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http://dx.doi.org/10.5392/JKCA.2020.20.09.448

Relationships between Perceived Outcome of SNS Use and Social Capital: Focused on Moderating Effects of Victim and Offender Experiences  

Kim, Sora (순천대학교 사회복지학부)
Publication Information
The Journal of the Korea Contents Association / v.20, no.9, 2020 , pp. 448-460 More about this Journal
Abstract
The purpose of this study is to examine the effects of negative experiences on social capital in order to see if the adverse functions of social media could be a barrier to the promotion of social capital through the use of social media. The study verified the moderating effect of perceived performance from social media and negative experiences(victim experience and offender experience) on social capital. The online survey was conducted in November 2019, and a total of 846 responses were used for the final analysis. As a result of the two-step regression analysis using the mean-centering technique first, it was found that the victim experience had no significant effect on the bridge social capital, but the perceived performance and the victim experience had negative moderating effect on the bridge social capital. Second, the victim experience showed a significant positive effect on the binding social capital, but showed a negative moderating effect with the perceived performance indicating positive influence on the binding social capital of the perceived performance could reduce through victim experience. Accordingly it is necessary to educate social media users on the cyber ethics, and regulation is required to mitigate risk factors for trust.
Keywords
Bridging Social Capital; Bonding Social Capital; Social Media; Victim Experience; Offender Experience;
Citations & Related Records
Times Cited By KSCI : 6  (Citation Analysis)
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