentiate their services by continuous employee training and education and provide additional services in order to enhance customer satisfaction for their repurchase.

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App Recommendation Based on Characteristic Similarity (특성 유사도 기반 앱 추천)

  • Kim, Hyung-Il
    • Journal of Digital Contents Society
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    • v.13 no.4
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    • pp.559-565
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    • 2012
  • The remarkable development of IT is contributed to popularization of smart phones, which in turn creates a new domain called app store. Smartphone apps have grown fast because they can be easily purchased through an app store. As the volume of apps traded in app stores is so huge that it is extremely hard for users to find the exact app they want. In general, an app store recommends an app to users based on the search words they entered. In terms of recommendation of app, this kind of content-based method is not effective. To increase accuracy in recommending app, this paper proposes a characteristic similarity-based app recommendation method. This method creates attributes on the app based on the related information such as genre, functionality and number of downloads and then compares them with the propensity to use the app. According to diverse simulations, the method proposed in this paper improved the performance of app recommendation by 33% in average, compared to the conventional method.

A Study on Customer Patronage Motives of Females Aged 20 to 29 for Fashion Specialty Stores and Purchasing Behavior - Focusing on Fashion Specialty Store Charge Card Owners - (패션전문점(專門店)에 대한 소비자(消費者)의 애고동기(愛顧動機)와 구매행동(購買行動)에 관(關)한 연구(硏究) - 패션전문점(專門店) 신용(信用)카드를 소유(所有)한 20대 여성(女性)을 중심(中心)으로 -)

  • Lee, Sang-Eun;Chung, Sung-Jee
    • Journal of Fashion Business
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    • v.1 no.3
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    • pp.71-81
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    • 1997
  • The purpose of the study was to identify customer patronage motives of female aged 20 to 29 for fashion specialty stores and purchasing behavior and make comparison of patronage motives and purchasing behavior according to patronage groups as determined by level of patronizing fashion specialty stores. The subjects were females aged 20 to 29, owned at least one fashion speciality store charge card, and resided in Seoul. A questionnaire was developed by the researcher and distributed to 450 females. A sample of 409 females responded to the questionnaire. Frequency count and percentage, factor analysis, Analysis of Variance (ANOVA) and Tukey's test were used for statistical analysis. The respondents were classified into three groups (high, middle, low patronage groups) according to the level of patronizing fashion specialty stores. In patronage motives, the high patronage group rated store attributes, service and merchandise assortment important. The middle patronage group considered merchandise assortment and convenience of shopping and payment important. The low patronage group regarded service important. In buying behavior, the high patronage group showed a strong orientation of planned purchase and impulse buying by merchandise. The middle patronage group had significantly a strong orientation of impulse buying by sales promotion. The low patronage group showed a strong orientation of planned purchase.

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A Study on the Positioning of Brand Image of Ready-made Lady Wear (여성기성복 상표이미지의 포지셔닝에 관한 연구)

  • Kim Hae Jung;Lim Sook Ja
    • Journal of the Korean Society of Clothing and Textiles
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    • v.16 no.2
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    • pp.263-275
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    • 1992
  • This study intends to provide strategic positioning of brand image analysed from the view point of perceptual dimensions of clothing consumers. Consumers are segmented on the basis of the attributes of brand image, and in each segment, perceptual map is composed according to multidimensional scaling. The results are as follows; 1. According to the Benefit Segmentation, it is statistically significant that the consumers are divided into 'product-factor oriented group 'and' image-factor oriented group'. 2. From the analysis of perceptual map upon the 'similarity of brand image,'image-factor oriented group 'perceives more differently than 'product-factor oriented group' 3. From the analysis of perceptual map with the evaluation of attributes of brand image, price, promotion and design are significant determinants in 'total consumer group'. In addition, store image is significant determinant in' image-factor oriented group' and quality is significant determinant in' product-factor oriented group'. According to the evaluation of consumers on 8 brands with determining attribute-vector, ranks of brands in each segment are similar in the vector of price and promotion but different in the vector of design between segment groups. 4. From the analysis of perceptual map upon the preference of brand image, the distribution of preference and position of ideal point are different between segment groups. 5. With evaluation of purchase habit, statistically significant differences are found between groups segmented in the degree of importance of attributes, purchasing motive, purchasing time, sources of information and expenses for clothes.

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A Study on Radiological Image Retrieval System (방사선 의료영상 검색 시스템에 관한 연구)

  • Park, Byung-Rae;Shin, Yong-Won
    • Journal of radiological science and technology
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    • v.28 no.1
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    • pp.19-24
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    • 2005
  • The purpose of this study was to design and implement a useful annotation-based Radiological image retrieval system to accurately determine on education and image information for Radiological technologists. For better retrieval performance based on large image databases, we presented an indexing technique that integrated $B^+-tree$ proposed by Bayer for indexing simple attributes and inverted file structure for text medical keywords acquired from additional description information about Radiological images. In our results, we implemented proposed retrieval system with Delphi under Windows XP environment. End users, Radiological technologists, are able to store simple attributes information such as doctor name, operator name, body parts, disease and so on, additional text-based description information, and Radiological image itself as well as to retrieve wanted results by using simple attributes and text keywords from large image databases by graphic user interface. Consequently proposed system can be used for effective clinical decision on Radiological image, reduction of education time by organizing the knowledge, and well organized education in the clinical fields. In addition, It can be expected to develop as decision support system by constructing web-based integrated imaging system included general image and special contrast image for the future.

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The influence of perceived usefulness and perceived ease of use of experience store on satisfaction and loyalty (체험매장의 지각된 용이성과 유용성이 만족과 충성도에 미치는 영향)

  • Lee, Ji-Hyun
    • Journal of Distribution Science
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    • v.9 no.3
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    • pp.5-14
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    • 2011
  • One of the new roles of modern retail stores is to supply consumers with a memorable experience. In Korea, enhancing a store's environment so that customers remember a unique shopping experience is recognized as a sound strategy for strengthening the store's competitiveness. Motivated by this incentive, awareness of the experience-store concept is starting to increase in various categories of the retail industry. However, many experience stores, except in a few cases, have yet to derive a significant profit, explaining why Korean consumers are somewhat unfamiliar with, yet fascinated by, the experience stores that now exist in the country. Consumer satisfaction directly, and indirectly, affects a company's future profit and potential financial gain; customer satisfaction also affects loyalty. Therefore, knowing the significant factors that increase satisfaction and loyalty is essential for any company, in any field, to be able to effectively differentiate itself from the competition. Intrigued by increased competition opportunities, most Korean companies have adopted experience-store marketing strategies. When establishing the most effective processes for increasing sales and achieving a sustainable competitive advantage of a new concept, companies should consider certain factors that influence consumers' ability to accept new concepts and ideas. The Technology Acceptance Model (TAM) is a theory that models how people accept new concepts. TAM proposes the following two factors that influence a person's decisions about how, and when, he or she will use a new product: "perceived usefulness" and "perceived ease of use." Much of the existing research has suggested that a person's character also affects the process for accepting new ideas. Such personal character attributes as individual preferences, self-confidence, and a person's values, traits, and/or skills affect the process for willingly consenting to try something new. It will be meaningful to establish how the TAM theory's components, as well as personal character, affect individuals accepting the experience-store concept. To that end, as it pertains to an experience store, the first goal of the study is to examine the influence of innovative factors (perceived usefulness and perceived ease of use) on satisfaction and loyalty. The second objective is to define the moderate effect of consumers' personal characteristics on the model. The proposed model was tested on 149 respondents who were engaged in leisure sports activities and bought sports outdoor garments and equipment. According to the study's findings, the satisfaction and loyalty of an experience store can be explained by perceived usefulness and perceived ease of use, with the study's results demonstrating the stronger of the two factors being "perceived ease of use." The study failed to explain the effects of a person's character on the model. In conclusion, when the companies that operate the experience stores execute their marketing and promotion strategies, they should stress the stores' "ease of use" product components. Additionally, it can be extrapolated from the study data that since the experience-store idea is still relatively unfamiliar to Korean consumers, most customers are not yet able to evaluate, nor take a position regarding, their respective attitudes toward experience stores.

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pLog: User Generated Media for Personal LBS

  • Kaji, Hideki;Arikawa, Masatoshi
    • Journal of Korea Spatial Information System Society
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    • v.11 no.2
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    • pp.54-62
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    • 2009
  • This paper proposes a framework for personal location based services with personal life content, for example diaries, schedules and to-do lists. A lot of Internet users are recording their personal experiences and knowledge as text and other digital media on the network. Our proposed tool provides users with an environment to store personal records with related place attributes, and to retrieve these personal records at the right place. There are two applications on this tool, a place-enhanced blog and a LBS client on a mobile phone. The place enhanced blog provides users with blog interfaces for inputting place information. The place rem inder is a browser for spatial data on the place enhanced blog. Users can generate place information by writing personal records on their blog. Furthermore, using the LBS client, other users can retrieve personal records at the appropriate spots.

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A File System Architecture for Enriched Metadata in Portable Multimedia Devices (휴대용 멀티미디어 기기에서 메타데이터 활용을 강화한 파일 시스템 구조)

  • Yoon, Hyeon-Ju
    • IEMEK Journal of Embedded Systems and Applications
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    • v.2 no.1
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    • pp.1-8
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    • 2007
  • In this paper, we developed a file system architecture for portable multimedia devices. To enhance user convenience, the information about the stored files should be easily retrieved and organized. We defined NMD (Networked MetaData), which can organize the files in networked fashion by attaching user-defined attributes and relation between files. The NMD is stored in flash memory to utilize its nonvolatile property and low-power consumption, while multimedia files are stored in hard disk, an inexpensive mass storage. The experimental implementation showed that this architecture was able to save about 10% power compared to the hard disk NMD-store.

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A Development of Fixture Planning Module using Machine Learning (기계 학습을 이용한 치구 공정 계획 모듈의 개발)

  • 김선우;이수홍
    • Korean Journal of Computational Design and Engineering
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    • v.2 no.2
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    • pp.111-121
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    • 1997
  • This study intends to develop a fixture planning module as a part of the planning system for cutting. The fixture module uses machine learning method to reuse previous failure results so that the system can reduce the repeated failures. Machine learning is one of efforts to incorporate human reasoning ability into a computerized system. A human expert designs better than a novice does because he has a wide experience in a specific area. This study implements the machine learning algorithm to have a wide experience in the fixture planning area as a human expert does. When the fixture planner finds a setup failure for the suggested operations by a process planner, it makes the process planner store its attributes and other information for the failed setup. Then the process planner applies the learned knowledge when it meets a similar case so that the planner can reduce possibility of setup failure. Also the system can teach a novice user by showing a failed setup with a modified setup.

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