• Title/Summary/Keyword: Social communication

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A Study on the User Participatory Communication Tools of National Archives Websites (국가 기록관 웹사이트에 나타난 이용자 참여 커뮤니케이션 도구에 관한 연구)

  • Park, Dukran;Sakong, Bok Hee
    • Journal of Korean Library and Information Science Society
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    • v.45 no.2
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    • pp.261-281
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    • 2014
  • In light of the recent advancement in networking and information technology, the direct information request through website has increasingly proven to be the preferred means over visiting physical archives. Thus, the proper utilization of a communication tool capable of sufficiently capturing user feedback and requests is an absolute necessity. This paper examines the availability and utilization of alternative user participatory communication tools in government websites with particular focus on the archives in South Korea, the United States, the United Kingdom, Canada, China, and Japan. In assessing the use of alternative user participatory communication tools in these archives, we examined the availability of communication mediums other than the online forums, email, and telephone with particular focus on social media tools that may offer a degree of familiarity for the user. Our research indicates that the most frequently utilized social media tool is Facebook while the archive offering the greatest variety of alternative user participatory communication tools was the United States archive.

An Evaluative Study on Communication Enhancement Program through Social Network Service of Older Adults in the Community (노인의 SNS 활동을 통한 소통증진 프로그램에 대한 평가연구)

  • Shin, Ji Won;Kwon, Ji Sung
    • Korean Journal of Family Social Work
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    • no.58
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    • pp.151-179
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    • 2017
  • The purpose of this study was to evaluate the communication enhancement program through Social Network Service(SNS) of older adults in the community. This program was mainly designed for improving self-efficacy of older adults and enhancing their communication in the community by using SNS. This program was composed of several sub-programs; understanding the value of communication, meeting with SNS users, SNS education and practice, having activities with SNS, promoting SNS, holding public rehearsals and starting ceremony, and having off-line meeting. This study applied analytical framework based on logic model of systems theory, collected data from the subject group, and evaluated the sub-programs on dimensions of process and outcome. The results showed that this program has an effect on improving self-efficacy through participating SNS activities, enhancing communication through boosting SNS, creating new culture for older adults, and changing attitudes between generations. Based on these results, the practical guidelines for expanding the communication enhancement program through SNS, leading by older adults in the community, were suggested.

Involvement of Social Media in Disaster Management during the Wenchuan and Ya'an Earthquakes

  • Li, Leah Xiufang
    • Asian Journal for Public Opinion Research
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    • v.1 no.4
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    • pp.249-267
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    • 2014
  • Social media is being increasingly utilized in disaster relief work to identify safety issues, locate displaced-victims, and seek or provide support for those who need help. The presence of social media in disaster management has changed significantly in recent years, as it was not prevalent in the 2008 Wenchuan earthquake, but had become a powerful force in the 2013 Ya'an earthquake. This paper discusses the development of social media in disaster management via making a comparison between how it functioned in the two earthquakes. It examines the following aspects: who are the stakeholders that use social media in the earthquake management; how do they adopt this means in response to the earthquakes; and what are the outcomes of adopting social media with regards to public engagement and collaboration in an emergency event. As Sina Weibo acts as the equivalent of China's Twitter, the methodology relies on an analysis of posts in Weibo. The outcomes primarily show that: (1) authorities, celebrities and the public actively adopted social media for the purpose of information dissemination and resource mobilization; and (2) social media users are both content consumers and content generators in the times of earthquakes. The study concludes that social media as a backchannel communication tool is helpful for government institutions, corporations, and nonprofit organizations to build relationships with their stakeholders in the disaster management cycle. The result will interest academics and emergency management practitioners who are concerned with improving disaster communication.

An Evolution Model of Rumor Spreading Based on WeChat Social Circle

  • Wang, Lubang;Guo, Yue
    • Journal of Information Processing Systems
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    • v.15 no.6
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    • pp.1422-1437
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    • 2019
  • With the rapid development of the Internet and the Mobile Internet, social communication based on the network has become a life style for many people. WeChat is an online social platform, for about one billion users, therefore, it is meaningful to study the spreading and evolution mechanism of the rumor on the WeChat social circle. The Rumor was injected into the WeChat social circle by certain individuals, and the communication and the evolution occur among the nodes within the circle; after the refuting-rumor-information injected into the circle, subsequently,the density of four types of nodes, including the Susceptible, the Latent, the Infective, and the Recovery changes, which results in evolving the WeChat social circle system. In the study, the evolution characteristics of the four node types are analyzed, through construction of the evolution equation. The evolution process of the rumor injection and the refuting-rumor-information injection is simulated through the structure of the virtual social network, and the evolution laws of the four states are depicted by figures. The significant results from this study suggest that the spreading and evolving of the rumors are closely related to the nodes degree on the WeChat social circle.

Crisis Communication on Social Media during COVID-19 Pandemic: An Analysis of Facebook and YouTube (코로나19 상황에서의 소셜미디어를 활용한 위기 커뮤니케이션: 주요국의 페이스북 및 유튜브 활용 비교)

  • Kim, Sohui;Kim, Dongyeon;Ryu, Min Ho
    • Journal of Korea Society of Industrial Information Systems
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    • v.26 no.6
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    • pp.47-60
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    • 2021
  • Since the outbreak of COVID-19 in 2019, the pandemic has been prolonged. This study compares and analyzes the degree of social media usage, the information type of posts (infectious disease information, promote action, psychological communication), and the level of user engagement in conducting crisis communication by country. We conduct text analysis by collecting information on Facebook and YouTube posts from January 2020 to March 2021 of disease control and prevention agencies in Korea, US, UK, and EU. As a result, the use of social media in Korea and US is higher than of the UK and EU, and all four countries are using social media as a means to provide infectious disease information and to promote action. Although social media can be a means to reach the public psychologically, such as sympathy and respect, there are no posts of psychological communication type on social media in countries other than the US. User engagement with posts is highest in the promotion action type. This study can help define the importance and role of social media in establishing an infectious disease crisis communication strategy.

Development Communication Approaches to Community Development and Adult Education (지역사회개발과 사회교육을 위한 개발커뮤니케이션 접근)

  • Chun, Eun-Kyung;Kim, Sung-Soo
    • Journal of Agricultural Extension & Community Development
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    • v.7 no.2
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    • pp.359-376
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    • 2000
  • The purposes of this exploratory study were to interrelate the scholastic discipline of the ‘development communication’ into ‘community development’ and ‘adult education’ in terms of interests, views and theoretical backgrounds of these fields of social sciences; and to draw some implications for developing scholastic interactions among these fields to pursue common social changes of human society. Development communications provide opportunities to set goals, to decide contents, and to utilize communication media in developmental efforts. Contemporary trends of development communication, community development and adult education are concerned with indigenous, two-way, bottom-up and people-centered communication from exogenous, one-way, top-down and institution-centered communication of the past. Multidisciplinary approaches to communication concepts and methodology may increase the potentials of community development and adult education in terms of efficiency and effectiveness. Some of the development communication approaches such as traditional and folk media approach. new media or ICT(information & communication technology) approach, participatory communication for development approach, communication support development approach and mass media approach may be applicable for community development and adult education. Better understanding on development communication approaches will be needed for the adult educators as well as community development practitioners.

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The Impact of Social Media Use and Motive on Social Capital: Comparison of Open/Closed Social Media (소셜미디어 이용정도 및 이용동기가 사회자본에 미치는 영향: 개방형/폐쇄형 소셜미디어 비교)

  • Lee, Chang-Ho;Jung, Nak-Won
    • Korean journal of communication and information
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    • v.65
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    • pp.5-26
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    • 2014
  • This research investigated to what extent social media use and motivation contributed to the bridging/bonding social capital and social, political participation by using the national survey on high school and university students. In particular, this research divided social media into two groups: open and closed one. The result of analysis showed that the use of open social media reinforced bridging social capital and that of closed social media did bonding social capital. Motives for social media use affected both bridging social capital and bonding social capital. Social media use and motive all had a positive influence on social, political participation. In conclusion, the effect of social media on social capital may be decided by the characteristics of social media and the purpose of social media use.

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A Study on Continued Use of Social Network Services : Focused on the Moderating Effect of User's SNS Literacy (Social Network Service (SNS) 지속사용에 관한 연구 : 사용자의 SNS 리터러시 조절효과를 중심으로)

  • Park, Kyungja;Ryu, Il;Kim, Jaejon
    • The Journal of Information Systems
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    • v.22 no.1
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    • pp.65-87
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    • 2013
  • The development and expansion of communication technology in the field of information technology (IT) have changed the method and culture of communication, mediating communication among people. In particular, since social network service (SNS) has the attributes of information delivery and processing, it has a more powerful dissipating effect and influence than other existing communication methods. The role of users in SNS is important because it has the communication structure of producer-consumer, which consists of sharing, connection and participation of users. In this line, the purpose of this study is to investigate the intention for continued use of SNS by user ability. In order to explain the motivation and behavior for continued use of SNS by users, this study employed the motivation theory and post-adaptation model. The study applied 'media literacy' to the characteristics of SNS media and environment and expanded it into the concept of 'SNS literacy' to identify the moderating effect by user ability. Referred to as 'user's ability that is required to use SNS,' the SNS literacy was verified for its moderating effect with the three sub-dimensions: 'technical accessing ability,' 'understanding ability' and 'creative ability.' The major findings of this study are as follows. First, the perceived usefulness and playfulness were found to have a significant effect on the intention for continued use of SNS, showing the same result with previous studies on technology acceptance. In other words, usefulness and playfulness are variables with an explanatory power in the SNS environment as well. Second, the conceptualization of SNS literacy with accessing ability, understanding ability and creative ability was found to be valid. Third, it was verified that there was a significant difference in the SNS literacy between perceived usefulness and continued use, indicating that users with higher ability respond sensitively to usefulness and affect continued behavior. The moderating effect of SNS literacy was also verified in the relationship between perceived playfulness and intention for continued use. The results above confirm the difference in post-adaptation behavior of individuals, and are expected to provide several implications.

The Influence of Parents' Five Day Work Weeks and Family Leisure on Adolescents' Perceived Family Strengths (부모의 주 5일 근무 여부에 따른 가족여가활동 유형이 청소년의 가족건강성에 미치는 영향)

  • Kim, Min-Jung;Jang, Yoon-Ok
    • Journal of Families and Better Life
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    • v.26 no.6
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    • pp.1-20
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    • 2008
  • This study investigates the influences of factors such as type and degree of family leisure among parents with five day work weeks on adolescents' perceived family strengths. Its findings are based on questionnaires collected from 525 male and female parents of middle school students. Factor analysis and MANOVA were employed for data analysis and $Scheff{\acute{e}}$ tests for post-hoc analysis. The main findings were as follows. First, adolescents whose parents work five days a week were at a higher level than other adolescents in terms of finances, family ties, communication, and social ties. Second, there were no significant differences concerning adolescents' family strength by type of family leisure. Third, adolescents with more family leisure activities scored higher than others in the areas of manageable strengths, financial levels, family ties, communication, and family social ties. Fourth, among families following the five day working system, adolescents who had more family leisure activities scored higher than the others in regards to manageable strengths, financial levels, family ties, communication, and family social ties. Additionally, where adolescents thought they had fewer family leisure activities, family-oriented adolescents tended to be engaged in higher physical-activity-oriented and hobby-oriented activities in relation to manageable strengths, financial level, family ties, and communication and hobby-oriented adolescents engaged in higher than average amounts of physical-activity, strengthening family social ties in the process. Fifth, concerning families not adhering to the five day working system, adolescents who had more family leisure activities scored higher than others in terms of manageable strengths, financial levels, family ties, communication, and family social ties. As the above results indicate, family leisure activities appear to be a key factor influencing family strength. Therefore, further support should be extended toward developing new forms of family leisure and additional studies should be devoted to the subject.