• Journal of Distribution Science
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• v.21 no.4
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• pp.103-111
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• 2023

Purpose: The purpose of this study was to analyze Korean sports consumers' intention to stay using online sports products and services through online sports distribution platforms or return to using sports facilities and services in person. Research design, data and methodology: This study set up two models measuring consumers' recognition, attitude, and purchase intention toward online sports products and services based on involvement theory. An online survey was conducted and a total of 2,263 consumers participated in this study. Male participants were 1,256(55.5%) and female participants were 1,007(44.5%). Descriptive statistics were performed, and a path analysis was utilized to analyze the proposed model using SPSS 26 and SAS. Results: The results revealed two proposed models used in this study supported that consumers' online sports product and service recognition leads to a positive attitude toward online sports products and services. Moreover, consumers' positive online sports product and service attitudes were shown to lead to positive intentions to purchase online sports products and services. Conclusions: The findings revealed the recognition of consumers' online sports products and services led to positive attitudes and behavioral intentions. Implications were provided by suggesting the sports industry stick to developing online sports products and services until the endemic of COVID-19 is declared.

• Journal of Sport and Applied Science
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• v.4 no.2
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• pp.45-51
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• 2020

Purpose: The purpose of this study is to investigate how sports fans' loyalty is built via CSR activities of professional sports teams. Furthermore, the study sought to suggest the model presenting the process of developing loyalty of sport fans by teams' CSR performance. Research design, data, and methodology: For this purpose, a survey was conducted on 450 professional sports fans through the convenience sampling method. A total of 357 of the data were used for the final analysis. Based on the collected data, frequency analysis, reliability analysis, confirmatory factor analysis, and structural equation model analysis were conducted. Results: The results showed that CSR activities contribute to building a positive image of team. Regarding fan identification, team image has also a positive effect on enhancing identification. The finding has supported the notion that attitudinal loyalty is enhanced by fan identification and further attitudinal loyalty significantly influences behavioural loyalty of fans. Conclusions: The results of this study explored the function of CSR of the teams on attitudinal and behavioural outcomes, loyalty. Moreover, the study suggested the constructual model presenting its role on enhancing fans' attitudes and behaviour affecting participation and consumption. Academic and practical implications were discussed for sport marketers and practitioners.

• Journal of Distribution Science
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• v.19 no.4
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• pp.5-13
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• 2021

Purpose: The sporting field is one of the most lucrative industries that most producers would want to share and drive-in sales towards its direction. The purpose of the present study is to evaluate how sports psychology has become a useful discipline in enhancing consumer purchase intentions. Research design, data, and methodology: This study employs a qualitative coding method to analyze and interpret the data obtained with a PRISMA declaration for analytical purposes. Using Web QDA (Qualitative Data Analysis) online tools, the current study coded the data obtained. Results: According to the prior studies, marketers should go the extra mile of looking for what sports customers are looking for. They understand that one way to increase the customers' willingness to purchase their products is by looking into the specific things that the customers look for and enjoy in sports. Conclusions: After all, the present study concludes that most marketers need to apply the concepts of sports psychology to understand consumer purchase intentions in particular retail stores. Consumers are likely to be influenced by their peers or groups to make decisions driven towards purchasing given sports apparel and the retail store to purchase a product.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.449-453
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• 2009

The primary purpose of this study was to probe the relationship between negotiating efforts on leisure restriction and participation in leisure sports. This study has sampled for 26 days from 2009 February 9th to March 6th 250 adult at the age of 19 living in capital area using the Purposive Sampling Method. The study has then divided these samples into 3groups which are : public people, members of an association club, members of a club. To exclude non-participant of leisure sports, the researcher has visited the leisure sports facilities to sampling survey. The collected data were put into the SPSSWIN 15.0 program to be Factor Analysis, Reliability Analysis, Multiple Regression Analysis, Path Analysis. The results are: 1) Negotiating efforts on leisure sports affect the frequency of leisure sports participation: thus, the more effort on leisure activity and eagerness to change the more frequent the participation rate becomes. 2) Negotiating efforts on leisure sports affect the length of leisure sports participation. The means that the recharging through leisure activity and regulatory the intensity can extend the length of participation. 3) Negotiating efforts on leisure sports affect the intensity of participation. The more effort on leisure activity result in higher intensity of participation.

• The Journal of the Korea Contents Association
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• v.22 no.3
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• pp.285-295
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• 2022

The purpose of this study is to prepare primary data for providing smooth and systematic rehabilitation sports services by confirming the opinions of instructors experienced in the field of disability sports before the implementation of Article 15 'Rehabilitation sports' of the 'Act on Guarantee of Right to Health and Access to Health Services for Persons with Disabilities. In-depth interviews were conducted as a research method, and qualitative analysis was conducted on the contents of the interview. The in-depth interview is unstructured, allowing disability sports instructor to freely present their opinions on difficulties experienced while operating the program, necessary matters for rehabilitation sports implementation. We transcribed the recording data of the in-depth interview and coded the opinions through the thematic analysis method among qualitative research methods. As a result, the final 104 opinions were used and classified into 9 categories; rehabilitation sports goal, training rehabilitation sports instructor, evaluation items and educational guidelines, relationships with program participants, facilities utilization, effects, the timing of provision, and doctor roles.

• The Journal of Industrial Distribution & Business
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• v.15 no.5
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• pp.39-46
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• 2024

Purpose: This study seeks to address the following research questions: (1) What are the fundamental principles of sports psychology that can be applied to business leadership? (2) How can these principles enhance business leadership effectiveness? As a result, the study may evaluate the necessity and benefits of incorporating sports psychology principles into business leadership practices. Research design, data and methodology: The data collection process in this study involved a systematic Literature review approach, following the prior literature analysis guidelines by numerous past studies. This methodical approach to selecting articles can be useful in synthesizing existing literature and can be referred to as Literature review and selection. Results: The literature analysis has indicated that there is much support for assumptions underpinning business leadership modules, which can be enhanced by applying sports psychology. This topic discusses the traits of self-positivity and mental toughness, goal perspective and interpersonal relationships within a team, and visualization in a sporting organization that can be implemented in business management to support organizational performance. Conclusions: All in all, it can be concluded that organizations must consider adopting Sports Psychology principles into their Leadership Development Programs. Psychological skills development training that includes mental toughness, goal setting, team cohesion,

• Korean Management Science Review
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• v.31 no.4
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• pp.107-116
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• 2014

Recently, various types of information and communication technology (ICT) such as cloud computing, big data, and virtual reality have been progressed in the world. Also, it is expected that there are many domestic and foreign visitors in Gangwon-do due to the Pyeongchang winter olympic games in 2018. In this environment, it is necessary to improve the competitiveness of Gangwon-do in winter sports areas exploiting both existing IT infrastructure and application technologies. In this paper, for sustainable development of Gangwon-do winter sports IT industry after the Olympics, we propose efficient implementation methods of 3 winter sports IT convergence services and Gangwon-do ICT activation strategy. The proposed 3 winter sports IT service areas are as follows. 1) Realistic winter sports IT service, 2) Winter sports medical IT service 3) Winter sports record analysis IT service.

• International Journal of Costume and Fashion
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• v.9 no.1
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• pp.44-58
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• 2009

The purpose of this study is to examine the unique differentiation of dance-sports costume design and improve the professionalism of design in this field. for this, the documentary study and practical case study have been executed. the visual data in 'weave' prosperity data and a dance-sports technical book are used. The results of this study are as follows. First, dance-sports costume has the general character of dance costume, and it belongs to the category of stage costume. Second, the physical characteristics peculiar to dance-sports costume come from its specialized usage in dance-sports. Third, the design of dance-sports costume changes accordingly with the situation it is worn: exercise costume, party costume, competition costume. Fourth, arranged dance-sports costume trends since 1998. It had shown biennial changes in shilhouette.

• The Journal of the Convergence on Culture Technology
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• v.8 no.1
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• pp.245-252
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• 2022

This study is significant in explaining the eSports awareness survey and future development direction of deaf people. Therefore, 189 deaf people were selected as the population, and the following conclusions were drawn by frequency analysis and t-test using SPSS 21.0 and Excel 2016. First, 67.7 percent of the 189 deaf people recognized eSports, 61.4 percent recognized it as a new sports system, and 65.6 percent participated directly or indirectly in eSports. Second, smartphones are the most common e-sports participating devices, and most of the participating events are Kartrider, which is recommended by friends. Third, the most inconvenient part of participating in eSports was the lack of eSports programs for deaf people, and the survey on whether to recommend eSports was the most likely. Fourth, the most common reason for not recognizing eSports as a new sport is that they are not actually sports, so they are not interested in participating. Fifth, there are statistically significant differences in eSports awareness, recognition and participation of deaf people by gender.

• Journal of Information Technology Applications and Management
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• v.24 no.2
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• pp.97-112
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• 2017

This paper aims to research the technology level of sports industry, through analyzing the technology gap between Korea and other major countries (USA, Europe, Japan, and China), and provide a list of technologies to be prioritized for R&D investment by conducting an analysis of the strategic importance of various element technologies. The results of the analysis showed that the technology level of Korean sports industry currently stands at 70.5% of the country with the most advanced technology (the USA), and that the technology gap amounts to 4.8 years. It was also found that the USA is the country with the most advanced technology (100%) at present, followed by Europe (91.1%), Japan (88.3%), Korea (70.5%), and China (61.2%). To reduce the technology gap, we established a Strategic Zone (SZ) and derived three element technologies including 'design and production technologies for sports and game equipment' in the $1^{st}$ tier, nine element technologies including '3D motion analysis and simulation technology' in the $2^{nd}$ tier, and four element technologies including 'fitness/health promotion and management technology' in the $3^{rd}$ tier. The significance of this research is that it included five major technology categories of the sports industry in its analysis, selected an expert on sports industry technologies using the delphi method. Therefore, the results of this study may be suitable for use as basic data in establishing the R&D strategy for the future development of the sports industry.