• 한국정보시스템학회지:정보시스템연구
• /
• 제22권1호
• /
• pp.117-143
• /
• 2013

Social media have been rapidly and widely adopted in various areas, and tourism industry can be one of potential growing areas. Tourist and travelers would like to share their photos and stories as well as find others' experiences. People are doing their activities through social media. Regarding relaxing entertainments, information sharing, escapism, social interaction, tourism activities are being paid attention by majority of users in social media. However, Although people have various motivation for using social media, academically researchers have not actively studied on the phenomenon arising from tourism industry. Therefore, this study aims to the reasons for tourism information searching motivational factors of social media that influence perceived value and its consequences such like before-searching, during-searching, and after-searching and divided social media into two types according to the level of social presence, and then empirically verified them. Antecedent variables divided into benefits including perceived usefulness and information quality and sacrifices including complexity and perceived effort. Our analysis results show that both of dimensions had the greatest effect on perceived value of social media use, which affect the consequences.

• 한국경영과학회지
• /
• 제38권3호
• /
• pp.71-86
• /
• 2013

This research explores the question how interactions between customer and firm affect firm growth. To test suggested hypotheses, this study collects data on social commerce industry in Korea during the period from the beginning of social commerce industry in Korea, May 2010, to March 2012, and investigates the effect of social media on the growth of social commerce firms. We suggest two hypotheses in this study. First, as web traffic inflow through social media into a focal social commerce increases, the growth rate of the focal social commerce increases. Second, the more diverse social media channel through which web traffic inflows into a focal social commerce, the weaker the positive effect of web traffic inflow on the growth rate of the focal social commerce. Analysis of data shows that inflow through social media is positively related to the growth of social commerce. In addition, our analysis shows that inflow channel diversity weakens the positive relationship between web traffic inflow through social media and growth rate of social commerce firms. These results suggest that firms need to concentrate on few social media in order to attract customers. The study contributes to understanding how interaction between firms and customers influences the growth of the firm.

• 한국정보교육학회:학술대회논문집
• /
• 한국정보교육학회 2011년도 동계학술대회
• /
• pp.233-240
• /
• 2011

소셜 미디어 (Social Media)는 사람들이 자신의 생각과 의견, 경험, 관점 등을 서로 공유하고 참여하기 위해 사용하는 개방화된 온라인 툴과 미디어 플랫폼으로서 소비와 생산의 일반적인 흐름이 동작하지 않으며, 양방향성을 활용하여 사람들이 참여하고 정보를 공유하며 사용자들이 만들어 나간다. 이런 소셜 미디어에는 블로그(Blog), 소셜 네트워킹서비스(Social Networking Service, SNS), 위키(Wiki), 손수제작물(UCC), 마이크로 블로그(Micro Blog) 5가지가 있다. 소셜 러닝은 넓게는 사람들이 소셜 미디어를 통해 서로 협업과 집단지성을 나누며 스스로 학습하는 것으로 좁게는 소셜 미디어를 통한 학습이라고 정의할 수 있다. 본 논문에서는 소셜 미디어와 Social Learning에 대해 자세히 알아보고 초등학교에서 어떻게 활용할 수 있는지 연구하였다.

• Asia pacific journal of information systems
• /
• 제25권2호
• /
• pp.356-369
• /
• 2015

Public sectors around the world utilize social media tools and technologies in their daily activities for a variety of purposes, including disseminating useful information, fostering mass collaboration, and enforcing laws and regulations. A number of social media-based government stage models have emerged to document this use. In this chapter, we conducted a qualitative meta-synthesis of four social media-based government models. These models include 1) the open government maturity model, 2) the social media utilization model, 3) the adoption process for social media, and 4) the social media-based engagement model. The concepts, metaphors, and themes contained in these developmental models are extracted through a series of in-depth semantic analyses of descriptions, resulting in a common frame of reference.

• Journal of the Korean Data and Information Science Society
• /
• 제25권3호
• /
• pp.665-676
• /
• 2014

As social media draws attention as a business tool, organizations, large or small, are trying to exploit social media in their business. However, lack of understanding the characteristics of each social media led them to develop a naive strategy for dealing with social media. Thus, this study aims to deepen the understanding by comparatively analyzing how social media users perceive (the image of) each social media. Facebook, Twitter, YouTube, Blogs, Communities and Cyworld were chosen for our study and data from 132 respondents were analyzed using multidimensional scaling technique. The results show that there are meaningful differences in users' perception of social media attributes, which are grouped into four; information feature, motivation, promotion tool, usability. It is also analyzed whether such differences can be found between male and female users. (Such differences are also analyzed in both male and female users' perceptions.) Further, we discuss some implications of the research results for both practitioners and researchers.

• Journal of Contemporary Eastern Asia
• /
• 제14권2호
• /
• pp.5-15
• /
• 2015

A growing number of studies have examined the relevance and impact of social media in building organizational resilience, which the ability to recover from a crisis, in the field of emergency management. However, few studies have assessed how these emergency response organizations perceive their own use of social media in crisis situations. In attempting to fill this gap, this study conducted a structured survey with emergency-response organization representatives in Seoul, South Korea, to examine how such organizations evaluate their utilization of social media in an urban emergency situation and how their social media uses are related to promoting organizational resilience during adverse events such as a flood. Overall, the findings imply that organizations are not yet taking full advantage of social media. Respondent evaluations of their own social media use in all three assessment areas-information provision, information dissemination, and emotional messages-were not satisfactory. However, their perceptions of how well they utilize social media were positively related to how they view their organizational resilience. Therefore, it may be that these organizations realize the powerful role of social media in building organizational resilience but lack the knowledge and experience to make the best use of social media services.

• 지식경영연구
• /
• 제16권2호
• /
• pp.29-45
• /
• 2015

The number of studies on social media has increased rapidly worldwide. There has been, however, little effort to assess the achievements and limitations of social media studies up to present. The purpose of this study is to provide a systematical viewpoint on social media research published by scholarly business-related journals. Our analysis focus on research topic, functionality, targeted media types, methodology, and characteristics. User research receives the most attention, followed by effect research in terms of developmental models of media research agenda. The major methodological trend is online survey. Facebook and twitter are the two most popular mediums studied in literature, and social media is mainly characterized as information sharing as well as relationship building. Two recommendations are suggested in ways to strengthen social media research: more various topics and application areas, and the rigor and diversity of research methods.

• 한국IT서비스학회지
• /
• 제13권4호
• /
• pp.1-17
• /
• 2014

Domestic and international energy and eco-friendly companies take advantage of social media for image enhancement and product promotion. However, there were no in-depth empirical analysis to verify specific effectiveness of social media use in these sectors. The purpose of this study is to reveal the key factors that are considered to use social media effectively for energy and eco-friendly companies. For this purpose, we regarded the effectiveness of social media as Post Awareness and Word of Mouth. Characteristics of social media as a medium were measured separately, media richness and media genre, as independent variables of social media effectiveness. We investigated 413 posts in Facebook brand page of energy and eco-friendly companies and conducted a content analysis. As a result, post awareness of users was greater when post has richer media such as video. For media genre, word of mouth appeared to be greater when the posts provide information.

• 무역학회지
• /
• 제47권6호
• /
• pp.21-37
• /
• 2022

This study sought to look at why Facebook and Twitter, which have dominated the social media market, are moving away from other services. To this end, we sought to identify the causes of churn in terms of firm-level strategic direction and resource allocation, which have not been actively presented to the studies. For this purpose, this study divides the social media firm's strategies into horizontal expansion strategy and vertical integration strategy based on the existing reports and researches, and how each of the representative firms' strategies affects users' switching behavior. As a result, there was a significant difference in the strategic direction of the social media firm, when a horizontal expansion strategy is taken, user's switching intention is higher than when a vertical integration strategy is taken. In addition, the switching intention according to the level of dependence showed that the lower the dependence on social media, the higher the intention to switch to other media. The findings are expected to provide highly realistic and concrete strategic alternatives for a variety of economic actors, such as individuals and companies who want to do business using social media.

• Journal of Information Science Theory and Practice
• /
• 제11권4호
• /
• pp.90-108
• /
• 2023

The purpose of this study is to investigate how uses and gratifications motivations increase social media stickiness, with a special focus on media engagement as a key mediator. Data were gathered via a survey questionnaire from Bangladeshi Z Generation social media users, which was quantitative in nature. For the analysis of 258 survey samples, structural equation modeling methodology was used. The results show that social media engagement and social media stickiness are positively impacted by uses and gratifications motivations such as social interaction, information, convenience, and entertainment. The study also found evidence of a relationship between uses and gratification motivations and social media stickiness, which is also mediated by emotional attachment. Understanding the motivations and gratifications sought by Z Generation users on social media platforms can help design strategies to enhance engagement and loyalty, ultimately leading to improved user retention and platform success. By identifying and addressing the specific needs and desires of the Z Generation, social media platforms can tailor their features, content, and user experiences to foster a stronger sense of connection and satisfaction, resulting in increased user engagement and prolonged usage.