• International Journal of Contents
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• 제13권1호
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• pp.1-8
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• 2017

The study aims to reveal the differences in the factors influencing portal news and news site application usages on smartphones in regard to political discussion networks, news use across multiple media platforms and news genre consumption. The results demonstrate that those factors affected both types of application usages in a different manner when controlling for demographics. The more participants conversed politics with homogeneous networks, the more they used portal news on smartphones. Conversely, the more political discussion with heterogeneous networks, the more they used news site application on smartphones. The more frequently Internet and mobile phone were employed for news source and the more soft news genre was consumed, the more the portal news application was used. However, the more frequently traditional and social media were employed for news source and the more hard news consumed, the more news site application was used. The findings imply that portal news application users may increase their likelihood of soft news consumption using Internet and mobile phones for political discussion with close social relations, while news site application users may increase their likelihood of hard news consumption using traditional and social media for political discussion with distant social relations.

• 한국학교ㆍ지역보건교육학회지
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• 제18권2호
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• pp.43-53
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• 2017

Objectives: The purpose of this study is to examine the relationship between sexually explicit video viewing and social support through the mass media and the sex openness of adolescents. Methods: This study used as the main data of 'Study on Measures against Sexualization of Juveniles through Mass Media in the Smart Age' conducted by 'National Youth Policy Institute' in 2014 nationwide. 3,176 of the 4,356 adolescents in Korea were selected as the final study subjects after excluding the 1,180 missing adjectives. Results: As a result, sex openness of male students was higher than that of female students. The higher the grade, the higher the sex openness, and the higher the stimulus, the higher the sex openness. The higher the imitation sharing, the higher the sex openness. The higher the human rights violation, the lower sex openness. Finally, the higher the social support, the higher the sex openness. Conclusions: In conclusion, strengthening the management of realistic media providers and emotional education rather than the unconditional regulation of mass media is expected to help prevent adverse effects on the sex openness of adolescents.

• 대한건축학회논문집:계획계
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• 제35권7호
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• pp.101-108
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• 2019

In this research, I conducted a semantic network analysis centering on media articles on purchasing, revitalizing, and utilizing the former Busan branch of Hansung Bank, a modern architectural heritage. We sought the most efficient analysis elements for the analysis of the social arguments about preservation and utilization embedded in media articles. For this reason, Degree Centrality measures how many connections the word described in the media article has, and Betweenness Centrality measures the influence that controls the flow of information through correlation I examined. In addition, keyword that express the theme well examined the aggregation structure in each sub-network. In this research, in theoretical terms, it makes sense in that the social discussion embedded in the article of the mass media is grasped empirically through semantic network analysis of words. Methodological aspect is best when it includes nouns and adjectives and the distance between words is more than four words in the analysis of the cohesive structure of the semantic network to determine whether the influence of social discussions is best assessed through the connection between words to media articles.

• Journal of Information Technology Applications and Management
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• 제30권5호
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• pp.121-139
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• 2023

This study tried to identify factors affecting online activity before and after the COVID-19 pandemic. To this end, the effects of consumer innovativeness, self-esteem, and need for cognition on the activity of online media such as Internet and social media were investigated, and whether privacy concerns had a moderating effect. For this study, survey data from 2019(before the outbreak of COVID-19) to 2021(after the outbreak of COVID-19) of the 'Korea Media Panel Survey' surveyed by the Korea Information Society Development Institute was used for analysis. The research results that affect Internet activity are as follows. Before the outback of COVID-19, it was found that hedonic innovativeness and social innovativeness had a positive effect and cognitive innovativeness had a negative effect on increasing Internet activity. There was no moderating effect on privacy concerns. The period after the outbreak of COVID-19, need for cognition was found to have a positive effect on increasing social media activity. In addition, the moderating effect of privacy concerns was found in the relationship between need for cognition and Internet activity. There was no privacy concern effect before the outbreak of COVID-19, and the privacy concern effect appeared on functional innovation and need for cognition after the outbreak of COVID-19. This study aims to present various implications for companies to understand the characteristics of online consumers using the Internet and social media after the pandemic.

• 벤처창업연구
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• 제14권4호
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• pp.199-209
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• 2019

기업의 소셜미디어 활용이 빠른 속도로 증가함에 따라 성공적인 소셜미디어 활용전략의 중요성이 커지고 있다. 이러한 중요성은 새로이 시장에 진입하여 신속하게 시장에서의 인지도를 확대하고 미래고객을 확보해야 할 필요성이 큰 스타트업 회사에게 더욱 절실하다고 할 수 있다. 본 연구의 목적은 스타트업 회사의 소셜미디어 활용의 특징을 보여주는 지표를 탐색적으로 조사, 분석하는데 두고 있다. 주요 지표는 전반적인 소셜미디어 관련 활동을 보여주는 지표와 소셜미디어 서비스을 통해 형성된 소셜네트워크 구조의 특성과 관련 지표를 포함한다. 스타트업 회사의 이러한 지표를 좀 더 객관적으로 평가하기 위하여 잘 갖춰진 기존 회사의 지표와 비교, 분석 하였다. 본 연구를 위해 여러 소셜미디어 서비스 중 트위터를 선정하고, 트위터 REST API를 통해 측정지표와 관련된 데이터와 팔로워네트워크(follower-network)에 대한 데이터를 수집하였다. 주요 분석방법으로 각 회사의 소셜네트워크 구조의 특성을 분석하기 위해 소셜네트워크분석기법이 활용되었으며, 클러스터분석 기법을 이용하여 스타트업 회사와 기존 회사의 측정지표를 비교, 분석하였다. 분석결과에 따르면 대부분의 측정지표에서 스타트업 회사와 기존 회사 간에 유의미한 차이를 보여주고 있다. 특징적인 분석결과의 하나로 스타트업 회사들이 상대적으로 많은 수의 인플루언서 (influencer)를 팔로워네트워크에 가지고 있다는 점이다. 또한, 스타트업 회사를 포함하는 클러스터의 네트워크 모듈성(modularity)과 추이성(transitivity)이 기존 회사에 비해 상대적으로 높은 것으로 나타났다. 이러한 결과는 스타트업 회사의 소셜네트워크 안에 기존 회사에 비해 내부결속력이 높은 상대적으로 많은 수의 커뮤니티가 존재한다는 점을 시사한다고 할 수 있다. 스타트업 회사의 이러한 특징은 잠재고객 및 비즈니스 파트너와의 효과적인 정보교환을 촉진할 수 있으며, 따라서 향후 일반적인 스타트업 회사의 소셜미디어 노력은 어떻게 인플루언서를 확보할 것인지, 또한 어떻게 내부결속력이 높은 긴밀한 네트워크를 구축할 것인지에 초점을 두어야 할 필요성이 있음을 시사하고 있다.

• 한국심리학회지 : 문화 및 사회문제
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• 제28권4호
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• pp.717-748
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• 2022

이 연구는 소셜 미디어에서 나타나는 사회갈등에 대한 게시글 및 댓글을 통해 개인에게 전염될 수 있는 정서, 특히 불안과 분노를 측정하는 소셜 미디어 불안과 분노 전염 척도(Social media Anxiety and Anger Contagion Scale: SAACS)를 개발하고 타당화하고자 실시하였다. 먼저 소셜 미디어 속 사회갈등을 주제로 문헌 탐색을 실시하여 12가지의 요인(성별, 범죄, 세대, 빈부, 정치, 지역에 대한 불안과 분노)을 선정하였으며, 이후 관련된 선행 연구 및 커뮤니티 게시글과 댓글들을 탐색하여, 문항을 개발하고, 내용타당도에 대한 검증을 거쳐 105개의 예비문항을 선정하였다. 다음으로 20-30대를 대상으로 탐색적 및 확인적 요인분석을 실시한 결과에 따라, SAACS를 12개의 요인(성별, 범죄, 세대, 빈부, 정치, 지역에 대한 불안과 분노)과 48개의 문항으로 수정하였다. 타당도를 검증한 결과, SAACS는 SNS 중독 경향성 척도, Rosenberg 자아존중감 척도, 한국판 공격성 질문지, 상태 특성 불안 척도(STAI-X)와 유의미한 상관관계를 보였고, 한국판 정서전염 척도(K-ECS)와의 상관은 의미 있는 수준이 아니었다. 결과를 토대로 이 연구의 시사점과 추후 연구에 대한 제언을 논의하였다.

• 한국콘텐츠학회논문지
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• 제20권9호
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• pp.448-460
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• 2020

이 연구는 소셜미디어상에서의 부정적 경험이 소셜미디어 사용을 통한 사회자본의 증진에 미칠 수 있는 영향을 살펴보고자 한다. 이를 위하여 소셜미디어에서의 피해경험과 가해경험이 소셜미디어로부터의 지각된 성과가 사회자본에 미치는 긍정적 역할에 어떻게 영향을 미치는지 살펴볼 것이다. 온라인 설문조사는 2019년 11월에 실시되었으며, 총 846명의 응답 자료가 최종 분석에 사용되었다. 평균중심화 기법을 활용한 2단계 회귀분석 결과, 첫째, 피해경험은 교량적 사회자본에의 의미 있는 효과가 없는 것으로 나타났으나 지각된 성과와 피해경험이 교량적 사회자본에의 부적인 조절효과를 보였다. 둘째, 피해경험은 결속적 사회자본에 지각된 성과와의 부적인 조절 효과를 보여주어 지각된 성과가 가지는 결속적 사회자본에의 정적 영향력이 피해경험으로 인해서 감소될 수 있음을 보여 주었다. 셋째, 가해경험은 교량적 사회자본 및 결속적 사회자본에의 조절효과가 유의하지 않는 것으로 나타나 피해경험과 다르게 소셜미디어를 통한 사회적 자본증진에 부적인 영향을 주지 않는 것으로 나타났다. 이에 소셜미디어 사용자들을 대상으로 피해예방을 위한 교육이 필수적이며, 신뢰 위해 요소들을 완화하기 위한 법제화가 요구된다.

• Asian Journal for Public Opinion Research
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• 제1권4호
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• pp.234-248
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• 2014

A telephone survey was conducted in a metropolitan city in 2012 to examine people's credibility ratings of different media outlets, in particular, Weibo - one of the most popular social media platforms in China. Our findings suggest: First, people place more trust in traditional news media than in online sources by a significant margin. Second, demographic influences on media trust seem to be minimal. Only age and gender were related to some credibility measures. Third, Weibo use was not related to one's credibility perception toward traditional media but interestingly, Weibo use showed different impacts on people's evaluation of Weibo's credibility. Commenting frequency was negatively related to one's trust in Weibo, while retweeting frequency was positively related to one's trust in Weibo.

• International Journal of Advanced Culture Technology
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• 제8권4호
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• pp.144-152
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• 2020

The purpose of this study is to examine the effects of university students' media sports immersion experience through social media on exercise immersion and exercise continuation. This research target was first selected as a population of university students who have contacted media sports aged 20 or older living in Gwangju Metropolitan City in 2019. The sampling procedure was divided into five parts: Dong-gu, Seo-gu, Nam-gu, Buk-gu, and Gwangsan-gu in Gwangju, and 300 men and women were sampled using cluster random sampling. After individually entering coded data into the computer, the statistical program (SPSS Windows.20.0 Version) was used. The results obtained through this research process are as follows. First, it was found that university students' immersion to media sports had a partial effect on their commitment to exercise. Second, it was found that university students' immersion in media sports had a partial effect on the continuation of the exercise. Third, it was found that college students' exercise commitment has a partial effect on exercise continuation.

• 한국IT서비스학회지
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• 제13권1호
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• pp.221-251
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• 2014

This paper is to investigate the degree of impact of social media use on buyer's value. Buyers of innovative digital devise are classified into three groups based on adopting behaviors. This study focuses on the degree of changes in information accessability and trust, and their associations with increased value perceived in resulting quality life. The result shows the gap in information accessability has disappeared while the one in trust remained. This implies that the gap among adopters in diffusion curve, so-called the chasm notion is very likely to be lessened or disappeared due to social network openness. Also, shown are the relationship of these variables with the degree of purchase value more stable with information accessability than with trust, all in varying patterns though. It implies that information sharing through social media be accompanied with source credibility in order to be of more value not only to buyers but also to sellers especially for new interactive devices.