• Journal of the Korean Society of Costume
• /
• v.57 no.5 s.114
• /
• pp.151-165
• /
• 2007

Appearance matters in society today. Women want to feel good and look their best. They do make-up, wear garment and accessory for their good looking. Doing make-up, we have to know how we are look and to consider face shape. But it is difficult to recognize face shape. Because there is no standard face shape of adult women of quantitative analysis. The purpose of this study was to offer standard face shape of adult women in Korea. Furthermore, the study was to determine and differentiate face shape of each age group to set the basic data for the Korean beauty industry. In this study, photographs of 600 Korean women, age between $20{\sim}50's$, were indirectly measured in Venus face2D program. The measurements were analyzed by statistical methods. As a result of basic statistical data analysis, the average lengths of face were 196mm, lengths of forehead-hairline between eyebrows were 62mm, lengths of eyebrow between noses were 68mm, length of nose between chin were 66mm, and width of face were 150mm. By comparing to each age group's face using ANOVA, the statistically noticeable differences were found in measurements.

• Journal of Fashion Business
• /
• v.15 no.4
• /
• pp.67-86
• /
• 2011

This study intended to understand overall history of make-up in Korea in an integrated and diachronic context by interpreting women's will and desire to express themselves reflected in the cosmetics culture in each period centering on women's magazine cover, cosmetics advertisement, and articles from 1950 to 1999 and examining women's make-up image and characteristics in each period. A total of 919 women's magazines (Yeonwon (Women's Garden), Woman Sense, Yeoseong Donga (Women's Donga), Jubusaenghwal (Homemaker's Living), Yeoseong Jungang (Women's Jungang)) issued between 1950 and 1999 were examined for the study. Key words of each period were extracted through fashion and beauty related articles and advertisement titles to examine the make-up culture of Korean women and set the standard for the make-up image of Korean women. A total 1,252 pictures were shot for each period and categorized based on the standard for the make-up image of Korean women. Then, the changes in the make-up image of Korean women were examined and identified the characteristics of images along with the change of images in each period. Next, the meaning of each make-up image was examined. This can be interpreted as the expression of values and desire by modern Korean women, especially Korean women in the late 20th century, as well as the consciousness for coping with the changing society.

• The Journal of the Korea Contents Association
• /
• v.21 no.5
• /
• pp.200-220
• /
• 2021

The purpose of this study was to analyze the scope and content of high school textbooks based on the NCS competency unit criteria. The job competency level of hair beauty is included in the range of Level 1 to Level 5 according to the NCS standard. Among all the 40 units of NCS competency units, the number of them which can be acquired at the high school is 30 units. Among them, high school beauty textbooks were published around 19 competency units, 75% of which corresponded. Only about 85% of all the contents were contained in the text book. Based on the analysis contents, the improvement plan of the textbook is as follows. First, textbooks on 11 competency units that can be acquired at the high school level should be published and the professional curriculum with lessons related to this will be expanded at the same time. Second, there is a need for discussion to establish terminology in the field of Cosmetology. Third, it is necessary to improve the quality of the photographic and illustration materials. Fourth, it should be needed to correct typing errors and maintain a consistent editorial format. The results of this study can be used as basic data need to make curriculum and publish textbooks for high school graduates to perform their jobs at the same time as they get a job.

• Journal of the Korea Convergence Society
• /
• v.8 no.11
• /
• pp.439-445
• /
• 2017

This study compares the safety of nail products by reviewing domestic and foreign literature for preparing a safety management plan for reduction of human body exposure to hazardous substances that occur in nail products. We analyzed the cases of exceeding the limit value of hazardous substances. In domestic artificial nail adhesive and nail tip, toluene content was 40.3 times higher than the standard value, chloroform was 22.8 times, and antimony was 15.4 times. In developed countries, it is obligatory to provide material safety data and workplace ventilation equipment through various policy researches. However, there is no safety standard in Korea. Therefore, if the regulations for safety management should be established with each characteristic of nail product, work environment, workers, and consumers, and the awareness of hazardous substance cosmetics should be improved through development and dissemination of various educational programs, it can contribute to disease prevention and health promotion.

• Journal of the Korean Society of Costume
• /
• v.59 no.5
• /
• pp.115-134
• /
• 2009

This study is about Christian Dior's and Martin Margiela's fashion works that create 'New look' which leads the periodic ideology, philosophies, circumstances and the trend at that time. For the systematized interpretation, this study investigates the iconology of E. Panofsky, E. H. Gombrich and N. Goodman. Based on their theories, iconological analysis paradigm is made into four phases: I. Recognition of iconological form, II. Analysis of External Elements, III. Analysis of symbolic meanings and artistic will and IV. Aesthetic enjoyment and communication with a viewer. Christian Dior treats woman as a organic and architectural structure. He falls in love with himself such as narcissus and woman who wears his works. Dior's ego is visualized by woman and his works which are the symbol of narcissism and beauty. Martin Margiela makes form of clothes and at the same time destroys. Margiela deconstructs aura of clothes and tries to make it unfamiliar. Also he changes traditional idea of beauty and creates 'ugliness' which is a notion of dialectic. Margiela transforms elements of clothes which brings variation of thinking and makes it possible to create new look. Christian Dior and Martin Margiela are the creators of new look which visualizes the notion of habitus that is the space of self-exists. Fashion dose not have to be what people wears but it could be an image itself. It means that fashion is a part of ontology and it is a 'New look' which is based on economy, the standard of periodical beauty and ideal aspects. The creation of clothes is a work of embodiment of human being where it constructed or deconstructed.

• Journal of the Korean Society of Costume
• /
• v.57 no.7
• /
• pp.53-69
• /
• 2007

Advertisements create the illusion about the ideal body utilizing body beauty as well as come to influence in formation of the social beauty standard. Commodity advertisements using the body have been considered as the most effective advertisement method because of the fluidity and the dynamic, which are understood as organic body's characteristics. Especially, advertisement strategies utilizing body painting draw customer's attention because of the properties liberally performed on the living body. This thesis attends to study on the J. Deleuze's 'becoming' Phenomenon expressed in body painting, and to analyze about the body becomes fashion and commodity and is positively utilized as effective advertisement tools. J. Deleuze's 'becoming' Phenomenon expressed in advertisement utilized body which painting is classified as follows as; becoming fashion of the body, becoming commodity of the body, becoming advertisement sign board of the body, becoming animals and plants of the body, and becoming image of the body. The result of this study on the J. Deleuze's 'becoming' Phenomenon expressed in advertisements utilizing body painting shows multiple commodity's characteristics in order to satisfy with customer's various anxieties being changed continuously, and represents the characteristics of 21C advertisements utilizing the body being changed any other thing. Consequently, this thesis is aimed at new consideration about the body beauty, which has been extended to other sphere.

• The Journal of the Korea Contents Association
• /
• v.11 no.11
• /
• pp.91-101
• /
• 2011

This research aims to suggest web-based 3D face modeling system for hairline modification surgery. As public interests in beauty regarding face escalate with era of wide persoanl mobile smart iCT devices, need for medical information system is urgent and increasing demand. This research attempted to build 3D facing modeling library deploying conventional technology and proprietary software available. Implications from the our experiment found that problems and requirement for developing new web based standard. We suggest new system from our experiment and literature review regarding relevant technologies. Main features of our suggested systems is based on studies regarding hair loss treatment such as medical science, beauty studies and information technology. This system processes input images of 2D frontal and profile pictures of face into 3D face modeling with mesh-data. The mesh data is compatible with web standard technology including SVG and Canvas Tag supported natively by HTML5.

• Journal of the Korean Society of Fashion and Beauty
• /
• v.2 no.2 s.2
• /
• pp.93-100
• /
• 2004

This study is to measure the heavy metal content of permanent wave products which on marketing correctly as estimating the extent of exposure by a hair permanent wave scientifically. We would like to prevent an affair from arising health obstruction as to the heavy metal who is using those and also show the basic data for proposing the new standard. The results were as follows.: in case of the average heavy metal content for a wave type thioglycol acid ingredient includes 1.61ppm(Pb), 0.03ppm(Cd), 0.05ppm(Ni), 0.27ppm(Mn), 0.82ppm(Cu) and those were recognized the significant gap between products all the heavy metals. In case of a cysteine acid ingredient includes 0.86ppm(Pb), 0.01ppm(Cd), 0.05ppm(Ni), 0.20ppm(Mn) and 0.66ppm(Cu) and those were recognized the significant gap between products except a nickel. Straight type of permanent wave reductant includes 2.11ppm(Pb), 0.01ppm(Cd), 0.27ppm(Ni), 0.66ppm(Mn), 2.53ppm(Cu) and those were recognized the significant gap between products all the heavy metals. Permanent wave reducing agent includes 1.43ppm(Pb), 0.01ppm(Cd), 0.09ppm(Ni), 0.66ppm(Mn), 0.75ppm(Cu) and those were approved the significant gap between products except a cadmium. Exposure level of the heavy metal contents per onetime permanent waving were 242.3ppm(Pb), 2.5ppm(Cd), 17.7ppm(Ni), 89.0ppm(Mn), 174.7ppm(Cu).

• Fashion & Textile Research Journal
• /
• v.26 no.3
• /
• pp.279-288
• /
• 2024

Fingernail-related content on YouTube is gaining popularity. This study aimed to present a new direction for nail content marketing and video production by identifying the current status of nail-related content on YouTube and factors affecting views. As for the research method, the study used the YouTube website, and the elements under analysis were classified into YouTuber characteristics (verbal characteristics, age group, gender, professional status, and celebrity status) and content characteristics (nail field, editing elements, and content). The results showed that standard language and terminology were generally used, and the proportion of YouTubers in their 30s was high. All nail-related content creators on YouTube were women, and they were found to be experts who worked as nail artists and nail content creators. As for the content characteristics, the proportion of art videos was high, and the video length was found mostly to be between 10 and 20 minutes. The editing elements included images, videos, and subtitles, and sound effects and background music were used frequently. Finally, it was found that the proportion of videos providing nail tips and know-how, product information, and procedures was high. This study identified factors that influence the number of views for nail videos. As a result, the study was able to present video production ideas for newcomers starting a nail-content YouTube channel, and this will be helpful in the development of nail content.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.36 no.7
• /
• pp.663-676
• /
• 2012

This article is to understand the implications and ideological meaning of female normative beauty reproduced by the idealizing phenomena of the hyper-real body as a process of the normalization of the body projected in fashion magazines with a focus on the body created by the increased influence of mass media in consumer capitalism. This study conducts a literature research and semiotic analysis as the method of investigation and focuses on the body images of the beauty articles in Vogue Korea. The idealizing phenomena of the hyper-real body in fashion magazines emphasizes that the body is an exchangeable substance that can be disassembled to adjust to accord with the standards and norms of society, that the ability of individuals to manage their body is enhanced by a rise in social class, and concludes that the superficial alteration of the body image is related to the standard of a moral tendency where a young and slender figure is considered to be a well managed body image.