• 패션비즈니스
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• 제13권5호
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• pp.93-101
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• 2009

The purpose of this study was to examine the effects of PBL (Problem based-learning) on the social psychology of clothing course. Thirty-seven undergraduate university students completed a 15-week capstone course in a clothing and textiles department. Eighty-one percent of the participants were majoring in the clothing and textiles. The study was conducted two focus group interview with 37 undergraduate students. The participants demonstrated positive attitude toward the PBL (Problem Based Learning) in Social Psychology of Clothing course. The results showed that the students have more opportunities to practice collaboration within the team and to increase their self-esteem and self-confidence through the 15 week of teamwork. The participants were developed to express their opinion actively and solving the problem skills. Eighty percent of the instructors had a positive attitude toward the achievement of the course objectives. Seventy-five percent of the instructors expressed the difficulty of student's evaluation. Fifty-five percent of the instructors had a difficulty of development of module problems.

• 복식
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• 제30권
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• pp.19-40
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• 1996

The purpose of this study is to make and analyse established studies of clothing pay-chology and marketing, showing the disciplin-ary trends problems and the outlook of social psychological Aspects of clothing. To achieve the purpose 621 articles have been used. -519 for master's and doctor's de-gree and 102 reported in journals -no social psychological Aspects of clothing for the past two decades(1974-1994) in Korea. All of these annual data were classified into making five years a unit. In the statistical analy-sis 'frequency' and 'percentage' were applied. To verify the degree of significance x2-test were used. 1. The trend of the study on the fields of clothing psychology consumer behavior and marketing over the period between 1974 and 1994 showed the continual trend of increase since the 1974 that the article on the field of clothing the continual trend of increase since the 1974 that the article on the field of cloth-ing psychology was first reported. 2. The domain that has the greatest pro-portion in the field of clothing psychology is concerned with the individual psychological factor and the study concerning interpersonal perception and development the measurement tool showed the tendency to continue to in-creas.

• 한국의류학회지
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• 제20권6호
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• pp.1125-1137
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• 1996

The author reviewed seventy papers on social psychology of clothing and fashion marketing fields, which were published in the Journal of the Korean Society of Clothing and Textiles between 1983 and 1996. The market variables and consumer behavior variables were focused on. This review showed that the market variables had been divided into three groups of variables: 1) product variables (product image and product classification): 2) brand variables (brand image and brand positioning): and 3) store variables (store image, store type, and distribution system) Consumer behavior variables have been studied on the basis of EBM Consumer Behavior Model: 1) purchasing motivation as need recognition: 2) information using as search information: 3) evaluation criteria and choice criteria as alternative evaluatioin : 4) clothing purchase, brand choice and store choice as purchase: 5) degree of wear, satisfaction and dissatisfaction as outcome: and 6) clothing discard. Variables that influence on consumer behavior, including situation variables, clothing attitude variables, personal . social variables were added to develop a variable model of clothing consumer behavior using the EBM Consumer Behavior Model.

• 복식문화연구
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• 제6권3호
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• pp.11-20
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• 1998

The purpose of this study was to investigate the clothing folk beliefs of Korea and to trace thought on rightness and wrongness implied in them. Data were collected from 1980's and selections were mae from them for the analysis of this research. Results and findings of this study can be summarized as follows: Clothing folk beliefs related to thought on rightness and wrongness appeared in various ranges and ways. They included clothing behaviors, attitudes, clothing habits, grooming, as well as clothing related activities such as sewing, laundary, ironing and pressing activities so on. They also included time, place, and occasions. It was found that behaviors, attitude, and habits against social norms and cultural values on social orders were regarded as not right., Those behaviors, attitudes, and habits were discouraged with clothing folk beliefs. Clothing folk beliefs were used as a means of educating and disciplining tool using or appealing human psychology. Also it was found that Korean clothing folk beliefs were functioned as means of transmitting social norms and cultural values from generation to generation. Thus, clothing folk beliefs can be regarded as one of the important cultural elements of Korea as well as means of socialization tool that contains so man information about Koreans.

• 한국의류학회지
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• 제37권4호
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• pp.526-539
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• 2013

This study analyzed the effects of internet fashion consumer's anticipated regret and the selection difficulty on decision making delay and purchase switching intention. The survey was conducted in 2012 on internet fashion consumers in their 20s to 40s from May 1 to June 30; subsequently, 487 responses were used for the data analysis. The anticipated regret of internet fashion consumers was composed of product, service, social psychology, and function-related anticipated regret. The selection difficulty of internet fashion consumers was composed of process, information, and experience-related selection difficulty. There are significant differences in anticipated regret, selection difficulty, decision making delay, and purchase switching intention by gender. The anticipated regret (product, service, and social psychology-related anticipated regret) and selection difficulty effected decision making delay. In addition, the anticipated regret for product and selection difficulty by process or information influenced purchase switching intention. The results of this study provide useful information on the success and efficient operation of internet shopping malls.

• 복식문화연구
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• 제12권2호
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• pp.312-326
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• 2004

Symbol is one of the most profound ways to express the essence of human beings, as well as the most representative non-verbal communication medium. In this study, the descriptions of the clothing and ornaments of the main characters of the novel Little Women were excerpted from the Korean translation version. Based on the hidden symbols from the descriptions, after analyzing the characteristics of the main characters of the novel through their clothing and ornaments, the connection between the clothing and the symbols reflecting the internal workings of the mind was analyzed based on the previous theories on symbols. As proven in this study, since the clothing and ornaments directly symbolize the characteristics of the person, without any explicit statements about his/her characteristics, the clothing itself speaks volumes about them. Clothing is the most accurate visual symbol that speaks of the person's social, economic, and psychological aspects. The use of special clothing and ornaments or the highlight on certain parts reveals the characteristics of the character and his/her situations more effectively. In conclusion, literary, including novels well describes not only external factors, such as the social and cultural status of society and the character's economic situation, but also an individual's psychology such as his/her emotions and personalities. Therefore, the clothing that the character wears in a literary work symbolically reflects these factors.

• 복식
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• 제14권
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• pp.75-85
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• 1990

The dress and personal adorments of Chi Li in Li Chi was investigated in this study. The summary of this study is as follows: It was found that the ancient Chinese used their dress and personal adornments as an important means of maintaining or establishing harmony with the universe, supernaturals, and human beings. It also appeared that dress was used to control man's psychology and to maintain social order. Differentiation of person's social status and position was made by using dress and personal adornments. Ceremonial costume such as mourning appeared considerably in Chi Li.

• 복식문화연구
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• 제17권6호
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• pp.1034-1046
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• 2009

Based upon literature survey, this research aims to analyze western children's clothing and characteristics over centuries. It was not until the 18th century that children were given serious consideration and that fabrication of clothing began to be designed only for children. The very first clothes which revolutionized children's wear was 'a la matelot' in the 18th century which freed children from physical restriction, recognized gender difference, and sailor suit became popular among all sexes and adopted as school uniform. And then children's clothing was shortened in length and adopted tubular silhouette, which allowed greater comfort and movement. The 20th century saw children's wear reform to be carried out after the World War II due to invention of synthetic fiber, easy care dress material, mass production system and sophistication of marketing methods. Further evidence of improvement of children's social status can be found in contemporary designs: for example, 'casualized' wear, 'character design' which reflects children's psychology and 'family look' which is designed to be worn with mothers. This evolution of children's clothing within western dressing support the view that children's clothing is not a miniature of adult wear but it reflects idiosyncrasies of the era and exerts children's dignity.

• 한국의류학회지
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• 제44권2호
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• pp.237-254
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• 2020

In this study, we analyzed the images of women in Korean society through the female body expressed in nude paintings from Korea. The study included a literature study and a case study. Through prior research, we examined the history of nude paintings in Korea and the way people conceptualized the female body in Korean society. The case study focused on nude paintings of Korean artists, produced since 1910, when Western painting concept was first introduced to Korea. The social perspective of the female body in Korea was categorized into the three concepts: Eros, Motherhood and Power. Next, we examined the role of drapery and clothes in expressing these three concepts. Drapery and clothes played active roles in hiding and emphasizing the female body, showing the psychology of a woman or the artist's intention, showing the entire mood of the work, and giving three dimensional feeling and elegance to the work. We could see that the role of clothes changed from expressing a virtuousness in the past to stimulating a voyeuristic gaze in the present.

• 복식
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• 제61권3호
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• pp.63-70
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• 2011

The purpose of this study was to investigate trend of articles on men's fashion in Korea as seen through clothing-related academic journals from 1990 to 2009. For a total of 478 research papers on men's fashion published in 18 clothing-specialized learned society journals, which are KCI-cited journals or candidates thereof The results were as follows: First, With respect to the number of papers on men's fashion from 1990 to 2009, that of the 2000s rapidly increased to 5.2 times that of the 1990s. Second, The number of each area research was ranked aw follows: social psychology marketing 34.1%(163), clothing construction 32.2%(154), design aesthetics 19.7%(94), beauty 7.7%(37), history of clothing 4.8%(23), textile science 1.5%(7.7). Third, Studies on the aesthetics in men's fashion showed a steady increase from 1995, resulting in the number of papers in the 2000s being 12 times that of the 1990s. And, in the 2000s, the subjects explored in the 1990s, such as feminization of men's clothes, gender images, men's suit, etc. were deepened and expanded.