• Title/Summary/Keyword: Sport Events

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Promoting Word-of-Mouth communication: The moderating role of leisure sport social media

  • KIM, Min-Soo;Kim, Miok;HUR, Seung-Eun;SEO, Myung-Seok;SEO, Won-Jae
    • Journal of Distribution Science
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    • v.18 no.4
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    • pp.61-72
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    • 2020
  • Purpose: Usage of leisure-sport social media would lengthen and strengthen the effects of positive event experiences on WOM behavior. This study is to examine the extent to which leisure sport social media use has the moderating potential to enhance the direction of the relationship between post-event emotions and event WOM behavior. Research design, data and methodology: A running event located in a major metropolitan area in the southeastern United States was selected. Participants of the running events completed the survey. Descriptive analysis and correlations between primary variables of interest were conducted. To examine interactions within the context of moderated regression, a hierarchical regression analysis was employed. Results: The results confirmed direct effects of a sense of achievement and event satisfaction on event WOM intention, supporting H 1 and H2. In specific, result revealed that the amount of time spending on social media for running content moderated the effect of a sense of achievement on event WOM intention, supporting H3, however, H4 was rejected. Conclusions: There are managerial implications of these results, particularly which pertain to how organizers may be able to use perceived benefits (i.e., a sense of achievement and satisfaction) and social media to increase positive WOM intention.

The relationship between perfectionism and exercise burnout of amateur boxers

  • OH, Chae Yun;HUR, Seung Eun;SONG, Youn Sang;MOON, Hwang Woon
    • Journal of Sport and Applied Science
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    • v.5 no.3
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    • pp.7-12
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    • 2021
  • Purpose: The purpose of this study is to examine the relationship between the perfectionism tendency of amateur boxers and exercise exhaustion, to understand the perfectionism tendency of boxers in the sports of speculative sports, and to provide startigic insights for reducing exercise exhaustion. Research design, data, and methodology: In this study, adult boxers registered with the Korean Boxing Association of the Korea Sports Council in 2019 were selected as the research population. 280 boxers participated in the survey and responded the survey items, which were constructed by research variables, perfectionism and burnout. Data were analysed using SPSS version 18.0 for statistics. In details, frequency, correlations, exploratory factor analysis, multiple regressions were conducted to test the proposed relationship. Results: As a result of analysing the relationship between amateur boxers' perfectionism and athletic exhaustion, it was con-firmed that when the self-oriented perfectionism among amateur boxers' perfectionist tendencies was high, it had a significant effect on exercise burnout. Conclusions: In order to reduce the pressure of amateur boxers to win and the pressure to pass through the weight class, which is characteristic of weight control events, if the athlete manages himself well, the athlete's exercise exhaustion will decrease. If professional mental training is combined, it is judged that amateur boxing will be able to develop once again.

Ground Reaction Force and Foot Pressure Analysis During Golf Iron Swing by Gender (골프 아이언 스윙 시 성별에 따른 지면반력 및 족저압력 분석)

  • Park, Jae-Young
    • Korean Journal of Applied Biomechanics
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    • v.20 no.2
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    • pp.167-174
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    • 2010
  • This study aims to quantitatively compare and analyze kinetic variables in the motion of male and female professional golfers to suggest basic scientific materials for golf iron swing. Five male and five female professional golfers participated in this experiment. Ground reaction force and foot pressure were measured during performing 10 swings for each participants using an iron club. The result of the ground reaction force indicates that the force occurs at the left foot toward right(-) direction in the mid-downswing(E3) and impact(E4) events in X-axis, while it occurs at the right foot toward anterior(-) direction in Y-axis for both male and female, showing a big difference between them. Also, in Z-axis, large force occurs at the left foot in most events. The analyzed result on foot pressure indicates that men have the highest pressure and area at the left foot, and women have the highest ones at the right foot in the mid-downswing(E3) and impact(E4) events in the max foot pressure, ground contact area and average pressure. It is considered that there is difference of central movement methods between men and women. Thus, different education and training on golf swing should be necessary by gender due to their different patterns of golf iron swing.

Sport Biomechanics Research Project at IAAF World Championships Daegu 2011 (2011 대구세계육상선수권대회 운동역학 프로젝트 수행 경과보고)

  • Bae, Young-Sang;Park, Young-Jin;Park, Jong-Jin;Lee, Joong-Sook;Chae, Woen-Sik;Park, Seung-Bum
    • Korean Journal of Applied Biomechanics
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    • v.21 no.5
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    • pp.503-510
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    • 2011
  • The purpose of this study was to find the biomechanical research project result carried out at 2011 IAAF World championship in Daegu. This project was approved by the International Amateur Athletic Federation(IAAF) and financially supported by the Ministry of Culture, Sports and Tourism(MCST) and, Korea Association of Athletics Federations(KAAF). The total number of the project members was 20, including the members of the Scientific Committee, the Korean Society of Sport Biomechanics(KSSB) and graduate students as assistants. The objective of this project has been to analyze the performance in the track events(100 m, 110 mH) and field events(Long Jump, High Jump, Triple Jump, Pole Vault, Javelin Throw and Shot Put). This project was focused on the biomechanical research only. This kind of analysis has been carried out at major competitions for more than a decade, as it provides coaches and athletes with very useful information as an aid to training programmes and competition preparation. The biomechanical analysis of the top athletes in the world in each specialty serves as a reference for assessing technique and rationalizing the results achieved. The results will be disseminated world-wide and coaches will be in a better position to design training strategies in line with current world trends.

A New Paradigm in the Distribution of Sport Contents: Sports as a New Media (스포츠 콘텐츠 유통의 새로운 패러다임: 스포츠의 뉴미디어화)

  • Park, Seong-Hee;Han, Seung-Jin;Seo, Won-Jae
    • Journal of Distribution Science
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    • v.15 no.10
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    • pp.93-103
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    • 2017
  • Purpose - Sports and the media have been developed together through a close relationship. During the past decade, the media landscape and the coverage of sports events have been changed. Sports fans can use the sports content at the time they want, on the platform they prefer. Furthermore, thanks to the advanced information technology, sports fans are likely to be more engaged in sport in communication technology-friendly stadium. However, the literature on the relationship between sports and the media has heavily focused on the differences of media types, clear distinction between media suppliers and consumers, and the limited media extension. Given the limitation of prior research, therefore, it has not fully reflected the change in society and culture, the importance of media recipients or consumers, and the mediating characteristic of the media. In order to generate further insights for sport media related industry and its society, it is necessary to comprehend the contemporary phenomena of real world situation in new media and sport and to discuss how new media influence sport and how their relationship is changing in managerial context. The purpose of this study is to identify new media cases as distribution channels in sports context and is to develop insights by discussing its role and meaning of new media in sport society. Research design, data, and methodology - The study employed the theory-centered review and case analysis. In order to explain phenomena of the role of new media in contemporary sport and to generate related insights in sport context, the study reviewed the new media cases applied in sport industry and interpreted their meaning by employing medium theory, remediation theory, and new media theory. Results - The study discussed the limitation of prior sport media research and identified the characteristics of sport as new media such as remediating, extending sensory organs, reiterating physical space and electronic space. Conclusions - The study derived the characteristics of sport as new media, in a sport setting, and through sports settings. Findings would assist to comprehend the role of new media in spectating sport and provide insights for sport media study.

The Kinematic Analysis of Upper Extremities for Badminton Smash and Drop Motions depends on the Player's Level (배드민턴 스매시와 드롭 동작 시 선수의 기량 차이에 따른 상지 동작의 운동학적 비교 분석)

  • Jo, A-Ra;Yoo, Si-Hyun;Yoon, Suk-Hoon
    • Korean Journal of Applied Biomechanics
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    • v.23 no.3
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    • pp.201-208
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    • 2013
  • The aim of this study was to investigate badminton smash and drop motion depends on player's level. To perform this study, ten male badminton players were participated: five skilled players (SG, age: $21.6{\pm}1.1$ yrs, height: $181.4{\pm}6.8$ cm, body mass: $72.4{\pm}5.7$ kg, career: $11.2{\pm}1.1$ yrs) and five less-skilled players (LSG, age: $21.2{\pm}1.1$ yrs, height: $180.2{\pm}5.6$ cm, body mass: $73.6{\pm}6.7$ kg, career: $10.6{\pm}0.9$ yrs). Three-dimensional motion analysis with 7 infrared cameras was performed with a sampling frequency as 200 Hz. Player's swing motion was divided into four events: starting motion (E1), backswing (E2), impact (E3), following (E4). For all upper joints, LSG showed greater angle differences between drop and smash motions than that of SG at E3 (p<.05). For all upper joints, greater angular velocities were found in SG than that of LSG. For both groups, significantly smaller angular velocities were found in drop motion than that of smash motion (p<.05). The greater sequential angular velocities (proximal to distal) were found in SG than LSG during smash motion. Based on our findings, performing the same motion between drop and smash would be related to enhance performance at badminton competition. It is expected that these results will be useful in developing a training program for enhancing performance of badminton athletes.

Effect of Satisfaction with Service Quality of County Level Local Sport Event on Local Image and Re-Visit Intention (군단위 농촌지역의 스포츠이벤트에서 서비스품질 만족이 지역 이미지와 재방문의사에 미치는 영향)

  • Kim, Hyun-Sang;Park, Duk-Byeong;Kim, Sung-Rok
    • Journal of Agricultural Extension & Community Development
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    • v.24 no.2
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    • pp.117-125
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    • 2017
  • The service quality and image are a central factor in understanding tourists destination choice. Existing literature suggests that sport event and destination image could interact to influence tourism behaviours. The purpose of this study w as to identify the factors influencing local image and re-visit intention in the 68th Chungcheongnam-do Provincial Sport Event held in Yesan city. The results of the study are as follows; First, as a result of factor analysis on the satisfaction with the sports event composed of 17 items, three factors were categorized, which were 'event management', 'event facility' and 'supporting facilities'. Second, satisfaction with local event had a positive effect on local image. Especially, satisfaction with event management had greater effect on local image than event facilities and supporting facilities. Third, as satisfaction with local event had positive effect on re-visitation intention, satisfaction with sports event had positive effect on the success of the sport event itself and re-visitation intention for the region. Fourth, as local image had a positive effect on re-visitation intention, strategic approaches to linking factors of tourism are required to attract visitors in addition to sports events.

A Method for Analyzing and Evaluating the Golf Swing Using the Force Platform Data (지면반력분석기를 이용한 골프 스윙의 분석 평가 방법)

  • Sung, Rak-Joon
    • Korean Journal of Applied Biomechanics
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    • v.20 no.2
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    • pp.213-219
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    • 2010
  • The purpose of this study is developing a method to analyze and evaluate a golf swing motion using the ground reaction force (GRF) data. Proper weight shifting is essential for a successful shot in golf swing and this could be evaluated by means of the forces between the feet and ground. GRF during the swing were measured from 15 low-handicapped male golfers including professionals. Four clubs(driver, iron 3, iron 5, and iron 7) were selected to analyze the differences due to different characteristics of club. Swings of each subject were taken using a high speed video camera and GRF data were taken simultaneously by two AMTI force platforms. To simplify the GRF data, forces of the three major component of GRF(vertical, lateral, anterior-posterior force) at 10 predefined temporal events for each trial were selected and the mean of each event were calculated and evaluated. Analyzed vertical GRF (VGRF) data could be divided into two different styles, one-legged and two legged. One-legged style shows good weight transfer to the target leg and most of the previous study shows this style as a typical pattern of good players. Therefore the data from the iron 5 swing obtained from 10 one-legged style golfers are provided as criteria for the evaluation of a swing.

A Kinematics Analysis of Back Armstand 2 Somersault in Platform Dives a Case Study (플랫폼 다이빙 624C동작의 운동학적 사례분석)

  • Lee, Jong-Hee;So, Jae-Moo;Lim, Young-Tae
    • Korean Journal of Applied Biomechanics
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    • v.16 no.4
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    • pp.13-20
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    • 2006
  • A platform diving with categorizing 624C motion was video taped and 3D kinematic variables were analyzed. This motion is consist of 3 parts from the headstand position to the act of turning after take-off. The results indicated that it took a very short time from the moment of take-off to the act of 1/2 turning because the turning motion has already started from preparing motion even before the fingertips have parted from the ground. Also, there was barely any jumping height due to the use of upper limbs segment and there was little difference in the moving distance compared to the standing events judging from horizontal movement of 1.1m. The horizontal velocity of the center of human body was increased before take-off while the vertical velocity was decreased right after take-off and the velocity of lower limbs segment was faster than the upper limbs segment showing contrary results to the standing events. In the aspects of angular velocity, the upper limbs segment starts the turning motion when take-off by rapidly extending its angular velocity while lower limbs segment make large angular velocity even before take-off.

The Performance Evaluation System for the Modern Pentathlon based on the Concept of Performance Analysis of Sport

  • Choi, Hyongjun;Han, Doryung
    • Journal of the Korea Society of Computer and Information
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    • v.25 no.9
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    • pp.117-123
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    • 2020
  • This study intended to develop the Performance Evaluation system for the modern pentathlon such as an Olympic sporting event. The performance evaluation index system for the modern pentathlon was developed by Microsoft Excel 2016 with Visual Basic for Application that it is able to be understandable for the practical field in sport. Consequently, the system for the performance evaluation index is able to be developed within the concept of performance analysis of sport such as a notational analysis of sport. And the performance indicators for the performance evaluation index were selected by the skills to make successful outcomes. Finally, the simulation with big data gathering by the developed system would be requested that systematic reviews on successful outcomes in other sporting events would be necessary.