• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.460-469
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• 2020

This study analyzes online news articles and cafe articles on the '5-day Rotation Mask Distribution System', which is emerging as a recent issue due to the COVID-19 incident, to identify the mass media and social media agendas containing media and public reactions. This study figured out the difference between mass media and social media. For analysis, we collected 2,096 full text articles from Naver and 1,840 posts from Naver Cafe, and conducted word frequency analysis, word cloud, and LDA topic modeling analysis through data preprocessing and refinement. As a result of analysis, social media showed real-life topics such as 'family members' purchase', 'the postponement of school opening', ' mask usage', and 'mask purchase', reflecting the characteristics of personal media. Social media was found to play a role of exchanging personal opinions, emotions, and information rather than delivering information. With the application of the research method applied to this study, social issues can be publicized through various media analysis and used as a reference in the process of establishing a policy agenda that evolves into a government agenda.

• The Research Journal of the Costume Culture
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• v.25 no.6
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• pp.928-942
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• 2017

Social media has become an integral part of consumers' daily lives. Individuals connect with one another on social networking sites to like, share, and post information and experiences. As social media become popular among millennials, a growing number of fashion retailers use social media networks in the context of online commerce transactions. Accordingly, an increased number of fashion retailers has been using social media as an advertising tool and a retail channel. Despite the popularity of social media among millennials, empirical findings are limited to reveal factors associated with young consumers' intentions to use social commerce in fashion shopping. This study sought to examine factors affecting millennials' intentions to use social commerce in fashion shopping by adopting the technology acceptance model. A total of 524 college students completed an online survey in the U.S. The results of structural equation model confirmed that perceived ease of use, usefulness, and enjoyment had a positive impact on millennials' attitudes and intentions toward fashion shopping in social commerce. While both perceived ease of use and usefulness positively influenced enjoyment, usefulness had a stronger impact than ease of use. Compared to usefulness, enjoyment had much stronger impact on attitudes. Further structural model analysis revealed a direct, positive influence of perceived usefulness of social commerce on perceived enjoyment of social commerce, which has not been explored in prior studies. These findings provide theoretical and managerial implications.

• Asian Journal for Public Opinion Research
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• v.5 no.3
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• pp.204-227
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• 2018

This paper seeks to interrogate the very assumption of "sociality" in social media at a conceptual level and substantiate it with the help of information collected on aged people's use of conventional media $vis-{\grave{a}}-vis$ so called "social media" from the field work. Although global literature has written the obituary of mass media and promoted the "sociality" of social media, one needs to critically engage with such statement. Such statements have been an outcome of the established status of the "post broadcast" model of media where conventional media is in existence for some time and accessible to everyone in society. Further, this paper seeks to explore the interplay of new media in the life of the aged population in select areas of Kolkata city in the state of West Bengal, India. There are few studies on the ageing population's use of new media in the Indian context. While many of the studies reveal the new media literacy among the youth, this is unimportant as both the new media and the youth are relatively young as a field of research in media studies in India. What is missed in the earlier studies is, how new media plays an important function in the life of the aged population. How do older adults engage with the skilling and deskilling process of media literacy in their everyday life? And finally, do new media provide an extension to their on-going social relations? With the help of substantive details, the present study addresses the aforementioned queries.

• Information Systems Review
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• v.21 no.2
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• pp.29-50
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• 2019

Social media is divided into Owned Media, operated by companies according to information sources, and Earned Media, which third parties produce contents. Social media research developing the logic that brand-related content in social media increases awareness of potential customers and positively changes brand attitudes, resulting in increased sales and business performance. However, there are limitations in previous researches that can not fully explain the difference of media synergy effect according to the information source of social media. it is very important for the consumer to integrate media management because consumers are more likely to choose appropriate media information for the information needed at each decision making stage. The purpose of this study is to analyze the effect of eWOM of review site and social media (owned media and earned media) on movie sales. To do this, we collected 3,589 review data from films released in 2017. The results of the study showed that eWOM of review site, social media (owned media and earned media) had a positive effect on movie sales. However, it was found that the effect of moderating eWOM of review site was different between the owned media and the earend media.

• Journal of Information Technology Services
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• v.14 no.1
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• pp.195-215
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• 2015

Recently, as the number of smart-phone users has been rapidly increased, enterprise managers have a keen interest in business application of social media. Most previous studies have focused on perspective of the individual unit of analysis instead of enterprise level unit. The study is focused on the relationship between the enterprises' recognition and behavioral intention (and use) about social media application. The purpose of this study is to develop the model of small and medium enterprises' social media application, and to find the factors affecting their behavioral intention or use behavior. The moderating effects of four corporate characteristics on the relationship between the enterprises' recognition and behavioral intention are also examined. We surveyed 900 corporate staffs and received 203 responses. After questionnaires with unreliable responses had been excluded, 182 effective samples were used in the final analysis. The findings suggest that Performance Expectation, Social Influence, Facilitating Conditions significantly affect Behavioral Intention of social medea, and Behavioral Intention affects USE. Furthermore, some corporate characteristics have moderating effect on the relationship between recognition of social media and Behavioral Intention.

• Science of Emotion and Sensibility
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• v.26 no.4
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• pp.3-14
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• 2023

Recently, the effect of using social media on psychological well-being has been highlighted. However, studies exploring factors that may predict the quality of social media relationships are relatively rare. The present study investigated whether social media activity and psychological states, such as loneliness and depression, can predict the quality of social media relationships during the COVID-19 quarantine period using a machine learning technique. Ninety-five participants completed a self-report survey on loneliness, Instagram activity, quality of social media relationships, and depression at different time points (during the self-isolation and after the release of self-isolation). Similarity analyses, including multidimensional scaling (MDS), representational similarity analysis (RSA), and classification analyses, were conducted separately at each point in time. The results of MDS revealed that time spent on social media and depression were distinguished from others in the first dimension, and loneliness and passive use were distinguished from others in the second dimension. We divided the data into two groups based on the quality of social media relationships (high and low), and we conducted RSA on each group. Findings indicated an interaction between the quality of the social media relationships and the situation. Specifically, the effect of self-isolation on the high-quality social media relationship group is more pronounced than that on the low-quality group. The classification results also revealed that the predictors of social media relationships depend on whether or not they are isolated. Overall, the results of this study imply that social media relationship could be well predicted when people are not in isolated situations.

• Journal of Information Technology Services
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• v.12 no.3
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• pp.127-149
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• 2013

Is the social web environment in which production, distribution and consumption of information occurs from users an environment where manifestation of collective intelligence is easily made? Or is the social web environment a condition that incites people to depend on the groupthink due to biased information? It is important to conduct empirical studies on the possibility of social media as a tool of collective intelligence under the situation where conflicting opinions prevail. However, most of the existing studies related to this were limited to an exploratory research rather than an empirical research. In this regard, this study attempted to examine if the social media can perform a part as a platform of the collective intelligence empirically. Based on the experimental results, it can be safely said that the communication methods of social media showed its usefulness in both 'intellectual capacity of the group' and 'problem-solving skill of the group.'

• International Journal of Computer Science & Network Security
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• v.22 no.11
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• pp.348-356
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• 2022

The main objective of this paper is to probe the extent to which misinformation propagated through the different social media platforms contribute effectively in the process of directing, shaping and reshaping societal awareness of Saudis. In so doing, this paper attempts to delve into the relationship between linguistic misinformation and societal awareness, by exploring the perception of Saudis towards social media news, particularly misinformation and the extent to which this misinformation influences the social attitudes of Saudis in terms of various societal issues. Two main research questions are addressed in this study. First, to what extent does social media misinformation affect Saudis' awareness? Second, what are the linguistic manifestations of misinformation presented in the different social platforms? Two main findings have been recorded in this study: first, misinformation significantly contributes to the societal awareness of Saudis; and, second, however misinformation is linguistically manifested at the different levels of linguistic analysis, it is highly representative at the lexicalization level of language use.

• Korean journal of communication and information
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• v.78
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• pp.7-34
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• 2016

The purpose of this study is to examine the factors that influence the risk perception of reality on social media. Specifically, we analyzed how exposure to risk issues through media and bridging/bonding social capital influence social and personal risk perception. Here, we categorized risk issues into infectious diseases, sex crimes, and radioactive contamination. Findings are as follows. The effect that the type of media and social capital have on risk perception vary depending on the risk issues. Regarding issues of disease and radiation, bridging social capital had a positive effect on social risk perception whereas bonding social capital had a negative effect on personal risk perception. In the case of sex crimes, bonding social capital affected both social and personal risk perception negatively, and an interaction effect between exposures and social capital could be found. The significance of this study is that it considers both media variables from previous studies and social capital variables essential to social media studies and combines the two in order to study the factors that influence risk perception.

• Journal of Digital Convergence
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• v.9 no.1
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• pp.177-187
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• 2011

Along with recent rapid growth in social media and mobile media in the web 2.0 flow, represented as openness, participation, and sharing, general and various changes are essential not only in economical, social, and cultural aspects, but also in politics. Korea is finding its position in leading the upcoming social media market based upon the past IT technologies. In the past years, the people of Korea have drawn attention in the international society as early adopters in new IT products. In the current dynamic varying social media environment, the politics must put efforts to utilize a method emphasing on communication with the people. Efforts to change are essential to modify the vision of organization as smart citizens party and implement the social media strategy. In this study, we investigate and suggest methods to change in the social media environment maintaining close relation with the people in order to unite with them. Our reports will help to revisit the existing government/party operation and to rethink about the efficient operating strategy suitable for social media environment.