• Journal of Fisheries and Marine Sciences Education
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• v.28 no.2
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• pp.603-610
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• 2016

The purpose of this research is to define the relationship of sport commitment and re-participation intension in marine sports participant. For the purposes of this study, yachting, windsurfing, scuba diving, and mariner sports canoe total of 200 targets the participants involved in the survey. The results of exploratory factor analysis and reliability analysis to analyze the construct validity and internal consistency were found to comply with the standard. Therefore, as a result of the correlation and regression analysis to analyze the relationship between the sport commitment and re-participation intension, the correlation between each variable and showed a positive correlation. Also, cognitive behavioral commitment and engagement of the sport commitment of marine sports enthusiasts was found on both the positive effect on the re-participation intension. As a result, the sport commitment turned out to be an important factor immersed in marine sports participation. In addition, it is believed to be on ways to increase positive emotions in empirical terms.

• The Research Journal of the Costume Culture
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• v.23 no.4
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• pp.673-685
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• 2015

The purpose of this study was to investigate the relationships between sports commitment, sportswear brand satisfaction, and brand loyalty of female university students in their 20s. Two hundred surveys were distributed to female university students, and 185 responses were used for the final analysis. The SPSS program was used with a reliability test and factor, frequency, path analysis. Based on the literature review, the following five hypotheses were suggested. H1: Cognitive commitment will have a positive effect on the behavioral commitment of sports commitment factors. H2: The behavioral commitment of female university students will have a positive effect on brand satisfaction. H3: Sportswear brand satisfaction will have a positive effect on continuous brand loyalty. H4: Cognitive commitment will have a positive effect on habitual brand loyalty. H5: Continuous brand loyalty will have a positive effect on habitual brand loyalty. The results of this study showed that first, after the factor analysis, there were two factors of sports commitment (behavioral commitment and cognitive commitment). Second, the path analysis results revealed that there were significant relationships between sports commitment factors (cognitive commitment and behavioral commitment), sportswear brand satisfaction, and brand loyalty factors (continuous brand loyalty and habitual brand loyalty). The results revealed that cognitive commitment had a positive relationship with behavioral commitment, which had a positive relationship with sportswear brand satisfaction. Sportswear brand satisfaction had a positive relationship with continuous brand loyalty, which had a positive relationship with habitual brand loyalty. Cognitive commitment also had a positive relationship with habitual brand loyalty.

• 한국체육학회지인문사회과학편
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• v.55 no.5
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• pp.291-306
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• 2016

The purpose of this study was to verify the relationship between Sports commitment and Behavioral intention of wearable device among sports participants through UTAUT model. Convenience sampling was conducted and 239 questionnaires from various sports participants were analyzed after data cleaning. SPSS ver 21 and AMOS 20.0 software were used to anayze the collected data. As a result, first, the main 4 factors of UTAUT had positive effect on Behavioral intention and Use behavior but Sports commitment was not statistically related to Behavioral intention. Second, the full mediation effect of UTAUT main factors between Sports commitment and Behavioral intention were verified.

• International journal of advanced smart convergence
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• v.10 no.1
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• pp.125-133
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• 2021

The purpose of this study is to investigate the effect of the elderly's motivation to participate in ball games In order to clarify the purpose of this study, leisure sports participants over the age of 20 residing in the Jeonnam region in 2020 were selected as the population. In addition, 150 males, 150 females, and 300 total subjects were selected using the convenient sampling method. In addition, as a survey tool, a questionnaire was used centering on the motivation for participation in leisure sports, exercise commitment, and quality of life, and the data collected using this was processed statistically according to the purpose of analysis using SPSS 20.0 version. The results obtained through this research process are as follows. First, it was found that the motivation to participate in leisure sports has a partial effect on exercise commitment. Second, it was found that the motivation to participate in leisure sports partially affects the quality of life. Third, it was found that the commitment to exercise in leisure sports has a partial effect on the quality of life.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.205-212
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• 2022

The purpose of this study is to investigate the structural relationship between the viewing motivation, viewing commitment, re-audience intention, and game use intention of e-sports competition broadcast viewers. According to the purpose of the study, an online survey was conducted on 300 college students with experience watching broadcasting of e-sports competitions. After excluding inappropriate data from 8 out of 300 people, 292 people's data were used for final data processing. For data processing, the validity and reliability were verified using SPSS 26 and AMOS 23, and then the research hypothesis was verified. We has the results were shown as follows. First, it was found that entertainment, social intercourse and vicarious satisfaction had a positive effect on viewing commitment, but information has not significantly effect on viewing commitment. Second, it was found that viewing commitment had a positive effect on reviewing intention and game use intention. Third, it was found that reviewing intention had a positive effect on game use intention.

• Journal of Korea Entertainment Industry Association
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• v.13 no.8
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• pp.345-356
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• 2019

This study investigated the influence of media sports contact motivation on direct sports participation in order to induce direct sports participation through media sports. In this regard, this study aimed to provide the basic data of media sports and sports participation by studying the effects of consumer's exercise commitment and exercise duration. From April 1, 2019 to April 31, 2019, a survey was conducted on 300 males and females in G and J provinces. To determine the purpose of the study, IBM's SPSS Ver. 21.0 and AMOS Ver. The analysis was performed using a statistical program of 21.0. The results of the study are as follows. First, media sport contact motivation was found to have an effect on exercise commitment. In addition, media sports contact motivation was found to have an effect on exercise persistence and sports participation. In addition, exercise commitment was found to have an effect on exercise duration, and exercise duration was found to affect sports participation. Second, in terms of media sports contact motivation and sports participation, exercise persistence had a mediating effect. In addition, it was found that exercise commitment had a mediating effect on the relationship between media sports contact motivation and exercise persistence, and exercise persistence had a mediating effect on the relationship between exercise commitment and sports participation. Third, media sports contact motivation did not have a direct effect on sports participation. Also, exercise immersion has no mediating effect in the relationship between media sports contact motivation and sports participation. However, in terms of media sports contact motivation and sports participation, exercise commitment and exercise persistence showed a double mediating effect.

• International Journal of Internet, Broadcasting and Communication
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• v.14 no.3
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• pp.213-221
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• 2022

The purpose of this study is to investigate the structural relationship between media engagement, viewing immersion, viewing satisfaction, and loyalty of e-sports viewers. In order to achieve the purpose of this study, a survey was conducted on 300 college students with experience in watching e-sports in Seoul, Gyeonggi-do, and Chungnam. Data processing was done with SPSS 26 for frequency analysis, Cronbach's α analysis. Also, AMOS 13 was used for confirmatory factor analysis and structural equation model analysis. We have the following results. first, among the sub-factors of media engagement, functional engagement and communal engagement had a significant effect on viewing commitment. Second, among the sub-factors of media engagement, emotional engagement had a significant effect on viewing satisfaction. Third, it was found that viewing commitment and viewing satisfaction had a significant effect on loyalty. From the results of this study, it can be seen that the media engagement of e-sports viewers affects loyalty through viewing commitment and viewing satisfaction.

• Journal of Sport and Applied Science
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• v.4 no.4
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• pp.19-25
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• 2020

Purpose: Today, participation rate of water sport has been dramatically increased due to expansion of leisure time and concerns. The purpose of this study is to identify the effect of the exercise commitment of university water sport participants on re-participation intentions and to induce insights for expanding water sport industry. Research design, data, and methodology: Subjects were collected from undergraduate students who participated water sports class in University. The sample was extracted by purposive sampling of nonprobability sampling method. To achieve the purpose of the research, survey was processed to 281 subjects. SPSS Version 21.0 was used to analyze the data. All statistical significance level was set to p<.05. In terms of measurement, items of demographic information, exercise commitment, and re-participation intentions were utilized. Results: The results are as follows. Frist, in the difference in exercise commitment and re-participation intention according to the grade, only the re-participation intention was significant. The effects of the exercise commitment of university water sport participants on re participation intentions were statistically significant. Conclusions: The findings indicate the function of sport club participants' commitment towards water sports in promoting their intentions to re-participation. The study suggested insights and future directions for expanding water sport markets and related industry.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.233-241
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• 2022

The purpose of this study is to verify the relationship between sports players' SNS interaction, relationship commitment, relationship satisfaction, and loyalty. To this end, a total of 000 copies of data were obtained by conducting a survey on the online community of sports stars who followed or subscribed to sports stars through the 2022 Beijing Winter Olympics, and the results were as follows. First, it was found that sports players' SNS interaction had a positive effect on relationship commitment. Second, it was found that sports players' SNS interaction had a positive effect on relationship satisfaction. Third, it was found that relationship commitment had a positive effect on relationship satisfaction. Fourth, it was found that relationship commitment had a positive effect on loyalty. Fifth, relationship satisfaction was found to have a positive effect on loyalty.

• Journal of Sport and Applied Science
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• v.3 no.2
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• pp.1-10
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• 2019

Purpose: With an increase of concerns towards leisure activities, water sport participation is constantly increasing. The purpose of this study is to examine the effects of exercise commitment on leisure satisfaction. Research design, data, and methodology: To accomplish the purpose, the study collected data from undergraduate students who participated water sports class in University. The sample was extracted by purposive sampling of nonprobability sampling. 281 students participated in the survey. Data were computed via correlation test, factor analysis, Cronbach's α test, one way ANOVA, and regression. Significance of all results was set to p<.05. Results: The results are like below. Frist, in terms of differences by demographics, the results indicated that significant difference between exercise commitment and leisure satisfaction by gender was shown only in psychological factor in leisure satisfaction. Second, in terms of the relationship between commitment and satisfaction, the findings pointed out that significant difference between exercise commitment and leisure satisfaction by grade was observed only in leisure satisfaction, especially on the educational part. Third, the study revealed that no significant difference by participation level was shown. Conclusions: In conclusion, the study posits that exercise commitment play a function in increasing the leisure satisfaction. Further implications were discussed.