• The Korean Journal of Food And Nutrition
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• v.27 no.5
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• pp.859-871
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• 2014

This study investigated the effects that corporate social responsibility (CSR) had on the credibility and image of a food corporation by analyzing the purchasing intention and food purchases of consumers. This analysis was undertaken in an attempt to establish a marketing strategy that meets consumer demands, and the results showed that all CSR activities undertaken by the food corporation had a positive effect on the reliability and image of the corporation and on consumers' purchase intention. The results indicate that the ethical aspect of the CSR activities had the greatest effect while their charitable aspect had the least effect on the reliability and purchase intention of the customers regarding the food corporation. Thus, it appears that establishing of suitable ethical doctrines and guidelines for corporate management by food corporation is effective in emphasizing the ethical aspects of their policies through transparent management by means of fair trade.

• Journal of Contemporary Eastern Asia
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• v.20 no.2
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• pp.19-34
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• 2021

The purpose of this study is to introduce a synergetic configuration of stakeholders, especially government and university, into the corporate social responsibility strategy. The alignment of a company's CSR efforts with its business practices and values must be communicated strategically for effective and successful business outcomes. Therefore, the proposed process of CSR evaluation takes into account the three helices of the Triple-Helix perspective, university, industry, and government (UIG), and investigates how involvement in the Triple Helix actors influence corporations with CSR initiatives. Specifically, whether the public's awareness of a corporation's CSR activities is heightened by the concurrent support of the three helixes will be examined. We propose a methodology that enables corporations to determine effective levels of integration with government and educational institutions. The intensity of Triple-Helix indicators will be examined.

• Asia-Pacific Journal of Business
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• v.11 no.2
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• pp.207-233
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• 2020

Purpose - The purpose of this paper analyzes the relationship between the Corporate Social Responsibility(CSR) and Corporate Value to estimate whether the characteristics of Firm can change this relationship. Design/methodology/approach - This paper utilizes the total 776 firms' data over the period 2014-2018, and develops a new ESG index which was estimated by PCA. Findings - First, the estimated ESG index implies that Large company has the highest value of CSR, while Medium sized and Small company have the relatively low one. And comparing to the case of 2014, the trend of ESG index in Large company does not decrease in 2018. Second, there is a clear and significant non linear relationship between CSR and corporate value, it implies that the U-shaped exists in the Korean Firms. Such a tendency is mush stronger in the Large company. Third, the new ESG index indicates that it takes more time to increase Firm value in the Medium sized and Small company while there is a high possibility of increasing value in Large company from the little gab between the threshold points and mean value of ESG. Research implications or Originality - The non linear tendency between the Corporate Social Responsibility and Corporate Value is strongly affected by Firm size and the relative high quintile of ESG, but it is less affected by Firm history.

• Advances in nano research
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• v.15 no.3
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• pp.277-283
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• 2023

This research aims to explore factors influencing creativity among the employees of nanotechnology companies. Further, this survey aimed to investigate the role of psychological capital (PS), job satisfaction (JS) and corporate social responsibility (CSR) as sources to foster creativity. Participants included 375 employees of nanotechnology companies in China. Sequential mediation analysis revealed that creativity was significantly influenced by psychological capital, job satisfaction and corporate social responsibility. Furthermore, not only psychological capital, job satisfaction and corporate social responsibility were directly and indirectly related to creativity but also explained 67.35% variance of it. It seems that having more psychological resources, more well-being and good feelings concerning performance in the workspace and the efforts of companies to improve employee welfare are among the most important factors in increasing employee creativity. Our findings can help companies, especially nontechnology companies, in focusing on factors fostering the creativity of employees, because creativity enhances and promotes the performance and success of companies.

• Land and Housing Review
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• v.9 no.4
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• pp.19-24
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• 2018

This study is a theoretical study on philosophical thinking for examining the idea of the corporate social responsibility(CSR) of a company. The oriental philosophical thought is to understand the contents of social responsibility of the corporation centering on Mozi's philosophy, which stresses that people should care for everyone equally. In the Western philosophical thought, we tried to understand the contents of corporate social responsibility by focusing on utilitarian thought. It is not merely an actual principle or a moral principle, but a comprehension for mutual benefit. In conclusion, it can be concluded that universal love's approach through the gangbang has many similarities with the realization of the greatest happiness of the number that is uttered in utilitarian thinking. In this way, a sustainable competitiveness of corporations can be achieved through universal love and utilitarian philosophical understanding and practice for the cognition of social responsibility.

• Journal of Convergence for Information Technology
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• v.8 no.5
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• pp.219-228
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• 2018

The purpose of this study is to analyze the cases of social contribution activities of cosmetics companies and to suggest directions for related activities to be continued more effectively in the future. The case was analyzed through the report, public information, and interview with the person in charge. The main results derived from previous studies and case studies. First, social contribution activities of cosmetics companies are performed in a variety of ways such as education, business, medical care, health, environmental protection, culture, art, donation etc. Second, corporate social contribution activities and diversity were found to be highly correlated with firm size. Third, the effectiveness of social contribution activities can be enhanced through collaboration with social enterprises and professional organizations. Forth, strategic approach to social contribution activities, systematic public relations, and CEO's sense of responsibility have a major influence on related activities. Based on the results of this study, it has been suggested that CSR activities of cosmetics companies can be made more effective.

• Journal of the Korea Society of Computer and Information
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• v.27 no.5
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• pp.225-232
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• 2022

This study aims to empirically examine whether consumers' perceptions of Chinese e-commerce firms's CSR activities, along with psychological construct of company-consumer identification, and corporate trust affect their purchase intention based on theory of reasoned action. The study used a survey method for data collection to confirm research hypotheses with a total of 240 respondents used for final analysis. The results showed that economic responsibility, ethical responsibility, and legal responsibility have a positive effect on consumers' purchase intention. In addition, corporate trust and company-consumer identification were found to mediate the relationship between consumers' CSR perceptions and purchase intention. The result of this study is expected to provide useful theoretical as well as practical implications to advance the current understanding on the effects of consumers' CSR perception on business performance.

• Journal of Korean Society for Quality Management
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• v.40 no.2
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• pp.126-144
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• 2012

Lately, the importance of social responsibility of venture companies is becoming highlighted in Korea.This study is to empirically suggest that the practice of social responsibility by venture companies will become the foundation for formation of the organizational trust and for the sustainable growth of the organization. The certification on social responsibility for venture companies has been conducted for past five year and based on the research on difference of organizational validity on companies that are certified and non-certified by its practice of social responsibility, we've found organizational trust difference in two groups; the companies that already formed organizational trust did not have new mediation effect due to organizational commitment but the non-certified companies that did not have organization trust created new medication effect from organizational commitment. This can be understood that the organizational commitment effect through social responsibility is already formed for companies that have created organizational trust through social responsibility certification. The organizational infrastructure is needed for sustainable growth and development of an organization; therefore, the differentiated organizational trust for social responsibility certified organization will become the infrastructure for growth of the certified organizations.

• The Journal of Industrial Distribution & Business
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• v.11 no.3
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• pp.63-71
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• 2020

Purpose: Most of all studies regarding corporate social responsibility have been dealing with its direct performance. Many previous studies provided the evidence that corporate social responsibility activities directly affect firms' competitiveness or corporate reputation. However, there are no studies regarding the role of social capital between corporate social responsibility and firms' competitiveness. The present study aims to examine a mediating role of social capital between corporate social responsibility and corporate reputation. Research design, data and methodology: The structural equation model integrating corporate social responsibility, social capital, and corporate reputation was proposed with three hypotheses. Questionnaire including 15 question items for three concepts was designed. Data for testing hypotheses were collected from students and staff who had experienced the social responsibility activities of Korea Hydro & Nuclear Co. Ltd. SPSS and SmartPLS were used to analyze data. Results: All three hypotheses were supported at the significance level of 0.01. Corporate social responsibility have a significant influence on social capital as well as corporate reputation. Social capital plays a mediating role in the relationship between corporate social responsibility and corporate reputation. Conclusions: The present paper identified a missing link between corporate social responsibility and corporate reputation by validating an indirect effect of corporate social responsibility on corporate reputation through social capital. The present study contributes to finding the indirect link between corporate social responsibility and corporate reputation. Implications for academics and practitioners. The research model can be extended to analyze the relationship between corporate social responsibility and its performance. The present study sheds light on identification of a new role of social capital. Managers of firms have the opportunity to recognize the fact that investment recovery of corporate social responsibility results from social capital and corporate reputation in long-term rather than short-term. The results of this study offers an insight that managers can enhance customer loyalty. The process linking corporate social responsibility to corporate reputation through social capital implies that firms can realize spiritual marketing delivering authentic storytelling through corporate social responsibility. The present study has a limitation for generalizing of research results because the sampling came from a case of firm.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.10 no.3
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• pp.27-38
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• 2015

Recently, Corporate Social Responsibility(CSR) is essential firm activity to establish favorable firm true and sustainability management. However, there has been a controversy over the relationship between CSR and financial performance, also, it has been a little research that investigate relationship between CSR, firm reputation in firm level and firm true, firm loyalty in financial institution. This paper investigate empirically relationship between CSR activities, firm reputation and firm loyalty, moderating effect of firm true on the relationship between CSR activities, firm reputation and firm loyalty. Results were computed using SPSS 20.0 statistical analysis programs. The results are summarized as follows. First, The elements of CSR activities are divided into four factor, such as economic, ethical, consumer protection and environmental responsibilities. In the results of the analyses, consumer protection responsibility, economic reliability and business management skill positive affects the reliability of firm. Second, testing its mediating role, I use the three regression equation models by Baron and Kenny. When the mediator effect of firm true on firm loyalty was represented, the effect of CSR and firm reputation was statistically significant or diminished. Thus, the mediating role of firm true was supported. It means the higher the CSR and corporation reputation activities are, the higher the firm true is, further the higher level of firm true can enhance firm loyalty.