• 한국버섯학회지
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• 제7권4호
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• pp.156-162
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• 2009

잿빛만가닥버섯의 인공재배법을 개발하고자 국내 외에서 수집한 균주의 균사배양 특성을 검정하고 자실체 발생을 위한 다양한 재배방법을 구명하였다. 잿빛만가닥버섯 9균주를 공시하여 선발한 결과는 다음과 같다. 균사생장속도가 빠르고 균사밀도가 양호한 SPA 202 및 SPA 205균주를 선발하였으며 선발배지는 BC배지가 가장 양호하였다. 인공재배시 참나무톱밥과 포플러톱밥이 균사생장속도가 가장 빠르고 균사밀도가 가장 치밀하였으며 최적배지는 발효톱밥을 사용한 참나무톱밥(Quercus aliena)40%+포플러톱밥(Populus deltoides)40%+미강(Rice bran)10%+밀기울(Wheat bran)10% 배지로서 이 때균사배양적온은 $20-25^{\circ}C$이며 배양기간은 접종 후 50일, 복토 후 7일이 소요되었으며, 원기형성 및 자실체생육기간은 $17-18^{\circ}C$에서 각각 10~11일, 7~8일이 소요되었다. SPA 202균주의 수확적기의 자실체는 갓의 직경이 60mm, 대의 길이가 67mm이며, 수량은1,100ml병당 130g이었으며 SPA 205균주의 수확적기의 자실체는 갓의 직경이 51mm, 대의 길이가 81mm, 129g이었다. 잿빛만가닥버섯 인공재배 결과, 배지는 발효톱밥 처리구가 미발효톱밥 처리구보다 수량이 많아 SPA 202균주와 SPA 205균주가 가장 양호한 균주로 선발되었다.

• 한국의상디자인학회지
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• 제14권1호
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• pp.131-150
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• 2012

The purpose of this study is to provide the characteristics of marketing strategy on the SPA(Specialty store retailor of Private label Apparel) brand. This research can be used as information for the domestic SPA brand to enhance its international competitiveness. The characteristics of marketing strategy on the SPA brand are as follows. 1. One company integrate vertically the process of planning, production, promotion and distribution. 2. As using the advanced information, productions, and logistics systems, they are carried out speedy management. 3. The production strategies are focused on providing new goods of fast cycle and very diverse styles in a season, developing products that accurately reflect the general market trend and consumer demands, extending the line of goods, outsourcing of the place to reduce production costs. For high-quality goods, they are collaborating with the famous designers and developing of new and green environment materials. 4. Generally, the SPA brand emphasizes the low price strategy against the quality. 5. The promotion strategies are focused on conducting various unique and high sensible VMDs, fashion shows, star marketing, campaigns, aggressive publicity, magazine & outdoor advertisement and various events through the internet website, etc. 6. The place (distribution) strategies of SPA brand are focused on launching into global, expanding number of stores, increasing large-sized stores and diversifying the forms of store and selling.

• 디지털융복합연구
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• 제10권3호
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• pp.39-49
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• 2012

본 연구는 SPA(Speciality store retailer of Private label Apparel)브랜드의 특징인 지각된 가격과 VMD 적합성이 다차원적인 몰입 즉, 감정적 몰입, 계산적 몰입, 행동적 몰입에 미치는 영향에 대해서 분석하였다. SPSS 18.0과 AMOS 18.0을 이용하여 구조방정식 모형 분석을 실시한 결과, 지각된 가격은 감정적 몰입, 행동적 몰입, 계산적 몰입에 유의적인 영향이 있고, VMD 적합성은 감정적 몰입에만 유의적인 영향이 있는 것으로 나타났다. 감정적 몰입과 계산적 몰입은 행동적 몰입에 유의적인 영향을 주는 것으로 나타났다. 본 연구는 지각된 가격과 VMD 적합성이 SPA 브랜드의 소비자와 판매자간의 관계지속에 중요한 요인임을 실증적으로 밝힘으로서, 향후 SPA 브랜드의 가격정책과 마케팅 전략을 수립하는데 지침을 제공해주었다는 실무적인 의의가 있다.

• 한국의류산업학회지
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• 제16권4호
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• pp.604-613
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• 2014

The purposes of this study were to classify respondents by their fashion lifestyle and to investigate the differences in cognition, attitude and purchasing experience of SPA brands among fashion lifestyle groups. The convenience sample was drawn from females between the ages of 20 and 39 who lived in Daegu and Gyeongbuk regions from November $1^{st}$ and $15^{th}$ 2012. Descriptive statistics, cluster analysis, ANOVA, Tukey test, and ${\chi}^2$ test were applied to analyze data from 255 respondents. Four clusters (fashion-oriented group, fashion indifferent group, conservative individuality-oriented group, conservative practicality-oriented group) were developed by 16 fashion lifestyle items. The attitude toward SPA brand was classified by six factors(fashionability/variety, good location, good quality, diverse promotions, low price, limited number of merchandise, sales person's information). There were significant differences in cognition, five attitude factors (fashionability/variety, good location, good quality, low price, limited number of merchandise) and purchasing experience of SPA brands among types of fashion lifestyle. While the fashion-oriented group had the highest scores of cognition, attitude and purchasing experience of SPA brands, the fashion indifferent group or the conservative practicality-oriented group had the lowest scores. There were significant differences in age and marital status among the four groups while there were no significant differences in marital status, family monthly income, and job.

• 한국의류학회지
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• 제35권5호
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• pp.501-512
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• 2011

This study examines the possible differences in satisfaction level according to the attributes classified as product, price, and service among women apparel consumers with the experience of buying global and domestic SPA brands. Data were collected through a survey of 270 women consumers aged 20s and with SPSS 15.0. The results are as follows: The exploration of the difference in product, price, and service attributes between the global and domestic SPA brands revealed that for product attributes, domestic brands scored higher in management quality, while global brands scored higher in design. In addition, for price attributes, domestic brands scored higher in promotion, while global brands scored higher in price value. When it comes to service attributes, only in regards to store policy was there a significant difference, with the score of global brands higher than domestic brands. The analysis of the difference in shopping orientation on domestic SPA brands showed significant difference only in customer convenience for the category of service attributes, while on global SPA brands, there were significant differences of the design for product attributes, promotion for price attributes, and customer convenience for service attributes.

• 한국의류학회지
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• 제43권3호
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• pp.427-439
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• 2019

This study investigated the semantic network based on the focus of the fashion image and SNS text utilized by global SPA brands on the last seven years in terms of the quantity and quality of data generated by the fast-changing fashion trends and fashion content-based media environment. The research method relocated frequency, density and repetitive key words as well as visualized algorithms using the UCINET 6.347 program and the overall classification of the text related to fashion images on social networks used by global SPA brands. The conclusions of the study are as follows. A common aspect of global SPA brands is that by looking at the basis of text extraction on SNS, exposure through image of products is considered important for sales. The following is a discriminatory aspect of global SPA brands. First, ZARA consistently exposes marketing using a variety of professions and nationalities to SNS. Second, UNIQLO's correlation exposes its collaboration promotion to SNS while steadily exposing basic items. Third, in the case of H&M, some discriminatory results were found with other brands in connectivity with each cluster category that showed remarkably independent results.

• 복식문화연구
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• 제27권3호
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• pp.206-221
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• 2019

This study examined the causal relations among brand personality, brand identification, and brand equity of Korean SPA brands that target Chinese consumers. Data were collected from 600 Chinese consumers residing in Beijing and Shanghai from August 15th to August 30th of 2015 by using convenience sampling; 561 of the questionnaires were used in the statistical analyses. Structural equation models were employed using AMOS 22.0. The results were as follows. First, the factors of Korean SPA brand personality, such as sophistication, competence, tenacity, and interest, exerted significant influences on the brand identification, while honesty had no significant influence on brand identification. Second, brand identification had significant influence on brand awareness, brand image, and brand loyalty. Third, brand awareness showed significant influence on brand image and brand loyalty. Fourth, brand image had significant influence on brand loyalty. These results indicated that brand equity can be strengthened by enhancing brand identification with the proper brand personality. This demonstrates that if Chinese consumers can associate Korean SPA brands with a sophisticated, attractive image, brand identification may be improved and brand equity may be strengthened in the long run, providing basic data for establishing efficient marketing strategies for Korean SPA brands in the Chinese market.

• 한국지역지리학회지
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• 제21권3호
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• pp.569-582
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• 2015

본 연구는 충청지역 6개 온천관광지(유성, 온양, 도고, 수안보, 아산, 덕산)를 대상으로 이미지 유사성 및 선택요인 인식도를 다차원척도법을 활용하여 분석함에 목적이 있었다. 실증분석 결과는 다음과 같다. 첫째, 온천관광지의 이미지 유사성 분석 결과, "아산과 온양" 그리고 "수안보와 덕산"이 각각 다른 유사한 이미지 그룹을 형성하고 있다. 그러나 유성은 다른 온천관광지와 다른 이미지를 갖고 있다. 둘째, 온천관광지 선택요인 인식도 분석 결과, 선택요인 '온천시설', '이용비용 및 '서비스질'은 분석대상 6개 온천에서 인식도에서는 큰 차이가 없으나, '온천명소'는 온양, 유성, 덕산 및 수안보 온천에서 선택요인 반영도가 높으나 아산과 도고는 반영도가 낮게 나타났다. 선택요인 '관광명소'는 온양, 유성 및 도고 지역의 속성 반영도가 높으나 아산은 낮은 것으로 분석되었다.

• 한국실내디자인학회논문집
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• 제16권5호
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• pp.13-21
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• 2007

Wellbeing is a new trend to modern people and Spa facilities are an appropriate space to them seeking a wellbeing life. Spa facilities will be increased in demand as a value of a public welfare and wellbeing life and the study of them is required. Therefore this study was to analysed domestic and foreign spa programs and characteristic spaces. When synthesizing many spa programs they were divided into three parts: hydrotherapy as a healing therapy using water, touch therapy as a type of massage using a manual and subsidiary equipment and mind therapy to heal spirit. Space of spa facilities were divided into three parts: the supporting part, the relaxing and mediating parts and the room for therapy. The supporting parts included a front desk, a consulting room, lockers, bath room and acceptance rooms etc and they were arranged in entrance space generally. The rooms for therapy were composed with a room for hydrotherapy using water, rooms for touch therapy and rooms for mind therapy refreshing a spirit and they were established contiguously being used efficiently. The mediating parts provided spaces for relaxation and waiting place between therapies and they were established in independent space generally but they are paid attention at good spaces forming the community of visitors and giving a characteristic images for the spa. Spa has been divided into several types in accordance with age of visitors for example children, young people, middle aged people and aged people. It has equipped with complex functions from welfare to medical. Therefore it is thought that many studies of each facilities become accomplished to propose suitable interior design.

• 미생물학회지
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• 제47권4호
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• pp.348-355
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• 2011

황색포도상구균은 사람에게서 염증을 동반한 다양한 형태의 국소적 또는 전신적 감염을 일으키는 주요 병원균이며, 황색포도상구균에서 풍부하게 발현되는 Staphylococcal protein A (SPA)는 염증의 활성화나 면역 반응의 회피와 관련된 균력인자로서 작용할 수 있다. 본 연구에서는 사람의 HaCaT 피부상피세포에서 재조합 SPA 단백질을 이용하여 염증반응에 대한 효과를 조사하기 위해서 pET-28a 발현벡터시스템을 이용하여 성공적으로 재조합 SPA 단백질을 제작하였고, 이 단백질(2 ${\mu}g$/ml)을 6, 12 및 24시간 처리한 HaCaT 피부상피세포에서 RT-PCR 및 ELISA를 이용하여 염증관련 부착인자 및 사이토카인의 발현을 분석하였다. SPA 처리 후 6시간에서 24시간까지 E-selectin, ICAM-1, MCP-1, IL-6 및 IL-8의 발현이 현저하게 증가함을 확인하였다. 또한 SPA는 HaCaT 피부상피세포에 대한 U937 단핵구의 부착력을 증진시켰다. 따라서, 본 연구의 결과는 SPA가 HaCaT 피부상피세포의 염증반응을 촉진시킨다는 사실을 보여주었으며, 황색포도상구균에 의한 피부염증질환에 있어서 중요한 병원성인자로서의 역할을 수행한다는 사실을 시사해준다.