• Title/Summary/Keyword: Social venture

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The effect of image search, social influence characteristics and anthropomorphism on purchase intention in mobile shopping

  • KIM, Won-Gu;PARK, Hyeonsuk
    • The Journal of Industrial Distribution & Business
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    • v.11 no.6
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    • pp.41-53
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    • 2020
  • Purpose: The purpose of this study is to review the previous studies on the characteristics of the image search service provided by using artificial intelligence, the social impact characteristics, and the moderating effect of perceived anthropomorphism, and conduct empirical analysis to identify the constituent factors affecting purchase intention. To clarify. Through this, I tried to present theoretical and practical implications. Research design, data, and methodology: Research design was that characteristics of image search service (ubiquity and information quality) and social impact characteristics (subjective norms, electronic word of mouth marketing) are affected by mediation of satisfaction and flow, therefore, control of perceived anthropomorphism have an effect on purchase intention to increase. For analysis, research conducted literature review, and developed questionnaires, so that EM firm which is a specialized research institute has collected data. This was conducted on 410 people between the 20s and 50s who have mobile shopping experiences. SPSS Statistics 23 and AMOS 23 had been used to perform necessary analysis such as exploratory factor analysis, reliability analysis, feasibility analysis, and structural equation modeling based on this data. Results: first, ubiquity, information quality and subjective norms were found to have a positive effect on purchase intention through satisfaction and flow parameters. Second, satisfaction and flow were found to have a mediating effect between ubiquity, information quality, and subjective norms and purchase intentions. However, there was no mediating effect between eWOM information and purchase intention. Third, perceived anthropomorphism was found to have a moderating effect between information quality and satisfaction, and it was found that there was no moderating effect on the relationship between information quality and flow. Conclusions: The information quality of image search services using artificial intelligence has a positive effect on satisfaction, and it has been found that there is a positive moderate effect of perceived anthropomorphism in this relationship, which may be an academic contribution to the distribution science utilizing artificial intelligence. Therefore, it is possible to propose a distribution strategy that improves purchase intention by utilizing image search service and anthropomorphism in practical business and providing a more enjoyable immersive experience to customers.

The Influence of North Korean Refugees' Individual Characteristics and Entrepreneurial Motives on Entrepreneurial Intention (북한이탈주민의 창업 개인특성과 창업동기가 창업의지에 미치는 영향)

  • Park, Nam Tae;Lee, Bo Young
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.5
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    • pp.67-75
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    • 2016
  • The financial difficulties which North Korean refugees encounter during the process of transition into South Korean society is due to their low income and insufficient expertise. Hence this research was conducted for the purpose of improving the policy and system to support North Korean refugees' starting of businesses. As a result, the self-efficacy, which is one of the individual characteristics, influences the motivation for starting business. In addition, it has been revealed that the motives and education on starting business also influence the motivation for starting business. By observing regulation effect of social adaptation, it has been found out that the interaction between the personal characteristics such as risk-taking attribute and the previous experience of starting business, along with interaction effect on social adaptation and motives and social adaptation, is statically influencing as well. On the basis of results, to efficiently support North Korean refugees' starting business, it is necessary to conduct education on starting business to boost their self-efficacy and the support must be executed based on their levels of motives, risk-taking attribute and social adaptation.

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The Influence of Communication and Social Support on the Organizational immersion of Small and Medium Cosmetic Brand Shop (중소화장품 브랜드샵 종사자의 의사소통과 사회적 지원이 조직몰입에 미치는영향)

  • Lee, Byung-Hyo;Yi, Seon-Gyu
    • Journal of Convergence for Information Technology
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    • v.7 no.3
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    • pp.117-125
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    • 2017
  • This study empirically analyzed the influence of communication and social support on the organizational immersion of salespeople in cosmetic brand shops in Seoul. Communication and social support were set as independent variables as factors affecting organizational immersion. Communication variables were subordinate variables such as formal communication, communication with supervisor, and communication with colleagues. Sub-variables of social support factors were set as support of superiors and support of colleagues. As a result of the analysis, communication factors such as formal communication, communication with supervisor, communication with colleagues were analyzed as the significant influencing factors on the organizational immersion of workers. The support of supervisor was analyzed as the significant factors influencing the organizational immersion of workers. However, support of colleagues was analyzed as a factor that did not affect the organizational immersion of workers.

The Effects of Consultation Program upon the Mental Health of Female Victims of Domestic Violence and Psychological·Social Factors (상담프로그램이 가정폭력 피해 여성의 정신건강과 심리·사회적 요인에 미치는 효과분석)

  • Yu, Hae-Sun;Byun, Sang-Hae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.4
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    • pp.2511-2519
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    • 2015
  • This research was executed to develop a consultation program for female victims of domestic violence in the past and appraise its effectiveness. For the research, we selected 30 persons for an experimental group and a control group respectively, and practiced frequency analysis, reliability analysis, homogeneity check and T-test of independent sample by using SPSS 20.0 for Windows. The result of analysis is as follows. First, it was probed that the consultation program had the effect to improve the self-esteem of female victims of domestic violence, and reduce depression levels and anxiety. Second, it appeared that consultation program improved the psychological and social adaptation of female victims of domestic violence positively and cast an affirmative effect on the satisfaction of communication of subdivision and conflict-coping method. Therefore, it app[eared that this program had a close relation with the attitude etc. to solve the issues of interpersonal relations and communication of female victims of domestic violence. That is, it was verified that the program had the effect in that they escaped from the sequela of abuse and adapted themselves to mental society.

Study of the Care Labor Experience of Semi-Aged Caregivers (준고령 요양보호사의 돌봄노동 경험 연구)

  • Lee, Chee-Sook;Byun, Sang-Hae
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.15 no.8
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    • pp.4908-4918
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    • 2014
  • This study analyzed the characteristics and meaning of care labor by examining the experience of semi-aged caregivers. To that end, in-depth interviews were conducted for a qualitative study of 15 semi-aged caregivers working at elderly care facilities located in the Kyunggi-do region. The interview was conducted with a major focus on three categories: perception of care labor by semi-aged caregivers; stress experienced in the course of care labor; and insights earned through care labor. The analysis showed that semi-aged caregivers have a positive experience through care labor. This finding will contribute to understanding the characteristics and meaning of semi-aged care labor from a different perspective.

Hacking Aattack Trends Analysis of Mobile Smishing and Security Measures (Mobile Smishing 해킹 공격 동향 분석 및 보안대책)

  • Park, Dea-Woo;Yang, Sung-Yong
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2015.10a
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    • pp.283-284
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    • 2015
  • Smartphone, tablet PC, notebook, such as the Internet banking and electronic commerce using a mobile device, as well as process and to their work. While going to high availability and convenience of mobile devices castle, SNS, letters, using an email Smishing financial fraud and leakage of personal information such as crime has occurred many. Smishing smartphone accidents increased sharply from 2013, MERS infection cases, landmine provocative events, such as the delivery of Thanksgiving has occurred cleverly using social engineering techniques. In this paper, i analyze the trends in Smishing hacking attacks on mobile devices since 2014. With regard to social issues, it analyzes the process of hacking attacks Smishing leading to financial fraud to mobile users.

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The determinants of organizational trust and Its effect on organizational effectiveness : with a focus on public organizations (조직신뢰의 결정요인과 조직유효성에 대한 영향 : 공조직을 중심으로)

  • Park, Jong-pyo;Ko, Jong-wook
    • Journal of Venture Innovation
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    • v.1 no.1
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    • pp.113-127
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    • 2018
  • The purpose of this study was to investigate the determinants of organizational trust and its effect on organizational effectiveness in the public organizations. This study examined five factors of organizational competencies, consideration, fairness, organizational morality and organizational social responsibility as the determinants of organizational trust and job satisfaction, organizational commitment and intend to leave as the indicators of organizational effectiveness. For this study, data were collected from 323 public officials in Gyeonggi Province with structured questionnaires and analyzed using structural equation modelling technique. This study found that organizational competencies, consideration, fairness, organizational morality and organizational social responsibility made significant contributions to the formation of organizational trust and that organizational trust impacted positively organizational effectiveness measured in terms of job satisfaction, organizational commitment and intend to leave.

A Study on School Crisis Management Capabilities - Focus On Effects to Teenage's Suicide Thinking (학교위기관리경영 능력향상에 관한연구 - 청소년 자살 위기관리 시스템 중심으로)

  • Kang, Sung Ok;Ha, Kyu Su;Yang, Young Mi;Lim, Hyun Sung
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.8 no.1
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    • pp.223-233
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    • 2013
  • The purpose of this study is to analyze the factors giving effects to juvenile's suicide thinking and search for the method to protect juveniles from the risk factors of suicide thinking and reinforce protective factors. For this purpose, juvenile's depression and stress degree were analyzed as the factors giving effects to juvenile's suicide thinking and the effect of social support, which was assumed as a protective factor from suicide thinking, was verified. Analysis results are as follows. First, juvenile's daily stress showed significant deference from suicide thinking. There was a significant positive correlation between juvenile's daily life stress and suicide thinking. Therefore, it was found that the juveniles who suffer from stress have a lot of suicide thinking. Second, juvenile's depression gave a significant effect to suicide thinking. There was a significant positive correlation between juvenile's depression and suicide thinking. it was proved that the juveniles who suffer from depression have a lot of suicide thinking. Third, There was a significant negative correlation between social support and suicide thinking. The more the juveniles get social support, the less they have suicide thinking. The study results above reveal that juvenile's suicide shall be approached from the preventive aspect, for preventing juvenile's suicide, social support which mitigates suicide thinking factors is very important. Therefore this study proposed social attention on the juvenile's suicide thinking, and formation social support system that reinforce social support. Moreover, for preventing the factors reinforcing suicide thinking, preventive approach, alternative program such as case management and group program, and integrated management inined with juvenile related organizations and specialists are required. At the same time school environment shall be improved and changed.

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Social Business in An Emerging Economy: An Empirical Study in Bangladesh

  • CHOWDHURY, Fatema Nusrat;MUSTAFA, Jasia;ISLAM, K.M. Anwarul;HASAN, K.B.M. Rajibul;ZAYED, Nurul Mohammad;RAISA, Tahsin Sharmila
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.3
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    • pp.931-941
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    • 2021
  • The study focuses on the relationship between SB, corporate social responsibility (CSR), and the emerging economy. Thereafter it highlights the types, principles, and funding cycle of SB with the evidence from Grameen Bank, which is a globally well-recognized microfinance venture in Bangladesh established by the Nobel Laureate Dr. Muhammad Yunus. This study employs qualitative analysis to illustrate an architectural overview of the SB model by collecting secondary data from various publications related to the topic and published data of Grameen Bank. Finally, this paper illustrates the SB model along with specified characteristics, systematic framework, and main approaches for sustainable context, which could be applied as a conceptual framework for SB in any context of the emerging economy. The findings of this study suggest that the SB model is the workflow having a hierarchy of five phases namely need identification, goal setting, solution-based business plan, business plan assessment, and business plan execution. Analyzing a range of social business interventions in a developing country, Bangladesh, through the lens of five key aspects demonstrates that social business is the most efficient way to sustainably maximize the social benefits and minimize specific social issues poverty of the people affected.

Collaborative Filtering Design Using Genre Similarity and Preffered Genre (장르유사도와 선호장르를 이용한 협업필터링 설계)

  • Kim, Kyung-Rog;Byeon, Jae-Hee;Moon, Nam-Mee
    • Journal of the Korea Society of Computer and Information
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    • v.16 no.4
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    • pp.159-168
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    • 2011
  • As e-commerce and social media service evolves, studies on recommender systems advance, especially concerning the application of collective intelligence to personalized custom service. With the development of smartphones and mobile environment, studies on customized service are accelerated despite physical limitations of mobile devices. A typical example is combined with location-based services. In this study, we propose a recommender system using movie genre similarity and preferred genres. A profile of movie genre similarity is generated and designed to provide related service in mobile experimental environment before prototyping and testing with data from MovieLens.