• 예술인문사회 융합 멀티미디어 논문지
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• 제7권4호
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• pp.395-402
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• 2017

Social network service provides an excellent platform for people seeking for advices. This research analyzed the effect of rational and emotional response and social distance on people's acceptance for advices online by the construal level theory. An experiment was completed to test the relationship between advisers and questioners and verify the content of online feedback would influence people's acceptance for advices on social network site. The online response included emotional advice and rational advice. Social distance between advisers and questioners was divided to close social distance condition and distant social distance condition. The study showed: (1) comparing with emotional advice, rational advice had a higher persuasive effect in both close and distant social distance conditions; (2) the impact of feedback from people with close social distance was stronger than the impact of the advices from people with distant social distance; (3) there existed an interaction effect between social distance and affective advice. The results revealed that the adviser's affective expression and relationship with the questioner would interactively impact the online persuasive effect.

• 동아시아경상학회지
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• 제9권2호
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• pp.21-30
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• 2021

Purpose -The purpose of this paper is to advance the understanding of affective commitment in employees of Korean companies' subsidiaries in Mexico. Specifically, we study the moderating effects of cultural orientation on the relationship between perceived corporate social responsibility (CSR) and affective commitment among these Mexican employees. Research design and methodology - This study was designed to explore the impact of perceived CSR on affective commitment and the moderating roles of collectivism and power distance on the employer-employee relationship. We applied hierarchical regression to survey data collected from 296 employees working for Korean company subsidiaries in Mexico to examine the proposed hypotheses. Results - The results show a significant positive effect from perceived CSR on affective commitment. In addition, this study confirms a positive moderating effect from collectivism and a negative moderating impact from power distance on the relationship between perceived CSR and affective commitment. Conclusions - Drawing upon social identity theory, this study found that Mexican employees' perceptions of their company's CSR and their own cultural value orientations influence affective commitment to the organization. This study extends the understanding of perceived CSR and affective commitment, and particularly demonstrates that the relationship between perceived CSR and affective commitment is influenced by employee collectivistic and power distance orientation.

• Educational Technology International
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• 제13권1호
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• pp.175-205
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• 2012

The current study investigated whether SNS such as Twitter can be an assisting tool to compensate the limitations of online learning from social-affective and cognitive perspectives. Such limitations include low level of motivation to participate, feeling of isolation, rare exchanges of ideas and feedback from peers or instructors. This paper reports findings from a research study on the use of Twitter in online learning in Higher Education. Survey and subsequent interviews were conducted to examine students' perceptions about the cognitive and social-affective aspects of their participation in Twitter activities. Some of the challenges and potentials in integrating Twitter into online course are also addressed. It can be concluded that Twitter contributes not only to building close relationships among peers and instructors but also to opening a communication channel that can extend cognitive potentials.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.401-410
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• 2021

The study tests resilience and work ethics as mediators between charismatic leadership and affective commitment to change. Many organizations, such as banking, insurance companies, and financial institutions, face strong competition and consequently need to effect considerable change within the organization. Many variables have a significant impact on the success of organizational change, and people (resilience and work ethics) as well as change leaders are primary variables in this research. This study, using structural equation modeling, was conducted on a sample of 355 employees from banking and insurance companies. In this study, the inventory of affective commitment to change, the Conger-Kanungo charismatic leadership scale, resilience, and work ethic inventory was used. The results showed that resilience is a partial mediator between charismatic leadership and affective commitment to change. Meanwhile, work ethic was not a mediator between the two variables. The results showed that charismatic leadership can have a direct, positive, and significant impact on affective commitment to change without mediators, and that resilience can act as partial mediator. Furthermore, work ethic had a significant and positive effect on affective commitment to change through resilience. In other words, resilience is a full mediator for the impact of work ethic on affective commitment to change.

• 한국의류학회지
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• 제44권3호
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• pp.499-515
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• 2020

This study develops and empirically tests a comprehensive model of consumers' brand page experiences that illuminates dynamics among perceived values (practical value, stimulation, enjoyment, and social identification), brand page engagement dimensions (cognitive engagement, affective engagement, and behavioral engagement) and brand loyalty. An online survey was employed for data collection. We collected 358 usable responses for data analysis. Structural equation modeling results show that three dimensions of perceived values (practical value, perceived enjoyment, and social identification) positively affect brand engagement dimensions, while perceived stimulation affects affective engagement only. As for the roles of brand page engagement, affective and behavioral engagement positively influence brand loyalty. This study demonstrates how consumers' perceived values of brand page experience influence each dimension of brand page engagement and how each dimension has a different impact on brand loyalty. The results of this study provide substantive contributions to the consumers' brand page experience and engagement literature and brand page management on social media for developing brand loyalty.

• 산경연구논집
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• 제11권11호
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• pp.19-28
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• 2020

Purpose: The supply of and demand for medical services continue to increase as the current social environment changes. Consequently, competition among medical institutions is intensifying and hospitals must establish appropriate management strategies to improve the medical services they provide. This study suggests that the authenticity of doctors is a factor in improving medical-service quality and examines the effect authenticity has on the affective trust and satisfaction of patients. Design, methodology, and approach: The study utilized previous studies to examine the significance of potential variables, established hypotheses and used a questionnaire to confirm these hypotheses. The questionnaire was distributed to patients who had visited a hospital in the previous six months. Responses were analyzed empirically using structural equation modeling. Findings: The analysis found that a physician's authenticity has a significant impact on the affective trust of patients. While patients' affective trust does not have a similar strong impact on patient satisfaction, physician authenticity does have a significant impact on patient satisfaction. Conclusion and implications: This study examined the roles of authenticity, affective trust, and patient satisfaction in doctor-patient relationships in the medical services field. The implication of the findings is that physician authenticity is a prerequisite for patient satisfaction of medical services.

• 농촌지도와개발
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• 제19권3호
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• pp.581-616
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• 2012

The purpose of this study was to examine the impact of family support and social support on the hopelessness of rural elderly people in an effort to provide some information on the improvement of elderly people's quality of life. The rural elderly people investigated didn't think that they were given lots of support from their families and society, and they didn't feel hopeless a lot, either. The hopelessness of the elderly people was under the negative influence of emotional support and instrumental support among the subfactors of family support, and that was affected in a negative way by affective support among the subfactors of social support. Therefore it could be said that the rural elderly people felt hopeless less when they were provided with more emotional support, more instrumental support and more affective support. Overall, social support had a negative impact on the hopelessness of the rural elderly people. The findings of the study suggest that in order to step up the improvement of rural elderly people's quality of life, a well-functioning model should be developed and applied in collaboration with local community, and the construction of a social support network is required as well.

• Asia Marketing Journal
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• 제19권4호
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• pp.1-14
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• 2018

Social networking service(SNS) helps users manage, share and delivery a vast information as a communication tool. When users read crisis news in SNS, they communicate the information with others by considering not only their belief (i.e., cognitive risk perception) but also emotion (i.e., affective risk perception). However, few researches have been interested in the construct of communication behaviors of crisis in SNS. This study aimed to explore the role of risk perception (cognitive and affective risk perception) between crisis responsibility and communication behavior through dual processing theory. As a result of the empirical analysis, crisis responsibility had a positive effect on cognitive risk perception and affective risk perception. In addition, cognitive risk perception had no significant effect on communication behavior whereas affective risk perception had influence on communication behavior positively. Thus, our findings may predict that the affective risk perception through crisis responsibility is more potentially important to communication behavior such as sharing information rather than cognitive risk perception. The results give insightful ideas why marketer should reduce perceived emotion caused by risk to strengthen prospective SNS users understanding of communication behavior intention.

• 복식문화연구
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• 제23권6호
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• pp.1021-1037
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• 2015

This study analyzed the impact of sense of self-efficacy on job satisfaction and organizational commitment among technical designers in order to acquire information needed for human resources management in the field of technical design. The study was implemented through a normative-descriptive survey method using a questionnaire. The sample consisted of 217 technical designers working at vendors and agents located in Seoul. The results revealed that there were significant differences in the sense of self-efficacy levels among technical designers according to age and work experience. Personal self-efficacy had a positive influence on both intrinsic and extrinsic job satisfaction, but also on affective, continuance, and normative organizational commitment. In addition, personal self-efficacy had a greater influence on extrinsic job satisfaction than social self-efficacy. Both personal and social self-efficacy influenced continuance commitment while there was no relationship between social self-efficacy and affective organizational commitment. However, a clear relationship was found between both social and personal self-efficacy and normative organizational commitment. Nevertheless, social self-efficacy had a greater influence on normative organizational commitment than personal self-efficacy. This fact demonstrates the need to exert more effort to promote the sense of personal self-efficacy of technical designers. These results could be used to provide appropriate proposals for human resources management in the field of technical design.

• 경영과정보연구
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• 제38권1호
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• pp.43-61
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• 2019

사회복지 조직에서 가장 필요로 하는 것이 공감능력임에도 불구하고 현재까지 사회복지사들을 대상으로 한 컴페션에 대한 실증적 연구가 많이 부족했던 것이 사실이다. 그래서 본 연구는 사회복지사들이 경험하는 컴페션과 결과변수 간의 인과관계를 실증할 필요성을 절감하게 되었다. 본 연구의 목적은 첫째, 사회복지 시설 내에서 사회복지사들이 경험하는 컴페션이 긍정심리자본에 미치는 영향을 실증하는 것이고, 둘째 컴페션을 통하여 형성한 긍정심리자본이 정서적 몰입에 미치는 영향을 실증하는 것이다. 셋째, 본 연구의 목적은 컴페션과 정서적 몰입의 관계에서 긍정심리자본의 매개효과를 검증하는 것이고, 넷째, 긍정심리자본과 정서적 몰입(Affective commitment)의 관계에서 조직 동일시의 조절효과를 실증하는 것이 본 연구의 목적이다. 본 연구에서는 실증적 연구를 위해 서울과 경기도에 위치한 사회복지 시설 내의 사회복지사들 369명을 대상으로 설문조사를 한 후 가설을 검증하였다. 본 연구 결과 사회복지사들이 경험하는 컴페션이 긍정심리자본에 정(+)의 영향을 미치는 것으로 실증되었고, 긍정심리자본이 정서적 몰입에 정(+)의 영향을 미치는 것으로 검증되었다. 컴페션과 정서적 몰입의 관계에서 긍정심리자본의 매개효과 역시 유의한 것으로 실증되었고, 긍정심리자본과 정서적 몰입의 관계에서 조직 동일시가 조절작용을 하는 것으로 유의하게 실증되었다. 따라서 본 연구는 사회복지사들이 경험하는 컴페션과 결과변수의 관계에서 긍정심리자본의 매개효과와 조직 동일시의 조절효과를 실증했다는 이론적 시사점이 있고, 사회복지사들이 고객을 대하는 태도에 있어서 더 공감적인 행위를 할 수 있도록 공감능력을 강화시켜 준다는 실무적 시사점이 있을 것이다.