• 제목/요약/키워드: Social relation factor

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지속가능 패션 브랜드 광고의 색채와 표현형식이 소비자의 감정과 인식에 미치는 영향 - 인스타그램 중심으로- (The Effect of Sustainable Fashion Brand's Advertising Color and Expression on Consumers' Emotions and Perceptions - Focus on Instagram -)

  • 강미;고은주;채희주
    • 한국의류산업학회지
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    • 제21권4호
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    • pp.432-451
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    • 2019
  • Companies and brands that practice sustainability pay attention to New Media due to its ability to build a sustainable relationship between companies and consumers. The need for research on specific roles, characteristics, and social media effects on eco-friendly advertising has had rapid growth in marketing programs for sustainable activities especially shown through social media. Information about sustainable fashion has spread to consumers through social media, and multifarious efforts have been made to attract the attention of youth. Despite the dramatic increase in eco-friendly marketing through social media as a part of sustainability, there is a lack of research on the major influences of emotional factors such as ad color and expression in social media. In this context, it is meaningful to identify relationships between emotional responses, advertising value and consumer behavior of sustainable fashion brands in Instagram and implement a suitable advertising type (color vs expression) for consumers. We used 366 responses for the final analysis. Data were analyzed by factor analysis, structural equation modeling using SPSS 18.0 and AMOS 18.0. The results of this study suggest that emotional responses, advertising value have a significant effect on the flow. This study expands on a previously limited research field by verifying consumer responses to image advertising on Instagram, rather than general sustainable fashion marketing. The study results also provide meaningful implications for a relation formation between customers and fashion brands vis-${\grave{a}}$-vis sustainable social media marketing.

호텔인턴쉽 참가자의 스트레스 요인과 사회적(학교)지원이 인턴쉽 만족에 미치는 영향 (Relationship between Internship Satisfaction, Hotel Internship Stress and Social Supports)

  • 이걸재;지진호
    • 한국콘텐츠학회논문지
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    • 제9권9호
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    • pp.359-369
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    • 2009
  • 본 연구는 호텔인턴쉽 참가자의 스트레스요인과 인턴쉽 만족, 사회적(학교)지원의 중요성을 논하기 위해 일본호텔에서 인턴쉽으로 참가하고 있는 대학생을 대상으로 분석을 하였다. 그 결과, 인턴쉽 스트레스는 인구통계학적인 특성에 따라 스트레스를 받는 집단이 상이하였고, 인턴쉽 만족은 인턴부서에 따라 만족도가 상이하게 나타남을 알 수 있었다. 또한, 인턴쉽 스트레스 요인은 인턴쉽 만족에 음(-)의 관련성을 나타내는 것으로 분석되었으며, 특히 '직무자체요인' 스트레스가 클 경우 직무만족이 상대적으로 크게 감소하는 것으로 나타나 '직무자체요인'의 스트레가 상대적으로 중요함을 알 수 있었다. 또한, 호텔인턴쉽 참가자에 대한 사회적(학교)지원이 높을수록 그리고 인턴쉽 스트레스가 낮을수록 인턴쉽 만족이 높게 나타나 인턴쉽 만족도를 향상시키기 위해서는 사회적 지원을 증가시키고 인턴쉽 스트레스를 감소시켜야 함을 알 수 있다.

중년여성의 운동수행실태와 운동수행에 영향을 미치는 요인 (A Study on Exercise Performance and Its Relating Factors in Middle-aged Women)

  • 오성재;김증임;채영란
    • 여성건강간호학회지
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    • 제16권4호
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    • pp.348-359
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    • 2010
  • Purpose: This study was done to identify practical exercise performance and to define the factors related to exercise performance in middle-aged women. Methods: The researchers collected data from 206 middle-aged women, ages 40 to 59. The measurements used were a scale for degree of exercise performance, and self-efficacy scale, affect, perceived barriers and benefits related exercise, body-shape perception, and the youngest child's education stage. The data were analyzed with SPSS/WIN 17.0 and SAS program using t-test, ANOVA, and stepwise multiple regression. Results: Exercise performance showed significant differences according to body-shape perception (F=5.45, p<.01), the youngest child's education stage (F=4.44, p<.05). Exercise performance had a significant strong positive relation with self-efficacy (r=.616), a moderate relation with self-rated health (r=.428) and with affect related exercise (r=.519), a mild relation with perceived benefits (r=.339) and with social support (r=.239), and a negative mild relation with perceived barriers (r=-.330) with 99% significance. Self-efficacy, affect, perceived barriers, and the youngest child's education stage explained 46.4% of a variance in exercise performance in middle-aged women. The factor most influencing was self-efficacy related exercise at 37.9% of the variance. Conclusion: We can conclude that self-efficacy, affect, perceived barriers, and the youngest child's education stage should be considered as important factors for developing program of middle-aged women.

재가노인의 약물지식과 약물오남용행위 및 사회적지지의 구조모형분석 (An Analysis of the Structural model of social support for Drug Knowledge, and Drug Abuse in the Dwelling Elderly)

  • 성춘희;박미라;김영진
    • 한국산학기술학회논문지
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    • 제15권4호
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    • pp.2160-2169
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    • 2014
  • 본 연구는 재가노인의 약물오남용행위에 영향을 주는 약물지식과 사회적지지의 관계구조를 구조방정식모형을 사용하여 검증하였다. D시에 거주하는 재가노인 177명을 대상으로 2013년 5월 13일부터 5월 25일까지 13일 간 설문지를 이용한 자료수집과 분석을 하였다. 연구모형의 3요인간의 모형접합도와 상관관계는 유의하게 나타났다. 첫째, 사회적지지가 약물지식에 미치는 효과는 ${\beta}$=.515(p=.005)로 통계적으로 유의하게 나타났으며, 둘째, 사회적지지가 약물 오남용행위에 미치는 효과는 ${\beta}$=-.769(p=.002)로 유의하였으나 간접효과는 ${\beta}$=.036(p=.671)로 유의하지 않았다. 셋째, 사회적지지에서 약물오남용에 간접효과가 유의하지 않게 나옴으로 약물지식이 오남용에 대한 매개효과는 없는 것으로 나타났다. 본 연구에서 사회적지지가 중요한 인자로 나왔지만 선행연구들에서는 약물지식이 약물오남용행위를 감소시키는 중요요인으로 언급되고 있어 효과검증을 위한 반복연구가 요구된다.

건강수준이 노인의 삶의 질에 미치는 영향 (Health Status and the Quality of Life of the Rural Elderly)

  • 최헌;김한중;진기남;주경식;이규식;손명세
    • 보건행정학회지
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    • 제8권2호
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    • pp.149-165
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    • 1998
  • The purpose of this study is to examine the effect of the health status on the quality of life of the rural elderly, and to examine the conditional effect of socialsupport for that influence. 'Quality of life' used in this study was defined by unidimensional approach. The data were collected by conducting individual interviews with 296 rural elderly people aged 60 and the above who were living in one township of Kangwondo, between the time period of October and November 1995. The main findings are as follows: 1. Hierarchical regression analyses were carried out to examine the relative contribution of three set of variables on the quality of life. The first step, which included sociodemographic factors showed that the coefficient of determination (R$^{2}$) was 8% and income was a statisically significant variable. The second step, by adding health related factors, revealed that the R$^{2}$ was increased to 34% by 26% point and the degree of health recognition was the statistically significant variable. The third step, by projecting additionall social support related variables revealed that the R$^{2}$ was 42% 2. The conditional effect of social support was analyzed to examine the influence the health status has on the quality of life. The results are as follows: 1) The IADL and the degree of social contact interacted, resulting in that the higher degree of social contact boosted the stronger effect of IADL. 2) The effect of subjective health recognition on the quality of life is depended upon degree of family ontact. 3) The effect of eyesight on the quality of life is depended upon degree of satisfaction in social relation. The lower the degree of social support was, the bigger the influence of health related variables affecting quality of life became. This study explains that health status is a major factor in predicting the quality of life of the aged. Particularly the subjective health recognition was an important factor as the perception of quality of life.

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가정생활사건과 가정관리행동성향이 가정생활만족에 미치는 영향 (The Effects of Family Life Events and the Orientation of Home Management Behavior on the Satisfaction of Famuly Life)

  • 조혜정
    • 대한가정학회지
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    • 제32권5호
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    • pp.15-28
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    • 1994
  • The purposes of this study are to define the family life events as a input factor of system model and to understand structural characteristics of the family life events in the modern multilateral society have and orientation of the management system leads a satisfactory life. This study attempted through the relation of cause and effect among the components of management system by Deacon & Firebaugh systems theory. The findings of this study are as follows: 1) As for the influence of family life events on the orientation of home management behavior the influential family life event on overall the orientation of home management behavior was social problem of family members($\beta$= -128). 2)Family life events which have influence on the family life satisfaction were financial problem and trouble with husband members problems demand for housework and everyday affairs. 3) The subdivison of home management behavior which influenced on the overall family life satisfaction were communication and decision originality the use of resources and the flexibility of plan. 4) Results of path analysis revealed that relation of cause and effect out of family life events resources the patterns of home management behavior and family life satisfaction the family life events made the family life satisfaction higher because they had negative effect on the family life satisfaction directly but changed total effect into positive one by family management behavior.

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The Elderly's Life Satisfaction Recognition to Income Inequality : Focusing on Mediation Effects of Finance Stress

  • Kim, Jong-Jin
    • 산경연구논집
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    • 제9권4호
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    • pp.27-35
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    • 2018
  • Purpose - The purpose of this research is to verify mediation effects of finance stress within relation structure between income inequality recognized by the elderly and life satisfaction. Research design, data, and methodology - In order to achieve the purpose of this research, we investigated recognition of income inequality of the elderly, finance stress and life satisfaction by using examination data aimed at 541 elderly people whose age is over 65 living in Chungcheongbuk-do. We conducted reliability, correlation, regression analysis_(tolerance limit and variance inflation factor) by using SPSS ver. 18.0. Results - From the result of analysis, it was proved that there are mediation effects of finance stress within the relation between income inequality recognized by the elderly and satisfaction with life. Based on this result, we suggest practical and political proposals to increase life satisfaction of the elderly. Conclusions - The purpose of this research is to verify mediation effects of finance stress in the relationship between income inequality and life satisfaction recognized by the elderly. From the result of research, first, a direct effect was discovered that as income inequality becomes high, life satisfaction will be decreased. Second, partial mediation effect of finance stress was confirmed in the relationship between income inequality and life satisfaction.

초기 청소년의 부모애착이 학교생활적응에 미치는 영향: 인터넷사용유형의 매개효과를 중심으로 (The Influence of Parental Attachment on School Life Adjustment in Early Adolescence: The Mediating Effect of Internet Use Type)

  • 김승렬;송진영
    • 아동학회지
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    • 제37권1호
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    • pp.95-108
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    • 2016
  • Objective: The purpose of this study was to examine the mediating effect of internet use type on the relationship between parental attachment and school life adjustment. Methods: For this study, data were drawn from 4th wave panel data of Korea Children and Youth Panel Survey. 1,537 1st graders of middle school were used for analysis. Results: The results of this study were summarized as follows. First, adolescents' parental attachment positively influenced school life adjustment. Second, study oriented internet use positively influenced school life adjustment. However, entertainment oriented internet use negatively influenced school life adjustment, and relation oriented internet use did not influence school life adjustment. Third, study and entertainment oriented internet use mediated parental attachment and school life adjustment. However, relation oriented internet use did not mediate parental attachment and school life adjustment. Conclusion: The discovery that study oriented internet is a factor that can improve school life adjustment carries a significant meaning. Based on the results, some implications are discussed to improve school life adjustment in early adolescence.

중소 공급업체의 SCM역량요인이 운영성과에 미치는 영향: 수요불확실성의 조절효과를 중심으로 (Effect SCM Capacity Factor of Small and Medium-Sized Supplier on Operational Performance: Focused on Moderating Effect of Demand Uncertainty)

  • 김정대
    • 벤처창업연구
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    • 제12권5호
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    • pp.117-126
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    • 2017
  • 일자리 창출과 국가산업경쟁력 측면에서 중소기업의 중요성이 강조되고 있다. 글로벌 환경의 불확실성과 공급사슬 간 경쟁으로의 패러다임의 변환은 공급사슬 내 중소 공급업체의 역량에 더욱 관심이 집중되고 있다. 이러한 점에서, 공급사슬상의 구매자-공급자 관계에서 중소공급업체의 SCM(공급사슬관리) 역량이 중소공급업체의 운영성과에 미치는 영향을 실증 분석하였다. 또한 환경적 요소로서 수요불확실성이 이러한 관계에 어떤 조절효과를 미칠 수 있는지 살펴보았다. 이러한 목적을 달성하기 위해 전기 전자, 금속 기계, 자동차 등의 산업에 속한 중소공급업체를 대상으로 설문조사를 실시하였으며, 구조방정식 모형을 이용하여 관련 연구가설을 검정하였다. 연구결과, 중소 공급업체의 공급사슬역량인 관계자본은 운영성과에 유의한 정(+)의 영향을 미치는 것으로 나타나고, 조정역량은 운영성과에 유의한 영향이 나타나지 않았다. 수요 불확실성의 조절효과를 살펴보면, 관계자본 역량과 운영성과 간에는 수요불확실성의 정(+)적인 조절효과가 나타난 반면, 조정역량과 운영성과 간에는 유의한 조절효과가 나타나지 않는다. 이러한 결과는 관계자본 역량은 운영성과에 긍정적인 영향을 미치며, 수요불확실성의 상황에서도 운영성과를 제고시키는 역할을 하고 있는 것을 알 수 있다. 반면에 조정역량의 경우, 구매기업과의 핵심 비즈니스 프로세스를 통합할 수 있는 정보공유, 커뮤니케이션 등의 외부적 조정역량을 향상시킬 수 있는 프로세스의 강화와 더불어 공급사슬관련 업무를 효과적으로 수행할 수 있는 중소공급업체 내부 관련부서들 간의 조정이 뒷받침되어야 한다는 점을 시사한다.

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축구대회 후원 기업에 대한 이벤트태도, 기업우수이미지, 사회공헌이미지 및 구매의도와의 관계 (Relation between the Event Attitude of Football Contest Sponsoring Company, the Company Image for Best Enterprise, the Company Image for Social Contribution, and the Intent of Purchase)

  • 이태용;김수진;조송현
    • 한국콘텐츠학회논문지
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    • 제10권8호
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    • pp.398-406
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    • 2010
  • 본 연구는 축구대회 후원기업에 대한 이벤트태도가 기업우수이미지 및 사회공헌이미지에 어떠한 영향을 미치는지 알아보고, 더 나아가 기업우수이미지와 사회공헌이미지가 구매의도에 미치는 영향을 규명하는데 있다. 이를 위해 2008 Budweiser 6v6 Cup 축구대회 참가자들을 모집단으로 하여 유목적 표집에 의거 400명을 대상으로 설문조사를 실시한 후 319명의 자료를 최종 분석에 사용하였다. 자료처리는 SPSS 12.0과 AMOS 5.0을 이용하여 확인적 요인분석, 신뢰도 분석, 빈도분석, 상관관계분석, 구조방정식모형 분석을 실시하였으며 이상의 과정을 통해 확인된 주요 연구결과는 다음과 같다. 첫째, 이벤트태도는 기업 우수이미지에 긍정적인 영향을 미친다. 둘째, 이벤트태도는 사회공헌이미지에 긍정적인 영향을 미친다. 셋째, 기업우수이미지는 구매의도에 긍정적인 영향을 미친다. 넷째, 사회공헌이미지는 구매의도에 영향을 미치지 않는다.