• The Journal of Asian Finance, Economics and Business
• /
• 제8권8호
• /
• pp.613-624
• /
• 2021

The use of social networking sites (SNS) for e-recruitment has shifted the focus away from traditional hiring and selection processes. They are commonly used in the search and acquisition of new employees and are projected to expand in the near future as an e-recruitment tool. However, there is a lack of material on SNS and their impact on an employers' intention to use these sites for e-recruitment, in the context of Malaysia. Hence, there is an acute necessity for research on the extent that the features of SNS can influence the employers' intention to use SNS for e-recruitment and to know how to keep utilizing the platform for future e-recruitment. This study aims to identify the key features of SNS that lead to employers' intention to use SNS for e-recruitment in Malaysia. In this cross-sectional study, random sampling was utilized to obtain data from 198 recruitment professionals using online survey. The findings show that data quality, reliability, networking spectrum and simplicity of navigation of SNS are the key predicting factors for intention to use SNS for e-recruitment. Therefore, employers should acknowledge these key features of SNS to achieve their e-recruitment goals.

• 한국전자거래학회지
• /
• 제18권3호
• /
• pp.195-209
• /
• 2013

소셜 네트워크를 활용한 웹 사이트(SNS)의 사용이 광범위해짐에 따라 소셜 네트워크 서비스의 영향력이 점차적으로 증가하고 있다. 한국을 비롯한 다양한 국가에서의 SNS 사용이 증가하고 있으며 필리핀 역시 급격한 SNS 사용량과 행태적 변화를 보이고 있다. 특히, 필리핀의 경우 Friendster에서 Facebook으로의 사용자 전환이 매우 급격하게 이루어지고 있다. 기존의 온라인 커뮤니티와 다른 특성을 가진 SNS의 특성을 반영한 전환비용의 특성은 아직까지 명확하지 않다. 본 연구에서는 필리핀에서 SNS 간의 급격한 전환이 이루어진 상황을 바탕으로 SNS 간의 전환 의도에 영향을 미치는 변수들을 조사하고자 하였다. 소셜 네트워크 사이트를 사용 중인 필리핀 사용자들의 설문조사를 통하여 본 연구는 SNS 간의 전환비용에 직접적인 영향을 미치는 변수들로 SNS에 대한 사용자의 만족, 대체 주목성, 사회적 영향력이 주요 요인으로 작용함을 확인하였다.

• The Journal of Asian Finance, Economics and Business
• /
• 제9권5호
• /
• pp.421-429
• /
• 2022

Entrepreneurship research has focused on several factors that might affect the intention of an individual to start an enterprise. Using principles from social network theory and the entrepreneurial intention model (EI), the current research intends to investigate how social capital is formed on Social Networking Sites (SNS) and how the resulting social capital influences entrepreneurial intention. Using an online survey, 151 valid responses were received from university students. Applying partial least square structural equation modeling, positive and significant relationship was found between the SNS usage and bonding and bridging social capital. Further, it was also found that online-bonding social capital does not impact any of the three antecedents of entrepreneurial intention. On the other hand, online-bridging social capital significantly influences personal attitudes and subjective norms. It was also found that both personal attitude and perceived behavioral control significantly relate to EI, while the subjective norms do not relate significantly to EI. The paper contributes to the literature on technology-based human behavior and entrepreneurship in emerging countries, opening some areas for future research, while also providing some managerial insights. It also should be beneficial to educational institutions in understanding how the use of SNS use by students may be optimized.

• Asian Journal for Public Opinion Research
• /
• 제1권2호
• /
• pp.90-102
• /
• 2014

By integrating useful insights from social cognitive theory and social capital theory, we aim to develop a model for better understanding people's behaviors related to the use of social networking sites (SNSs) and formalize the role of social capital in individuals' continuous SNS use. Propositions that emphasize the triadic interactive relationships among environmental, personal, and behavioral factors were highlighted in this study. After reviewing previous studies, in this paper we proposed the following: (1) the causation between SNS use and individuals' perceived social capital might be mutual; social capital may not only be the result of media selectivity, but could also be an essential stimulus initiating the start of using SNSs; (2) the influences of SNSs use on the generation of individuals' online social capital might be conditional upon particular patterns of use; (3) both the level of dependence on SNSs and the differentiated patterns of SNSs use vary according to individuals' perceived offline social capital and their personal characteristics, for instance, personality or self-construal, and social anxiety.

• 정보과학회 논문지
• /
• 제41권12호
• /
• pp.1110-1116
• /
• 2014

온라인 소셜 네트워크 서비스(online social network service)를 사용하는 사용자의 증가와 더불어 Twitter, LinkedIn, Tumblr 등 다양한 주제의 SNS들이 등장하고 있다. 사용자들은 SNS에 자신의 정보를 자발적으로 제공하고 서비스를 사용하나, 대용량 데이터 처리 기술의 발전과 프라이버시에 대한 인식이 고취됨에 따라 SNS 이용에 따른 프라이버시 침해가 문제점으로 부각되고 있다. 이를 해결하기 위해 기계 학습에 기반을 둔 SNS 상의 프라이버시 보호 기법들이 연구되어왔으며, 지금도 활발히 연구가 진행중이나 새로운 SNS의 등장에 따른 프라이버시 침해 사례들이 지속적으로 제기되고 있다. 본 논문은 SNS에서 써드 파티 애플리케이션 개발자, 혹은 서비스 제공자가 악의를 가지고 SNS 사용자의 프라이버시를 침해하는 상황에서 사용자가 프라이버시 유출을 사전 탐지하는 기법을 제안한다.

• Asia pacific journal of information systems
• /
• 제30권1호
• /
• pp.53-71
• /
• 2020

The Internet and all of its possibilities and applications have changed individuals' lifestyles in relation to socializing, working, and how they spend their leisure time. Social networking sites (SNSs), such as Facebook or Instagram, are ideal settings for interacting with others but, unfortunately, they are also ideal settings for motivated offenders to commit cybercrimes. Thus SNS users may be more vulnerable to cybercrime. The purpose of this study is to investigate the occurrence of cybercrime victimization, specifically cyber-harassment, cyber-impersonation, and hacking. Self-report surveys collected from a sample of 147 respondents were examined using the moderated multiple regression analysis and a logistic regression analysis to determine possible relationships between SNS lifestyle exposure activities and cybercrime victimization. The results indicate moderate support for the application of lifestyle-routine activity theory (LRAT) to cybercrime victimization. Possible educational and managerial implications, as well as suggestions for future research, are discussed.

• 유통과학연구
• /
• 제22권3호
• /
• pp.83-92
• /
• 2024

Purpose: With the rapid information distribution of sport-related SNS, sport industry has utilized SNS as technical solution to distribute sport and health-related information. The current study examined the effect of SNS information use for running-specific content on running engagement and psychological well-being. Research design, data and methodology: Data were collected via online survey of participants in marathon events of United States. Descriptive statistics and Chi-square test were conducted to compare demographics and psycho-behavioral outcomes among SNS information users and non-users for running-specific contents. Multivariate hierarchical regression was next employed to examine research hypotheses. Results: A mass-participant running event was used to test seven hypotheses related to the potential role of SNS for running content in promoting running engagement and life satisfaction. In general, findings revealed that use of SNS for running content along with frequency of use can perhaps facilitate running intensity and influence participation in running-related outdoor activities. Furthermore, while overall life satisfaction did not appear to be influenced by use of SNS for running content, there was a demonstrated influence on the individual satisfaction domains. Conclusions: The findings of current study suggest that sport SNS is information distribution media enhancing users' engagement and their six life satisfaction domains. Further implications were discussed.

• 분석과 대안
• /
• 제2권2호
• /
• pp.31-66
• /
• 2018

This study investigates the mobilizing function of political agreement and disagreement in communition mediated by social media. Analyses of a survey found that reception of news consistent with individual political predispositions through social networking sites (SNS) positively related to political participation, whereas reception of counterattitudinal news was unrelated. Similarly, SNS- based discussion with politically agreeing others predicted political participation, whereas discussion with disagreeing people did not contribute to participation. Moreover, attitude-consistent news reception and agreement in political discussion had interactive influences, as the effects of attitude-consistent news on participation become stronger with increases in discussion with agreement. The results suggest that the mobilizing effects of social media mainly work through political agreement rather than disagreement in communication.

• 지식경영연구
• /
• 제13권3호
• /
• pp.1-16
• /
• 2012

Nowadays, many first-time Internet users start off heavily using SNSs (Social Network Sites), such as Cyworld, Facebook, and Twitter. The reason for the growth of SNS use is closely related to the various services of gaming, playing, using entertainment items, sharing knowledge etc., provided by the SNS; technically, the most important of the services provided would be the behavior of sharing knowledge among people connected and networked in the site. In sum, we assume that the users may communicate well with each other and pay attention to building a close social network using the abovementioned activities. However, researchers have just begun to focus on the issues explaining why Internet users rush into SNSs and enjoy their time there. Therefore, we investigated the reasons for posting and sharing knowledge voluntarily on the SNS and how others respond to the posted knowledge and are actually affected by the behavior. We applied social identity theory and social capital theory in this study to find which network externalities in SNSs may affect online identity-based attachment and cause them to produce a knowledge sharing generation. We found that people's online identity in SNSs is closely related to and influences knowledge sharing. This empirical study resulted in the importance of social relations in SNSs, which leads to sharing knowledge.

• 한국콘텐츠학회논문지
• /
• 제21권6호
• /
• pp.180-196
• /
• 2021

본 연구는 스포츠 스타 인플루언서가 나오는 SNS 광고가치인 정보성, 오락성, 방해성, 신뢰성이 브랜드자산에 미치는 영향에 대해 살펴보았다. 또한 인플루언서 SNS 광고가치와 브랜드자산과의 관계에 미치는 팀동일시의 조절효과를 규명하였다. 대학생 350명을 대상으로 온라인 설문을 진행하였으며, 확인적 요인분석과 구조 방정식모형을 이용한 다집단분석을 실시하였다. 주요 결과로 스포츠 스타 인플루언서가 출연한 SNS 광고가치 중 정보성, 오락성, 신뢰성이 증가할수록 브랜드자산에 정적인 영향을 미친 것으로 확인되었다. 그러나 방해성은 브랜드자산에 유의미한 부적 영향이 나타나지 않았다. 또한 소비자의 팀동일시 수준이 낮은 집단에 비해 높은 집단이 오락성을 더 높게 지각한 반면 팀동일시 수준이 낮은 집단이 높은 집단에 비해 방해성을 더 높게 지각한 것으로 밝혀졌다. 본 연구는 스포츠 스타 인플루언서를 활용한 SNS 광고가치의 학문적 이해를 높일 수 있을 것으로 기대한다. 또한 팀동일시 수준에 따른 스포츠 인플루언서 광고가치 지각의 차이를 밝힘으로써 소비자의 스포츠 팬덤 강화와 브랜드자산 증대를 위한 시사점을 제공 할 것이다.