• Title/Summary/Keyword: Social network information

Search Result 2,477, Processing Time 0.034 seconds

Decomposing Twitter Network in Tourism Marketing

  • Kim, Wonsik;Kim, Daegeun
    • International Journal of Advanced Culture Technology
    • /
    • v.9 no.2
    • /
    • pp.80-85
    • /
    • 2021
  • This study is to analyze the structure of the networks of tourism marketing on Twitter, identifying the most prominent users, the flow of information about tourism marketing, and the interaction between the users posting tweets. This study employs NodeXL pro as a visualization software package for social network analysis. The number of vertices or nodes is 171, and the number of the unique edges or links is 128, but there are 101 edges with duplicates, so the total links are 229, which means that there are fewer Twitter accounts in the social network on tourism marketing, but they have a few close relationships by sharing information. The research can map the social network of communicators of tourism marketing using Twitter data. The network has a complicated pattern, including one independent network and some connected networks. Some mediators connect each network and can control the information flow of tourism marketing. More communicators are getting the information than the ones providing it, which means that there is likely to be the dependence of information among communicators that can cause an obstacle and distortion of the information flow system, especially in the independent network.

A Study on Comic Expression of Social Network Game (소셜네트워크게임의 만화적 표현연구)

  • Lee, Hyun-Woo;Kim, Sung-Nam;Kim, Byung-Ok
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
    • /
    • 2011.10a
    • /
    • pp.527-530
    • /
    • 2011
  • This Paper studied out prototype and the structure of comic expression on Social Network Game and started with issues based on SNS(Social Network Service) in Culture Communication. Interaction with the platform have the information that aims to develop relationships with SNG. In a world where the paradigm is changing the game People of all ages, transcending national borders in the mediator role of interaction could have been important. Today SNG is a major topic in Game Contents and this issue has influenced the game design and Story Telling. Under this Situation, this study has a significant meaning because it proves that the factors Comic Expression in game is analyzed by SNG.

  • PDF

Content Modeling Based on Social Network Community Activity

  • Kim, Kyung-Rog;Moon, Nammee
    • Journal of Information Processing Systems
    • /
    • v.10 no.2
    • /
    • pp.271-282
    • /
    • 2014
  • The advancement of knowledge society has enabled the social network community (SNC) to be perceived as another space for learning where individuals produce, share, and apply content in self-directed ways. The content generated within social networks provides information of value for the participants in real time. Thus, this study proposes the social network community activity-based content model (SoACo Model), which takes SNC-based activities and embodies them within learning objects. The SoACo Model consists of content objects, aggregation levels, and information models. Content objects are composed of relationship-building elements, including real-time, changeable activities such as making friends, and participation-activity elements such as "Liking" specific content. Aggregation levels apply one of three granularity levels considering the reusability of elements: activity assets, real-time, changeable learning objects, and content. The SoACo Model is meaningful because it transforms SNC-based activities into learning objects for learning and teaching activities and applies to learning management systems since they organize activities -- such as tweets from Twitter -- depending on the teacher's intention.

A Study on Social Network Service and Online Social Capital : Focusing on a Korean and Chinese Case (소셜네트워크서비스와 온라인 사회적 자본 : 한국과 중국 사례를 중심으로)

  • Ko, Sang-Min;Hwang, Bo-Hwan;Ji, Yong-Gu
    • The Journal of Society for e-Business Studies
    • /
    • v.15 no.1
    • /
    • pp.103-118
    • /
    • 2010
  • In the past, the existing Internet service was used to simply gather information and show, with the development of Web 2.0 where everyone is allowed to access and share information. Since the development of the concept and the technology of the Web 2.0, the users of Social Network Service (SNS) such as Facebook, MySpace, Youtube, Twitter, etc., have been increasing. In this study, we researched into the Social Capital formed by using SNS based on "Social Capital Theory." We constructed the survey to obtain the demographical information of the users, motive of using the SNS and the evaluation of the On-line Social Capital. The survey was aimed for the Korean and the Chinese. In addition, a multi-regression analysis was performed to explain the relationship between the function of Social Network Service and the Online Social Capital. The result of this study, presents a relationship between the Online Social Capital form and function of Social Network Service users. Therefore, the information obtained in this study can be applied when developing the service.

Improved Social Network Analysis Method in SNS (SNS에서의 개선된 소셜 네트워크 분석 방법)

  • Sohn, Jong-Soo;Cho, Soo-Whan;Kwon, Kyung-Lag;Chung, In-Jeong
    • Journal of Intelligence and Information Systems
    • /
    • v.18 no.4
    • /
    • pp.117-127
    • /
    • 2012
  • Due to the recent expansion of the Web 2.0 -based services, along with the widespread of smartphones, online social network services are being popularized among users. Online social network services are the online community services which enable users to communicate each other, share information and expand human relationships. In the social network services, each relation between users is represented by a graph consisting of nodes and links. As the users of online social network services are increasing rapidly, the SNS are actively utilized in enterprise marketing, analysis of social phenomenon and so on. Social Network Analysis (SNA) is the systematic way to analyze social relationships among the members of the social network using the network theory. In general social network theory consists of nodes and arcs, and it is often depicted in a social network diagram. In a social network diagram, nodes represent individual actors within the network and arcs represent relationships between the nodes. With SNA, we can measure relationships among the people such as degree of intimacy, intensity of connection and classification of the groups. Ever since Social Networking Services (SNS) have drawn increasing attention from millions of users, numerous researches have made to analyze their user relationships and messages. There are typical representative SNA methods: degree centrality, betweenness centrality and closeness centrality. In the degree of centrality analysis, the shortest path between nodes is not considered. However, it is used as a crucial factor in betweenness centrality, closeness centrality and other SNA methods. In previous researches in SNA, the computation time was not too expensive since the size of social network was small. Unfortunately, most SNA methods require significant time to process relevant data, and it makes difficult to apply the ever increasing SNS data in social network studies. For instance, if the number of nodes in online social network is n, the maximum number of link in social network is n(n-1)/2. It means that it is too expensive to analyze the social network, for example, if the number of nodes is 10,000 the number of links is 49,995,000. Therefore, we propose a heuristic-based method for finding the shortest path among users in the SNS user graph. Through the shortest path finding method, we will show how efficient our proposed approach may be by conducting betweenness centrality analysis and closeness centrality analysis, both of which are widely used in social network studies. Moreover, we devised an enhanced method with addition of best-first-search method and preprocessing step for the reduction of computation time and rapid search of the shortest paths in a huge size of online social network. Best-first-search method finds the shortest path heuristically, which generalizes human experiences. As large number of links is shared by only a few nodes in online social networks, most nods have relatively few connections. As a result, a node with multiple connections functions as a hub node. When searching for a particular node, looking for users with numerous links instead of searching all users indiscriminately has a better chance of finding the desired node more quickly. In this paper, we employ the degree of user node vn as heuristic evaluation function in a graph G = (N, E), where N is a set of vertices, and E is a set of links between two different nodes. As the heuristic evaluation function is used, the worst case could happen when the target node is situated in the bottom of skewed tree. In order to remove such a target node, the preprocessing step is conducted. Next, we find the shortest path between two nodes in social network efficiently and then analyze the social network. For the verification of the proposed method, we crawled 160,000 people from online and then constructed social network. Then we compared with previous methods, which are best-first-search and breath-first-search, in time for searching and analyzing. The suggested method takes 240 seconds to search nodes where breath-first-search based method takes 1,781 seconds (7.4 times faster). Moreover, for social network analysis, the suggested method is 6.8 times and 1.8 times faster than betweenness centrality analysis and closeness centrality analysis, respectively. The proposed method in this paper shows the possibility to analyze a large size of social network with the better performance in time. As a result, our method would improve the efficiency of social network analysis, making it particularly useful in studying social trends or phenomena.

An Analysis for Success Factors of Social Network Game Towards Farmville Game (소셜네트워크게임의 성공요소분석 : 팜빌 게임을 중심으로)

  • Kim, Jong-Chan;Song, Seung-Keun
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.14 no.11
    • /
    • pp.2586-2592
    • /
    • 2010
  • Currently social network games with an emphasis on the relationship between the friends, especially women users and the elderly users of over forties, have contributed to the expansion of game market attracting large audiences. Though recent interest in social network games and the explosive propagation of social network game into game industry, scholarly research for social network game is insufficient. The objective of the study is to explore the success factors for successful social network games through the depth interview with game experts. We suggest the guidelines for development of social network game. Commercial success of social network games and the number of users with the best game, farmville, were investigated for understanding key success factors in social network game field. As a result, social interaction, simple interface, asynchronous method, instrumental rationality factors have been identified. This result of the study will expect the guideline in order to develop a successful social network games.

Inferring and Visualizing Semantic Relationships in Web-based Social Network (웹 기반 소셜 네트워크에서 시맨틱 관계 추론 및 시각화)

  • Lee, Seung-Hoon;Kim, Ji-Hyeok;Kim, Heung-Nam;Jo, Geun-Sik
    • Journal of Intelligence and Information Systems
    • /
    • v.15 no.1
    • /
    • pp.87-102
    • /
    • 2009
  • With the growth of Web 2.0, lots of services allow yours to post their personal information and useful knowledges on networked information spaces such as blogs and online communities etc. As the services are generalized, recent researches related to social network have gained momentum. However, most social network services do not support machine-processable semantic knowledge, so that the information cannot be shared and reused between different domains. Moreover, as explicit definitions of relationships between individual social entities do not be described, it is difficult to analyze social network for inferring unknown semantic relationships. To overcome these limitations, in this paper, we propose a social network analysis system with personal photographic data up-loaded by virtual community users. By using ontology, an informative connectivity between a face entity extracted from photo data and a person entity which already have social relationships was defined clearly and semantic social links were inferred with domain rules. Then the inferred links were provided to yours as a visualized graph. Based on the graph, more efficient social network analysis was achieved in online community.

  • PDF

The Effects of Individualism-Collectivism Propensity, Social Capital, Participation Activity of Social Network Service Users on Fashion Brands Relationship Orientation (SNS 이용자의 개인주의-집단주의 성향과 사회적 자본, 참여활동이 패션브랜드 관계지향성에 미치는 영향)

  • Lee, Eun-Jin;Suk, HyoJung
    • Fashion & Textile Research Journal
    • /
    • v.19 no.2
    • /
    • pp.194-206
    • /
    • 2017
  • This study analyzed the effect of individualism-collectivism propensity and social capital on participation activity as well as the effect of participation activity on fashion brands relationship orientation of social network service users. Also, this study investigated the difference in participation activity and fashion brands relationship orientation by participation level of social network service. A survey was conducted from October 1 to November 31, 2015, and 476 responses were used in the analysis. As results, the individualism-collectivism propensity was composed of vertical-horizontal individualism and vertical-horizontal collectivism. The social capital was composed of trust, norm, and network. Also, the participation activity was composed of personal interaction, consumer rights, information pursuit, interest pursuit, and economic pursuit. Vertical individualism positively affected information pursuit and economic pursuit, and horizontal individualism positively affected personal interaction, consumer rights, and information pursuit; in addition, vertical collectivism positively affected personal interaction, consumer rights, and interest pursuit. Horizontal collectivism positively affected information pursuit, but it negatively affected consumer rights. Consumer rights, information pursuit, interest pursuit, and economic pursuit of participation activity positively affected fashion brands relationship orientation. Also, there were significant differences in the participation activity and fashion brands relationship orientation by participation level. The study results provide useful information to the marketing strategies using social network service of fashion brands.

Mobile Digital Forensic Procedure for Crime Investigation in Social Network Service (소셜 네트워크 서비스에서 사건 수사를 위한 모바일 디지털 포렌식 절차에 관한 연구)

  • Jang, Yu Jong;Kwak, Jin
    • Journal of Advanced Navigation Technology
    • /
    • v.17 no.3
    • /
    • pp.325-331
    • /
    • 2013
  • Social network services(SNS) has been used as a means of communication for user or express themselves user. Therefore, SNS has a variety of information. This information is useful to help the investigation can be used as evidence. In this paper, A study of mobile digital forensic procedure for crime investigation in social network service. Analysis of database file taken from the smartphone at social network service application for mobile digital forensic procedure. Therefore, we propose a procedure for the efficient investigation of social network service mobile digital forensic.

Social Network based Podcast Search System (소셜 네트워크 기반 팟캐스트 검색시스템)

  • Jeong, Ok-Ran
    • Journal of Internet Computing and Services
    • /
    • v.14 no.2
    • /
    • pp.35-43
    • /
    • 2013
  • As the number of podcast users consistently increases which is rising as a new media along with the generalization of SNS and smart devices, the necessity for advanced search service is on the rise. This study designed and implemented a system which recommends a podcast to the users who search podcast by using their social network information. Suggested social network-based podcast search system (PODSSO) collects necessary podcast information only, analyzes social network of the users and makes the users have reliable and interested podcast search results.