• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.7
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• pp.882-891
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• 1998

This study purported to analyze the condition of the degree standardization and types of global ads. in the multinational fashion brand corporations. The analyzed ads. were sampled from monthly magazines on same seasons in 1997. This study was done by means of checklists were modified other researcher's research measurments. Researcher counted of advertising message. Zero point meant perfect stan-dardization and 13 points meant perfect non-standardization. The types of advertising appeal were analyzed according to constituent unit's expression types. The results of the study proved that the degree of standardization was considerably high, which means that the multinational fashion brand corporations used the standardization strategy. In particular, the degree of standardization in sports wear and casual wear ads. was low compared with the degree of standardization in the other ads. Most of the global fashion ads. were composed of illustrations only. Besides, emotional appeal type was usually used in glabal fashion ads.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.24 no.69
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• pp.121-132
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• 2001

South and North Korea have many questions pending .Inter-Korea trade is the best actual problem among question pending. The biggest problem of inter-Korea trade in logistics cost. The logistics cost of inter-Korea is the highest position in the middle of foreign trade. We present that the cost reduction is possible by inter-Korea logistics standardization. This paper also shows logistics standardization strategy of South and North Korea.

• Proceedings of the Technology Innovation Conference
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• 1999.12a
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• pp.63-81
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• 1999

The environment of Information and Telecommunication industry has rapidly changed. This is leading the growth of the world economy. Because of the characteristic of the information and communication, the standardization plays a important role in this market. The company that owns the standardization in its industry has dominant power like Microsoft in personal computer software, and Qualcomm in digital cellular phone system. Therefore, to take advantage of this standardization power, it is important to find which technology will be set up as a new standard. This paper presents how to capitalize the standardization as a market strategy. To perform this strategy, we take two steps. The first step is to strategically choose the most important technology or service which would lead the information and telecommunication market. We used modified AHP(Analytic Hierarchy Process) to set the priorities among the various standard related technologies and services, We interviewed with the information and telecommunication experts to find out some criteria and the weights of them. The second step is to select the standard to realize the technology. Actually, this is very hard to decide which technology we should select, because there are lots of alternative standards to develop the technology. In this step, we use a strategic framework for choosing the standard. This framework provides how the research institution and company do to get a maximum benefit from the standardization strategy, Finally, we applied these to Korea's situation simply in order to show how to take advantage of the framework.

• Journal of Information Technology Applications and Management
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• v.10 no.3
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• pp.23-44
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• 2003

It is needed to search the electronic commerce standardization and to analysis its policies to meet the international situations strategically and forecast the technology surroundings for electronic commerce. This study aims at searching the current state of electronic commerce standardization and analyzing policies on electronic commerce by the driving subject, that is, government and private organization, major countries, and standard classifications of electronic commerce technologies such as e-documents, e-catalog, e-payment, and e-process. The government and private organizations get information for the current state and policies for standardization on electronic commerce and put them practical use to make policies and strategy applications.

• Proceedings of the Korea Technology Innovation Society Conference
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• 1998.05a
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• pp.22-22
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• 1998

This paper reviews the benefits of users participation in IMT-2000 standardization by the creation of users coalitions, focusing in particular on phased standards strategy necessary for the evolutionary approach from second generation to third generation systems. It first presents in detail the current status of IMT-2000 standardization progress occurring at each regional standard body including TIA of US, ETSI of Europe, TTA of Korea and ARIB of Japan. With this clear understanding of standardization situations worldwide, we may be able to come up with our standards strategies related to IPR issues and efficient standard-setting mechanism between manufacturers and service providers. In addition, this paper addresses the necessity for phased licensing of IMT-2000 service in order to avoid the high cost of new infrastructures and ensure an acceptable financial investment returns for existing cellular and PCS service providers. An author hopes that this paper can provide the adequate standardization directions of IMT-2000 to satisfy the varying regional and global market requirements.

• Transactions of the Korean Society of Automotive Engineers
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• v.23 no.3
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• pp.247-253
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• 2015

Platform standardization is widely used in commercial auto industries and other industries to acquire cost reduction as well as high reliability. This paper reviews some application examples and estimates expected effect of Korean army's platform standardization for combat system and combat support system. Also, military platform standardization based on utilization of commercial vehicles has been studied with the standard vehicles used in Korean army. It is estimated that outstanding results may be achieved if a dual platform, the public and military platforms, is utilized. So, when the strategy of the military transportation system is decided, "dual use" concept is necessary and this could maximize the effect of the military strategy reinforcement.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.12B
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• pp.1698-1707
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• 2011

Mobile RFID technology as a typical Convergence technology combines RFID communication, mobile communication and network infrastructure, and information processing technology. As it enables users to communicate with the surroundings, Mobile RFID technology is now recognized to serve as the basis technology for the Ubiquitous Information Society where users can get the needed information anytime and anywhere. Through lots of efforts for the early technology development and standardization activities on Mobile RFID technology, Korea has been leading technology standardization as well as technology initiatives. Thus, this research paper describes the domestic and the international standardization activities on Mobile RFID technology as well as the latest standardization status. Further this paper summarizes the major standardization issues, and then proposes the standardization strategy of Mobile RFID technology by analyzing the relevant and influential factors.

• Proceedings of the Korean Institute of Communication Sciences Conference
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• 2006.07a
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• pp.487-487
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• 2006

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.05a
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• pp.491-493
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• 2013

In this paper, standardization subject of packet optical broadband is classified Ethernet/MPLS-TP based packet transport technology(IEEE 802, IETF), PON based optical access network technology(ITU-T), OTN based optical access network technology(ITU-T) and Ehternet based data center technoloty(IEEE 802) for establishing standardization strategy. therefor studing domestic standardization items and driving strategy for each technologies.

• Proceedings of the KSRS Conference
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• 2005.10a
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• pp.745-748
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• 2005

These days, vehicle is evolving from the isolated space of transportation to the third digital life space connected to the information world via wired and wireless internet and in which the various activities are possible. According to this trend, the speed of growth in the development of Telematics technology and standard is being accelerated due to the government's IT839 strategy and market needs in Korea. ETRI, TTA, and the Telematics Standardization Forum play key role in developing domestic Telematics standard of core technology needed by industry in relation with each other. The international standards are mainly developed by de-facto standardization organizations such as OSGi, OMA, ERTICO, etc. currently. In this paper, we discuss the trends and issues in Telematics standardization and future strategy.