• 유통과학연구
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• 제11권1호
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• pp.35-44
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• 2013

Purpose - This study aims to (a) analyze local citizens' perception of a local company, the Gwangyang Steel and Iron Company (GSIC); (b) compare the perception toward the local company with that of national citizens' perceptions towards many other unspecified companies, which were surveyed biannually by The Korea Chamber of Commerce and Industry (KCCI); and (c) analyze how such companies evaluate perceptions towards them, in relation to citizens' socioeconomic position, such as their education status. Research design, data, methodology - The data were collected using a questionnaire, which was given to a sample of local citizens in cities. To test the hypotheses, factor analyses, a t-test, and an ANOVA were conducted. The total number of respondents was 1798. The data gathered from the respondents of the sample were analyzed using SPSS Win 19.0 software. Perception towards the company was evaluated on the corporate favorite index (CFI). The CFI index shows how positive citizens feel towards a company. It is calculated using five leading factors, consisting of the following: contribution to the economy, productivity, international competitiveness, social contribution, and ethical management. The higher the level of positive feelings exhibited, the closer the index will come to 100. Results - As a result of the analysis, the CFI index towards the GSIC stood at 67.3. The CFI index towards the company is 16.5 points higher than that of the index towards the many other unspecified companies, which were surveyed by the bi-annual KCCI study in the first half of 2011. The other five indexes stood as follows: contribution to the economy, productivity, social contribution, and ethical management was 69.2, 71.2, 64.6, and 58.6, respectively. These indexes are 18.3, 4.6, 27.6, and 35.6, respectively, higher than those found by the KCCI study. However, international competitiveness is 73.0 (9.8 points lower than that of the KCCI study). This survey thus shows that the CFI of the local citizens towards the global company GSIC is very high when compared with the CFI index towards the many other unspecified companies that was determined by the KCCI survey. Conclusions - This survey shows that local citizens have high expectations of economic activity, increasing working opportunities, and regional cooperation projects from the local company, GSIC. In addition, the CFI index towards GSIC evaluates results depending on the respondent's relationship with the company, and their educational status. Respondents, whose family or relatives were working as employees of GSIC, have relatively positive perceptions of GSIC, and respondents with a relatively higher educational status also share positive perceptions. Local citizens expect the profit-making of the company to operate in accordance with management activities, and at the same time, they expect that the wealth generated by the company will return to wider society.

• 한국심리학회지 : 문화 및 사회문제
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• 제17권4호
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• pp.435-459
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• 2011

수도권과 지방 광역도시에 거주하는 초중고등생을 자녀로 둔 600명의 학부모들을 대상으로 게임 전반에 관한 인식, 자녀의 게임이용과 관련된 구체적 태도, 게임중독에 대한 인식 및 태도, 자녀의 게임이용 감독과 관련된 태도, 행동의도 및 행동, 그리고 청소년 게임문제와 관련된 제도와 정책에 대한 인식과 태도를 조사하였다. 조사 결과, 학부모들의 게임에 대한 전반적 인식은 부정적이었다. 반면에 자녀의 게임이용에 대한 태도는 일방적 거부나 수용보다는 다양한 비교 기준에 따라서 유동적인 것으로 나타났다. 또한 조사에 참여한 학부모 응답자들은 자녀의 게임중독 가능성을 높게 추정하는 경향이 있었고, 게임중독의 판단 기준은 한두 가지 특징적 증상을 중심으로 단순화되어 있었다. 흥미롭게도 조사에 참여한 대다수의 학부모들은 청소년 게임중독의 근본 원인이 게임이용자 자신과 학부모의 효율적 개입부족에 있다고 응답했다. 그러나 학부모들이 자녀의 문제적 게임이용을 효과적으로 감독하고 계도하는데 요구되는 지식과 전문성을 갖추고 있지는 못한 것으로 나타나서 이에 대한 효과적인 개입이 시급함을 알 수 있다. 자녀의 게임이용 감독 행동을 예측하기 위해서 계획된 행동이론(Ajzen, 1991)의 모형을 검증한 결과, 이 모형의 예측과 일관된 결과가 얻어졌다. 끝으로, 게임아이템 거래나 현행 게임이용 연령등급에 대해서 학부모 응답자들은 대체로 부정적인 태도를 지니고 있었으며, 청소년 게임문제 해결을 위해서 정부, 게임산업체, 학교, 학부모 등 유관주체들이 가장 시급히 해야 할 일로 게임업체 감독 강화, 건전 게임콘텐츠 개발, 게임중독 예방교육 및 건전게임문화 조성, 청소년들의 일상생활관리 및 자기조절력 신장 등을 언급했다. 연구의 시사점과 의의, 추후연구 방향을 논의했다.

• 아동학회지
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• 제28권4호
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• pp.169-185
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• 2007

Participant observations, in-depth interviews, and analyses of documents were used for collecting data. Children separated from their parents were living with grandparents because their parents were working abroad. Results included socio-cultural and psycho-social factors. (1) The socio-cultural grounded factors or the common characteristics of young children's family life in both living circumstances included early childhood academic achievement orientation, demands of responsibility and obedience, limited opportunity for social development, and societal phenomenadeveloping wide family concept affected by China's Confucianism and Korean-Chinese social culture. (2) Psycho-social grounded factors included the present care-givers' perceptions of the child's agency and their beliefs in the importance of play and friendship. This affected interactions between child and care-giversand child's self-esteem and friendships.

• Journal of Contemporary Eastern Asia
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• 제18권1호
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• pp.175-188
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• 2019

This study investigates public receptivity to celebrity's climate change advocacy on YouTube through a semantic network analysis. The results of this study suggest that the YouTube video generated a number of viewers' responses. Celebrity endorsement not only leaded public voices on climate change issue, but also their opinions on the celebrity endorser. This study found that most of viewers were polarized in their judgment and attitude toward the celebrity advocate either positively or negatively. This study offers an exploratory examination of the perceived star power and the role of celebrities as spokespersons for social causes. This study contributes to the theoretical foundation of the role of celebrity advocacy using social media. In addition, this study offers methodological insights into how to detect public perceptions and attitudes toward celebrity endorsement of social causes by analyzing public comments.

• International journal of advanced smart convergence
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• 제13권1호
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• pp.129-139
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• 2024

In digital marketing, the strategic use of emojis in social media advertising, particularly on the Xiaohongshu app, significantly influences consumer acceptance and purchase behavior. This study examines the impact of emoji-laden advertisements and the role of brand metaphorical warmth on consumer perceptions. Employing a tailored questionnaire, the research explores how emojis affect brand advertisement reception, filling a gap in empirical research on emoji advertising effectiveness. Findings indicate that emojis, when used judiciously, enhance consumer acceptance and contribute to a positive brand perception. However, excessive use may undermine trust. Brand metaphorical warmth emerges as a crucial factor, suggesting that emojis can effectively convey warmth, fostering a deeper emotional connection with consumers. These insights offer practical implications for refining social media marketing strategies, advocating for a balanced approach to emoji usage in advertisements to optimize engagement and influence consumer behavior.

• 한국의류학회지
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• 제34권6호
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• pp.997-1007
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• 2010

This study examines the role of consumer perception of social presence in e-tailing websites. The study proposes that the perception of social presence influences the variables that are important for e-tailers to build a relationship with consumers, which are the attitudes of consumers toward an e-tailer and patronage intentions toward the e-tailer. This study hypothesizes that the attitudes of consumers are influenced by individual perceptions of social presence that guide their patronage intentions. Consumer trust and their affective states are hypothesized to serve as mediators in the relationship between consumer perception of social presence and the attitudes toward an e-tailer. Sixty-one female students were used to test the proposed model. The findings from regression and mediation analyses supported all hypotheses, suggesting that the perception of social presence plays a significant role in consumer shopping habits for apparel: consumer perception of social presence influences consumer trust and affective states that modify attitudes toward an e-tailer and consumer patronage intentions. The theoretical and managerial implications for apparel e-tailers are discussed.

• 동아시아경상학회지
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• 제11권1호
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• pp.1-19
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• 2023

Purpose - In this study, we aimed to theorize blockchain-based social media platform users' commitment by examining the impact of their perceived justice of the token reward system. In addition, this study applied psychological ownership theory to verify the underlying mechanism between users' perceptions of justice and their commitment to the platforms. Research design, data, and methodology - To empirically test our conceptual framework in the study, we collected data through a web-based survey approach from the responses of 385 users who had experience with blockchain-based social media platforms. We employed a structural equation modeling approach to empirically test our proposed hypotheses. Result - The results indicated that distributive justice and informational justice have positive effects on user commitment. The results also showed that psychological ownership plays an important role in mediating the relationship between users' sense of distributive justice and commitment, and between procedural justice and commitment. The findings provided a better understanding of the sense of justice and user commitment in a blockchain-based social media environment. Conclusion - This study represents a preliminary attempt to theorize and empirically examine blockchain-based social media platform users' commitment. This study provided important contributions to the literature on how the effect of users' sense of justice in a reward system affects their commitment to blockchain-based social media platforms.

• 한국보육지원학회지
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• 제15권6호
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• pp.1-19
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• 2019

Objective: This study aims to examine the level of parental perceptions and practices on parental role responsibilities for children enrolled in preschools and to verify the differences. Methods: A total of 301 parents whose children were attending preschools participated in this study. The collected data were analyzed for frequency, factor analysis, and reliability. In addition, the t-test and the Importance-Performance Analysis (IPA) were performed. Results: First, there are relatively high levels of perception and practices of parental role responsibilities. Second, parental perception of parental role responsibilities is higher than the level of actual performance. Third, although parents were highly aware of their role responsibilities, there is a great expectation of the role of preschools for the development of the social competence of children. Fourth, parents value the level of practice of role responsibilities in preschools relatively high. Conclusion/Implications: Support systems are needed to reduce the gap between parental perception and practice of their role responsibilities for children enrolled in preschools.

• 대한안전경영과학회지
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• 제17권1호
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• pp.53-66
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• 2015

This study classified the study subjects as apartment residents and managers, and conducted the descriptive statistics of research questions related to the effectiveness of the lightweight partition walls and the evacuation space. This study also conducted T-test and Anova to find the different perceptions of the lightweight partition walls and the evacuation space, and the different perceptions of related laws according to the characteristics of the residents and managers. The findings and suggestions were as follows. Firstly, strengthening of the Senior Fire Safety Manager system to prevent the insolvency of fire safety management due to the affiliate. Secondly, implementing enhanced penalties in accordance with not implementing residents education, in order to prevent not smoothly delivering manager trained education to residents. Thirdly, adjusting hands-on training time according to the gender of the managers to supplement women's relatively low perceptions of lightweight partition. Fourthly, mandating evacuation guidance stickers on the evacuation space for residents to remove obstacles in the evacuation space. Finally, establishing regular residents education system in order to improve the awareness of the related laws for residents residing over 16th floors.

• Asian Journal of Innovation and Policy
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• 제7권2호
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• pp.338-363
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• 2018

Mobile marketing is a brand new phenomenon. In Malaysia, marketeers do not seem to understand well enough the perceptions of consumers according to mobile marketing, especially to the mobile service users. This study analyses and evaluates any significant relationship between consumer perceptions and intentions with respect to mobile marketing, and seeks to determine the expectations, preferences, pattern and usage of the consumers of Mobile Marketing Product and Service (MMP&S). The data was obtained by convenience sampling in the big cities of Malaysia. A total of 500 questionnaires were distributed and a sample of 112 usable questionnaires was selected. The result of this research applying the Technology Acceptance Model (TAM) point to the fact that perceived usefulness, perceived ease of use, perceived innovative, social influence have a direct positive relationship with the intention to use mobile marketing. This, in turn, can shed light on the main factors determining consumer intentions to use mobile marketing that may control consumer adoption of mobile marketing.