• 정보과학회 논문지
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• 제43권1호
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• pp.96-105
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• 2016

최근 소셜 네트워크 서비스는 단순히 사용자들의 인맥 관계 형성뿐만 아니라 다양한 형태의 정보를 생성하고 공유하는 개방형 플랫폼으로 변화하고 있다. 기존 사용자 평판 관리 기법은 사용자 프로필, 명시적 관계, 명시적 평가를 기반으로 사용자 신뢰성을 판별하기 때문에 명시적 평가가 잘 이루어지지 않는 소셜 미디어에서 사용자 신뢰성을 판별하기에는 부적합하다. 본 논문에서는 소셜 미디어에 대한 소셜 행위들을 분석하고 명시적인 평가 뿐만 아니라 암시적 평가를 고려한 사용자 평판 관리 기법을 제안한다. 제안하는 기법은 소셜 행위로부터 긍정적 암시적 평가와 부정적 암시적 평가를 도출한다. 또한, 사용자의 전문성을 고려하기 위해 분야별로 사용자 평판 정보를 생성하고 사용자의 영향력을 판단하기 위해 평가에 참여한 사용자들의 수를 반영한다. 이를 통해 명시적 평가가 없는 사용자도 평판 정보를 생성할 수 있도록 하고 소셜 미디어에 더 적합한 사용자 평판 정보를 생성한다.

• 한국사회정책
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• 제25권4호
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• pp.199-231
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• 2018

정보통신기술의 발전이 일의 형태와 의미 자체를 질적으로 바꿔놓고 있다. 이러한 변화는 산업경제의 사업장 노동자를 전형으로 구축되었던 기존의 사회보장제도에 대한 재조정을 촉구한다. 하지만 디지털 플랫폼 내에서의 경제활동이 산업노동과 어떤 차이가 있으며, 이에 따라 어떤 사회문제가 발생할 수 있는지, 이를 어떻게 대처해야 할지에 대한 논의는 아직 부족한 편이다. 이에 본 연구는 대표적인 플랫폼 경제활동자에 속하는 크리에이터, 공유경제 자원제공자, 앱노동자의 실태를 개괄하고, 이들의 경제활동이 산업노동과 다른 측면을 시간적 차원(유연성), 공간적 차원(가상성), 속성적 차원(연결성)으로 나누어 분석했다. 나아가 이 3가지 특성이 파생시키는 사회적 위험과 이에 대비한 사회적 안전망을 정책선례들을 들어 서술했다. 본 연구가 시론적이나마 미래의 노동방식에 적합한 사회보장제도의 방향을 모색하는 데 일조하길 바란다.

• 산업경영시스템학회지
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• 제46권4호
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• pp.246-262
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• 2023

The purpose of this study is to identify the major peacekeeping activities that the Korean armed forces has performed from the past to the present. To do this, we collected 692 press releases from the National Defense Daily over the past 20 years and performed topic modeling and social network analysis. As a result of topic modeling analysis, 112 major keywords and 8 topics were derived, and as a result of examining the Korean armed forces's peacekeeping activities based on the topics, 6 major activities and 2 related matters were identified. The six major activities were 'Northeast Asian defense cooperation', 'multinational force activities', 'civil operations', 'defense diplomacy', 'ceasefire monitoring group', and 'pro-Korean activities', and 'general troop deployment' related to troop deployment in general. Next, social network analysis was performed to examine the relationship between keywords and major keywords related to topic decision, and the keywords 'overseas', 'dispatch', and 'high level' were derived as key words in the network. This study is meaningful in that it first examined the topic of the Korean armed forces's peacekeeping activities over the past 20 years by applying big data techniques based on the National Defense Daily, an unstructured document. In addition, it is expected that the derived topics can be used as a basis for exploring the direction of development of Korea's peacekeeping activities in the future.

• 유통과학연구
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• 제12권8호
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• pp.17-29
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• 2014

Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

• 농촌지도와개발
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• 제28권4호
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• pp.175-190
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• 2021

Self-efficacy and social supports are important variable influencing adjustment to college life. This study aims to identify the factors influencing adjustment to college life. Data were collected from 265 usable questionnaires among college students in Pyeongtek University. Results of a factor analysis yielded three dimensions of self-efficacy which were ability to start promotion/ social ability/ ability to carry out activities/ability to overcome hate experiences/ social sustainability. And results of factor analysis also yielded three dimensions of social supports which were family, friends, and professor supports. Hierarchical regression analysis revealed that social ability/ ability to carry out activities/ability to overcome hate experiences and all of social support factors affected significantly for adjustment to college life. And female and attitude for students' major had a positive affect on adjustment to college life. Results suggested that self-efficacy, social supports, and aptitude for students' major should be considered in college management policy.

• 성인간호학회지
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• 제27권2호
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• pp.211-222
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• 2015

Purpose: This study was conducted to test the model for sleep in community-dwelling older adults. The hypothetical model based on a senescent sleep model was constructed using the multiple influencing factors of sleep and associated adverse outcomes of changes in sleep in the older adults. Methods: Data were collected from 203 community-dwelling older adults living in Korea, and analyzed using IBM SPSS 21.0 and AMOS 21.0. Results: Increased age and multiple comorbidities were associated with decreased physical activities. Decreased physical activities were associated with smaller social networks, and smaller social networks were associated with higher level of loneliness. Multiple comorbidities, decreased physical activities, larger social networks, and higher level of loneliness were associated with maladaptive sleep hygiene. Decreased physical activities, higher level loneliness, and shorter actual sleep duration were associated with worse sleep quality. Smaller social networks and shorter actual sleep duration were associated with lower cognitive functions. Smaller social networks, higher loneliness, and worse sleep quality were associated with more severe depressive symptoms. Conclusion: These findings suggest that the sleep improvement interventions not only with physical perspectives but psychosocial ones for older adults may improve depressive symptoms as well as sleep quality.

• KIEAE Journal
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• 제11권6호
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• pp.117-125
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• 2011

As quality of life improves recently, people began to pay more attention to outdoor environment and outdoor activities. In case of the U.S.A., community garden is utilized as space for plant cultivation and horticulture activities and the space is also used for complex activities such as education, play, leisure and rest. At the same time, such diverse activities are linked with creating social and economic wealth, thus creating sustainable values in the community. This study targets to identify the social and economic effects of community garden. For this purpose, the study analyzes the detailed cases of community gardens in the U.S. and analyzed the contents of the study based on the theory of social capital. In case of Korea, community gardens are operated in the form of urbane farming and parks in most cases but it is desirable in terms of contribution to the community and sustainability to manage the community gardens with space characteristics and programs that set up communities by gathering many residents in the community. It is necessary to approach the matter of community garden comprehensively and to set up comprehensive and complex plans to form community gardens. This study is expected to function as an important base for such purpose.

• 한국의류학회지
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• 제34권10호
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• pp.1717-1730
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• 2010

This research analyzes the recent phenomenon of pursuing public benefit in fashion enterprises according to the increasing importance of corporate social responsibility attitudes towards the global sustainability crisis. The pursuit of public benefit in fashion enterprises has been realized by the activities that contribute to public welfare through one or plural corporations aligned with government, social corporations, and NGOs. The goals of public beneficial activities are to promote public issues and to support the underprivileged and communities both financially and voluntarily. Such activities can be categorized as philanthropy, sponsorship, social marketing, cause-related marketing, and public benefit product development. Especially public beneficial activities in fashion enterprises are featured as the charity donations of apparel products, the collaboration with fashion celebrities and artists in relation with popular culture and art, the limited edition of excellent design with slogans, and the visual campaigns to promote public issues. They deal with human right issues for the underprivileged and disease prevention issues. In addition, specially environmental issue and community trade issues (often raised in the fashion manufacturing and consuming process) are increasing.

• 정보관리학회지
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• 제36권2호
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• pp.133-152
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• 2019

본 연구는 사회과학 연구자의 비공식 커뮤니케이션 활동 및 대중이용 패턴을 파악하고 범주화하는 데 초점을 맞춘다. 트위터 데이터를 이용하여 대중과의 커뮤니케이션 활동에 참여한 국내 사회과학 연구자 736명을 식별하고, 이 연구자들의 비공식 커뮤니케이션 활동이 드러난 트윗 4,548개를 내용분석하였다. 본 연구는 지금까지 학술커뮤니케이션 연구에서 밝혀지지 않았던 사회과학자와 일반대중 간의 비공식적인 커뮤니케이션을 탐색하고, 구체적인 비공식 커뮤니케이션 활동 내용, 커뮤니케이션 매체 및 협업 분야의 유형을 식별했다는 점에서 의미가 있다.

• 품질경영학회지
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• 제46권4호
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• pp.1015-1028
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• 2018

Purpose: This study attempts to find how the cultural marketing activities utilizing cultural space affect firm's brand image and brand loyalty, and whether this culture marketing technique is recognized as a social contribution activity by potential customers and thereby influence brand image and loyalty. Methods: The data was collected by using the structured questionnaires to consumers who have experience using the Naver Library, Starfield Library, and Hyundai Card Library. The proposed research model is tested using 178 valid questionnaires using Smart PLS 2.0. Results: This research indicated that among cultural marketing factors, cultural support and cultural promotion have little impact on brand image, whereas culture firm influence brand image. Brand image also had an impact on brand loyalty, but it was found that public libraries operated by companies were not recognized as corporate social contribution activities, nor did they have an impact on the formation of the company's brand image. Conclusions: The study offered a theoretical and empirical foundation for future research by empirically identifying the relationship between cultural marketing and brand image and loyalty and confirmed the coordinating effect of social contribution activities between a cultural firm and its brand image.