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http://dx.doi.org/10.7469/JKSQM.2012.40.2.126

The Impact of Social Responsibility Management Certification on Venture Company's Formation of Organizational Trust  

Yoon, Heon-Deok (Department of Entrepreneurship & Small Business, Soongsil Univ.)
Sung, Jong-Su (Korean Standards Association)
Publication Information
Abstract
Lately, the importance of social responsibility of venture companies is becoming highlighted in Korea.This study is to empirically suggest that the practice of social responsibility by venture companies will become the foundation for formation of the organizational trust and for the sustainable growth of the organization. The certification on social responsibility for venture companies has been conducted for past five year and based on the research on difference of organizational validity on companies that are certified and non-certified by its practice of social responsibility, we've found organizational trust difference in two groups; the companies that already formed organizational trust did not have new mediation effect due to organizational commitment but the non-certified companies that did not have organization trust created new medication effect from organizational commitment. This can be understood that the organizational commitment effect through social responsibility is already formed for companies that have created organizational trust through social responsibility certification. The organizational infrastructure is needed for sustainable growth and development of an organization; therefore, the differentiated organizational trust for social responsibility certified organization will become the infrastructure for growth of the certified organizations.
Keywords
Social Responsibility; Organizational Trust; Social Capital; Organizational Commitment; Certification; Venture Company;
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Times Cited By KSCI : 2  (Citation Analysis)
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