• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.3
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• pp.528-536
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• 2016

The aim of this study was to understand the difference between the image of social-workers and nurses perceived by middle school and high school students, and determine the experience related to social workers and the role of social workers projected in the media. The subjects of this study were 386 students of middle and high school located in S city. Data were collected from Oct. 15, 2013 to Nov. 23, 2013 and analyzed using the SPSS win 18.0 program. A comparison of the image of nurses and social workers in two groups showed that middle school students tended to have a more positive image of nurses than high school students, and the image of nurses appeared to be more positive than that of social workers. As a result of analyzing the contents exposed in media, the students received most of their information on social workers from TV. Therefore, it is necessary to have a strategy to help students choose a major or a job by reinforcing mass media monitoring based on TV, which may have a major impact on the image of social workers and provide them with the correct information on the profession.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.7 no.2
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• pp.69-81
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• 2014

SBS has developed "Social DMB App" and now the service through Android market, where the viewers can produce and share their emotion related in program using twitter while watching real-time DMB broadcasting program at the same time. Previously, it is difficult to combine TV and social media because of the difference of family shared medium and individual service. But, DMB, individual mobile broadcast service, can offer new interest to the viewer by integrating social media service and broadcast. The service base was provided to the viewer where they can use original contents of broadcasters by constructing social circle and they are able to express and share their emotion through social DMB app. In this paper, introduce of development technical for social DMB app service include of configuration app servic, link of DMB broadcasting and facebook.

• Journal of The Korean Association of Information Education
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• v.17 no.3
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• pp.265-276
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• 2013

The purpose of this study is to investigate the effects of types of social media on academic achievement, interaction, and social efficacy in web-based project learning. To accomplish the purpose of the study, an experiment was conducted with 78 six graders who attend S elementary school in I metropolitan city. They were assigned to 'Facebook' group, 'Wiki' group, and web bulletin board group. The academic achievement score of Wiki group was higher than that of web bulletin board group. There was significant difference between task-oriented interaction and relation-oriented interaction in Wiki group. In addition, relation-oriented interaction was more active than task-oriented interaction in Facebook group. Finally, social efficacy score of Facebook group was higher than that of Wiki group.

• It's Smart Media
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• v.1 no.3
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• pp.32-41
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• 2012

• Journal of Contemporary Eastern Asia
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• v.18 no.2
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• pp.9-15
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• 2019

• Korean journal of communication and information
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• v.17
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• pp.112-144
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• 2001

This study attempts to analyze how and why Chosun Ilbo and Hankyoreh Shinmun produce particular social discourses about the media reform in different ways. In doing so, this paper attempts to disclose the ideological nature of media reform discourses in social contexts. For the purpose, a content analysis method was applied to the analysis of straight news, while an interpretive discourse analysis was appled to analyze both editorials and columns in newspapers. As a theoretical framework, an articulation theory was applied to explain the relationships among social forces, ideological elements, discourse practices and subjects to produce the media reform discourses. In doing so, I attempted to understand the overall conjuncture of the media reform aspects in social contexts. The period for the analysis was limited from January 10th to August 10th this year. Newspaper articles related to the media reform were obtained from the database of newspaper articles, "KINDS," produced by Korean Press Foundation, in searching the key word, "media reform". Total articles to be analyzed were 765, 429 from Hankyoreh Sinmun and 236 from Chosun Ilbo. The research results, first of all, empirically show that both Chosun Ilbo and Hankure Synmun used straight news for their firms' interests and value judgement, in selecting and excluding events related to media reform or in exaggerating and reducing the meanings of the events, although there are differences in a greater or less degree between two newspaper companies. Accordingly, this paper argues that the monopoly of newspaper subscriber by three major newspapers in Korean society could result in the forming of one-sided social consensus about various social issues through the distorting and unequal reporting by them. Second, this paper's discourse analysis related to the media reform indicates that the discourse of ideology confrontation between the right and the left produced by Chosen Ilbo functioned as a mechanism to realize law enforcement of the right in articulating the request of media reform and the anti-communist ideology. It resulted in the discursive effect of suppressing the request of media reform by civic groups and scholars and made many people to consider the media reform as a ideological matter in Korean society.

• International Journal of Contents
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• v.14 no.4
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• pp.51-56
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• 2018

This study was conducted to explore the relationship between personality characteristics and mood in the selection of media content. Using meta-analysis, this study analyzed past studies regarding media content selection in television program. The results of this research showed that the preference of a given media content would depend on the viewer's mood, personality characteristics and the interaction between personality characteristics and mood states. The secondary data of television programs supported the association.

• The Journal of the Korea Contents Association
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• v.20 no.11
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• pp.249-257
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• 2020

The study aims to explore whether the Supplier's social medial activities and the consumer's social media activities mediate between the characteristics of purchasing cosmetics and the intention of purchasing. To answer this question, a total of 321 consumers participated in the study, and a self-report type of questionnaires were utilized to collect the data. For the data analysis, descriptive statistical analysis and structural equation modeling(SEM) were applied. The results from the study are as follows. First, the characteristics of purchasing cosmetics did not affect the intention of purchasing cosmetics. Second, both the Supplier's and the consumer's social media activities positively predicted the intention of purchasing, among which the consumer's activities were ascertained to make more influential impact on the intention of purchasing cosmetics. Third, both Supplier's and consumer's social media activities completely mediated between the characteristics of purchasing cosmetics and the intention of purchasing. More discussions are suggested for marketing strategies in the study.

• Journal of Intelligence and Information Systems
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• v.17 no.4
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• pp.75-94
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• 2011

In this paper, we explore the information diffusion mechanism under social network environments by investigating the effect of message characteristics on the volume and speed of retweeting in Twitter, a popular online social media service. To this end, we select eight main keywords (i.e., '무상급식', '반값등록금', '나가수', '평창', '김연아', '박태환', '아이폰', '갤럭시') that have been popular on online social media in recent days. Each keyword represents various social aspects of Korea that recently grab people's attention such as political issues, entertainment, sports celebrities, and the latest digital products, and eventually holds distinctive message characteristics. Analyzing the frequency and velocity of retweeting for each keyword, we find that more than half of the sample messages posted on Twitter contain personal opinions for the certain keyword, but we also find that the tweets which include objective messages with hyperlink are the fastest ones when being retweeted by other followers. In overall, when being retweeted, the group of messages related to the certain keyword present distinctive diffusion patterns and speed according to message characteristics. From academic perspective, the findings in the study broaden our theoretical knowledge of information diffusion mechanism over online social media. For practitioners, the results also provide managerial implications regarding how to strategically utilize online social media for marketing communications with customers.

• Knowledge Management Research
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• v.22 no.3
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• pp.31-53
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• 2021

As a communication channel for individuals, social media is affecting various areas such as business, economy, politics, and society. One of the less-studied areas is the law. Therefore, this study collected various information from social media and analyzed its impacts on the legal decisions, especially the Supreme Court decisions in Korea. This study was conducted by compiling information from Internet news articles and public responses. We found that when the negative reactions from the public got higher, the trial duration until the supreme court making the final decisions became shorter. However, we were not able to find the significant relationship between social media reactions and dismissal of appeal nor annulment. Our study would contribute to the information systems and knowledge management research in a sense that the social analytics is applied to the area of legal decisions, instead of using conventional qualitative study methodology. Our study is also meaningful to the practitioners because that big data analytical business can be applied to the field of law by creating a new database for the emerging legal technology. Finally, law makers can think of a better way to standardize the legal decision process to minimize the reverse effects from social media.