• 복식
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• 제64권1호
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• pp.18-30
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• 2014

As economy is growing and income level is increasing, more people are pursuing relaxation and leisure in their life. As the sports market in Korea is flourishing, sports wear companies have begun to focus marketing their brand by carefully selecting advertising models in order to get more exposure for their brands. The purpose of this study was to analyze, the effects of the advertising model types had on the company's brand recognition, and consumer subjectivity on consumer's preference and purchasing intention were studied. The subjects for the study were 260 men and women in their 20~30s living in Seoul and Gyunggi province. Three-way ANOVA was conducted for the data analysis. The results showed significant interactions between the three independent variables on preference. Although there were various advertising model types due to the improvement of media, (brand advertisement employing) the well known celebrity model was more effective for raising consumer brand awareness compared to non-celebrity models.

• 한국융합학회논문지
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• 제11권4호
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• pp.151-156
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• 2020

이 연구의 목적은 스포츠 현장에서 헬멧 착용이 필수인 종목을 중심으로 IoT 서버 기술을 활용하여 웨어러블 스포츠 헬멧 디바이스를 개발, 설계하는 것이다. 이를 통해 스포츠 현장에서 훈련 또는 경기 중 개인의 생체정보를 지속적으로 축적하고, 데이터를 기반으로 선수들의 컨디션 확인은 물론 부상 예방과 위험한 상황을 알려줌으로써 선수들의 맞춤형 훈련이 가능하다. 또한 훈련장소가 폭염이나 극한으로 인하여 신체 건강을 해칠 우려가 있는 경우에도 웨어러블 디바이스 기기를 통해 경기력을 향상시킬 수 있는 기반을 마련할 수 있다. 이러한 기술은 스포츠 현장뿐만 아니라 산업현장 및 소외계층 등 사회 전반에 적용가능하기 때문에 확장성도 기대할 수 있다.

• The Journal of Advanced Prosthodontics
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• 제5권2호
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• pp.147-152
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• 2013

PURPOSE. A survey was performed to identify the level of mouthguard use, awareness, wearability issues and attitude toward mouthguard among elite Korean Taewondo athletes. MATERIALS AND METHODS. Survey questionnaires were given to 152 athletes participating in the Korea National Taekwondo team selection event for the 2010 Guangzhou Asian Games. Questionnaires consisted of three sections, mouthguard awareness, reasons for not wearing mouthguard and the last section to test the level of acceptance on current mouthguard and when the identified problems were resolved. For analyzing difference among response, ${\chi}^2$ test was used and significant level (${\alpha}$) was set up as 0.05. RESULTS. Responses in each of items showed significant difference (P<.001). Majority of response regarding each question: Majority of respondents believed that mouthguard were effective in preventing injuries (36.4%) but the result suggested that the provision of information on mouthguard to athletes was inadequate (44.0%) and the result showed that respondents were not greatly interested or concerned in relation to the mandatory mouthguard rule (31.6%). Although the responses on the level of comfort and wearability of mouthguard were negative (34.8%), athletes were positively willing to wear mouthguard if the problems rectified (51.2%). CONCLUSION. Considering the high level of willingness to wear mouthguard if the problems rectified, it is thought that together with efforts in providing more mouthguard information, the work of sports dentistry to research and improve mouthguard will be invaluable in promoting mouthguard to more athletes.

• 한국안광학회지
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• 제9권2호
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• pp.233-239
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• 2004

대학생들의 소프트 콘택트렌즈 착용에 대한 실태 연구에 대한 결과는 다음과 같다. 1. 대게 콘택트렌즈 착용자들의 최초 연령은 19세 또는 20세이다. 그러나 여성에서 콘택트렌즈 착용의 최초 연령의 분포는 10대 초기에서 20대 초기까지 넓은 분포를 가진다. 2. 대게의 피검자에서 콘택트렌즈 착용자에 대한 시력 검사의 임상 테스트와 콘택트렌즈의 구입 장소는 안경원이다. 3. 콘택트렌즈 착용의 장점에 대해서 대게의 남성 피검자들은 스포츠를 위해서 사용되나, 대부분의 여성 피검자들은 미용을 위해서 사용한다. 4. 대게 피검자들은 콘택트렌즈 착용 후 부작용 경험은 충혈, 이물감, 그리고 안통 등 이다. 5. 대부분의 피검자들은 콘택트렌즈 착용에 의한 안질환의 경험은 결막염이다. 단지 일부 피검자들은 각막염을 경험 한다. 6. 소프트 콘택트렌즈 착용에 의한 부작용 후 콘택트렌즈 처리에서, 대부분의 피검자들은 이전 콘택트렌즈의 재사용을 하였으나, 일부 피검자들은 새로운 렌즈의 교체를 원하였고, 역시 일부 피검자들은 콘택트렌즈의 착용을 거절하였다.

• 한국콘텐츠학회논문지
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• 제15권4호
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• pp.104-113
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• 2015

적극적인 여가 시간의 활용으로 생활 스포츠와 관련된 스포츠 패션은 계속 발전되고 있다. 이에 비하여 국내 수영복 산업 분야는 특화된 트렌드 분석과 디자인 개발 등에서 타 영역에 비하여 앞서 가지 못하고 있는 실정이다. 본 연구는 국내 수영복 디자인의 사회 문화적 배경에 따른 디자인 트렌드를 고찰하여 현대복식사적인 흐름의 연구와 함께 패션 디자인 요소를 분석하여 수영복 디자인 개발을 위한 기초 연구 자료를 제공하는데 목적이 있다. 연구범위로는 1960년대부터 2014년 최근까지의 수집된 국내 수영복 브랜드의 상품 카탈로그 138권과 웹 사이트 8종의 1004스타일 자료에서 수영복 착장 사진 총 9,549개를 분석 대상으로 선정하여 이미지에 나타난 실루엣, 소재, 색상, 텍스타일 디자인 등의 조형적 특성을 분석하는 방법으로 진행하였다. 연구결과 사회 문화적 변화의 주기가 짧아지고, 트렌드가 다양화됨에 따라 수영복의 디자인도 변화의 폭이 커졌음을 알 수 있었다. 특히, 컬러와 텍스타일 디자인의 다양한 콘셉트 전개가 두드러졌다. 또한, 기술적으로는 신소재의 개발과 원단 프린팅 기술의 발전으로 착용감은 더욱 향상시키면서도 디자인의 구현이 용이한 방향으로 발전하고 있다고 할 수 있다. 이상 연구의 결과는 국내 시장에서의 수영복 디자인 개발에 기본 자료로서 활용 가능할 것이다.

• 복식
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• 제63권7호
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• pp.1-16
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• 2013

The objective of this study is to analyze the characteristic of a functional design for a commercial outdoor brand jacket based on 3 types of functions : windproof, waterproof, and cold proof. To analyze the design and fabric characteristics of outdoor jackets by function, 903 men's and women's outdoor jacket images were selected from the catalogues during S/S 2009 - F/W 2011 of the 6 brands: The North Face, Columbia Sports Wear, Kolon Sports, K2, Arcteryx and Mont-Bell. These brands were selected based on their high market share and brand awareness of the outdoor brands in Korea. In this study, design elements analysis was conducted as following 8 elements: hood/collar height/central front flap/waistline/pocket location/ventilation for the body part/sleeve patterns/cuff for the sleeve part. Fabrics were analyzed by the frequency of fabric types used in the 3 jacket types. According to the result derived from the analysis of the six brands of outdoor wear jacket design trends by year, detachable hood and a co-use of velcro and elastic bands have been mainly designed for all of windproof, waterproof, and cold proof jacket to all in order to respond quickly to changes in the external environment. For reinforced storage function on trekking, the number of pockets has been gradually growing, and a function was being developed to connect an electronic device to a pocket. The method, result, and collateral observations relevant to each of these phases are described. Outdoor jacket design characteristics were investigated for outdoor brands, which can provide data to suggest more accurate functional design, and satisfy functional design needs. In this regard, this research was significant in the sense that it suggested preliminary data to reconsider competitiveness of the brand products.

• 한국의류학회지
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• 제30권5호
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• pp.788-799
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• 2006

The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.

• 복식
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• 제65권3호
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• pp.151-166
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• 2015

This research aims to study the needs of the trail runners as trail running has become a popular outdoor activity, and give suggestions for high functional outdoor menswear design that can satisfy the needs of the highly demanding taste of runners. The design development is as follows: 1) The design had to be made of lightweight material and be easily packable in all situations, and 2) we also considered the ergonomic and compact fit for activity, 3) the functional location of high functional fabric, 4) the reflective use and layering system giving a wide range of outdoor workout time and 5) the trend in 2016 S/S active sports and outdoor wear. Based on the above elements, the men's outdoor wear design has been developed for trail running in spring and summer. The design development includes a total of 7 items. The design focused on lightweight, availability of packaging, "comfortability" and freshness in activity, functional suitability of location of highly functional materials and the layering system to protect body temperature under the changing environment. In particular, the layering system was implemented to provide ventilation, and it was done in body parts that released the most body heat. Therefore, mesh materials were actively used on the side panel, sleeves and center of the back piece for necessary sweat emission without any problems and ventilation for trail running.

• 한국의류산업학회지
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• 제10권4호
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• pp.455-463
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• 2008

The purpose of this study is to investigate the actual conditions of clothing of disabled adult men using wheelchair, to understand dissatisfactions and problems in wearing garment, and to construct basic data to development of the formal wear for wheelchair user. This study conducted survey of 162 men using wheelchair who regularly enjoy the sports for disabled people or who work in society. The results of this study are follows. The majority of wheelchair user tend to wear garment lying or seating. Therefore, they prefer garments that can be easily put on and off. They were dissatisfied mostly with the size of ready-made garment. More than 75% of the subjects tend to repair the purchased formal wear. Shoulder width and bust circumference are too small, jacket length, sleeve length, and slacks length are too big for disabled men using wheelchair. More than 93% subjects tend to prefer T-shirts, because of comfort and easiness to move. The men using wheelchair consider the function and the hygiene of fabric material for T-shirts as the important end.

• 복식
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• 제51권6호
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• pp.85-99
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• 2001

본 연구에서는 유니섹스 영 캐주얼웨어의 국내브랜드를 중심으로 고찰한 후 그 디자인 특성에 대해 살펴보고 한 시대의 패션현상을 규명하고자 하는데 그 목적이 있다. 연구방법은 국내 패션시장의 유니섹스 영 캐주얼웨어에 대한 디자인 특성을 살펴보기 위해 신세대의 하위문화와 국내브랜드 시장조사를 통한 유니섹스 영 캐주얼웨어의 동향에 대한 일반적 고찰을 한 후 영 캐주얼웨어의 브랜드를 디자인의 차이에 따라 분류하고, 그 디자인 특성을 컬러, 소재, 스타일, 아이템별로 구분하여 분석하였다. '00 S/S, '00 F/W의 유니섹스 영 캐주얼웨어 브랜드를 중심으로 고찰해 보고자 패션 정보잡지와 인터넷의 패션사이트를 검색하였다. 유니섹스 영 캐주얼웨어의 브랜드별 시장조사를 통한 그 결과는 다음과 같다. 1. 영상매체, 대중음악. 스포츠, 스타문화로 나타난 신세대의 하위문화는 탈중심성, 탈국경화, 의미의 해체 등의 포스트모던적 문화현상이며. 유니섹스 영 캐주얼웨어는 자유와 개성을 추구하는 신세대의 라이프 스타일을 잘 반영한 하위문화의 복식양식으로서 현대 패션에 영향을 미치고 있다. 2. 기성복업체는 신세대가 가지고 있는 새로운 욕구와 감성을 겨냥한 브랜드를 개발하고 판매촉진을 위해 전력을 다하는 과정에서 신세대의 하위문화를 반영한 유니섹스 영 캐주얼웨어의 일반적인 복식양식을 형성하였다. 3. 국내시장의 유니섹스 영 캐주얼웨어는 디자인 특성에 따라 컴포터블 캐주얼웨어, 스포츠 캐주얼웨어, 힙합 캐주얼웨어로 구분된다.