• 제목/요약/키워드: Social groups

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Facebook Me Right: Needs-Based Segmentation of Facebook Brand Page Users

  • Lee, Kiwon;Lim, Heejin
    • Fashion, Industry and Education
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    • 제15권1호
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    • pp.12-28
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    • 2017
  • In the era of social media, marketers have struggled to understand and serve participants' diverse and multifaceted needs in a novel form of online brand community in the social-networking sites such as Facebook. Thus, this study identifies different groups of participants affiliated with Facebook brand pages based on their needs for brand connection. The need-based segments are validated by comparing results across foodservice and consumer goods. Results of cluster analysis reveal three distinct segments (i.e., residents, lurkers, and peepers) based on participants' functional, experiential, and incentive needs. Results of multivariate analysis of variance illustrate significant differences in relational tendencies for a brand of interest among these three groups. The three groups are profiled based on participants' engagement level. Findings of this study are expected to help marketers better understand the needs of diverse participants in their SNS-embedded brand community so they can develop tailored communication strategies for targeted groups.

도시 지역 거주 노인의 연령집단별 삶의 만족감에 영향을 미치는 가족 요인과 지역사회 요인: 사회적 자본의 중요성을 중심으로 (Family and Community Factors Associated with Life Satisfaction of the Urban Community-dwelling Elderly across Age Groups: Focusing on the Importance of Social Capital)

  • 추현식;이한이
    • 지역사회간호학회지
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    • 제33권2호
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    • pp.207-216
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    • 2022
  • Purpose: The aim of this study was to identify differences and influencing factors in the level of life satisfaction among the urban community-dwelling elderly by age group. Methods: The study was conducted utilizing the secondary data of 2017 Seoul Survey in a cross-sectional design. Of 42,688 participants in total, the data of 7,927 adults aged 65 or older were analyzed. The data were analyzed using descriptive statistics, independent t-test, chi-square test, Pearson's correlation coefficients, and multiple linear regression. Results: There were significant differences between age groups, and it was found that the old elderly groups had significantly higher life satisfaction than the oldest elderly group (t=8.37, p<.011). In common, family and community factors influencing life satisfaction in the two age groups were companion animals (old elderly: β=.03, p=.002; oldest elderly: β=.06, p=.021), social network (old elderly: β=.10, p<.001; oldest elderly: β=.08, p=.008), and social support (old elderly: β=.05, p<.001; oldest elderly: β=.08, p=.005). Conclusion: Based on these results, social welfare and nursing care services focusing on social capital and age group-specific interventions are needed to improve life satisfaction of the elderly. This study might provide the possibility and evidence for a program to improve life satisfaction for the urban community-dwelling elderly, including social capital elements.

아동이 인지하는 사회적 지지에 관한 연구 - 정상아와 지체부자유아를 대상으로 - (A Study of the Social Support Perceived by Children -Physically Handicapped and Non-physically Handicapped-)

  • 심미경
    • 대한간호학회지
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    • 제17권1호
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    • pp.79-87
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    • 1987
  • Study was to identify the structural and functional characteristics of social support system to better provide social support to physically handicapped children. The research design was a comparative descriptive study and the data were obtained by use of interview and questionnaire. The result of this were as follows: 1. The physically handicapped children perceived that they had a fewer number of social support providers than the non-handicapped children. (t= -4.62, p<.001) 2. The physically handicapped children Perceived a lower level of social support than the non-handicapped children. (t= -3.93, p<.001) In the cases of 3 types of social support (social integration, attachment / intimacy, assistance/guidance), the handicapped children perceived a lower level of social support. 3. It was found that physically handicapped children and nonhandicapped children perceived degree of social support differently (x$^2$=72.08, p<.001). and also the two groups perceived in all types of social support differently. 4. The results of this study showed that parents, school mates, school teachers, brothers and sisters were significant providers of social support and between the two groups the supportive source ranked consistently. (rs=.83, p<.01) 5. The relationship between sociability and the support level was a positive correlation (r=.28, p<.01), the relationship between sociability and the size of the support network showed a positive correlation. (r=.47, p<.01) And with the increase in the number of friends. the number of support providers increased. (F= 4.46, p<.05).

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The Relationships among Social Discrimination, Subjective Health, and Personal Satisfaction of Immigrants

  • Chun, Jiyoung;Lee, Insook
    • 지역사회간호학회지
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    • 제28권4호
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    • pp.375-385
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    • 2017
  • Purpose: This study aims to examine the relationships among social discrimination, subjective health, and personal satisfaction based on the country of origin. Methods: The analysis was based on 16,958 immigrants who participated in the National Survey of Multicultural Family 2015 in Korea. This study conducted stratified cross-analysis of social discrimination for the differences in subjective health and personal satisfaction. Multivariate-adjusted odds ratios and 95% confidence intervals for the relationships among social discrimination, subjective health, and personal satisfaction were examined with multivariable logistic regression. Results: There were differences in experience of social discrimination, subjective health status, and personal satisfaction according to the country of origin. Groups without the experience of social discrimination had better subjective health and personal satisfaction than the other groups. Conclusion: This study demonstrates that a discrimination prevention program needs to be developed based on a cultural approach.

핵에너지 태도의 사회 그룹별 특성과 변수 (Characteristics and Variables of Nuclear Energy Attitudes of Social Groups)

  • 김지은;우형택
    • 한국환경과학회지
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    • 제13권10호
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    • pp.955-963
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    • 2004
  • This study was conducted to find and explain characteristics of diverse social groups' attitudes toward nuclear power plant. 7 hypotheses were constructed and statistically tested. In order to test 7 hypotheses, both Nuclear Energy Attitude Scale and Environmental Attitude Scale were distributed and field surveyed on 839 respondents representing a diverse range of subject groups. The results showed that 6 hypotheses were statistically accepted while 1 hypothesis statistically rejected. Contrary to the first hypothesis, this test found that people in close proximity to the nuclear power plant had more positive attitudes toward nuclear power than those living in distance from the nuclear power plant. Males had more positive nuclear energy attitudes than females. Academic backgrounds were not related to nuclear energy attitudes. Environmental attitudes showed negative relationship with nuclear energy attitudes. While anti-nuclear citizen action groups had the most negative attitudes, nuclear power plant workers had the most positive attitudes among responding groups. Finally, university students majoring in nuclear engineering had more positive attitudes than those of religious studies.

일부 도시와 농촌 지역 노인의 사회적지지, 우울, 생활 만족도에 관한 비교 연구 (A Comparative Study of Social Support, Depression, and Life Satisfaction in the Urban and Rural Elderly;)

  • 박정모;심미경
    • 지역사회간호학회지
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    • 제13권4호
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    • pp.689-698
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    • 2002
  • Purpose: The study was carried out to identify the correlations among social support, depression and life satisfaction, and compare them between the rural and urban elderly. Method: The study participants included 57 rural elderly and 59 urban elderly, who were surveyed and interviewed using social support and depression. like satisfaction inventories by nursing students from May, 2002 to June, 2002. Result: The mean scores of social support and life satisfaction in the urban elderly were higher than those in the rural elderly. However, significant differences in the variables between the two elderly groups were not found. The mean score of depression in the rural elderly was higher than that in the urban elderly, but a significant difference between the two groups in depression was not found. Social support was significantly correlates with age, religion, health status in the urban elderly and with family in the rural elderly. Depression was significantly correlated with religion, monthly expenditure, health status in the both groups. Life satisfaction was significantly correlated with age. marital status, religion, monthly expenditure in the urban elderly and with health status in the rural elderly. Social support, depression and life satisfaction were correlated each other in the urban elderly. The significant correlations were found between depression and life satisfaction, and between social support and life satisfaction in the rural elderly. Conclusion: The results suggest that further replicated studies are needed with larger samples. Appropriate nursing interventions with the consideration of characteristics of the rural and urban elderly are needed and developed to improve their social support and depression.

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Inner and Outer Resources of Coping in Newly Diagnosed Breast Cancer Patients : Attachment Security and Social Support

  • Woo, Jungmin;Rim, Hyo-Deog
    • 생물정신의학
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    • 제21권4호
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    • pp.141-150
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    • 2014
  • Objectives The purpose of this study is to evaluate the effects of attachment security, social support and health-related burden in the prediction of psychological distress and the mediation effects of social support and health-related burden in relationship between attachment security and psychological distress. Methods Finally, 161 patients were included for the analysis. Chi-square test and independent samples t-test were used for comparing differences between depressive/anxious group and non-depressive/non-anxious group. For evaluating the relationship among attachment security, social support, psychological distress and health-related burden, structural equation modeling analysis were performed. Results 40.7% and 32.0% of the patients have significant depressive symptoms and anxiety symptoms, respectively. In the analysis for testing the differences between groups who have psychological distress and who have not, there were no significant differences of sociodemographic factors and medical characteristics between groups, except for association between depressive symptoms and type of surgery (p = 0.01). Contrary to sociodemographic and medical characteristics, there were significant differences of health-related burden and two coping resources (attachment security and social support) between groups (all p < 0.01), except for the support from medical team in between anxious group and non-anxious group (p = 0.20). In the structural equation model analysis (Model fit : chi-square/df ratio = 0.8, root mean square error of approximation = 0.000, comparative fit index = 1.000, non-normed fit index =0.991), attachment security and social support emerged as an important predictor of psychopathology. Conclusions Attachment security and social support are important factors affecting the psychological distress. We suggest that individual attachment style and the social support state must be considered to approach the newly diagnosed breast cancer patients with psychological distress.

미취학아동 어머니의 모자보건관련 특성, 양육부담감, 사회적지지에 대한 사회계층별 비교 (Comparison of Maternal Health Related Characteristics, Child Rearing Burden, and Social Support in Mothers of Preschoolers - According to Socioeconomic Status -)

  • 방경숙
    • Child Health Nursing Research
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    • 제13권4호
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    • pp.390-398
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    • 2007
  • Purpose: This comparative descriptive study was conducted to determine differences in maternal health related characteristics, child rearing burden, and social support depending on economic status. Method: Using home visits, data were collected from 100 poverty stricken mothers, 51 in the extremely poor group and 49 in the low income group, and 200 mothers of a general group being seen in one public health center. The instrument used for this study was a self-report questionnaire to identify maternal health variables including child rearing burden and social support. Results: Parent's education level, marital status, and primary caregiver were significantly different according to socioeconomic status. Poverty stricken groups showed poor rates for prenatal checkups, lower Fe supplementation, and more artificial abortions and history of cesarean section. Continuing breast feeding as planned was significantly lower for mothers with low economic status. Present health problems of the mother, child-rearing burden, and social support were not significantly different among the three groups. Conclusion: These findings suggest that special attention and interventions for the poverty stricken groups is important to improve maternal and child health status.

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태그 온톨로지와 기계학습을 이용한 추천시스템 (Recommendation System based on Tag Ontology and Machine Learning)

  • 강신재
    • 한국산업정보학회논문지
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    • 제13권5호
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    • pp.133-141
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    • 2008
  • 소셜웹은 정보를 공유하고 사용자간 연결 정도를 높이기 위해 현재의 웹을 소셜 플랫폼으로 변화시키고 있다. 본 논문은 여러 소셜웹 사이트에 산재되어 있는 소셜 데이터를 중재하고 연결하는 방법을 제공하기 위해 딜리셔스, 플리커, 유튜브와 같은 대표적인 소셜 태깅 사이트의 태깅 데이터를 분석한다. 그 결과로 서로 다른 태깅 데이터를 통합하고 서로 다른 소셜 메타데이터를 연결하기 위한 태그 온톨로지를 제안한다. 또한 태깅 데이터의 기계 학습을 통하여 유사 태그 그룹과 사용자 그룹 정보를 획득한 후 태그 온톨로지를 학습한다. 이의 활용 방안으로는 학습된 태그 온톨로지를 이용하여 모델링한 추천 시스템도 제안한다.

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중년층의 사회적 노후준비 결정요인분석: 성차를 중심으로 (Determinants of Middle Aged's Social Preparation for Later Life : Focused on Gender)

  • 김백수;이정화
    • 한국지역사회생활과학회지
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    • 제21권3호
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    • pp.411-425
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    • 2010
  • The purpose of this study is to examine the middle aged social preparation for later life and to explore the effect of social activities and social relationships on social preparation for later life. This research is also focused on gender differences in social activities, social relationships and social preparation for later life. The survey data was gathered from 424 middle aged citizens who live in the Gwangju & Jeonnam area, using a structured questionnaire. The statistical methods used for data analysis were descriptive statistics, cross tables, t-test, correlations, and hierarchical regression with SPSS win 18.0 program. The major findings of this study are as follows: Most of the respondents perceive an importance of social activities and social relationships. Middle aged women enjoy leisure activities such as learning and religious activity more than men. Middle aged men engage in hobby activities more than women. And most of respondents perceive they are making an effort to keep a relationship with spouses, family & friends. The results show that there are no differences in social preparation for later life between gender groups, but the variables which have an effect in social preparation for later life are different between gender groups. Social activities and Social relationships play an important role in social preparation for later life of Middle aged men and women. At the same time, Social activities and Social relationships have more positive effect on the social preparation of women. Implications of the results are discussed.