• Title/Summary/Keyword: Sport motivation

Search Result 52, Processing Time 0.025 seconds

Relationship Based Customer Satisfaction by the Development of Information Technology in Sports Industry (정보기술 발전에 의한 관계 기반 고객 만족도 개발을 위한 연구)

  • Yum, Jihwan
    • Journal of Information Technology Applications and Management
    • /
    • v.20 no.4
    • /
    • pp.207-219
    • /
    • 2013
  • The study examined relational marketing in terms of transaction specific satisfaction and cumulative satisfaction in the professional sport industry. The study evaluated the motivation of spectators visiting professional baseball games in 2012 and the satisfaction factors of relationship marketing. In this study, the satisfactions were considered in terms of single satisfaction associated with transaction and gradual satisfaction associated with customer loyalty. The relationship marketing was established considering each factor of marketing strategies, facility, game performance and entertainment. The study categorized the factors for customers to visit games as facility, game performance and entertainment with marketing strategies. The study found out that the customer satisfaction was related with both transaction specific satisfaction and cumulative satisfaction where cumulative one is longer term related. Moreover, cumulative satisfaction will be more related with the long term team financial performance.

Study on Digital-based Exercise Therapy for Menopausal Women (폐경기 여성을 대상으로 제공하는 디지털 기반 운동 치료: 서비스 디자인 제안)

  • Park, Chaieun;Kang, Hyeonmin;Seo, Seokkyo;Jeon, Justin Y.;Kim, Jinwoo
    • Journal of Korea Multimedia Society
    • /
    • v.25 no.4
    • /
    • pp.640-648
    • /
    • 2022
  • Menopausal women have to care for their health. Menopause is a symptom that needs to be managed in the long term, which requires safe and economical treatment even after long term use. This study proposes digital-based exercise therapy. This study also suggests resistance exercise and walking exercise methods according to the proof of previous studies. It provides motivational contents for those who cannot perform regularly. As motivational methods, self-efficacy and narrative-based history methods are accepted. Self-efficacy is improved through voice agents feedback during exercise. Feedback is a type of messages such as encouragement and motivation. The narrative-based history consists of characters of visualization that improves through values, which leveraged by the exercise.

Analysis on Constructs Concept of University Athletes' Self Management (대학운동선수의 자기관리 구성개념 분석)

  • Lee, Na-Eun;Choi, Jae-won
    • Journal of the Korea Convergence Society
    • /
    • v.9 no.8
    • /
    • pp.247-264
    • /
    • 2018
  • The purpose of this study was to establish the concept of self - management in university athletes through two integrated research methods as an open-ended questionnaire and focus group interview. Data collection was conducted with open questionnaire for 157 athletes attending in Seoul Gyeonggi-do university and the 14 university athletes were collected data by focus group interview. Results from a series of research procedures are as follow. First, the result of open-ended questionnaire's inductive content analysis, university athletes' self management included 8 general sectors such as life management, training management, competitive management, emotion management, study management, interpersonal management, goal(motivation) management, equipment management. Second, in the focus group interview results, inductive content analysis was more properly supported, and interviews focused on sports field were deeply derived. The results of this study will be used as a basic data to establish strategies for successful athletes' life and develop to university athletes' self management.

An analysis on the Structural relationship between Parents-Child Communication and Child's problematic behavior Depending on the Elementary School Student's Participation in a Sport activity after School class (초등학생의 방과 후 스포츠 활동 참여에 따른 부모자녀 간 의사소통과 문제행동의 구조적 분석)

  • Chang, Bong-Woo;Kim, Jae-Yeon
    • Journal of Digital Convergence
    • /
    • v.14 no.7
    • /
    • pp.347-353
    • /
    • 2016
  • This study aims to analyze how parents and their children participating in sports after school hours positively affects their communication and behavior based on the stratified sampling of 189 students (fifth and sixth graders) in Cheongju city C-province. The result from the exploratory factor and the structural analysis using SPSS18.0 showed that participating in sports improved parent-child communication including increasing their motivation, self-confidence, and self-esteem, and reducing children's problematic behavior such as anxiety, feeling insecure, insubordination, and aggressiveness. In order to improve the children's mental health, it would be essential to set various programs of after school sports and more importantly validate its quality.

Analysis of the History and Present of the Deaf Baseball of Korea and U.S. (한-미 청각장애인 야구의 역사와 현황의 분석)

  • Kwon, Wook-Dong;Yu, Young-Seol
    • Journal of the Korea Convergence Society
    • /
    • v.10 no.4
    • /
    • pp.203-208
    • /
    • 2019
  • The purpose of this study was to review and analyze the history and present of the deaf baseball of Korea and U.S. This study used text analysis method that applies comprehensive analysis of the research paper, newspaper, publications and the data from related associations. This study found followings. First, youth baseball teams need to be vitalized. Second, to maximize the motivation and sense of accomplishment, various tournaments need to be hosted and the support for participating in international tournament is necessary. Third, the interchange between deaf baseball and softball is needed. Fourth, the integration of deaf sport and non-disabled sport is necessary. The results of this study might be used for further researches on deaf baseball.

Analysis on the Type and Characteristics of Penalty in World Judo (세계유도 반칙 유형 및 특성 분석)

  • Lee, Seung Hun;Lee, Man Gi
    • Journal of Digital Convergence
    • /
    • v.18 no.12
    • /
    • pp.607-614
    • /
    • 2020
  • The purpose of this study is to analyze the penalty types and characteristics of world judo players. Using a total of 19,889 penalties in 9,737 matches at the World Judo Grand Prix, the team draws a difference in the types and time of fouls according to gender, weight class and time. Results Both foul play and warning showed gender differences, and both men and women affected warning rates in weight class and time classification. In addition, fouls caused by non-combat behavior and camouflage attacks have a forward direction of time, and a low time of fouling by heavyweight athletes. Judo athletes and leaders expect to be used as basic data based on scientific data, such as training, skills, tactics and motivation, taking into account the characteristics of the foul type. Requires follow-up studies of scoring relationships and winning factors.

Awareness and Demand Analysis of Participants in Physical Activity Therapy Program of Social-welfare Type Cultural Regeneration Spaces in Urban-rural Region - The Case of Kimcheon - (도농지역 사회복지형 문화재생 공간의 신체활동 치유 프로그램 참여자의 인식 및 수요분석 - 김천시를 대상으로 -)

  • Park, Sang-Kyun;Tomita, Sigeru;Oh, Yoon-Ji;Kim, Dae-Sik;Lee, Wang-Lok
    • Journal of Korean Society of Rural Planning
    • /
    • v.28 no.1
    • /
    • pp.81-87
    • /
    • 2022
  • This study analyzed the awareness and demand of participants in a physical activity therapy program(PATP) of a social welfare-type cultural regeneration space in urban and rural areas. As a result of analyzing the demographic characteristics, the female(68.4%) were more than the male, and 30-39 years old(53.3%) were the most generation in the PATP participants. As a result of frequency analysis by all subjects, gender and age, 78.4% of the respondents had never participated in PATP before. The most duration of the PATP was 30 to 60 minutes(24.6%). 73.5% of the respondents answered that it was not feeling difficult at all to the intensity of PATP, and 94.8% of the respondents were satisfied with the intensity of PATP. The most respondents preferred to participate again with if the new PATP starts(97.2%) and to join the new PATP with his or her family members(85.7%). In addition, the participants under the age of 39(24.3%) perceived that the effect of improving physical fitness by PATP was higher than over 40 years of age(11.9%). As a result of logistic regression analysis, it was found that only the age had a significant effect(p<.01) on intensity of PATP. It means that the perceived intensity of PATP was different between the older and young generation. However, the PATP was not designed to meet the participants age and fitness levels, and even the general exercise prescription guidelines based on professional scientific data such as exercise frequency, exercise intensity, exercise time, exercise type, and characteristics of the participants in the spaces. In conclusion, to encourage and promote the participants motivation and health-related fitness level in the spaces for the future. The various type of PATP that include a few different intensities for all genders and age groups, and a customized program based on systematic and scientific exercise prescription guidelines.

Analysis of User Reviews of Running Applications Using Text Mining: Focusing on Nike Run Club and Runkeeper (텍스트마이닝을 활용한 러닝 어플리케이션 사용자 리뷰 분석: Nike Run Club과 Runkeeper를 중심으로)

  • Gimun Ryu;Ilgwang Kim
    • Journal of Industrial Convergence
    • /
    • v.22 no.4
    • /
    • pp.11-19
    • /
    • 2024
  • The purpose of this study was to analyze user reviews of running applications using text mining. This study used user reviews of Nike Run Club and Runkeeper in the Google Play Store using the selenium package of python3 as the analysis data, and separated the morphemes by leaving only Korean nouns through the OKT analyzer. After morpheme separation, we created a rankNL dictionary to remove stopwords. To analyze the data, we used TF, TF-IDF and LDA topic modeling in text mining. The results of this study are as follows. First, the keywords 'record', 'app', and 'workout' were identified as the top keywords in the user reviews of Nike Run Club and Runkeeper applications, and there were differences in the rankings of TF and TF-IDF. Second, the LDA topic modeling of Nike Run Club identified the topics of 'basic items', 'additional features', 'errors', and 'location-based data', and the topics of Runkeeper identified the topics of 'errors', 'voice function', 'running data', 'benefits', and 'motivation'. Based on the results, it is recommended that errors and improvements should be made to contribute to the competitiveness of the application.

Dynamics of Environmental Policy Development in Korea : How did the Policy Windows have been opened? (한국 환경정책의 발달동인 : 정책의 창문은 어떻게 열렸는가?)

  • Rhee, Jeong-Jeon;Jeong, Hoi-Seong
    • Journal of Environmental Policy
    • /
    • v.2 no.1
    • /
    • pp.1-29
    • /
    • 2003
  • This paper examines the dynamics of environmental policy development in Korea by reviewing some of the ways on how the policy windows have been opened. There are a lot of theoretical arguments about the major factors influencing policy development or changes. Many scholars have believed that severe pollution accidents or salient environmental episodes might have been the main motivation of environmental policy development. This line of argument seems valid, especially with the water pollution control policy in Korea. Water pollution control programs had rapidly expanded along with the series of water pollution accidents in the tap water sources from the late 1980s to mid-1990s. However, regarding other major env. issues, various other factors have played more important roles in the development of the relevant policies. In case of air pollution control policy international sport events such as, 1986 Asian Games, 1988 Summer Olympics, and 2002 World Cup Competition, have contributed for the development. The municipal solid waste management policy partly owed its development to the introduction of local autonomy system in the mid-1990s. Even the foreign currency crisis occurring in December 1997 helped the policy paradigm shift from rigid supply-oriented to soft demand-oriented approaches. After closely looking at the dynamics of environmental policy development in Korea, this paper tries to identify the logical background of the observed outcomes.

  • PDF

Mechanism and Application Methodology of Mental Practice (정신 연습의 기전과 적용 방법)

  • Kim Jong-soon;Lee Keun-heui;Bae Sung-soo
    • The Journal of Korean Physical Therapy
    • /
    • v.15 no.2
    • /
    • pp.75-84
    • /
    • 2003
  • The purpose of this study was to review of mechanism and application methodology about mental practice. The mental practice is symbolic rehearsal of physical activity in the absence of any gross muscular movements. Human have the ability to generate mental correlates of perceptual and motor events without any triggering external stimulus, a function known as imagery, Practice produces both internal and external sensory consequences which are thought to be essential for learning to occur, It is for this reason that mental practice, rehearsal of skill in imagination rather than by overt physical activity, has intrigued theorists, especially those interested in cognitive process. Several studies in sport psychology have shown that mental practice can be effective in optimizing the execution of movements in athletes and help novice learner in the incremental acquisition of new skilled behaviors. There are many theories of mental practice for explaining the positive effect In skill learning and performance. Most tenable theories are symbolic learning theory, psyconeuromuscular theory, Paivio's theory, regional cerebral blood flow theory, motivation theory, modeling theory, mental and muscle movement nodes theory, insight theory, selective attention theory, and attention-arousal set theory etc.. The factors for influencing to effects of mental practice are application form, application period, time for length of the mental practice, number of repetition, existence of physical practice.

  • PDF