• Title/Summary/Keyword: Space_Telling

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Study of Space in Storytelling Marketing (스토리텔링 마케팅에서의 공간에 관한 연구)

  • Chung, Sun-Ah
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2006.05a
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    • pp.125-130
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    • 2006
  • The various kinds of consumption belong to a general category and at the same time the expression of most basic aspiration in the human life. Since the ancient times, the consuming activities have lasted with the other basic activities and the consuming space conducting consumption has developed as physical devices along with the human history. Those companies that have been given attention and getting favorable impression currently being selected by the consumers are now concentrated on the storytelling marketing. The storytelling marketing is that the emotion-oriented marketing activities give consumers the opportunities to enjoy the product contained stories to put the stories to marketing activities. It approaches to consumer with human story emotionally rather than rationally and heart rather than mind. Recently, the architecture has become artistic either it was linked and contacted media or part of marketing. We think that the story telling marketing is the eternal triangle among art, architecture and marketing that is a propensity or movement to interior at this time. I found out that the storytelling marketing methodology is able to touch the consumer's heart and stimulate consumption aspiration that makes new circumstances and experience expressing space. And for that, effective marketing methodology is to give the consumers a more exciting and enjoyable motivation in accord with the modern society to give companies positive image to customers and accordingly for the companies to gain profits. The story telling space that is filled with ideas which produce new circumstance and experience using the established narrative and theme will be required continuously and able to develop in the future.

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A Study on the Design of Smart Tourism Concept Map based on the model of Advance Organizer that attracts Interest for Space Telling in Metaverse (메타버스 내 스페이스텔링을 위한 흥미유발 선행조직자 모델 기반 스마트관광 개념지도 설계)

  • So Jin Kim;Yong Min Ju
    • Smart Media Journal
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    • v.12 no.8
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    • pp.45-59
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    • 2023
  • Users who want to experience the metaverse for tourism are exposed to strategic planning in space for the purpose of cultural content. In addition, users learn integrated cultural content in the process of proceeding according to the virtual environment. and Along with the meaning of time and space, users will experience space-telling. It is important to induce interest from the beginning of the experience to continue the experience. However, obstacles arise in this process. This is because developers should promote connections with new information to users who do not have sufficient prior knowledge and only have keywords of interest. Therefore, efficient design methods to enhance interest should be studied in advance. But so far, there has been no research on how to systematically design prior organizers to induce interest in virtual space. This study is an interest-inducing design method that occurs in the process of developing the meaning of virtual space and storytelling of cultural content, and can be seen as a basic study using conceptual guidance-based prior organizer education and learning techniques. First, virtual space elements and human behavior theories were considered. Subsequently, five representative examples of previous organizers currently used were explored, and redesigned and proposed based on a conceptual map for information access and delivery purposes. Through this research process, it was possible to confirm that spatial attributes and cognitive interest elements were effectively transmitted to meaningful learning leading to storytelling learning and elements of service design design method through conceptual guidance.

The Significance of Traditional Storytelling in the sense of Performance Theory (연행론의 관점에서 본 전통 스토리텔링)

  • Kim, Kyung-Seop;Kim, Jeong-Lae
    • The Journal of the Convergence on Culture Technology
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    • v.4 no.2
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    • pp.123-130
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    • 2018
  • Storytelling is a compound of two words, 'story' and 'telling'. While the static aspect of 'story' has been emphasized, the dynamic and specific aspect of telling has been ignored. So, in the argument of 'storytelling', it is necessary to break from talking about 'story' and discuss the matter in terms of 'telling' and 'interaction'. In order to accept this need, the term 'Traditional Storytelling' is coined to engage 'oral-storytelling situation' more actively. When 'storytelling' is expressed by a storyteller, it can be referred to 'traditional storytelling', called 'oral performance'. In fact, the storytelling, which has a long history, originated from oral storytelling such as 'oral narration'. It is natural that our current storytelling isn't the same storytelling of an oral period, but the traditional storytelling casts a few crucial viewpoints to us these days when 'telling' has a significant meaning. In the first place, it is 'reflexivity' that we should note in the form of traditional 'storytelling'. It is a kind of self-reference which means reflecting and looking back at oneself in the form of narration. Through this reflexivity, the storytelling is affected by the site of telling and an aspect of one-off thing very frequently. Another point we need to note is a frame. Through this frame, the traditional storytelling come to hold time and space of narration.

< Mediterior (study of exhibition guide system) > Metamorphosis ( 새로운 출발)

  • Park, Hyun-Jean
    • 한국HCI학회:학술대회논문집
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    • 2006.02b
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    • pp.48-56
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    • 2006
  • This is study about interior guide system, especially in exhibition space. As experimental project, the study is focusing on designing the system itself. Think about past and present's exhibition system and what needs is in nowadays exhibition system. And picturing of this project and site search to detail scenario and draw and write scenario. To express, screen graphic is used in physical context.

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Emotional Characteristics of Interior Design for Children's Rec-Education Space (어린이 놀이학습공간 실내디자인의 감성적 특성)

  • Shin, Sun-Young;Lee, Gyoo-Baek
    • Korean Institute of Interior Design Journal
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    • v.19 no.5
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    • pp.226-233
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    • 2010
  • This study is to analyze and determine the emotional design on domestic rec-education space, in order to propose a way to design children rec-education space. A study is on reviewing needs and verify categories of emotional design through interior design of rec-education space, A study procedure will begin with theoretical proofing of children rec-education and move on to needs of emotional design in interior design and types of analysis for it. With this procedure, we will project adequate way for emotional characteristics in rec-education space and will analyze types of it from interior design of rec-education space in nine different domestic brands. With this background, we like to present methods and reveal characteristics of it. The conclusion on this study is described as followed. First, children rec-education space has positively carried types of emotional characteristics: experimental, continuity, and symbolism. Second, Some precondition; application through types of pattern, experimentation on light in space, continuity on linear interior space composition, symbolism in abstract implementation, and physical control over designed subject, has low effectiveness on creating emotional space by applying such scale matters. Third, the actual interior design subject matters and supporting facilities' textural accommodation is inadequately built for their majority, children, whether it is direct or indirect for contact. Forth, Even though to carry emotional space needs some kinds of story telling and prerequisite sequential space composition, there are lack of applicable space compositions. For this reason, it needs on going study in emotional space for children rec-education space. Last, there are needs for researching a depth understanding and presenting different characteristics of emotional interior design by brands.

A Study on the Storytelling Method of Muesom Byeolli Literature Museum to Enhance the Placeness (장소성 강화를 위한 무섬별리문학관 공간스토리텔링 방안 연구)

  • Lee, Kyungsuk;Kwon, Gichang
    • 지역과문화
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    • v.6 no.1
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    • pp.29-56
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    • 2019
  • The purpose of this study is to tell stories about the space of the Museom village as the Museom Byeolli Literature Museum, to recognize the importance of the local literature museum and strengthening the position of the Museom Village. For this, we analyzed the current status of the Museom Village and examined its value and meaning. Based on this theoretical review and the analysis of the subject of the study, we constructedthe Byeolli Literature Museum and made it possible for visitors to feel placeness with the story related to Jihun Joe. For this, the museum consists of a space for lovers, a space for thought, a space for consideration, and a space for healing. The space is telling the story about love, village, dining table, amusement and has maximized the space of the village which is literature contents and the background of literature work. The museum is going to be a complex cultural space where nature, culture, and literature are combined to enhance the image of the region and raise brand value.

A Study on Expressional Characteristics of Objets Appeared in Hotel Interior Space of Marcel Wanders (마르셀 반더스의 호텔 실내공간에 나타난 오브제의 표현특성에 관한 연구)

  • Jeon, Min-Ji;Kim, Jeong-Ah
    • Korean Institute of Interior Design Journal
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    • v.25 no.2
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    • pp.131-142
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    • 2016
  • Rapid economic development has played a big role in the formation of the values of pluralism. On that account, the importance of leisure life has grown substantially, Such phenomenon has allowed people to travel more frequently. Hence, there has been a growing demand for accommodation. In particular, the number of design hotels with a stylish design has grown exponentially as compared with the conventional standardized chain hotels. As a result, a variety of objets have been utilized in hotel spaces for establishing a differentiated formativeness and offering a visual stimulus to users. An objet refers to an object of symbolic function. That is to say, it serves to increase cultural values by approaching arts in an ordinary environment. Distinctive objets are mainly expressed as new ideas by the emerging designers in Europe. In particular, Marcel Wanders designs hotel spaces on the basis of the emotional meaning and story of objets, thereby showing interesting elements. He brings human stories into a design by leveraging the expressional characteristics of an objet, such as the place, fantasy and story-telling, in hotel interior spaces. This allows users, who reject the stereotypes of modern functionalism, to have exotic memories by stimulating their instinctive senses. Furthermore, this can complete users as a part of an artwork by creating a huge artwork on the basis of hotel interior spaces. In this regard, I hope that the expressional characteristics appeared in the hotel interior spaces of Marcel Wanders can be utilized as preliminary data for planning design hotels in the future.

A study on the estimation of fracture toughness of granite by acoustic emission (미소 파괴음 빈도 측정에 의한 화강암의 파괴인성 평가에 관한 연구)

  • 신재근;이상은;임한욱
    • Tunnel and Underground Space
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    • v.10 no.2
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    • pp.227-236
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    • 2000
  • The fracture toughness can be measured by the two testing methods using chevron-notched specimen according to the ISRM Working Group of Commission of Testing Methods. They are chevron bend (CB) test and short rod (SR) test. In this study, the suggested methods (Level I tests) were conducted on the CB and SR specimens of Chuncheon granite. In addition. the J-integral analysis was combined with an acoustic emission technique to determine the fracture toughness. The results from two telling methods were analyzed in terms of the anisotropy and the acoustic emission characteristics.

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The narrative space of sound design in films (영화 사운드디자인의 내러티브 공간 연구)

  • Lee, Dong-Hwan
    • Journal of Digital Contents Society
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    • v.17 no.5
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    • pp.391-400
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    • 2016
  • The purpose of this study is to reassert the important role of sound design in creating narrative space in films. The main focus is on re-interpreting Chion's sound space composition as a narrative structure. The sound design process has been analyzed to find that the physical properties of sound are purposely manipulated to create the layers of sound to be perceived by the audience in the same way as human perception and cognition of the actual reality work, eventually to create the cinematic reality. The hierarchy of the layers is determined by the importance of the narrative information contained in each sound, with the higher layers being appropriate to convey the information of the narrative, and the lower layers being efficient to deliver the emotion to the audience. With this idea, each of the Chion's space composition is explained as a distinctive area in telling a story with the separate narrative role from the others.

A Qualitative Study on the Reasons Why Christian Young Adults Want to Leave the Church (기독 청년들의 교회를 떠나고 싶은 이유에 관한 질적 연구)

  • Shin, Seung Beom;Lee, Jong Min
    • Journal of Christian Education in Korea
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    • v.66
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    • pp.273-307
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    • 2021
  • The purpose of this study is to explore the inner perceptions and dilemmas of young people about the church. To achieve the purpose of the study, this study sampled the research subjects, and conducted in-depth interviews and FGI. The sample in this study was 21 young adults who met the study criteria. Some of these people are not currently attending church or have thought of moving to another church. In this study, research was conducted based on the analysis procedure of Riessman (1993). Focusing on the procedures of 'telling,' 'recording,' and 'analyzing,' the experience and life situation of the study participants are to be grasped. Through this process, we analyzed the situation and context of why young people leave the church. It consisted of 5 areas and 15 sub-themes. Based on the research results, it was found that young adults need a church and are looking for a church. The church is a mystical space, but from an pedagogical point of view, the church is a space for teaching and learning faith. As experts in theology and education, the minister must create a space so that the church can become a space of transcendence, a space of intimacy, a space of understanding, a space of change, a space of service, and a space of reflection.