• International Journal of Internet, Broadcasting and Communication
• /
• 제9권3호
• /
• pp.59-69
• /
• 2017

The best 'hub' to communicate with the citizen is using social media to marketing the business. However, there has several issued and the most common issue that face in critical is a capital issue. This issue is always highlight because most of automatic sentiment detection tool for Facebook or any other social media price is expensive and they lack of technical skills in order to control the tool. Therefore, in directly they have some obstacle to get faster product's feedback from customers. Thus, the personal online retailing need to struggle to stay in market because they need to compete with successful online company such as G-market. Sentiment analysis also known as opinion mining. Aim of this research is develop the tool that allow user to automatic detect the sentiment comment on social media account. RAD model methodology is chosen since its have several phases could produce more activities and output. Soppy tool will be develop using Microsoft Visual. In order to generate an accurate sentiment detection, the functionality testing will be use to find the effectiveness of this Soppy tool. This proposed automated Soppy Tool would be able to provide a platform to measure the impact of the customer sentiment over the postings on their social media site. The results and findings from the impact measurement could then be use as a recommendation in the developing or reviewing to enhance the capability and the profit to their personal online retailing company.

• 아태비즈니스연구
• /
• 제12권4호
• /
• pp.163-178
• /
• 2021

Purpose - The purpose of this study is to develop a tool to measure the corporate social responsibility activities of tourism and hotel companies using ISO26000 and to verify its reliability and validity. Design/Methodology/Approach - This study is the development of a tool for evaluating social responsibility activities of tourism and hotel companies. For this, as the first stage filer research, 4 experts developed the questions based on ISO26000. And 12 experts (academia, industry) were surveyed by Delphi to evaluate suitability. Finally, the validity and reliability of the development tool were verified for a total of 55 incumbents and related persons. Research Results - For the development of a tool for measuring social responsibility activities of tourism and hotel companies, based on the standard draft of ISO26000, questions that fit 7 core areas were composed (60 questions). In addition, a Delphi survey was conducted on a panel of 12 experts, and a total of 45 questions were derived. Finally, as a result of an exploratory factor analysis of 55 field experts, 20 items consisting of 6 factors were finally confirmed as a measuring tool for social responsibility activities of tourism and hotel companies. Research implications or originality - It is significant for the first development of a social responsibility activity scale suitable for the situation of tourism and hotel companies by applying ISO26000. This will raise awareness of the importance of social responsibility activities in the tourism industry environment, and will help tourism companies to develop a positive awareness of social responsibility activities and to prepare effective implementation strategies.

• 농촌의학ㆍ지역보건
• /
• 제37권3호
• /
• pp.111-130
• /
• 2012

Objective: The purpose of this study was to identify and compare social capital measurement tools for the convenient use in public health studies. Method and result: This study examined and compared social capital tools developed individually by the World Bank, the OECD, the United States, United Kingdom, Canada, Australia, Ireland, and Korea. A comprehensive framework was constructed with six conceptual dimensions and sixteen indices. The six dimensions included Membership, Network, Trust, Information and communication, Social and civic participation, and Social cohesion and exclusion, which connoted the structural, cognitive, bonding, bridging, operative, and output elements. The indices of each tool were respectively matched to the indices of the comprehensive framework. The comprehensive tools were Integrated Questionnaire for the Measurement of Social Capital (SC-IQ) of the World Bank with 27 questions and the European Social Survey (ESS) of the OECD with 80 questions. Conclusion: The SC-IQ should be utilized in public health studies due to its simplicity yet comprehensiveness as a social capital tool. The ESS should also be considered as a comprehensive tool.

• 보건의료산업학회지
• /
• 제12권2호
• /
• pp.149-162
• /
• 2018

Objectives : This study aimed to develop tools to measure the social responsibility activities of hospitals using ISO 26000 and to verify the validity and reliability of the developed tools. We verified the content and structural validity, as well as the internal consistency of the proposed measurement tool for hospitals' social responsibility. Methods : We conducted an online survey on hospitals/employees from Feb 26 to Mar 12, 2018, and analyzed selected 197 respondents from the survey by removing incomplete responses. Results : The developed hospitals' CSR (HSR) measurement tool consists of 36 items with 5 factors: "consumer issues", "labor practices", "community involvement & development", "fair operating practice", and "environment". Analysis revealed high reliability with Cronbach' alpha of 0.981. Conclusions : It was verified that the developed HSR tool fully reflected hospital characteristics. This tool can be used to diagnose hospitals' social responsibility and to support strategic decision on social responsibility.

• International Journal of Computer Science & Network Security
• /
• 제23권12호
• /
• pp.137-144
• /
• 2023

The relevance of the research topic lies in the necessity to use social networks as innovative tools of marketing communications. A wide audience and the ability to segment the market for a specific consumer determine the construction of a corporate strategy, which will be based on using the social networking approach. The spread of the global coronavirus pandemic has led to the rapid development of remote communication channels between the company and the customer. The issue of using marketing tools in social networks acquires the most urgent importance in the modern world of the introduction and implementation of the company's marketing strategies. The purpose of the academic paper is to study the use of social networks as features of implementing the marketing campaign. Social networks are the result of the development of digital technologies and the processes of creating an information society involved in the digital space. The objectives of the research are to analyse the opportunity of using social networks as a tool for marketing communications and their implementation at the level of its widespread use by enterprises and establishments. It is significant to create an advertising campaign by defining the target audience and outlining the key aspects, on which the company is focused. The research methodology consists in determining the theoretical and methodological approaches to the essence of introducing social networks and their practical importance in the implementation of marketing activities of companies. The obtained results can significantly improve the quality of functioning of modern enterprises and organizations that plan to master a new market segment or gain competitive advantages in the existing one. The academic paper examines the essence of social networks as a tool of marketing communications. The key principles of the development of digital social platforms were revealed. The quality of implementing the advertising campaign in the social network was studied, and further prospects for the development of using social networks as a component of the marketing strategy were outlined. Therefore, the academic paper analyses the problems of using social networks as a marketing tool.

• Journal of the Korean Data and Information Science Society
• /
• 제25권3호
• /
• pp.665-676
• /
• 2014

As social media draws attention as a business tool, organizations, large or small, are trying to exploit social media in their business. However, lack of understanding the characteristics of each social media led them to develop a naive strategy for dealing with social media. Thus, this study aims to deepen the understanding by comparatively analyzing how social media users perceive (the image of) each social media. Facebook, Twitter, YouTube, Blogs, Communities and Cyworld were chosen for our study and data from 132 respondents were analyzed using multidimensional scaling technique. The results show that there are meaningful differences in users' perception of social media attributes, which are grouped into four; information feature, motivation, promotion tool, usability. It is also analyzed whether such differences can be found between male and female users. (Such differences are also analyzed in both male and female users' perceptions.) Further, we discuss some implications of the research results for both practitioners and researchers.

• 한국프랜차이즈경영연구
• /
• 제2권2호
• /
• pp.24-44
• /
• 2011

최근 인터넷 상에서는 SNS(Social Network Service) 시장 쟁탈전이 불붙고 있다. SNS는 사람과 사람을 연결하는 커뮤니티형 회원제 서비스 또는 이러한 서비스를 제공하는 웹 사이트를 말한다. 이러한 온라인 마케팅의 도구인 SNS를 활용하는 업체들이 증가하고 있고, 온라인 마케팅 활성화가 경쟁업체와의 차별화 전략으로 각광받고 있다. 본 연구에서는 이런 SNS를 활용한 기업의 온라인 마케팅 사례를 분석하여 프랜차이즈 기업의 마케팅에 활용하는 방안에 대해 연구하였다. 그래서 과, 페이스북 사례를 바탕으로 프랜차이즈 기업의 마케팅에 적용할 수 있는 방법으로는, 첫째, 개인 및 프랜차이즈 기업, 단체의 홈페이지로서의 역할, 둘째, 관심사 관련 커뮤니티, 공동체 모임의 조직화 수단으로서의 역할, 셋째, 점포나 본사의 위치를 알려주는 위치 지도 도구로서의 역할이다. 또한, 트위터를 프랜차이즈 기업의 마케팅에 적용할 수 있는 방법으로는, 첫째, 프랜차이즈 기업 및 브랜드 홍보로서의 역할, 둘째, 오프라인 영업의 한계를 트위터를 통해 극복할 수 있고, 셋째, 프랜차이즈 기업 및 브랜드의 기획과 개발의 역할이다.

• 공학교육연구
• /
• 제20권5호
• /
• pp.43-49
• /
• 2017

This paper deals with inter-relationship change of women's university students on the process of SW development project using social collaboration tool. Inter-relationship is one of the basic vocational competency in NCS(National Competency Standards) of Korea. We redesigned the curriculum of "Software Engineering" subject for this study and composed the project teams of students to develop software. The details of inter-relationship are satisfaction, communication, faith, friendliness, sensitivity, openness and consideration. From the result of this study, faith, openness and consideration have positive effect but satisfaction, communication, friendliness and sensitivity have no meaningful effect. The surveys were conducted in the beginning of semester and the same surveys were conducted again in the end of semester. The results were verified by paired t-test with SPSS 18.0. It is significant that the using of social collaboration tool for team project has positive effect on inter-relationship change, especially faith of women's university students. This study has some limitations for generalization but has meaning as new trial to enlarge the basic vocational competency of students in major subject, "Software Engineering". We expect new study for inter-relationship change of students to evaluate generality based on the proposed method in this paper.

• 아동학회지
• /
• 제33권3호
• /
• pp.23-43
• /
• 2012

The purposes of this study were to verify the frequency of and causes and expression types of anger in children, which had been identified by means of a Q-tool and to investigate the relationship among the types of causes and expressions of anger, emotional intelligence, and social competence. The subjects of this study were 1,018 children aged between 8 to 10 years of age. MANCOVA and Logistic regression analysis were utilized. The major findings of this study were as follows : (1) a Q-Tool was developed through the selection of statements representing the feature of each type of anger, in terms of both-cause and expression. (2) Social competence revealed significant differences according to children's gender and emotional intelligence revealed significant differences according to children's gender and the types of anger causes, and (3) Emotional regulation out of subordinate variables of emotional intelligence, and interpersonal adjustment out of subordinate variables of social competence affected the types of expressions of anger in children.

• Asian Journal of Business Environment
• /
• 제8권3호
• /
• pp.5-12
• /
• 2018

Purpose - The purpose of current paper is to identify features of advertisements at social media that generate the ad-click and to further identify if these advertisements lead to purchase. If no purchase is made, then reasons for not making purchase are identified. Users' purchase experience after users clicked at advertisements are also studied. Research design, data, and methodology - Research design followed is exploratory research, where various factors leading to ad-clicks and generating purchase at social media platform were explored. Raw data was gathered by means of survey among a sample of 185 respondents in India using online structured questionnaire. GLM model and multinomial regression were used to analyze the data. Results - Several factors including endorsement by friends, advertisement aesthetics, product reviews, and aggressive pricing played major role in generating ad-clicks. Major impediment to purchase on were product misrepresentation in advertisement, false discounts, and site security. Female users clicked more on social media advertisements and made more purchases compared to their male counterpart. Conclusions - Social media advertisements have significant positive effect on buying behavior of online customers. Transactions culminating from social media ad-click generated significant positive experience for social media users. Thus, social media can be effective marketing tool.