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http://dx.doi.org/10.5850/JKSCT.2013.37.4.526

The Effects of Internet Fashion Consumer's Anticipated Regret and Selection Difficulty on Decision Making Delay and Purchase Switching Intention  

Lee, Eun-Jin (Dept. of Clothing & Textiles, Chung-Ang University)
Publication Information
Journal of the Korean Society of Clothing and Textiles / v.37, no.4, 2013 , pp. 526-539 More about this Journal
Abstract
This study analyzed the effects of internet fashion consumer's anticipated regret and the selection difficulty on decision making delay and purchase switching intention. The survey was conducted in 2012 on internet fashion consumers in their 20s to 40s from May 1 to June 30; subsequently, 487 responses were used for the data analysis. The anticipated regret of internet fashion consumers was composed of product, service, social psychology, and function-related anticipated regret. The selection difficulty of internet fashion consumers was composed of process, information, and experience-related selection difficulty. There are significant differences in anticipated regret, selection difficulty, decision making delay, and purchase switching intention by gender. The anticipated regret (product, service, and social psychology-related anticipated regret) and selection difficulty effected decision making delay. In addition, the anticipated regret for product and selection difficulty by process or information influenced purchase switching intention. The results of this study provide useful information on the success and efficient operation of internet shopping malls.
Keywords
Internet fashion consumers; Anticipated regret; Selection difficulty; Decision making delay; Purchase switching intention;
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Times Cited By KSCI : 7  (Citation Analysis)
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