• Title/Summary/Keyword: Social exchange theory

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The Antecedent of Employee Engagement and Its Effect on Innovative Behavior: A Religiosity-Based Social Exchange Theory (SET) Perspective

  • ARIFIN, Noor;TJAHJONO, Heru Kurnianto;HARTONO, Arif;MUAFI, Muafi
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.7
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    • pp.313-322
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    • 2021
  • This study aims to analyze the influence of religiosity, spiritual leadership, and work-life balance and its impact on innovative behavior through the mediating effect of employee engagement on the state-owned sharia bank of Central Java Province. The total sample of this study is 226 respondents taken from state-owned sharia bank in 6 Regencies/Cities in the former Karisedenan of Central Java. Samples are taken using a cross-sectional approach. The sampling technique is using the division of regions based on clusters (cities) and is carried out using a purposive sampling method. The results indicate that the indirect influence of all independent variables on innovative behavior through the mediating effect of employee engagement is found to be significant. This study views employee engagement from the perspective of religiosity-based social exchange theory so that religious values in the interaction relationship can be fairly applied and respected by the employees of the state-owned sharia bank. Managers can socialize the importance of spirit behavior to employees so that it can be their everyday attitude and becomes their guide for work. Leaders can become role models in straightening intentions while working as well as conditioning the conscience to always think positively at work by strengthening work engagement in sharia banking institutions.

Spread of Negative Word-of-mouth of Manufacturing Companies Via Twitter: From the Supply Chain Risk's Perspective (트위터를 통한 제조 기업의 부정적 구전 확산: 공급사슬 리스크 관점에서)

  • Jeong, EuiBeom;Yoo, Hanna
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.5
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    • pp.79-94
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    • 2021
  • Despite the importance of the supply chain risk due to the negative word-of-mouth (NWOM) in social media, related research is insufficient. Thus, this study analyzes how the NWOM of the product is distributed through social media and the characteristics of the distributor based on social exchange theory. For this purpose, we collected information on car recalls from four companies using Twitter from the National Highway Traffic Safety Administration (NHTSA). Based on the Seed Tweet, a Re-Tweet (RT) network was constructed to examine the distribution and spread of NWOM, and regression analysis was performed to test the hypothesis. As a result, it was confirmed that NWOM is a small world network structure that spreads around hub users connected to many users. Moreover, it was found that the more interactive and reciprocal relations the first distributor has, the greater the speed and scale of distribution of NWOM.

The Contribution of Social Media Value to Company's Financial Performance: Empirical Evidence from Indonesia

  • MIQDAD, Muhammad;OKTAVIANI, Siska Aprilia
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.1
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    • pp.305-315
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    • 2021
  • This article aims to explore the contribution of social media value to a company's financial performance in a digital environment economy since the awareness of companies and investors in the use of social media opens up new mechanisms for disseminating information. Quantitative method is used in this study with Multivariate Analysis of Variance as the analysis tool. The data used is secondary data gathered from Indonesia Stock Exchange (IDX) using 308 companies as samples. In the multivariate test, four kinds of multivariate significance tests were carried out, namely Pillai Trace, Wilk Lambda, Hotelling's Trace, and Roy's Largest Root. It was found that social media value has a small contribution in the difference of the level of profitability and the value of the company in Indonesia, but it doesn't have a contribution to the difference of the level of liquidity. The contribution was an implication of online Word of Mouth (WOM) motives which are interrelated with signal theory and as additional information for investors in relation to single-person decision theory. This study provides an insight into the importance of social media management considering that the world of digital economy will continue to develop, so companies in Indonesia need to take advantage of these opportunities.

Influencing Knowledge Sharing on Social Media: A Gender Perspective

  • Jae Hoon Choi;Ronald Ramirez;Dawn G. Gregg;Judy E. Scott;Kuo-Hao Lee
    • Asia pacific journal of information systems
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    • v.30 no.3
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    • pp.513-531
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    • 2020
  • Online Word-of-Mouth communication, or eWOM, has dramatically changed the way people network, interact, and share knowledge. Studies have examined why consumers choose to share knowledge online, especially online product reviews, as well as the motivations of individuals to share product ideas online. However, the role of gender in shaping the motivation and types of knowledge shared online has been given little consideration. Using concepts from Social Exchange Theory and the Theory of Reasoned Action, we address this research gap by developing and testing a model of gender's influence on knowledge sharing in a social media context. A PLS analysis of survey data from 257 students indicates that reputation, altruism, and subjective norms are key motivators for knowledge sharing intention in social media. More importantly, that gender plays a moderating role within the motivation-knowledge sharing relationship. We also find that subjective norms have a greater impact on knowledge sharing with women than with men. Collectively, our research results highlight individualized factors for improving customer participation in external facing social media for marketing and product innovation.

Possibility of Intergenerational Exchange in Corporations: A Case Study of Reverse Mentoring on its Purpose and Success Factors (기업 내 세대 교류의 가능성: 국내외 리버스멘토링 (Reverse Mentoring)프로그램 도입 및 성공요소 사례연구)

  • Kim, Ju Hyun;Lee, Ahyoung;Chung, Soondool
    • The Journal of the Korea Contents Association
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    • v.21 no.10
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    • pp.457-475
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    • 2021
  • As Korean society enters an aged society, there is an increasing situation in which various generations coexist in the workplace. This study aimed to analyze corporate reverse mentoring in light of generational exchange. Through the case study methods using literature research and interviews, we categorized the objectives of starting reverse mentoring programs in domestic and foreign companies, and analyzed the possibility of generational exchange with the cases of company A in the US and B in Korea extracted by purposive sampling. Based on social exchange theory, organizational age theory, and generational solidarity theory, the analysis framework presented three propositions: 1) mutual benefit 2) balanced contribution, and 3) sustainability. As a result of the case analyses, there were three main objectives of introducing reverse mentoring: learning IT/social media, promoting corporate diversity, and understanding new trends in the younger generation. In the case of A company in the US and B company in Korea, there was a similarity in mutual benefit and balanced contribution. However, regarding sustainability, there was room for improvement in company B in Korea unlike company A in the US. We expect that reverse mentoring will provide important criteria for success in terms of generational exchange within organizations where various generations coexist in the future.

The Influence of Mobile Marketing Features upon Customers' Intention to Permit : Focused on KaKaoTalk Plus Friends Service (모바일 마케팅 특성이 고객의 승낙의도에 미치는 영향 : 카카오톡 플러스 친구를 중심으로)

  • Choi, Jaewon;Kim, Chae-Ri;Kim, Beomsoo;Kim, Seok
    • The Journal of Society for e-Business Studies
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    • v.19 no.2
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    • pp.1-29
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    • 2014
  • Advancement of mobile technology opened new business field in existing marketing area and in spirit of depression of advertisement market due to worldwide shrunken business, investment mobile advertisement market only jas a tendency to increase. In this paper I tried to know some factors to influence on the acceptance of customer to receive the referring advertisement continually through the study of 'KaKaotalk Plus Friends', a kind of marketing platform of KaKaotalk, the model killer application of Smart Phone. For this purpose I developed the research model based on Customer Value Theory and Social Exchange Theory etc. Futhermore based on these theories I studied the facts to influence on the acceptance of customer using KaKaotalk Plus Friends Service.

The Effect of the Intergenerational Exchange Program for Older Adults and Young Children in the Community Using the Traditional Play (전래놀이를 활용한 지역사회 노인과 아동을 위한 세대교류 프로그램의 효과)

  • Choi, Min-Jung;Sohng, Kyeong-Yae
    • Journal of Korean Academy of Nursing
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    • v.48 no.6
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    • pp.743-753
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    • 2018
  • Purpose: This study aimed to explore the effects of a community-based first and third Intergenerational Exchange Program (IGEP) on older adults' health-related quality of life (HRQoL), loneliness, depression, and walking speed, and on 4~5-year-old preschool children's learning-related social skills. Methods: This study employed a non-equivalent control group pre-post-test design. The experimental group included 42 older adults and 42 children who participated in the IGEP for 8 weeks, and the control group included 39 older adults. The experimental group participated in the IGEP once a week for 8 weeks. It comprised a traditional play program based on the intergroup contact theory. Results: Compared to the control group, there was a significant increase in scores on the HRQoL-Visual analogue scale (VAS) and a decrease in loneliness and depression in older adults in the experimental group (p<.05). Children who participated in the IGEP showed an improvement in their learning-related social skills (p<.001). Conclusion: These results confirm that the IGEP is an effective intervention to improve HRQoL-VAS, loneliness, and depression among older adults and learning-related social skills among preschool children in the community.

The Moderating Effect of Media Synchronicity in the Communication Media Use and Knowledge Creation

  • Ryoo, Sung-Yul;Koo, Chul-Mo
    • Asia pacific journal of information systems
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    • v.20 no.2
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    • pp.103-124
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    • 2010
  • Social communications using information and communication technologies (ICT) for social interactions have been making a significant impact on task performance in organizations. However, most of the existing studies on ICT (e.g., telephone and email) have only focused on technical improvement of communication efficiencies (e.g., information exchange and storage). In this paper, we claim that ICT may be another alternative source of knowledge creation that enables employees to work, find solutions, and achieve their goals faster and better. We investigate the impact of ICT in terms of both tasks and social aspects with knowledge creation as task performance. Also, we investigate the moderating effect of media synchronicity on these relationships. This study contributes to the understanding of contemporary communications media usage and its performance in organizations. We collected and analyzed survey data of 248 company employees, using PLS. The results indicate that task urgency and social influence directly affect ICT usage, and even knowledge creation. Also the media synchronicity moderates the relationship between the characteristics of a given task and ICT usage and the relationship between ICT usage and knowledge creation. Theoretical and practical implications of these findings are also discussed in the paper.

Effects of the Intergenerational Exchange Relationship on the Attitudes of the Middle Aged on Old-Age Security (세대간 교환관계가 중년층의 노후부양관에 미치는 영향)

  • 이상림;김두섭
    • Korea journal of population studies
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    • v.25 no.1
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    • pp.83-111
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    • 2002
  • This study examines the structure of intergenerational relationship and its effects on old-age security of the Korean society. Of interest is the effects of the middle aged's attitudes on old parents'security on their intergenerational exchange relationship and on their own old-age security as well. This study also attempts to test the applicability of the social exchange perspective to the study of intergenerational support relationship in Korea The social exchange perspective considers intergenerational relationship as an exchange of aids and rewards between generations. However due to strong norm of filial duty and inadequate welfare system, supporting old parents is regarded as younger generation's duty in Korea This study utilizes a survey data conducted by Kim et al.(2000). Major findings can be summarized as follows. First, the middle aged who gives one-sided supports to their parents tends to have the traditional attitude on old parents' security. It implies that intergenerational support relationship in Korea is not consistent with the explanations from the social exchange perspective. This study suggests a 'chained reward system'as an altermative explaining the intergenerational relationship. Second, an absolute majority of the middle aged tend to think that they are responsible for their own old-age security regardless of the pattern of intergenerational support relationship and attitudes on old parents' security. It implies that the middle aged in Korea holds the status of 'marginal men' who supports their parents but can't take the similar supports from their children.

Reciprocity Structure, Solidarity, and Exchange Benefits in Online Communities (온라인 커뮤니티 교환구조, 결속력, 교환혜택에 관한 연구)

  • Han, Eunyoung;Kim, Kyung Kyu;Lee, Ae Ri
    • The Journal of the Korea Contents Association
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    • v.21 no.12
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    • pp.448-462
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    • 2021
  • Only a few studies investigated the relationship between exchange structure and solidarity in online communities and even reported conflicting results. This study attempts to shed lights on this relationship by introducing a moderating variable, i.e., exchange benefits, based on the social exchange theory. Also, distributed knowledge is considered as a determinant of exchange structure. The results of a field study from 380 online communities show that both direct and generalized exchange structures have positive effects on community solidarity, but their effects vary depending on the level of exchange benefits. When exchange benefits are high, generalized exchange influences community solidarity more than direct exchange does, whereas at a low level of benefits there are no significant differences between the two exchange structures. Also distributed knowledge turns out to be a significant influencer of generalized exchange.