• International Journal of Advanced Culture Technology
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• v.11 no.2
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• pp.152-161
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• 2023

Modern people live a life connected with the real world and the virtual world by relying on the new media of enterprises and social consumption led by innovative technologies. In this environment, virtual influencers actively communicate with consumers and build relationships through social media, which is a new marketing tool that has attracted widespread attention. From a business perspective, it is necessary to have a solid understanding of this phenomenon, and then explore communication strategies to effectively develop virtual influencers. To investigate followers' preference for virtual influencers, this study employs the Q-method, which studies human subjective attributes, an empirical research effort to uncover complex issues in human subjectivity. To determine the factors that trigger people's voluntary and active practice and the preference degree of virtual influencers, the Q method is implemented to examine human subjectivity, thoughts and attitudes. According to the results of this study, virtual influencers are a new group of idols full of vitality. The interviews found that there are still many virtual influencers who do not know about followers, but each type can be clearly understood through the intuitive understanding of the interviewees. Divided out, type 1 one egoideal virtual influencers aim to represent an idealized version of the creator or target audience. Embodies ideal physical characteristics, personality or lifestyle desired by the audience. Type 2 is charismatic and attractive, and has the characteristics of most virtual influencers. It is suggested that it can be developed into a potential type, doing brand cooperation, and content production on social media platforms. Type 3: Game animation, derived from the image of characters in games or comics, with stylized features and energetic personalities, which can be integrated into games or entertainment experiences. Type 4 development potential type is the most successful type among virtual imagers, and it is also the purpose of marketing virtual influencers. It is essential that brand endorsement on social media platforms, integrated marketing, and driving advertising traffic. It is recommended to improve production technology to reduce investment costs.

• Proceedings of the Korean Institute of Interior Design Conference
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• 2003.05a
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• pp.59-64
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• 2003

Recent rapid economical growth has brought many of changes and great improvement in quality of life in Korea. In accordance with this social trend, there are diversified lifestyles which influence consumer behavior, The purpose of this study was to develop an instrument that is able to measure more efficiently current housing lifestyle pattern. Eighty questioning items were analyzed and reclassified into same characteristics by using Q-sorting method.

• The Journal of Society for e-Business Studies
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• v.16 no.2
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• pp.143-158
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• 2011

This study suggests a framework which extracts features of collective intelligence from social Q&A community sites and takes advantage of those features upon vertical search for domain specific knowledge or information retrieval. One source of collective intelligence on the internet is the question and answer(Q&A) data available from many Q&A sites. Vertical search is focused on searching special areas or specific domains. This paper proposes a framework for extending the relevant terms by using Q&A information connected with query that the user wants to retrieve, and then applies them to specific domain field that requires professional and detailed knowledge.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.4
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• pp.367-377
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• 2021

This study examined the relationship between social support and the subjective well-being of the elderly living in urban areas. The study subjects were 382 elderly people aged 65 or older living in D metropolitan city. The survey was conducted through a personal interview by investigators who visited the study subjects using a structured questionnaire from May 1 to June 30, 2019. As a result, the subjective well-being of the study subjects differed significantly depending on various variables in the sociodemographic, health condition and, health-related behavior characteristics. The subjective well-being according to social support was significantly lower for the groups with lower social support. The correlation of subjective well-being and social support showed a significant positive correlation. Logistic regression showed that the risk of lower subjective well-being increased significantly in the group (Q1), where the total score of social support was very high (Q4). The above results suggest that the subjective well-being of the elderly living in urban areas was not only related to various variables in sociodemographic, health condition, and health-related behavior characteristics but also has significant relationships for social support. Therefore, it is necessary to develop detailed social support practices to improve the subjective well-being.

• Journal of Korean Academy of Nursing
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• v.36 no.6
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• pp.905-916
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• 2006

Purpose: The purpose of this study was to analyze the types of suicide attitudes among the Korean elderly. Method: The Q-methodology which provides a method of analyzing the subjectivity of each item was used. Thirty-four selected Q-statements from 38 subjects were classified into a shape of normal distributionusing a 9 point scale. The collected data was analyzed using a QUANL PC program. Result: Three types of suicide attitudes for research subjects in Korean elderly were identified. Type I is understanding suicide-self conquest and labor type, Type II is opposing suicide-family band foundation type, and Type III is sympathizing with suicide-painful situation escaping type. Conclusion: The results of the study indicate that different approaches of suicide prevention programs are recommended based on the three types of suicide attitudes among Korean elderly.

• Korean Institute of Interior Design Journal
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• v.13 no.3
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• pp.120-128
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• 2004

The worthness of life of an elderly person is a subjective thing that is based on the individual's sense of values, and it depends on what he or she pursues in life. Therefore, the quality of life is a relative concept and it varies according to individual tastes and changes of values resulted from changes of social framework. The purpose of this study is to furnish information about the basic plan for the increase of Q.O.L. There are three methods used in this study. First is to understand the structure and the factors related to Q.O.L by research and documents. Second, site survey and analysis of urban and rural areas, for example Seoul and Jochiwon, and third, study the condition of the old using SPSS. The result of study to enrich the Q.O.L of the old can be categorized into two ways. First, the old themselves has to satisfy the image of the old who has a high Q.O.L. Second, the community has to support the proper environment for the old to get worth of life.

• Journal of Digital Convergence
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• v.19 no.12
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• pp.103-113
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• 2021

In this study, the Q method is used to investigate the types of perceptions of liberal arts education perceived by college students and to investigate the characteristics of each type. 33 Q samples were extracted from the Q population collected through literature research, open questionnaires, and deep interviews. Q classification was conducted for 27 students of A University located in B City. The data was analyzed using the QUANL program. In the research, the types of awareness of liberal arts education were derived as "pursuit of various experiences", "pursuit of practical studies", "pursuit of accident expansion", and "pursuit of social change". The results of this study re-establish the meaning of liberal arts education in university education and suggest that it is necessary to consider various educational contents and teaching learning methods.

• Journal of Internet Computing and Services
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• v.16 no.6
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• pp.109-121
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• 2015

The purpose of this qualitative study is to explore consumer behavioral trends, psychological characteristics and various cognitive types of Millennial Generation consumers, primarily in their 20s, who are familiar with sharing economy services based on the emerging social networking technology. Using Q methodology, this paper theoretically defines four and interprets via a social science perspective four different types of these young consumers who are skilled at state-of-the-art ICT equipment, devices or online networking services. Sharing economy services in Korea's academic and industrial services are influenced by government policy, and related research is relatively new. This study is focused on discovering unique psychographic characteristics called 'schemata' that include personal interest, preference, attitude, and opinion. On the basis of 40 Q-sorted data samples, the analysis examined 180 collected statements from meta-studies and interviews with 35 individuals born between 1997 and 1992. As a result, four consumer groups were identifies: Type 1 'Early majority', Type 2 'Laggard', Type 3 'Opinion leader', and Type 4 'Late majority'. The results of this research can be used to explore to study in greater detail the behavior and psychological aspects of Millennial General consumers'.

• Korean Journal of Social Welfare Studies
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• v.42 no.1
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• pp.371-397
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• 2011

Field practicum is the core of Social Work education and plays a key role in the integration of theory and practice. To maximize the effectiveness of field education, it is important that both the faculty field liaison and field instructor are cooperated. However, the current field education is almost dependent on the supervision by field instructors. This study explores the perception on the areas of supervision by using the Q-methodology. As a result, the perception of faculty field liaison was categorized into three types and field instructors' was two. Their types of perception were partially overlapped rather than contrast. Findings of the study suggested the need for greater collaboration between academia and agencies.

• Journal of Korean Academy of Nursing
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• v.33 no.3
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• pp.347-355
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• 2003

Purpose: This study was formed to propose a theoretical background for improving the quality of women's lives by measuring the subjectivity on women. Method: Q-methodology is used for purpose. Q-statements are collected through in-depth interviews and a literature review. 34 Q-statements were selected. There are 33 subjects in the research. The Q-Factor Analysis using PC Quanl program was performed to analyze the data. Result: There were three types of opinions on woman. The first type(equal-recognitive) thinks that men and women are equal, women can handle men, and women are independent, valuable beings. The second type(equal-fixed idea) express that women are not behind men in terms of abilities but are supposed to live for the sake of their husbands and children. The third type(equal-practical) answer that men and women are equal, but women have their own personalities and can participate in social activities and can financially help the families. Conclusion: The study express the overall opinions and attitudes on woman as reviewed by the research subjects. Therefore, this study helps the seizure of an opportunity to build a theoretical base for improving the quality of women's lives.