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http://dx.doi.org/10.7838/jsebs.2013.18.3.195

Switching Behavior between Social Networking Sites : Exploring The Philippine Case of Friendster Versus Facebook  

Polinar, Stephanie (Department of Computer Science, University of San Carlos)
Lee, Hong Joo (Department of Business Administration, The Catholic University of Korea)
Choi, Jaewon (Graduate School of Information, Yonsei University)
Publication Information
The Journal of Society for e-Business Studies / v.18, no.3, 2013 , pp. 195-209 More about this Journal
Abstract
Considering the widespread use of social networking sites (SNSs) and the sudden shift of Filipino SNS usage from Friendster to Facebook, this paper examines five factors that affect user intentions to switch SNSs. By surveying switchers from Friendster to Facebook in the Philippines, satisfaction, alternative attractiveness, and social influence were significant factors affecting switching intent.
Keywords
Social Networking Site; Switching Intention; Social Influence; Alternative Attractiveness; Satisfaction;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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