• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.262-273
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• 2007

The current study sought to acknowledge the female sport fan as a sport marketing segment. In order to do so, female sport consumption motivation was identified and among motivation factors, factors effecting re-attend intention and word of mouth intention according to level of team identification was identified. In order to accomplish the purpose a focus group interview was conducted concerning female sport fans, and a survey took place in Korean Pro-sport event collecting 300 data. Among 300 data 248 data were used for the analysis. Using Lisrel 8.7 and SPSS 15.0 correlation analysis, descriptive analysis, confirmatory factor analysis, and multiple regression analysis was conducted. The results of study are as follows, First, 9 female sport consumption motivation was identified and among these factors, skill, achievement, drama, and escape had a positive effect on re-attend intension. Second, among 9 female sport consumption motivations skill, achievement, and social factor had a positive effect on word of mouth intention. Third, among the motivation factors, factors effecting re-attend intention had difference on the level of team identification. Forth, among the motivation factors, factors effecting word of mouth intention had difference on the level of team identification.

• Journal of the Korean Data and Information Science Society
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• v.22 no.3
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• pp.487-494
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• 2011

The purpose of this study was to investigate self-esteem item goodness-of-fit in sports talented children with socio-psychological aspect, which may be a basis of developing global sports leaders. Fifty children who were selected by 2010 sports talent identification program at Korea National Sport University participated in this study. All participants were asked to answer the questionnaire using Rogenberg (1965) self-esteem scale. Total 8 questions were used with 4 point Likert scale and high point stands for higher self-esteem status. Reliability of Cronbach's ${\alpha}$ was.785 in this study. Frequency analysis, descriptive statistics, and reliability analysis were conducted with SPSS 18.0. WINSTEPS 3.70 (Linacre, 2010) was used for calculating item goodness-of-fit and subject reliability, scale propriety, item goodness-of-fit and item level of difficulty, and level of difficulty were calculated. Statistical analysis showed results as follows. First, it was reported to be suitable for subject reliability in self-esteem as 1.01~1.03 and item reliability as 1.01~1.01. Second, 4 scale was suitable for scale propriety resulting from stage index judgment. Third, 2,7,8 and 3 question showed problems in item goodness-of-fit and item level of difficulty. Finally, scale propriety was reported to be inappropriate for considering sports talented children's ability distribution and scale level of difficulty.

• Journal of the East Asian Society of Dietary Life
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• v.9 no.4
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• pp.501-513
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• 1999

In order to investigate consumption pattern and image of beverage, this study was performed by using questionnaire based on stratified random sampling about 200 students from September 6, 1999 to September 18, 1999. The result was as followings: 1. For the reasons of each beverage consumption, coke, soda pop and sport drinks were for quenching thirst. And coffee and juices were for dessert and milk.yoghurts, dietary beverages, green tea and ginseng tea were for health. 2. For the priority in selecting each beverage, trademark was dominant factor for choosing coke. And the dominant factor of choosing milk.yoghurts and ginseng tea was nutrition and in case of other beverages taste was the first factor. 3. For the place of taking beverages, coffee, coke and sport drinks were mainly consumed in school and milk.yoghurt and juices in home. 4. The college students loved or liked milk.yoghurt and juices, and they liked or enjoyed coke, soda pop, sport drinks and green tea moderately, and enjoyed ginseng tea and black tea moderately or disliked them. 5. For the frequency of each beverage, many of them consumed coffee and milk.yoghurt once or twice a day. and consumed coke. soda pop. sport drinks and juices once or twice a week. And they answered that they did not consume dietary beverages, green tea, ginseng tea and black tea so often. 6. There was significant correlation with frequency of drinking and preference score of beverage. 7. For the consumption of the Korean traditional beverages, more than 50% of the subjects had no experience in taking sangwha tea, omiza tea, and Kugiza tea. Among them, many answered that they would try the Korean traditional beverages, if they had an opportunity, and that their price was moderate. 8. The results from the analysis of the image of those beverages were as followings; \circled1 Coffee, coke, sport drinks and dietary beverages had a modern image and green tea, ginseng tea and black tea had a traditional image. \circled2 Coke, sport drinks and ginseng tea had a manly image and juices, dietary beverages, green tea and black tea had a womanlike image. \circled3 The students recognized coffee, coke, milkㆍyoghurt, sport drinks, juices, dietary beverages and green tea to be daily and catholic. \circled4 Milkㆍyoghurt, juices, dietary beverages, green tea, ginseng tea and black tea were recognized to be good for health and coffee and coke bad for health. \circled5 Coffee, coke, soda pop, sport drinks, juices and green tea were slightly concerned with a change. \circled6 Coke, soda pop and sport drinks had a dynamic image and coffee, juices. green tea, ginseng tea and black tea had a little static image.

• Journal of Sport and Applied Science
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• v.2 no.1
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• pp.1-10
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• 2018

Today, the population of cycle participants is consistently increasing. Cycling is becoming not only a form of physical exercise but also a form of tourism in which cycle activities are related to visiting a particular destination. With the perspective of participation sport tourism, the purpose of this study is to investigate how the level of cycle tourists' participation affects their quality of life. An online survey link was sent to cycle participants to collect data. Out of the total 337 respondents, a total of 226 samples were used for the final analysis, disregarding those that were found to be inadequate or unreliable. For data analysis, frequency analysis, reliability test, validity, correlations, and regressions were employed with SPSS 22.0. For our first result, we found that the level of cycle participation did not significantly affect the quality of physical life. Second, the level of cycle participation did not have significant effect on the quality of mental life. Third, the level of cycle participation behavior did not have a significant effect on the quality of social life. Fourth, the level of cycle participation behavior did not have a significant effect on the quality of environmental life. Conclusions and political implications are discussed.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.117-119
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• 2006

This study examines closely impact that Sport For All participation gets in university student's self-esteem, there is the objective. Investigation target did 300 university students who is in school in four-year college in complete work random sampling for this study. Sample that use in actuality research used 296. To analyze collected data, used statistical technique Anova analysis. Through such method of study and procedure, this study deduced following results. First, in university student's Sport For All participation degree frequency difference that keep did appeared. Second, in university student's Sport For All participation degree period difference that keep did appeared. Third, in university student's Sport For All participation degree intensity difference that keep did appeared.

• Korean Journal of Applied Biomechanics
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• v.13 no.3
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• pp.181-197
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• 2003

The Purpose of this study was to examine the kinematic analysis of the upper-limb motion of wheelchair basketball free throw shooting. Three-dimensional kinematic data were obtained from 8 male wheelchair basketball players performing a successful free throw. Players were divided into three groups, according to their IWBF classification(Group 1: 1 point players, Group 2: 2-2.5point players and Group 3:3.5-4 point players) Wheelchair basketball free throw motions were taken by video camera. The three-dimensional coordinates was processed by DLT. Players from Group 1 and 2 tended to release the ball from a lower height, with greater velocity and release angle. Players from Group 1 showed greater shoulder horizontal adduction and horizontal abduction angle, wrist ulnar flexion and radial flexion angle, and trunk angle. but players from Group 2 appeared lower shoulder abduction. Upper limb angular velocity showed most greatly in hands from Group 1, upperarm from Group 2, and forearm from Group 3.

• Journal of Korean Physical Therapy Science
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• v.11 no.4
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• pp.5-10
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• 2004

This study selected 10 university football male players and repeatedly treated them as sports massage group, exercise resumption group, and stability resumption. After maximum exercise, when sport massage, exercise resumption, and stability resumption were applied during recovery, blood lactic acid concentration and $LDH_5$ isozyme concentration were examined. Finally this study obtains the following conclusion 1. There was a significant difference in both lactic acid concentration and time between groups. Besides, the cross-action on group and time was significant. 2. There was a significant difference in both $LDH_5$ concentration and time between groups. Besides, the cross-action on group and time was significant. Based on the above findings, this study suggests that sport massage resumption and exercise resumption remove blood lactic acid more quickly than stability resumption to promote recovery. That means that sport massage and exercise resumption anre very effective for lowering the level of fatigue. Thus sport massage or exercise resumption treatment is considered to have a very positive effect on player's quick recovery and it should be used aggressively in a field.

• Korean Journal of Human Ecology
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• v.22 no.1
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• pp.141-155
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• 2013

The purpose of this study is to identify consumers' needs and purchase intention of high-functional sportswear according to sports participation motivations. Internet survey was done for data collection and the subjects were 300 consumers in their 20-39's who participated in sport activities at least once a week. Factors of sport participation motivations were ostentation, social interaction, self development, mental health, and physical health. Consumers were segmented into the motivation retard group, the multi-purpose pursuit group, the health pursuit group, and the extrinsic motivation pursuit group. And factors of consumers' needs for high-functional sportswear were practicality and comfort function, body protection and physical function, and skin protection and health function. The multi-purpose pursuit group showed strong needs for active and comfort, body protection and physical function, and skin protection and health function but the motivation retard group showed the lowest needs for high functional sportswear. Purchase experiences of high-functional sportswear, accomplishment, and duration period of sport activity affected positively on the purchase intention of high-functional sportswear.

• The Korean Journal of Physiology and Pharmacology
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• v.13 no.6
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• pp.497-502
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• 2009

Exercise-mediated physical treatment has attracted much recent interest. In particular, swimming is a representative exercise treatment method recommended for patients experiencing muscular and cardiovascular diseases. The present study sought to design a swimming-based exercise treatment management system. A survey questionnaire was completed by participants to assess the prevalence of muscular and cardiovascular diseases among adult males and females participating in swimming programs at sport centers in metropolitan regions of country. Using the Fuzzy Analytic Hierarchy Process (AHP) technique, weighted values of indices were determined, to maximize participant clarity. A patient management system model was devised using information technology. The favorable results are evidence of the validity of this approach. Additionally, the swimming-based exercise management system can be supplemented together with analyses of weighted values considering connectivity between established indices.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.425-431
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• 2009

The purpose of this study was to examine the change of Korean image, product image, purchase intention and revisiting intention according to winning at the global sport event. The intercollegiate students attending in Korea were selected for the sample of this study. The data were analyzed through t-test, Regression Analysis, Reliability Analysis, Frequency Analysis, Confirmatory Factor Analysis using SPSS 12.0. The conclusions of this research are following; First, there would be significant differences of factors - the Korean image, product image, purchase intention and revisit intention - before and after the global sport events. Second, there would be significant differences of factors before and after the global sport events due to the event involvements.