• Title/Summary/Keyword: Start-up strategy

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A Study on the Domestic Scale-up Policy Direction through the Analysis of Scale-up Support Policy for Global Startups (글로벌 창업기업 스케일업(Scale-up) 지원 정책 분석을 통한 국내 스케일업 정책 방향에 관한 연구)

  • Hong, Dae Ung;Jun, Byung Hoon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.6
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    • pp.11-27
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    • 2019
  • The second venture "boom" diffusion strategy can be confirmed to be focused only on financing investment and finance, including achieving 5 trillion won annually in new venture investments, creating 20 unicorns, activating M&As and creating dynamic recovery markets. Of course, existing studies show that the fund is a very important policy for corporate growth, but various policy support will be needed to effectively scale up. To overcome these limitations, the scale-up support policies already in operation are analyzed by introducing scale-up policies in advanced countries such as the U.S. and Britain. It also aims to analyze domestic scale-up policies to draw up implications for establishing more effective scale-up policies. Academically, we are very lacking in research on scale-up at home and abroad, and we propose suggestions through this comparative study of policy cases to contribute to the promotion of various studies related to the scalability aspects of future research topics related to scale-up.

A Study on The Success Factors of Youth Enterprises (청년창업 성공요인에 관한 연구: 창업전문가를 대상으로)

  • Shim, Hyeon Min;Seol, Byung Moon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.17 no.2
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    • pp.1-13
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    • 2022
  • This study derived the success factors of youth enterprises by applying the Delphi Method to start-up experts. Through this, it aims to improve understanding of youth enterprises in entrepreneurship education and start-up support projects and contribute to the development of education and support programs suitable for youth enterprises. Also The purpose of this study is to help youth entrepreneurs solve their curiosity about the success factors of youth enterprises, identify the factors that youth entrepreneurs should first secure or perform among the factors they need to consider during start-ups, and use limited resources efficiently and effectively to succeed. In this study, the Delphi Survey was conducted twice in total. The first Delphi Survey utilized the Modified Delphi Method using structured closed-ended questions, and a pilot test was conducted on youth entrepreneurs and start-up experts to compensate for the problem of the Modified Delphi Method. In the first Delphi Survey, IBM SPSS Statistics 22 and Microsoft Office Excel 2016 were used to calculate the mean, standard deviation, median, interquartile range, and content validity ratio. In the Delphi 2nd survey, the same statistical values in the 1st survey and additionally cronbach's alpha were calculated. As a result of the Delphi Survey, four factors, such as the entrepreneurial characteristics, entrepreneurial preparation, entrepreneurial strategy, and entrepreneurial environment, and 22 sub-factors were derived as success factors for youth enterprises.

Rapid Initial Detumbling Strategy for Micro/Nanosatellite with Pitch Bias Momentum System (피치 바이어스 모멘텀 방식을 사용하는 초소형 위성의 초기 자세획득 방안 연구)

  • Lee, Byeong-Hun;Choe, Jeong-Won;Jang, Yeong-Geun;Yun, Mi-Yeon
    • Journal of the Korean Society for Aeronautical & Space Sciences
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    • v.34 no.5
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    • pp.65-73
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    • 2006
  • When a satellite separates from the launch vehicle, an initial high angular rate or a tip-off rate is generated. B-dot logic is generally used for controlling the initial tip-off rate. However, it has the disadvantage of taking a relatively long time to control the initial tip-off rate. To solve this problem, this paper suggests a new detumbling control method to be able to adapt to micro/nanosatellite with the pitch bias momentum system. Proposed detumbling method was able to control the angular rate within 20 minutes which is significantly reduced compared to conventional methods. Since the previous wheel start-up method cannot be used if the detumbling controller proposed by this paper is used, a method is also proposed for bringing up the momentum wheel speed to nominal rpm while maintaining stability in this paper. The performance of the method is compared and verified through simulation. The overall result shows much faster control time compared to the conventional methods, and achievement of the nominal wheel speed and 3-axes stabilization while maintaining stability.

Ideation Methodology of Startup Using Netnography Analysis on Online Community (온라인 커뮤니티의 네트노그라피 분석을 통한 창업 아이디어 도출 통합모델 제안)

  • Oh, Seunghee;Park, Sanghyeok;Park, Soonhwa
    • Journal of Information Technology Applications and Management
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    • v.28 no.3
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    • pp.1-21
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    • 2021
  • Recently, the importance of entrepreneurship based on innovative ideas is being emphasized. Most startup companies misunderstand that a good solution is a good idea, so they try to start a business by choosing an idea that prioritizes solutions, products, and technology rather than problem-first. However, to be a successful startup, it is essential to focus on the quality of the problems your customers are trying to solve. The online community is a place where many people exchange their thoughts and communicate with each other through a network, and communities about consumption, a concern of modern people, are developing. Against this background, this study proposed an integrated methodology that combines big data and netnography analysis so that entrepreneurs can use online community data to derive customer-centered startup ideas. The integrated methodology was verified based on the actual start-up case, who derived a startup idea based on the data of domestic cloth diapers online cafe. The case company found customer problems based on online community data and used it to develop startup items and new products. The integrated methodology for deriving entrepreneurial ideas in this study is expected to be an important guideline that explains in detail the consumer-centered idea derivation process.

Design and Implementation of a Universal System Control Strategy Applicable to VSC-HVDC Systems

  • Zhao, Yue;Shi, Li-bao;Ni, Yi-xin;Xu, Zheng;Yao, Liang-zhong
    • Journal of Power Electronics
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    • v.18 no.1
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    • pp.225-233
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    • 2018
  • This paper proposes a universal system control strategy for voltage source converter (VSC) based high voltage direct current (HVDC) systems. The framework of the designed control strategy consists of five layer structures considering the topology and control characteristics of the VSC-HVDC system. The control commands sent from the topmost layer can be transmitted to the next layer based on the existing communication system. When the commands are sent to each substation, the following transmission of commands between the four lower layers are realized using the internal communication system while ignoring the communication delay. This hierarchical control strategy can be easily applied to any VSC-HVDC system with any topology. Furthermore, an integrated controller for each converter is designed and implemented considering all of the possible operating states. The modular-designed integrated controller makes it quite easy to extend its operating states if necessary, and it is available for any kind of VSC. A detailed model of a VSC-HVDC system containing a DC hub is built in the PSCAD/EMTDC environment. Simulation results based on three operating conditions (the start-up process, the voltage margin control method and the master-slave control method) demonstrate the flexibility and validity of the proposed control strategy.

A Success factor for Technology Commercialization for Start-ups by the Weighted-BMO Model (BMO모형을 이용한 스타트업 기술사업화 성공요인 연구)

  • Min, Kwang-Dong;Huh, Moo-Yul;Han, Jeong-Hui
    • The Journal of Industrial Distribution & Business
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    • v.9 no.11
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    • pp.39-54
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    • 2018
  • Purpose - To success, in spite of deficient resources, a start-up company has to check various circumstances. Many researchers proposed different appraisal methods for technology commercialization. But everybody agrees Merrifield is the first one, who is a pioneer of an appraisal model of technology commercialization. After he proposed it, many researchers and field workers developed a more complicated model, which called a BMO model. In this research, considering the circumstances of start-ups that lack available resources, it proposes a new appraisal method for technology commercialization, which is named a weighted-BMO model. Research design, data, and methology - For the new BMO-model, it studied the preceding studies. And it found that the success factors for start-ups were correlated with technology commercialization. After comparing the success factors for technology commercialization of start-ups with BMO appraisal factor, it withdraws the net BMO appraisal model: which we are calling the weighted-BMO model. Results - This study found a few things. First, actually, the BMO appraisal factors related with the success factors of technology commercialization. Second, the weighted-BMO model, which included the entrepreneur ability factor, was more accurately estimated the success of technology-based start-ups than the BMO model. Third, it overcame the weakness of the BMO-model, which did not include quantitative factors. In addition to evaluating the feasibility of the BMO model, we also presented a strategy for the future direction. But, still, it included a few shortcomings, which we are calling the arbitrage of weighted value. Sometimes, the intentional weighted value can deliberate the different valuation. Conclusitons - Due to this study, the weighted-BMO model included appraisal factors related with the success factors of technology commercialization and the entrepreneur ability factor, and quantitative factors. When evaluating the combined score of the existing Merrified BMO components, 35 points of the first pass criterion accounted for 29.17% of the total score, and 80 points of the merit score of the second rank criterion were 66.67% Considering that the weighted sum is taken into account, the baseline score of the weighted summing method for each component of the modified BMO model is 2.92 points, which is 29.17% of the weighted sum total of 10 points. The evaluation score was 6.67 points, 66.67% of the weighted total score of 10 points.

A Study on the Strategy Highvalue-added in Italian Textile Industry - Focusing on Textile Design- (이태리 섬유산업(纖維産業)의 고부가가치화(高附加價値化) 전략(戰略)에 관한 고찰(考察) - TEXTILE DESIGN을 중심(中心)으로 -)

  • Lee, Eun-Oak
    • Journal of Fashion Business
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    • v.1 no.2
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    • pp.65-73
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    • 1997
  • Over the past, the Korean Textile Industry has been able to establish as one of the most competent textile producer of the world. Today, however, with rapidly changing market requirements, the Korean Textile Industry is requested to improve systems for highvalue textile's market. In this regard, the purpose of this study is to propose suggestions for the strategy recommendations in the Korean Textile Design, researching on the highvalue-added Como Textile Design in Italy. As we analyzed them, the bases of their global success are as follows. 1) Participating in the making of the Global Trend in textile design market, Italian design companies lead to move international market influentially. 2) Dividing target depending on the country's textile market, Italian design companies build up their global marketing capability to increase design sale's effect. 3) Organizing and Participating in the international textile design show and fair, Italian companies attempt to set up Italian image creation as the global advertising. 4) Ensuring an adequate supply of human resource, Industry, Labor Unions, Government and Academy have a cooperative relationship to assist each other. In the basis of the above mentioned, we can suggest the strategies to accelate improvement and development in the Korean Textile and Textile Design Industry. 1) It needes to establish a monitoring system for current information in the International Textile Design Industry. 2) It needs to start building up Korean textile companies global marketing capability to produce adaptable design in market's request. 3) It needs to study and to find our traditional motifs continuosly for creating modern design following the recent Design Trend. Finally, It needs to have a close relationship between industry and education to establish human resource for the Korean Textile Industry's future success in the global market.

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A study on the Economic Effects of Start-up SME's Social Insurance Costs Reduction (창업 중소기업 4대 보험 경감에 따른 경제적 효과에 관한 연구)

  • Kim, Jumi;Lim, Sungmook;Lee, Jaehoon
    • Journal of Information Technology and Architecture
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    • v.11 no.1
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    • pp.81-88
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    • 2014
  • This study is about the suggestion of reduction method for social insurance cost of startup SMEs Based on the study abroad and the current status of Korea we suggest several methods such as direct and indirect support, exemption, deferment/loan. For the economic effect analysis, we derived benefits and costs. Employment, value added, and revenue increasing effects are considered as benefits. Costs are analyzed by each method. In case of exemption, the analysis is impossible. Analysis results show that direct and deferment/loan case have an effect of 563,469 jobs creation, added value of 26.82 trillion wons, and increase in tax revenues about 82.4 billion wons. In case of exemption, There are 105,368 jobs creation, 5.02 trillion wons of added value, and 15.4 billion wons of increase in tax revenues. And for each case, there are costs 9.58 trillion won, 5.42 trillion won, 1.79 trillion won.

An Empirical Study on the Marketing Strategy for the Activation of management of the start-up Small Business (창업 소상공인들의 경영활성화를 위한 마케팅전략에 관한 실증연구 -커피전문점을 중심으로-)

  • Jung, Doo-Sig
    • Journal of Digital Convergence
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    • v.17 no.11
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    • pp.105-115
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    • 2019
  • This study was intended to analyze the effect of emotional marketing on brand awareness and purchase intention in the coffee shop and investigates how SNS usage play moderating effect roles between motional marketing and purchase intention. The results of analysis are summarized as follows. First, emotional marketing has a positive effect on purchase intention(especially, taste factor and visual facto). Second, in the analysis of the effect of emotional marketing on brand awareness, the significant influence factors were the taste factor, tactile factor, visual factor and auditory factor. Third, as a result of analyzing the effect of brand awareness on purchase intention, it was found that brand awareness had a significant positive(+) effect on purchase intention. Fourth, it was analyzed that the moderating effect of SNS usage between emotional marketing and purchasing intention is to be positive(+) influence in the all detail factors. Therefore, In the start-up stages, it may be helpful to actively use emotional marketing and SNS usage for business activation.

A Fuel Cell Simulator for Control Logic Verification and Operator Training (제어로직 검증 및 운전원 훈련용 연료전지 시뮬레이터)

  • Maeng, Jwayoung;Kim, Sungho;Jung, Wonhee;Kang, Seungyup;Hong, Sukkyu;Lee, Sekyoung;Yook, Simkyun
    • 한국신재생에너지학회:학술대회논문집
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    • 2010.11a
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    • pp.75.1-75.1
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    • 2010
  • This research presents a fuel cell simulator for control logic verification and operator training. Nowadays, power industries are focusing on clean energy as a response to new policy. The fuel cell can be the solution for clean energy, but operating technology is not well developed compared to other conventional power plans because of its short history. Therefore we need a simulator to verify the new control strategy and train operators, because the price of a real fuel cell system is too high and mechanically weak to be used for these kind of purposes. To develop the simulator, a 300 KW MCFC(Molten Carbonate Fuel Cell) system was modeled with stack, BOPs(pre-reformer, steam generator, etc) and mechanical components(valves, pipes, pumps, blowers, etc). The process model was integrated to emulated control system and HMI(Human Machine Interface). A static load and open loop tests were conducted for verifying the accuracy of the process model, since it is the most important part in the simulation. After verifying the process model, an automatic load change and start-up tests were conducted to verify the performance of a new control strategy(logic and functional loops).

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